6 Strategies for Planning a Successful Medspa Event
Hosting an event is a great way to expand your medspa marketing efforts. Events allow people to gather and learn about beauty procedures like fillers, body sculpting, and skincare. It also presents the perfect opportunity to make connections with others in the industry. But proper planning and marketing are essential for a medspa event to be successful.
Not sure where or how to begin? Here are six tried-and-true strategies that will make your next event a hit!
1. Plan Ahead
When planning a medspa event, you must put together a plan and make sure you have everything in order. The more organized you are, the smoother things will go on the day of the event.
Timing is crucial when it comes to planning. The sweet spot is no longer than a month ahead of time but no shorter than fifteen days before the event. You want to allow plenty of time for people to make accommodations and schedule it into their calendars. Planning too early may result in people forgetting about the event, or putting it off for later to think about. On the other hand, waiting until the last minute to plan can be disastrous. The last thing you want to do is not allow enough time for people to RSVP and end up missing the event altogether.
2. Host an Event that People Want to Attend
The best way to get people to an event is by offering something they want. People are busy and have obligations. So providing immense value is key! Hosting an event that is engaging, fun, and exciting will give people a reason to carve out time in their schedules to attend. There are various ways you can spice up your event. Consider incorporating the following elements:
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Giveaways
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Perks
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Refreshments
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Gift bags
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Special pricing
The most successful event campaigns have always been the ones with the most diverse and valued giveaways. Knowing this, it would be beneficial to offer giveaways or sales to body sculpting, neurotoxins, fillers, lasers, and skincare. Giveaways should allow multiple people chances to win goodies. If you give away a service, it is likely that the winner will purchase more. For example, let’s say you give away 10 free units of Botox. Assuming the lucky winner enjoys their experience, they will probably purchase another 15-50 units.
3. Stir Up Excitement by Hosting a Raffle
Raffles for prizes that pack a punch are a fun way to get people involved and excited about your event. You can offer freebies that cost a small monetary investment on your part but yield great returns. When hosting a raffle, offer multiple ways for people to win tickets. For example:
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Create a sense of urgency by encouraging people to RSVP by a certain time for two tickets.
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Ask people to invite their friends and reward each person with two tickets.
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Invite people to share and tag your social media for four tickets.
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Encourage prospects to schedule a consultation this week for four tickets (this, again, creates urgency).
Here is an example from one of our client’s Grand Opening event page.
4. Structure the Event with Important Information First
The first step to structuring your event is to have a clear agenda. Have you ever been to an event where you were confused about what was going on? A lot of times, this is because the planner did not structure the event correctly.
If you want attendees to remember everything they learn and take action, structure the event with the most pertinent information first:
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What the event is (What kind of medspa event is it? What exactly will take place?)
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Time and place of the event
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Giveaways (free treatments, discounts for treatments)
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Perks (live demos, refreshments, special pricing, live Q&A)
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Additional information about the event (parking situation, guest speakers, etc.)
5. Have a Zoom or Facebook LIVE Option
In-person is where all the real fun is at. But the reality is that not everyone who wants to attend your event will be able to make it. Having a Zoom or Facebook LIVE option for your event lets people participate virtually. This is a productive way to gain more awareness of your medspa, show what is going on at the event, and answer questions.
6. Make It Easy for People to RSVP
RSVPs are crucial for any event. They give you a headcount of everyone coming so that you can plan accordingly. Knowing how many people will be showing up helps you determine the number of refreshments you need to prepare, how many giveaways to expect, etc.
First, set up an RSVP page on your website with a form for people to enter their information. Include the important tidbits of the event with a form that asks for the following:
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The attendee's name
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The attendee's phone number
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The attendee's email address
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Optional guest information
Once you get your main RSVP page set up, it’s time to cover more channels such as Facebook Events, Instagram posts and stories, EventBrite, and email and text blasts.
Facebook Events
As soon as you know all the event details, create a Facebook Event. Include relevant information and boost it to “friends of friends” for $150-300 10-15 days before the event. Share an RSVP link to make it easy for people to input their details.
Instagram Stories and Posts
You can never have too many posts or stories that announce your event – so make use of Instagram! Incentivize your followers into getting the word out. You can offer raffle tickets for likes, comment tags, and social shares. Make sure that people tag your medspa! Finally, don’t forget to include your RSVP link in your bio.
Here are great examples of Instagram posts from Inspire Medical Spa and Always Beautiful Medspa:
Email Blasts
Email blasts are another great way to spread awareness about your upcoming event. We recommend sending one email with details as soon as you know about the event and following up after. Resend event details to non-openers no more than three times, and one final time to your whole list. As you re-send your campaigns to non-openers, tweak subject lines, insert unique photos, and adjust the text.
Text Blasts
Text blasts are effective for reminding people about your event about five days beforehand. Texts do best when they are concise, so share the most relevant information only. This includes time and place, giveaways, perks, and directions on how to RSVP.
EventBrite
Many event organizers enjoy using EventBrite to help them manage events. The platform automatically sends out reminder emails and tickets for people to print out before the event. The automation aspect can be helpful for busy medspas that want to streamline the RSVP process.
Let’s wrap this up with a bonus, shall we? In addition to leveraging different channels, consider in-office marketing! It is free and effective. Challenge your staff members by hosting a friendly competition to see how who can get the most attendees to RSVP.
Run a Successful Medspa Event with the Right Planning and Strategy
A medspa event can be a great way for you to increase your business, build relationships, and have fun. While there are no hard-and-fast rules to marketing one, these six strategies can help you reach more people and let them know what your event is all about.
Need additional guidance on planning, marketing, and hosting a successful medspa event? Contact Medstar Media at 801-890-3847 to schedule a consultation. We are a top provider of digital marketing solutions for the medical spa industry. Let’s talk about how we can work together to achieve your business goals!
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