Video Shooting Guide
Learn How to Make a Video Ad
How to Shoot Footage for a Video Ad
Videos are becoming major players in the new frontier of internet marketing. Recent data reports impressive ROI for video content. Read on to learn everything you know about making video ads and content.
There are many types of videos. There are brand videos that feature the exterior and interior of your business and establish your mission, vision, and uniqueness. There are interviews. There are video testimonials. There are explainer videos and there are treatment videos.
Some of the highest converting video ads feature treatments. Viewers love seeing treatments in action. Moreover, treatment footage is some of the easiest videos to shoot.
Video ads or video content featuring treatments accomplish three important objectives:
Below, we provide examples of how to film videos for treatments such as CoolSculpting, Emsculpt, Botox, and HydraFacials. However, these concepts are universal for all aesthetic treatments.
If you want to shoot a great CoolSculpting treatment video, include the following shots:
If you want to shoot a great Emsculpt treatment video, include the following shots:
Treatment videos featuring Botox, Juvéderm, or other injectables are very popular. Unfortunately, many social media platforms ban the imagery of needles. To bypass this limitation, use a pen or a pointer instead of a syringe. Include the following shots:
You don’t have to be a professional to shoot good-quality footage for your video ad. Your smartphone is the only piece of equipment you’ll need. Just make sure your lens is clean and follow the steps below.
There are two shooting modes: Portrait and Landscape. For video ads that will be posted on social media platforms, the best shooting mode is Portrait.
Each social media platform will stretch or crop your video to fit the dimensions of their platform. If you want to post a video on different platforms, shoot in portrait mode. This is the easiest mode to crop for different platforms.
If you shoot in landscape mode, make sure you are zoomed out, with the subject centered in the frame. Leave room on all sides of the subject. This will allow us to crop the video to fit on multiple platforms. Be aware that shooting in landscape mode makes the video harder to crop and you may lose part of the shot in the editing process.
Light is critical for ensuring good video quality.
Also, consider ad policies, such as Facebook’s, that restrict close-up shots of body parts.
85% of Facebook videos are viewed with the sound muted. Unless you are creating a testimonial, interview, or explainer video, try to limit dialogue. Rather, we will edit your video to tell a story through images. If you speak in your video, speak louder than usual. Anything spoken should also be subtitled.
Medstar Media is here to help you start marketing your business via video ads. All you have to do is shoot the footage. We’ll edit the footage to make a high-converting ad.
If you want help making video ads or video content, Contact Medstar Media today. We are a digital marketing company specializing in marketing medical spas, medical professionals, and more. Reach out online by filling out the form below. Or email us at support@medstarmedia.com. Or call (801) 890-3847.
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