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Case Study: Skinney Medspa

Becoming the #1 Medspa in New York City

  • From 15K per month to over 1 MILLION DOLLARS per month
  • #1 World Ranking for utilization
    for Emsculpt, CoolSculpting, and Sofwave in NYC
  • From 100 leads to
    over 2K leads per month

Case Study: Skinney Medspa

Becoming the #1 Medspa in New York City

  • From 15K per month to over 1 MILLION DOLLARS per month
  • #1 World Ranking for utilization for Emsculpt, CoolSculpting, and Sofwave
  • From 100 leads to over 2K leads per month

“Medstar Media transformed how we attract and convert patients. We finally feel confident in our online presence and lead flow.”

Marisa and Adriana Martino, Founders of Skinney Medspa

Meet the Practice

CLIENT

Skinney Medspa

LOCATION

NYC & Miami

SERVICES

  • Body Contouring
  • Injectables
  • Weight Loss
  • Aesthetics

WHAT WE DID

  • Custom Website
  • Paid Ads
  • SEO
  • Campaign Funnels
  • Sales Training

Case Study: Becoming the #1 Medspa in New York City

Client Goal

A premier New York City medspa approached our marketing team with a bold vision: to become the #1 destination for aesthetics and wellness in NYC.

They faced a major challenge: standing out in one of the most competitive aesthetic markets in the world. From celebrity plastic surgeons to dermatologists with multimillion-dollar ad budgets, NYC is packed with powerful players all fighting for the same patients. Despite offering elite technology and highly trained injectors, this medspa was virtually invisible online.

Challenges

  • Oversaturated Market: Competing against dozens of luxury medspas, dermatology clinics, and plastic surgery centers within a few miles.
  • Low Online Visibility: The website lacked SEO structure, E-A-T (Expertise, Authoritativeness, and Trustworthiness) signals, and a conversion-focused design.
  • Inefficient Ad Spend: Previous ad campaigns produced clicks, but did not result in booked appointments.
  • Reputation Gap: The brand’s real expertise and results weren’t being showcased effectively online.

The Treatment Plan

Just like every great transformation starts with a personalized plan, our marketing strategy began with a precise, results-driven roadmap designed to elevate visibility, credibility, and conversions.

1. Designed a Sleek, Mobile-First Website Built to Convert

We rebuilt the medspa’s online presence from the ground up with a custom, mobile-first website that reflects the brand’s luxury positioning and expertise. Every page was strategically designed to engage visitors and guide them toward booking a consultation, from high-impact hero sections to interactive before-and-after galleries and seamless online scheduling.

2. Launched Targeted Meta and Google Campaigns

We developed precision-focused Google and Meta ad campaigns aimed at high-intent audiences searching for specific treatments like Emsculpt NEO, CoolSculpting Elite, Sofwave, Botox, and lip fillers. By pairing persuasive creative with localized landing pages, the campaigns consistently drove qualified leads and improved cost per acquisition month over month.

3. Implemented Local SEO and Keyword-Driven Content

Our content and SEO specialists optimized every digital touchpoint for New York-based search intent. We enhanced the medspa’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) profile through expertly written blogs, service pages, and local landing pages, positioning the clinic as a go-to authority in NYC aesthetics. This approach helped secure top-ranking visibility for the city’s most competitive keywords.

4. Set Up Lead Tracking and Automation to Streamline Follow-Ups

To ensure no opportunity slipped through the cracks, we implemented lead-tracking systems and automated workflows to nurture inquiries from first click to booked appointment. The result: improved follow-up speed, stronger conversion rates, and data-driven clarity on what truly drives ROI.

5. Sales and Follow-Ups

Medstar Media strengthened SKINNEY’s conversion process by developing tailored sales and follow-up training for their team. These programs equipped staff with the tools and confidence to build stronger client relationships, manage leads strategically, and guide prospects from initial inquiry to loyal, long-term clients. By standardizing the follow-up process and enhancing communication techniques, SKINNEY saw measurable improvements in both lead retention and conversion rates.

ROI, Results Are In

  • From 15K in Top-Line Revenue to over 1 MILLION DOLLARS per month in Top-Line Revenue
  • #1 Worl Ranking for utilization forEmsculpt, CoolSculpting, Sofwave in NYC
  • From 100 leads to over 2K leads per month

Why It Worked

  • Strategic retargeting reduced ad waste by keeping the brand top-of-mind for warm leads while optimizing spend toward audiences most likely to book.
  • A UX-focused, mobile-first website increased booking conversions through intuitive navigation, clear CTAs, and a seamless user journey from discovery to consultation.
  • SEO and Google reviews built sustainable local visibility, boosting organic rankings and long-term trust that positioned the medspa as NYC’s go-to aesthetic destination.

Ready for Growth Like This?

At Medstar Media, we don’t just run campaigns — we build complete growth ecosystems. From custom, conversion-focused websites and high-performing Google and Meta ads to SEO, content strategy, and automated lead nurturing, every element works together to position ambitious clinics as trusted market leaders.

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