Learn How to Attract New IVF Patients for Your Clinic with Ads

Tried and True Advice From a #1 Marketing Agency

The fastest way to attract new patients to your IVF clinic is through a well-executed paid advertising strategy. With the right marketing approach, you can increase patient inquiries and bookings, achieving a solid return on your marketing investment.

Leading fertility clinics expanding their patient base, adding physicians, or opening new locations are leveraging paid advertising to drive notable growth. In this guide, we’ll break down our proven strategy for effective paid advertising in IVF and fertility marketing, helping your practice reach more prospective patients and achieve sustainable growth.

Why Advertising Is Important for Your IVF Clinic

Advertising is the most reliable way to connect with potential patients and ensure your fertility clinic stands out in a competitive market. Platforms like Google Search and Meta (Facebook and Instagram) offer paid visibility that goes beyond what organic strategies like SEO or directory listings can achieve.

In addition, advertising allows you to have complete control over the message and branding of each ad. This allows your clinic the ability to highlight everything that makes you unique in terms of services, expertise, etc.

Fertility treatments like IVF, IUI, and egg freezing are significant decisions that patients thoroughly research. Your clinic needs to appear in their search results and social feeds to influence where they book an appointment. Since prospective patients actively compare clinics and physicians, advertising ensures your practice gets noticed and stays at the top of their minds while they make arguably one of the most important decisions of their lives.

Without it, you risk missing opportunities to attract the patients you’re uniquely qualified to help.

It’s All About Using Effective Ad Targeting for Your IVF Clinics

The foundation of successful advertising for your IVF clinic begins with precise audience targeting. To drive actual patient inquiries and bookings, focus on reaching “high-intent” individuals—those actively looking to schedule an appointment.

But how do you do that? We’re here to tell you exactly how by letting you in on our IVF marketing secrets. Here’s how to get it right:

Search Ad Targeting

The most effective way to connect with high-intent patients is by targeting their search behavior, making Google Search Ads a cornerstone of your strategy. Patients ready to book often use specific, action-oriented search terms like “IVF doctor near me,” “IVF specialists,” or “Best IVF clinic.” These terms indicate they’re in the decision-making phase, as opposed to broader searches like “How much does IVF cost?” or “What is IVF?” which signal curiosity rather than serious intent. Misaligned search term targeting is a common mistake, leading to wasted ad spend. Focus on search terms demonstrating someone is ready to take action and select an IVF clinic and provider.

Target the Right Demographic

Use the right demographic insights to ensure your ads reach the right audience. According to new data from the Human Fertilisation & Embryology Authority (HFEA), the average age of first-time fertility patients is now over 35 years old.

In addition, the CDC’s Assisted Reproductive Technology (ART) data shows that most IVF cycles are performed on women aged 27-44.

Platforms like Facebook allow you to refine targeting by age, gender, and even life stage—such as women without children. Narrowing your audience ensures your budget is spent on reaching the most relevant potential patients.

Location Targeting is Also Important

Targeting the right geographic area is just as critical as demographic precision. IVF patients typically live within a reasonable driving distance of your clinic. Analyze past patient zip code data to identify the ideal radius for your location targeting. Population density and regional factors also influence this range, but advertising too broadly—such as targeting other states—can waste your budget unless your clinic offers exceptional outcomes that draw patients from afar.

By prioritizing high-intent search terms, tailoring your demographic reach, and optimizing location targeting, you can ensure your advertising spend goes toward attracting the right IVF patients to your practice.

Top Ad Platforms for IVF Clinics

When it comes to advertising for IVF clinics, three platforms consistently deliver results. Here’s a breakdown of the most effective platforms, ranked by priority:

Google Search Ads

Google Search Ads are the gold standard for IVF clinic advertising. These ads allow you to target specific search terms, reaching individuals actively researching treatments like IVF, egg freezing, and fertility services. Prioritize targeting high-intent keywords such as “IVF doctor near me,” “IVF fertility expert,” or “best fertility clinic.” At a minimum, your campaigns should include your clinic’s brand name and terms related to IVF and fertility doctors/clinics.

One of Google Search Ads’ biggest advantages is that you only pay when someone clicks on your ad. This makes it a cost-effective way to attract potential patients already looking for your services. It’s also the most direct and efficient way to connect with individuals ready to take the next step in their fertility journey.

