Pay-Per-Click Advertising with Google Ads
Dominate search, drive leads, and maximize ROI.
Elevate Your Business with PPC Advertising
The digital world continues growing, with new websites popping up daily. From small mom-and-pop shops to large franchises, nearly everyone is online, exploring various advertising options and trying to maximize their conversions. But with this surge in marketing opportunities comes a more competitive online marketplace, making it harder for businesses to stand out.
If you’re a doctor, surgeon, or medical spa owner, the truth is that there are millions of people out there who do the same thing that you do. And if you are not in the top spot on Google, you could be basically invisible to your target audience. Lucky for you, Medstar Media has the solution: PPC.
We see your major challenges:
- Increased competition
- Surge in ad blockers
- Strict industry regulations
- Changing customer demands
- High digital ad spending
- Varying market standards
- Elusive consumers
And we have the solutions!
Schedule a Strategy Session
Fill out the form or call (801) 890-3847
*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.
What is Pay-Per-Click?
Pay-per-click (PPC) marketing is a paid search model designed to build brand awareness, promote your services, and quickly gain traction with specific audience segments. With PPC, you only pay when someone clicks on your ad—hence the name, pay-per-click.
When people think of PPC, they often think of Google PPC ads. However, PPC isn’t limited to Google search engine results pages (SERPs). Social media sites like YouTube, Facebook, Pinterest, and LinkedIn also use the pay-per-click model.
PPC allows you to strategically place ads on various online platforms, making your products and services highly visible to your target market.
Essentially, those ads you see across the web are PPC ads designed to capture attention and drive traffic to your business.
Why PPC is Important
According to Statista, in 2023, social media ad spending stood at approximately 270 billion U.S. dollars, with the expenditure expected to surpass the 300 billion mark by 2024. Clearly, pay-per-click (PPC) has become one of the most widely used marketing frameworks for generating a higher return on investment (ROI). But what is pay-per-click, and how can it enhance your digital marketing efforts?
Additionally, a report by Hanapin Marketing shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players have indicated plans to increase their PPC ad budgets to attract new customers seeking their services in the coming years.
How Does Pay-Per-Click Advertising Work?
By understanding the pay-per-click processes, you can better position your business to launch profitable campaigns.
PPC advertising is all about using keywords to market your business. Services like Google Ads assign values to different search terms based on how often they’re searched, how tough they are to rank for, and how many advertisers are competing for them. The more competition, the higher the price for that keyword.
Platforms like Google’s homepage have limited slots for PPC ads. This means you must compete to secure a spot, and it’s not just about paying more to get noticed.
Setting up a Google PPC ad (or any PPC ad) goes through an ad auction. This is an automated process where search engines figure out how relevant and valid your ad is to appear on their search results pages. To boost your ad position and lower your cost per click (CPC), you need a good Quality Score. This score depends on your ads’ relevance to your audience, using the right keywords, achieving high click-through rates (CTRs), and directing traffic to well-optimized landing pages.
If managing a PPC campaign sounds overwhelming, don’t worry. Our PPC management company can handle all the technical details, ensuring your ads are effective and deliver the best possible results.
Medstar Media’s PPC Marketing Services
Medstar Media offers a wide variety of PPC marketing services. The services include:
Keyword Research & Analysis
Our PPC advertising uses various tools to get a clear picture of how your customers search and what keywords they’re likely to use. We pinpoint the best keywords for your business and categorize them based on their relevance to your industry, how often they’re searched, and how competitive they are. Our paid search specialists are constantly fine-tuning your keyword list to ensure we effectively capture your target audience’s interest and meet their search intent.
PPC Management
Start driving immediate, qualified traffic to your landing pages without stress or hassle. We handle everything from keyword research and analysis to channel strategy, launching your PPC campaign, monitoring, and A/B testing your ads. Our PPC services offer conversion-driven campaigns that fit your budget and deliver accurate results.
Paid Search Advertising
Team up with our paid search agency’s PPC services to get your brand to the top of search results. Our specialists will optimize your ad targeting strategies, find high-value keywords, develop smart bidding strategies, and keep track of your ROI. These efforts boost your Quality Score, click-through rate (CTR), and impression share, ensuring your campaigns deliver the best possible results.
Ads A/B Split Testing
We run campaign comparisons to see how well your ads are performing. We try different versions of your page elements—layout, images, headlines, and CTAs—to determine which ones work best. The results from these split tests help us fine-tune your future paid search campaigns and boost your overall PPC performance.
Conversion Rate Optimization (CRO)
Reach your target customers at the perfect time and place, guiding them effortlessly through the sales funnel. Our services craft engaging ads, test various landing page designs, and create user-friendly lead capture forms to enhance your Quality Score and conversion rate. Contact our paid search agency today, and let us help you boost your profits without upping your ad spend.
