REDUCING NO SHOWS No shows are a significant problem for most businesses in the service industry. This is especially true for cosmetic medicine, cosmetic dentistry, and medical spas. According to a study measuring the affects of missed appointments on the medical industry, no-shows cost doctors …. annually.There is no silver bullet to eliminate all no-shows. But there are strategies shown…

DENTAL SEO | HOMEPAGE CONTENT | DENTAL MARKETING SEO or Search Engine Optimization is integral to a robust online marketing campaign. SEO optimizes your website to appear in the “organic results” section of Google’s Search Engine Results Page (SERP). Organic results are different from paid results. Paid results use paid ads to generate traffic to your website. YOUR HOMEPAGE AND…

WHY SEO IS SO IMPORTANT TO MARKETING YOUR PRACTICE ONLINE SEO or Search Engine Optimization is integral to a robust online marketing campaign. SEO optimizes your website to appear in the “organic results” section of Google’s Search Engine Results Page (SERP). Organic results are different from paid results. Paid results use paid ads to generate traffic to your website. What…

CoolSculpting Marketing: CoolSculpting FAQ Page for More Leads A CoolSculpting FAQ page is a great digital marketing strategy. FAQ pages answer frequently asked questions. If you are a CoolSculpting provider and marketing your practice online, discover why a CoolSculpting FAQ page is a great asset to your website. HOW FAQ PAGES IMPROVE COOLSCULPTING LEADS CoolSculpting FAQ pages provide two distinct…

HOW TO THRIVE DURING THE SLOW SEASON OF BODY SCULPTING You may run a small CoolSculpting operation out of a boutique spa. You may be the top-selling provider in the world. No matter the size of your operation, all body contouring providers are hit hard during the “slow season.” The Post-Summer Slow Down: Consumer interest in body contouring significantly decreases…

  SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE Whether you are in the business of medical cosmetics, such as CoolSculpting, cosmetic dentistry, such as Invisalign, or any service-based industry, attracting customers online is critical to remain competitive and operate a thriving practice. But digital marketing can quickly become a complicated platform for busy business owners to operate. We at Medstar Media are here to break…

  HOW TO STOP LOSING COOLSCULPTING CUSTOMERS A robust digital marketing campaign and online presence are critical to competing in the overly saturated market of CoolSculpting. Read on to learn about the five common mistakes CoolSculpting providers are making that are costing them thousands of dollars in lost revenue.   WHY TRUST MEDSTAR MEDIA FOR MARKETING ADVICE? We are the…

COVID 19 MARKETING: RUNNING YOUR MEDSPA DURING THE PANDEMIC   9 STRATEGIC PIVOTS TO TURN CRISIS INTO OPPORTUNITY As the Coronavirus crisis shutters spas and clinics across the country, it is normal to feel apprehension. At Medstar Media, we are closely watching this rapidly evolving situation and working hard to safeguard the marketing investments of our clients. We have compiled…

  5 TIPS TO SELL MORE COOLSCULPTING The CoolSculpting market is competitive. Chris Zelig of Medstar Media outlines five online strategies that will optimize your business to edge out the competition and attract more CoolSculpting customers online.   1. INCREASE WEBSITE VISITORS WITH A HIGHER GOOGLE RANKING (SEO) If your website is not at the top of Google search results, you are missing…