HOW TO THRIVE DURING THE SLOW SEASON OF BODY SCULPTING You may run a small CoolSculpting operation out of a boutique spa. You may be the top-selling provider in the world. No matter the size of your operation, all body contouring providers are hit hard during the “slow season.” The Post-Summer Slow Down: Consumer interest in body contouring significantly decreases…

SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE Whether you are in the business of medical cosmetics, such as CoolSculpting, cosmetic dentistry, such as Invisalign, or any service-based industry, attracting customers online is critical to remain competitive and operate a thriving practice. But digital marketing can quickly become a complicated platform for busy business owners to operate. We at Medstar Media are here to break it…

HOW TO STOP LOSING COOLSCULPTING CUSTOMERS A robust digital marketing campaign and online presence are critical to competing in the overly saturated market of CoolSculpting. Read on to learn about the five common mistakes CoolSculpting providers are making that are costing them thousands of dollars in lost revenue. WHY TRUST MEDSTAR MEDIA FOR MARKETING ADVICE? We are the marketing firm…

MARKETING YOUR MEDSPA DURING THE COVID PANDEMIC 9 STRATEGIC PIVOTS TO TURN CRISIS INTO OPPORTUNITY As the Coronavirus crisis shutters spas and clinics across the country, it is normal to feel apprehension. At Medstar Media, we are closely watching this rapidly evolving situation and working hard to safeguard the marketing investments of our clients. We have compiled some advice and…

5 TIPS TO SELL MORE COOLSCULPTING The CoolSculpting market is competitive. Chris Zelig of Medstar Media outlines five online strategies that will optimize your business to edge out the competition and attract more CoolSculpting customers online. 1. INCREASE WEBSITE VISITORS WITH A HIGHER GOOGLE RANKING (SEO) If your website is not at the top of Google search results, you are missing out on…