WHY IS SEO SO IMPORTANT?
Online, there are two main ways to attract visitors to your website. The first is Search Engine Marketing (SEM.) Search Engine Marketing generates traffic through paid advertisements on Google or Social Media platforms.
Secondly, there is SEO or Search Engine Optimization. SEO increases traffic through organic search results. Unlike paid traffic, organic traffic is free. Moreover, visitors who find your website through search results are statistically more likely to convert than leads from paid ads.
HOW TO OPTIMIZE YOUR WEBSITE FOR SEARCH ENGINES
TECHNICAL SEO: Google and other search engines rank websites based on the value they provide the user. There are two major strategies for improving SEO. The first is website development. In order to rank your website must be user friendly and functional. Everything from the correct coding to loading time affects technical SEO.
CONTENT: There is a saying when it comes to SEO: “Content is King.” This saying captures the weight Google places on original, well-written and informative content when ranking a website. The more your website educates and informs the reader, the higher your website will rank in Google’s search results. Furthermore, good content is likely to be read and shared. Receiving a link from another website significantly improves SEO.
WHY CHOOSE MEDSTAR MEDIA to GENERATE CONTENT FOR YOUR WEBSITE?
Having worked with hundreds of clients, we know there is no better strategy for generating traffic and improving your conversion rate than ranking on the first page of Google search results. Our professional copywriters are not only experts in SEO. They are also highly familiar with services and market trends in the medical industry. Our content is commonly ranked at the top of Google’s first page results and has garnered millions of views through organic traffic. Summed up: we know how to write content that both ranks well and converts well.
SEO and CONTENT GENERATION from MEDSTAR MEDIA
Optimize your website with regular updates, technical SEO and professionally written, original blog articles that rank for highly searched keywords. Invest in SEO that establishes brand dominance, increases Google rankings, and attracts organic (unpaid) traffic to your website.
Our Monthly SEO and Content Generation package includes:
- Creation of a Blog page on your website
- Market research into search trends and keywords
- Two, professionally written, treatment-related articles
- Updates to the website and landing pages
- Google Search Console set up and management
- Up to 2 hours of on-site SEO
SEARCH ENGINE MARKETING TARGETED ADVERTISING ON GOOGLE AND SOCIAL MEDIA
Search Engine Marketing (SEM) uses digital ads to attract customers to your website. SEM permits you to target your marketing efforts. Unlike TV, radio or print, targeted digital advertising spends money solely on people living in your area with an active interest in your services. SEM done right increases your website traffic, improves your conversion rate, and lowers your cost per lead.
THE BENEFITS OF SEARCH ENGINE MARKETING
- Far more targeted than traditional marketing (TV, radio, print)
- Market to local consumers with an active interest in your services
- Generate traffic to your website
- Increase contacts and conversions
- Lower Cost-Per-Lead
WHY CHOSE MEDSTAR MEDIA AS YOUR DIGITAL MARKETING AGENCY?
Our Search Engine Marketing (SEM) uses proven strategies to connect your practice with local people who are most likely to buy your services. We set up your campaign with Google and social media platforms and optimize your SEM with proven marketing strategies, high-quality ads, and custom graphics.
MedStar Media offers two packages for Search Engine Marketing. The first is our SEM launch package. This package sets up your digital campaigns on various platforms and customizes ads. The second package is our Monthly Digital Marketing Management. This service helps you optimize your ad campaigns on a monthly basis.
SEM LAUNCH PACKAGE
Our launch package sets up your digital marketing campaign using Google, Facebook, and/or Instagram ads. The ads are optimized with proven metrics and professionally written copy.
The SEM Launch Package includes:
- Google Adwords account set up
- Creation of digital pay per click (PPC) campaigns
- Campaigns on Google, Facebook, and/or Instagram
- Creation of ad groups and ad copy
- Customized images and media
- Research of keywords and local industry trends
- Set up of Google Analytics account
- Optimization of Google Analytics with sales funnels and goals
- Set up of Google Tag Manager
MONTHLY DIGITAL MARKETING MANAGEMENT
Our monthly management package offers continual monitoring and customization of your digital marketing campaigns on Google Ads, Facebook, and Instagram. Our experienced marketing strategists manage your campaigns to optimize your investment and ensure you generate high quality leads.
The Monthly Digital Marketing Management Package includes:
- Management of marketing campaigns on Google Adwords + social media
- Continual optimization of marketing campaigns
- Opt-in technology (to increase conversions.)
- Call tracking & reporting
- Budget monitoring and bid adjustments to gain better ROI
- Customized keyword selection and audience targeting
- Call tracking and monitoring