Social Media Advertising
Did you know that about 54 percent of online users use social media for product research? Investing in pay-per-click advertising on these platforms can help boost your brand recognition, reduce marketing costs, and keep your business in mind with potential customers. Our PPC specialists will identify your target audience, analyze their social media habits, and use eye-catching images, engaging videos, and compelling text to enhance customer reach and brand engagement.
Remarketing Campaigns
Focus on specific visitor segments and get better results with our remarketing strategies. Our PPC management team identifies your best-performing campaigns, creates remarketing ads for high-value customers, and targets site visitors who have already shown interest in purchasing. We also set the optimal frequency cap for your remarketing campaigns so your ads don’t overwhelm the same person, helping to reduce your marketing costs.
Why Choose Medstar Media for PPC
Medstar Media is a proud digital marketing agency with decades of experience in pay-per-click advertising campaigns. Our clients choose us for their PPC campaigns because we are the best at what we do. We know Google Ads more than anyone else in this industry.
Here is a detailed view of what we bring to the table:
Customer-Focused PPC Company
At our PPC advertising agency, we make it a point to really understand and represent our clients’ voices. In our initial consultation, we’ll dive into your marketing goals and review your current campaign performance to give you data-driven recommendations. We also schedule monthly meetings with your project managers and keep our lines open so we can chat about your PPC campaign strategy whenever convenient.
Dedicated Pay-Per-Click Specialists
We simplify the technical and often overwhelming world of search engine marketing. When you sign up with our PPC firm, you’ll get a dedicated point of contact to manage your campaign and answer any questions you might have. Think of us as your outsourced online marketing department, here to take care of everything for you.
Comprehensive PPC Audit
We ensure that every part of your PPC campaign aligns with your goals and follows industry regulations. Our team conducts thorough audits to spot potential issues, tweak your strategy, and boost your campaign’s effectiveness. Our paid search specialists will review your key performance indicators (KPIs), account structure, remarketing techniques, and analytics to ensure everything’s running smoothly.
Detailed Reporting
As your dedicated pay-per-click marketing firm, we always keep you in the loop about your online activities and campaign progress. You’ll receive custom reports with your Google Analytics results, keyword rankings, and overall campaign performance. Plus, we give you access to our client dashboard so you can monitor your campaign in real time whenever you want.
Constant Ad Management & Monitoring
Managing ads can be quite a balancing act. You want to get your message out there, but you need to be strategic to avoid wasting money. Paid ads can get pricey, so having a solid plan before diving in is essential.
First things first, figure out which platform gives you the best bang for your buck. Track your ad spend across different platforms and see which one drives more revenue. For instance, if you spend $1000 on both Google and Facebook Ads, but Google brings in ten times more leads, it’s clear that investing more in Google is the smarter move.
Patience Is Key
Remember, good things take time. Many advertisers expect immediate returns on their investments, but that’s not how it usually works. Give your campaign some time to gain traction before deciding it’s a flop just because it doesn’t deliver instant results.
Monitor, Don't Set and Forget
One of the most critical parts of ad management is continual optimization. You can’t just set up a campaign and let it run on autopilot. Regularly analyze your metrics and adjust as needed:
- Tweak budgets and schedules
- Modify target audiences
- Remove ineffective keywords
- Focus on the correct zip codes
This ongoing attention helps prevent wasted spending on clicks that don’t convert into sales or leads. Many campaigns have blown through their entire monthly budget in a few hours simply because they weren’t properly monitored and adjusted. Keep a close eye on your campaigns to maximize your ad spend.
Reach Your Target Audience With Our PPC Services
Paid search isn’t just a marketing trend—it’s a proven revenue driver. According to Lunio, visitors who land on a website through paid ads are 50% more likely to make a purchase compared to those who arrive organically. Why? Because over 75% of users say PPC ads help them find what they’re looking for faster.
With more than 2 billion people shopping online globally—and that number rising by the hour—your business can’t afford to be invisible. Without a strong paid search strategy, you’re handing valuable clicks and conversions to your competitors.
At Medstar Media, we know how to capture attention and drive results. Our PPC campaigns average a 9.5% click-through rate—far above industry norms—proving our strategies not only get seen, but also get clicks.
Don’t fall behind. Get the visibility, traffic, and conversions your business deserves.
Medstar Media PPC Results
Thanks to Medstar we’re #1 for Bodysculpting (Midwest) and a Top 1% injector (USA).
- Laura B.
Triple the amount of leads in 3 months. Cannot recommend them enough.
- Hair Transplant Surgeon,
Dr. Cesar
Get in Touch
Medstar Media is a digital marketing agency specializing in pay-per-click services, including Google Ads. For a free, no-obligation website analysis and consultation, please complete the online form below, call or text (801) 890-3847, or email us at support@medstarmedia.com.
*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out..