SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

Whether you are in the business of medical cosmetics, such as CoolSculpting, cosmetic dentistry, such as Invisalign, or any service-based industry, attracting customers online is critical to remain competitive and operate a thriving practice.

But digital marketing can quickly become a complicated platform for busy business owners to operate. We at Medstar Media are here to break it down for you, listing the six critical elements for attracting customers online.

SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

  1. Online Visibility: How visible are you to your online consumers? Where does your website rank organically on Google? How does it perform on review platforms? Is it listed on Google maps?

If your website does not rank at the top of Google’s first-page search results, your only (immediate) option for online visibility is to run paid ads.

  1. Paid Targeted Ads – The fastest way to improve your online presence and bring your website to the top of Google’s first page is with Search Engine Marketing (SEM), namely, paid Google ads. Also known as Pay-per-click (PPC) leads, ads are targeted to specific demographics, isolated to people living in your area, and directed to consumers already showing interest in the services you are marketing.

Marketing Tip:

Only run ads that direct the consumer to your webpage.

  • Google ads: Spend the majority of marketing dollars on Google ads — they perform the best.
  • Social media ads: Facebook performs better than Instagram. Form-fill ads on Facebook do not work well.
  1. Search Engine Optimization (SEO) – the best leads are free. These free leads, known as organic traffic, come to providers who rank at the top of Google’s first-page organic search results.
  • To rank organically, you need to enhance your website with unique content on a monthly basis and get authoritative links to their website.
  1. Website optimization: SEO and paid campaigns aimed at attracting online customers are only worth their investment if consumers are directed to a website optimized to generate leads.

Optimized websites load quickly (test webpage load time here:  https://gtmetrix.com/.  )

Optimized websites make it easy for the consumer to contact the provider. All vital information–phone number, available promotion, and free consult form– should be above the “fold.”

  1. Lead reaction time – Leads have a short half-life. You need to contact the potential customer while their interest is still fresh.

Providers should immediately follow up on inquiries. Your lead response time should be under 10 minutes. Emails are rarely opened. Call first, then text. 

  1. Website conversion rate –  websites that load quickly and easily generate more leads. Providers should optimize their pages to attain the highest conversion rate possible.

The conversion rate is the percentage of users who take the desired action (call or fill out a consultation request form)

GET HELP WITH ATTRACTING ONLINE CUSTOMERS

Ensuring you excel at these six keys for attracting online customers will take your business to the next level. We at Medstar Media would love to analyze your website and provide a free consultation about your online presence, website, and digital marketing strategy. We will provide actionable tips and demonstrate with real-world examples to ensure the consultation is valuable and worth your time (whether you decide to work with us or not).

For a free, no-obligation analysis and consultation, please fill out the online form below, call or text 646-694-9450, or email us at chris@medstarmedia.com.

HOW TO STOP LOSING COOLSCULPTING CUSTOMERS

HOW TO STOP LOSING COOLSCULPTING CUSTOMERS

A robust digital marketing campaign and online presence are critical to competing in the overly saturated market of CoolSculpting. Read on to learn about the five common mistakes CoolSculpting providers are making that are costing them thousands of dollars in lost revenue.

WHY TRUST MEDSTAR MEDIA FOR MARKETING ADVICE?

We are the marketing firm behind 3 of the top 5 highest selling CoolSculpting providers. Take our client, SKINNEY Medspa, for example. We designed and continue to market their website, and they are now the #1 CoolSculpting provider on the East Coast. 

5 COMMON COOLSCULPTING MARKETING MISTAKES

By analyzing data from hundreds of thousands of site visitors, the team at Medstar Media has identified the main reasons potential CoolSculpting customers choose one provider over the other.

If you are losing CoolSculpting customers to the competition, try fixing the following:

You’re invisible online! People are searching online for CoolSculpting providers. If you do not rank at the top of Google, you are losing customers. A targeted ad campaign and SEO can efficiently resolve this.

You’re too hard to contact.  If website visitors cannot see your phone number, consultation form, headline, and a graphic without scrolling down, you’re too hard to reach and you’re losing customers as a result.

You’re making your customer wait! Most CoolSculpting sites are too slow to generate leads. If your site does not load in less than 3 seconds, you’re losing customers.

Test your site speed here>

You lack visible proof of your credibility.  You need social proof to be credible. This is especially true when trustworthiness is a major deciding factor for a customer shopping around for CoolSculpting providers.

Customers want real testimonials and genuine reviews from people they can relate to.  Add screenshots of reviews, testimonials, and before and after photos to your website. If you do not have them, you will lose customers.

You’re letting potential customers leave your website. When customers attempt to leave your site, give them a reason to stay. A promotional pop up can incentivize signing up for a free consultation. This is a trick we learned from Cosmo.com, and it has proven to be a simple way to triple your lead generation.

STOP LOSING COOLSCULPTING CUSTOMERS

Stop losing CoolSculpting customers. Medstar Media can help. Schedule a free CoolSculpting strategy session

Receive a FREE online audit and a FREE 20-minute strategy session from Medstar Media, the marketing experts behind the #1 selling CoolSculpting provider. You will like us. We guarantee it. And even if we don’t work together, we will make the consultation worth your time by offering expert insight and customized suggestions for optimizing your website to sell more CoolSculpting.

