SEARCH ENGINE OPTIMIZATION (SEO)
+ CONTENT CREATION
Search engine optimization (SEO) is a long-term strategy to improve your website’s ranking in search results and generate free traffic. Good SEO increases your online visibility and enhances your brand recognition. Furthermore, SEO built upon well-written, educational content enriches the visitor. Providing this value to the user builds trust and distinguishes you as an authority in your field.
BENEFITS of SEO
- Improve your site’s Search Engine Ranking Page (SERP)
- Attract FREE traffic to your website
- Enhance your online visibility
- Increase your site’s discoverability
- Attract higher converting traffic
- Establish market dominance
BENEFITS of ORIGINAL CONTENT
- Improve SERP and SEO
- Establish authority in your industry
- Provide value to the user
- Educate and enrich your visitors
- Pitch your services and products
- Get links to your site
- Shows Google your website is relevant
WHY IS SEO SO IMPORTANT?
Online, there are two main ways to attract visitors to your website. The first is Search Engine Marketing (SEM.) Search Engine Marketing generates traffic through paid advertisements on Google or Social Media platforms.
Secondly, there is SEO or Search Engine Optimization. SEO increases traffic through organic search results. Unlike paid traffic, organic traffic is free. Moreover, visitors who find your website through search results are statistically more likely to convert than leads from paid ads.
HOW TO OPTIMIZE YOUR WEBSITE FOR SEARCH ENGINES
TECHNICAL SEO: Google and other search engines rank websites based on the value they provide the user. There are two major strategies for improving SEO. The first is website development. In order to rank your website must be user friendly and functional. Everything from the correct coding to loading time affects technical SEO.
CONTENT: There is a saying when it comes to SEO: “Content is King.” This saying captures the weight Google places on original, well-written and informative content when ranking a website. The more your website educates and informs the reader, the higher your website will rank in Google’s search results. Furthermore, good content is likely to be read and shared. Receiving a link from another website significantly improves SEO.
WHY CHOOSE MEDSTAR MEDIA?
Having worked with hundreds of clients, we know there is no better strategy for generating traffic and improving your conversion rate than ranking on the first page of Google search results. Our professional copywriters are not only experts in SEO. They are also highly familiar with services and market trends in the medical industry. Our content is commonly ranked at the top of Google’s first page results and has garnered millions of views through organic traffic. Summed up: we know how to write content that both ranks well and converts well.
SEO and CONTENT GENERATION from MEDSTAR MEDIA
Optimize your website with regular updates, technical SEO and professionally written, original blog articles that rank for highly searched keywords. Invest in SEO that establishes brand dominance, increases Google rankings, and attracts organic (unpaid) traffic to your website.
Our Monthly SEO and Content Generation package includes:
- Creation of a Blog page on your website
- Market research into search trends and keywords
- Two, professionally written, treatment-related articles
- Updates to the website and landing pages
- Google Search Console set up and management
- Up to 2 hours of on-site SEO