HOW TO MAKE A VIDEO AD OR SOCIAL MEDIA VIDEO
Videos are becoming major players in the new frontier of internet marketing. Recent data reports impressive ROI for video content. Read on to learn everything you know about making video ads and content.
TREATMENT VIDEOS
There are many types of videos. There are brand videos that feature the exterior and interior of your business and establish your mission, vision, and uniqueness. There are interviews. There are video testimonials. There are explainer videos and there are treatment videos.
Some of the highest converting video ads feature treatments. Viewers love seeing treatments in action. Moreover, treatment footage is some of the easiest videos to shoot.
THE PURPOSE OF MAKING TREATMENT VIDEO ADS / CONTENT
Video ads or video content featuring treatments accomplish three important objectives:
Demonstrates the “product” in action.
Builds publicity for the product and your brand.
Drives traffic to your website.
EXAMPLES OF TREATMENT VIDEOS
Below, we provide examples of how to film videos for treatments such as CoolSculpting, Emsculpt, Botox, and HydraFacials. However, these concepts are universal for all aesthetic treatments.
COOLSCULPTING VIDEOS
If you want to shoot a great CoolSculpting treatment video, include the following shots:
- The technician squeezing or pinching the treatment area
- The technician marking up the treatment area
- The technician applying the gel pad and applicator
- The technician pushing the CoolSculpting button on the machine to activate the cycle
- The patient relaxing during their freezing cycle
- The technician removing the applicator
- The bulge of fat (audiences love seeing the "butterstick" of fat that is left immediately after removing the applicator)
- The technician massaging the treatment area
Here are really great examples of CoolSculpting treatment videos from SKINNEY Medspa:
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