3 WAYS TO SCHEDULE YOUR COOLSCULPTING STRATEGY SESSION

  1. Fill out the online request form below
  2. Call or send us a text at 646-694-9450
  3. Email us at chris@medstarmedia.com

MARKETING YOUR MEDSPA DURING THE COVID PANDEMIC

MARKETING YOUR MEDSPA DURING THE COVID PANDEMIC

9 STRATEGIC PIVOTS TO TURN CRISIS INTO OPPORTUNITY

As the Coronavirus crisis shutters spas and clinics across the country, it is normal to feel apprehension. At Medstar Media, we are closely watching this rapidly evolving situation and working hard to safeguard the marketing investments of our clients.

We have compiled some advice and strategic pivots that medical spas and practices can take to best capitalize on this unprecedented situation.

TIP #1: DON’T PANIC

First and foremost, hang in there. Soon the dust will settle, and things will return to normal. Remember, during times of crisis, there is danger, but there is also opportunity. The spas and practices that will recover the quickest are the ones who use this downtime wisely.

One silver lining to social distancing is that people are staying at home with their families. And when people stay at home with their family, they get fatter. Their skin gets drier. They let themselves go. Things will calm down, and much like the post-holiday season, people will be excited to get out and improve their appearance.

TIP #2 COMMUNICATE. COMMUNICATE. COMMUNICATE.

During this time of uncertainty, communication with your patients or clients is critical. Eliminate any confusion with clear messaging.

Draft a concise message outlining how your business is responding to the crisis. Include answers to common questions.

Distribute this message via:

  • Email blast: We suggest putting out an email blast to your existing clientele and leads.
  • Social Media: Create an Instagram story as well as pinning a post to the top of your Facebook page explaining the present standing of your operations.
  • Your Website: Create a banner for your website with your message. We also suggest creating a separate page. It can contain the same content as your email message.
  • Voicemail: Change your voicemail message to include a statement about your spa’s operation during the CoVid crisis.

TIP #3 OFFER VIRTUAL CONSULTATIONS | TELEHEALTH IS THE NEW NORM

Your patients aren’t gone. They are just online.

As the Coronavirus outbreak shutters spas and clinics across the country, more and more providers are engaging with potential clients via “virtual consultations.”

Telehealth is the new norm. We strongly suggest you offer virtual consultations. Make it as easy as possible on your prospective clients by downloading the major video conferencing platforms (WhatsApp, FaceTime, Google Hangouts, etc.)

President Trump encouraged “everyone to maximize the use of telehealth to limit exposure to the virus” and relaxed HIPAA regulations around video conferencing platforms.

If you insist on a HIPAA compliant platform, we recommend Zoom’s healthcare platform. It is secure, allows patients to send pictures, and starts at $200 a month.

*Emphasize the fact that you are offering virtual consultations in your messaging, on your website, social media, voicemail message, etc.

TIP #4 ECOMMERCE | SELL NOW. CONSULT AND TREAT LATER

Consumer buying habits are changing. More people are buying online, and many are making more impulse purchases.

So, even if the Coronavirus wasn’t significantly impacting the way you do business, eCommerce platforms, are essential for staying at the forefront of your industry in the digital age.

HOW DO ECOMMERCE PLATFORMS WORK?

Ecommerce platforms, such as WooCommerce or Shopify, allow customers to pre-buy services before coming into your spa or clinic for a consultation and treatment.

We’ve seen eCommerce platforms really deliver for many of our clients.

For example, SKINNEY Medspa promoted a black Friday sale and sold over $100,000 in CoolSculpting cycles in just five days using an eCommerce platform. SKINNEY didn’t speak to a single customer or conduct a consultation to secure these transactions. It all happened online.

Their customers bought CoolSculpting packages through Shopify and then went into SKINNEY Medspa to receive their consultation and treatment. Some consumers bought too few cycles. SKINNEY up sold them during the consult. Some consumers bought too many cycles. SKINNEY credited their client’s account.

TIP #5: OFFER INCENTIVES

If your website is set up for eCommerce, we recommend offering incentives and exclusive discounts for clients that pre-pay for treatments or purchase gift cards.

Some spas offer a $100 account credit for clients that purchase a $500 gift card. Some spas include a free skin tightening treatment for anyone who purchases a body contouring treatment. What incentive would appeal most to your clients? Right now, everyone is online. It is black Friday all over again. Consumers are more impulsive when they shop online, and it is hard to pass up an unbeatable offer. Offer a great deal. Bring in revenue now. Treat later.

TIP # 6: SEARCH ENGINE MARKETING (SEM): TO SPEND OR NOT TO SPEND?

The decision to continue or pause your ad campaigns is a complicated one. Some medical spas have the capital to continue their ad spend. Some med spas do not.

IF YOU HAVE TO PAUSE YOUR AD SPEND

If you have paused your PPC campaigns for financial reasons, remember it is imperative to restart your campaigns at least two weeks before reopening your doors. It takes a little time for these ad campaigns to get momentum and you will want things in your pipeline so you can hit the ground running once your business is back up and operating as normal.

