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How to Build a $1 Million Medical Practice

July 10, 2026
Running a successful medical practice has never been more competitive.Whether you own a med spa, plastic surgery practice, wellness clinic, dental office, or specialty practice, there are more providers competing for the same patients than ever before
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Woman talking on a smartphone during a consultation call.

16 Website Mistakes That Kill Your Medspa Consultation Requests

July 1, 2026
Small issues on your medical practice website can quietly sabotage your ability to turn visitors into patient inquiries. Many clinics attract traffic but see few consultation requests, leaving teams frustrated and unsure where the disconnect is happening.
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Woman using a laptop to book an online consultation from home.

The 5-Minute Rule That Doubles Consultation Bookings

June 10, 2026
If your med spa is generating leads but your consultation calendar still isn't as full as you'd like, the problem may not be your marketing. More often than not, it's what happens after a prospective patient reaches out.
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GEO vs. SEO The AI Search Guide for Med Spas

GEO vs. SEO: What Med Spas Need to Know About AI Search

June 5, 2026
The way patients seek medical services is changing rapidly. A few years ago, nearly everyone turned to Google to find a dermatologist, med spa, or plastic surgeon in their area. Today, more people are skipping traditional search engines.
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The Medspa Conversion Blueprint Click to Consult to Close og

The Medspa Conversion Blueprint

May 25, 2026
This is one of the most common questions aesthetic practice owners ask when they start thinking seriously about growth. Booking feels like something you should be able to handle in-house.
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The Real Reason Your Competitor Is Outranking You

The Real Reason Your Competitor Is Outranking You

May 18, 2026
This is one of the most common questions aesthetic practice owners ask when they start thinking seriously about growth. Booking feels like something you should be able to handle in-house.
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Branding

Branding vs. Performance Marketing

May 11, 2026
This is one of the most common questions aesthetic practice owners ask when they start thinking seriously about growth. Booking feels like something you should be able to handle in-house.
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The Real Strategy Behind Ranking 1 for Botox and Fillers Medstar Media OG

The Real Strategy Behind Ranking #1 for Botox and Fillers

May 4, 2026
This is one of the most common questions aesthetic practice owners ask when they start thinking seriously about growth. Booking feels like something you should be able to handle in-house.
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We will share with you the strategies the top 1% of providers use to acquire more patients. I will also give you a custom marketing strategy and audit your current website.


Carie G.

Behind the Screens

I love putting on some music, it always helps me get into the right headspace and set the tone for my design work. Matching the vibe of the music to the brand’s aesthetic is my favorite way to find fresh creative motivation.
When I’m off the clock, I love walking the nature trails near my home or relaxing with a good book. Anything that gets me away from screens to recharge.
Always ask yourself if the content you’re creating will truly resonate with your audience. It needs to feel personal and authentic, rather than just pushing out content for the sake of it.

Definitely Adobe After Effects. It’s my absolute go-to for editing video content, especially for social media. With so many options for detailed motion graphics, I really couldn’t live without it.

I love using my design skills to bring a client’s vision to life. Seeing them excited about the final result is the best feeling, and I thrive on collaborating hand-in-hand to build their brand.
Bryan G.

Behind the Screens

I like going to the movie theater, reading, or hanging out with my family.
Claude
Response time
I like to go for a walk in nature, especially by the water.
I make sure the people who hire our company are happy.

Bre C.

Behind the Screens

When I’m off the clock, I love spending quality time with my two kids—whether we’re playing or just hanging out, I try to be as present as possible with them. It’s the best way for me to recharge and stay grounded.

My favorite digital marketing tool is Canva because it makes designing quick, easy, and fun, especially with the wide variety of templates available. It’s great for creating polished content efficiently.

One piece of advice I always follow is to keep learning—digital marketing is constantly evolving, so staying curious and adaptable really makes a difference. It helps you stay ahead and bring fresh ideas to the table.

When I feel stuck, I like to step away and go for a walk to get some fresh air; it helps me reset and come back with a clearer, more creative mindset. Even a short break can make a big difference.

I also bring a graphic design background to the team, which helps me review mockups with a trained eye and offer thoughtful, practical feedback to clients. It allows me to bridge both strategy and visual execution effectively.

Myranda G.

Behind the Screens

During the week, I’m certainly a home-body! I’m within walking distance to pilates, so I do love to take advantage of that as well as get outside and go for a walk on the lake. Outside of that, I love to try new recipes, spend time with my dog and binge the best reality TV. On the weekend, I’m an avid errand runner, so you’ll find me out and about getting coffee, running to Target at least 3 times, and taking part in some sort of self-care routine!  
Most people build their career around a title – I built mine around an industry I have a genuine passion for. Over the past 10 years in aesthetics, I’ve worked across operations, practice management, sales, marketing, customer success, and coaching. Because of that, I’m able to do more than just fulfill a role! I understand the moving parts, pressures, and responsibilities that go into helping an aesthetic practice truly thrive. 
My goal in everything I do is to make a positive impact in the people’s lives I’m introduced to, whether that’s for the short term or the long term. There’s very few places people can go to with an insecurity or something they want to fix – or my preferred way of seeing it, enhance. This industry allows you to be a part of that. You meet people from all different walks of life, get to know them on a personal level and be a part of sometimes the best and worst stories of their lives in real time. We get to shape that experience in a positive way. And working with our clients where we focus on bringing these new patients to them, allows me to be a part of a positive experience that touches so many more people. I’m a big believer that whenyou keep the people you work with happy, that translates down to the client themselves, their team and then to their patients. That brings me so much fulfillment – a single experience can change everything. 
You have to take your personal bias out of what you think works. Sometimes what you think may be the best ad you’ve ever launched, produces the lowest results. Marketing is a strategy and where quality is always a top priority, success is number one! An algorithm can be unpredictable, so trust what the data and analytics are showing you and let’s use them to accurately monitor the outcomes!
I love to step away for a moment and purge. When I’m feeling stuck or at a standstill, it’s time to make room for new ideas and to get my brain flowing in a whole new way. Sometimes that’s a small project like finding a junk drawer and decluttering. Other times it’s my closet or my garage! But when I am able to spend time getting rid of things, I get super inspired by a newly organized space and start thinking of all the new things I could do to continue improving – it then spirals to all aspects and I feel completely re-energized and re-focused!
Jackie M.

Behind the Screens

Imagine your school principal has SO many things to do that they can’t keep track of everything by themselves. The Chief of Staff is the person who helps organize things, reminds people what to do, solves problems, and makes sure everyone works together nicely, like the person who keeps the whole team running smoothly.
When I’m off the clock, I’m usually with my husband and our two boys — swimming, traveling, spending time at the beach, and being talked into roller coasters at Universal Studios that I immediately regret. I’m also a big musical theater fan, love singing whenever I get the chance, and am always looking for new restaurants and recipes to try. And once the kids are asleep, you can usually find me unwinding with a true crime documentary or a little too much Bravo reality TV.
My guilty pleasure in the digital world is definitely TikTok — I’ll tell myself I’m just going to “check one thing,” and suddenly I’ve fallen into an hour of everything from recipes to random deep dives I didn’t know I needed.
I’m surprisingly calm. No matter how hectic things get or how many moving parts are in play, I tend to stay steady, think clearly, and help keep things grounded so the team can focus and move forward without the panic spiral.
I usually spark creativity by stepping away from whatever I’m stuck on and getting outside for a walk. Fresh air and movement help reset my thinking, and I’ll usually put on music to shift my mood and break out of the loop I’m in. That combination helps me come back with a clearer head and new ideas.