Meta Ads (Facebook & Instagram)

Meta Ads, including Facebook and Instagram, are another valuable tool, although they rank lower in priority than Google Search Ads. These platforms don’t allow you to target users actively searching for fertility services. Still, they let you reach broader demographics by filtering for age, gender, and family composition (e.g., women without children).

The key to success on Meta is creating unique, compelling ad content that resonates with your audience. Videos, especially successful patient testimonials, perform exceptionally well in grabbing attention and building trust when it comes to someone selecting a doctor for IVF treatments. While Meta Ads may not reach individuals with immediate intent, they’re an excellent way to build awareness and nurture interest in your clinic.

By strategically using these platforms, you maximize your clinic’s visibility, attract high-intent patients, and create lasting connections with those exploring their fertility options.

How Much Should Your IVF Clinic Spend on Ads?

An important consideration when advertising for your fertility clinic is the amount of money you want to invest. We would like to give you an exact dollar amount, but the truth is that it will differ per facility. It depends on your clinic’s size and goals.

A single-doctor IVF practice will likely spend less than a multi-doctor clinic or one planning to open new locations.

Start by clarifying your objective: Do you want to fill your schedule or expand your practice?

Consider Your Revenue Per IVF Cycle

The first step in setting your budget is understanding how much revenue and profit you generate from each IVF cycle. This helps determine how many new cycles you need to cover your ad spend.

Since IVF generates more revenue per patient, you don’t need many new cycles to break even. Many clinics see significant returns on their ad investments.

Set Proper Budgets for Each Location

If your clinic has multiple locations, you should create and set a separate ad budget for each one. Don’t combine budgets across locations; each clinic has unique targeting needs. Clinics that skip location-specific budgets often underfund their advertising or fail to generate enough visibility for all locations.

Average Ad Spend to Expect

Ad costs vary depending on the competitiveness of your market. Here’s a general breakdown:

Always evaluate ad spending in the context of your IVF cycle revenue. When an effective ad strategy is supported, a few additional cycles can easily cover your costs while delivering significant growth.

What We Recommend for Your Ads

The right message and engaging creative assets are key to running a successful IVF advertising campaign. Here are some strategies we use to drive results for our clients consistently:

1. Use the Power of Video

Video content is incredibly impactful for platforms like Facebook and Instagram, where users scroll quickly through their feeds—spending an average of just 1.6 seconds per post. Video ads grab attention and give you more time to communicate your message. Whether it’s an introduction to your clinic or a story about patient success, videos help your ads stand out and convert.

2. Highlight Patient Testimonials

Patient testimonials are among the most powerful tools in IVF advertising. These real-life stories create trust and empathy, evoke strong emotions, and show potential patients your services’ life-changing impact. Video testimonials, in particular, are incredibly effective at humanizing your clinic and building credibility and trust.

3. Openly Discuss IVF Costs

Discussing IVF costs in your ads and on your website is important. Many lower-cost IVF clinics are transparent about pricing, which patients now expect. If your pricing is higher, use this as an opportunity to provide context—explaining the added value, expertise, or outcomes patients can expect from your services. Patients don’t always choose the cheapest option; they choose the clinic they trust the most.

Incorporating these messaging strategies into your ad campaigns can capture attention, build trust, and drive more patient inquiries for your IVF clinic.

Why Choose Medstar Media for IVF Advertising

The strategies outlined above are how Medstar Media has consistently helped our clients and clinics achieve measurable growth. Paid advertising, especially in the medical field, can be challenging to manage without expertise in medical practice marketing.

Working with a specialized IVF marketing agency like Medstar Media makes you more likely to see significant improvements in patient bookings and revenue. Our team has extensive experience driving results for IVF clinics, including services like egg freezing and IVF cycles.

Partner with the Best IVF Marketing Agency

Medstar Media is a marketing agency you can trust to represent your facility or clinic effectively. Our agency specializes in IVF digital marketing and advertising and is known for creating strong, solid, well-curated ad campaigns across leading platforms like Google, Instagram, and Facebook.

For a free, no-obligation consultation, please complete the online form below, call (801) 890-3847, or email us at support@medstarmedia.com.

Schedule a Marketing Strategy Session

Fill out the form or call (801) 890-3847

*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.

Chris Zelig

Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.