IF YOU CAN STILL INVEST IN PAID ADVERTISING

This may seem like an appropriate time to cut back on ad spend. However, with many spas and practices suspending their ad campaigns, there is an unprecedented opportunity to swoop in and grab a huge piece of market share via digital advertising, if your budget allows.

Remember, your patients aren’t gone. They are just online. And from a digital marketer’s perspective, downtime + the internet = opportunity.

MAKE SOME STRATEGIC PIVOTS: Many consumers now have time to research procedures they are interested in. Adapt your marketing campaigns—beef up your social media ads. Change your PPC ad copy to emphasize virtual consultations and pre-paid promotions.

Need advice on what to do with your digital marketing during the CoVid crisis. Schedule a FREE consultation with Medstar Media.

TIP #7: SEARCH ENGINE OPTIMIZATION (SEO)

If you cannot afford to continue your search engine marketing (SEM,) focus on search engine optimization (SEO.) SEO is still the best converting marketing strategy out there. Just remember that SEO is a long-term investment yet by far the one with the best ROI. SEO produces higher quality leads than SEM, and unlike SEM, SEO is immune to changes in marketing trends (whether they be seasonal or situational, like the one we are currently experiencing.)

If you invested in SEO previously, you are well-positioned for this crisis. If not, start now. You have the time.

Remember, content is king.  And you are the expert. Write what you know. We are happy to provide ideas to write about. Post it to your blog.

Content is not just copy; it includes images, videos, and other media that informs and educates the consumer. Remember to promote all new content on your social media platforms.

Let us know if you need help. Our SEO services are some of the best in the nation.

TIP #8: USE THE DOWNTIME WISELY

Don’t let this opportunity go to waste. Develop the areas of your business that are lacking. Want to learn more about social media? We are offering a free video conference that teaches your staff how to create ads for Facebook and Instagram. If you are interested, schedule a free consultation with Medstar Media. Want to improve your customer relations management (CRM)? Schedule a free consultation. We will provide a free class on improving telephone performance and front desk practices.

TIP #9: DON’T BE AFRAID TO ASK FOR HELP

Like most of our clients, Medstar Media is a small business, family-owned, and operated. We want to help you out during this uncertain time. We understand that cash flow is limited right now and would be happy to give you advice, for free, during a complimentary consultation. We know that the best way to gain new clients is to show them what we can do and that we care, personally, for each and every medical spa we work with.

We are here to help. Reach out to schedule a free video conference call. We will freely share advice and show you real-world examples of strategies that work.

Sincerely,

The Medstar Team

5 TIPS TO SELL MORE COOLSCULPTING

5 TIPS TO SELL MORE COOLSCULPTING

The CoolSculpting market is competitive. Chris Zelig of Medstar Media outlines five online strategies that will optimize your business to edge out the competition and attract more CoolSculpting customers online.

1. INCREASE WEBSITE VISITORS WITH A HIGHER GOOGLE RANKING (SEO)

If your website is not at the top of Google search results, you are missing out on free CoolSculpting customers.

According to Chris Zelig, two strategies that help his clients rank #1 on Google for CoolSculpting in their area include:

1. Have at least 1000 words of unique content about CoolSculpting. Do not forget to add Geo-Targeted Keywords.
2. Have links to your website from the press, bloggers, and aesthetics sites. Press releases may work in some markets. Buying links does not work anymore. You need to earn the links.

2. STOP WASTING MONEY ON INEFFECTIVE & NON-TARGETED ADVERTISING

Buying spots on the radio, TV and in magazines, throws a lot of money at people who will never buy CoolSculpting, says Chris Zelig. Instead, he recommends clients advertise specifically to local people looking for CoolSculpting with targeted marketing using Google Ads.

3. SPEED KILLS. MAKE SURE YOUR WEBSITE IS FAST

If your website takes longer than 3 seconds to load, you are losing potential customers to your competitors. You can test your website’s speed here for free: https://tools.pingdom.com/

4. OPTIMIZE YOUR COOLSCULPTING WEBSITE FOR LEAD GENERATION

An optimized CoolSculpting website enables you to offer more value, look better, and rank higher than your competitors.

Optimized pages:

1. Are Responsive
2. Load Quickly
3. Have great content and images

Look how easy Medstar Media makes it for online users to learn more about CoolSculpting and schedule a free consultation.

https://www.skinneymedspa.com/coolsculpting/
http://centerformedicalaestheticsri.com/
https://santesouthlake.com/coolsculpting/

5. RESPOND TO COOLSCULPTING LEADS QUICKLY

When a potential customer requests a free consultation, contact them within 5-10 minutes. If you do not contact them quickly, they will contact your competitors.

Would You Like to Sell More CoolSculpting?

SCHEDULE A FREE COOLSCULPTING MARKETING CONSULTATION

Chris Zelig and the Medstar family would be happy to set up a time to audit your website, research your competitors, and discuss proven strategies that sell more CoolSculpting. The consultation will take 15-20 minutes. We look forward to talking to you.