HOW TO SELL INVISALIGN WITH DIGITAL MARKETING
For dentists wanting to sell Invisalign and expand their practice successfully, digital marketing is paramount. Profitable marketing campaigns ALWAYS center around the needs and expectations of the online user. This is accomplished by directing your ads to your targeted demographic and optimizing your website to provide the best user experience possible.
A comprehensive digital marketing strategy that aims to sell Invisalign focuses on four main areas: search engine marketing (SEM,) social media, website design, and search engine optimization (SEO.)
SEARCH ENGINE MARKETING
Advertise only to local consumers showing an active interest in finding an Invisalign provider.
Our Search Engine Marketing (SEM) employs established tactics for targeted marketing to connect your dental practice with consumers living in your area who are ready to get started with Invisalign treatments. Good SEM increases website traffic, improves conversion rates and decreases your cost per lead.
- With Medstar Media, we optimize your marketing campaign and manage your pay-per-click (PPC) campaigns on Google, Instagram, and Facebook.
SOCIAL MEDIA CAMPAIGNS
Social media is the voice of your practice. It allows you to connect with your patients on a personal level.
Done right, social media expands your online presence and visibility, promotes your brand, and attracts traffic to your website.
Medstar Media can help you develop your presence on social media and develop a successful marketing campaign on Instagram and Facebook. Services include:
- Build-out of a strategic marketing campaign on social platforms.
- Regular post updates with quality content
- Ongoing management and optimization of targeted marketing on social platforms
SEARCH ENGINE OPTIMIZATION (SEO) & CONTENT GENERATION
No other marketing strategy delivers better ROI or produces higher-quality leads than SEO
To sell Invisalign in higher numbers than your competition, proper SEO is essential. Search engine optimization (SEO) is a long-term investment that improves your ranking with Google’s organic search results, brings free traffic to your website, enhances your online visibility and brand authority, and positions you as the leading provider of Invisalign in your area.
At Medstar Media, our SEO services include:
- Website updated with new content and customized media. This shows Google your site is relevant and worthy of top rankings.
- Technical SEO improvements to optimize your site for search engines.
- Bi-weekly blog posts consisting of professionally written articles that inform the reader and incorporate essential keywords to generate free traffic to your site.
Website design and functionality should center around the user’s experience. Websites must meet the consumer’s expectation for flawless functionality, convenience, and quality information. Doing this develops trust, distinguishes you from your competition, and persuades potential patients to contact your practice to schedule an Invisalign consultation.
Once a person clicks on your website, you have mere seconds to capture their interest. Your site must meet the consumer’s expectations immediately.
Website design from Medstar Media includes a custom-built website that is functional, aesthetic and optimized to enhance user-experience. It is designed to rank organically (SEO) and formatted to allow consumers to quickly and effortlessly contact your practice. Our website design services include:
- Custom built website
- Beautifully designed with compelling themes and formats
- New content from professional copywriters.
- Exclusive media & customized images
- Lead capture tools & technology
- Data tracking technology
- Customized lead forms
MEDSTAR MEDIA IS THE LEADING MARKETING FIRM FOR THE TOP SELLING INVISALIGN PROVIDERS.
We help dental practices sell more Invisalign by improving their online visibility and accessibility. Take our client, Dr. Alla, a phenomenal dentist with fantastic staff. Dr. Alla started her practice as a single location, with a limited budget, in a highly competitive market. With the right marketing strategy, she quickly grew to become a top provider of Invisalign in NYC. She is now a VIP Diamond Plus and has expanded her practice to 3 locations.
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