Med Spa Email Marketing
How to Boost Your Business, Improve Customer Retention, and Strengthen Client Relationships
How to Boost Your Business, Improve Customer Retention, and Strengthen Client Relationships
SCHEDULE A MED SPA EMAIL MARKETING STRATEGY SESSION
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How to Improve Your Med Spa Email Marketing
The first marketing email was sent in 1978 and generated 13 million dollars in sales. More than 40 years later, email marketing is still alive and well. Email marketing seamlessly integrates with your other digital marketing strategies and is a highly effective channel for growing your medical spa’s business. Email campaigns allow you to engage with your existing customers and build relationships with leads by providing relevant, timely, and valuable information to help them act with your business.
SCHEDULE A MED SPA EMAIL MARKETING STRATEGY SESSION
*By submitting this form you agree to be contacted via text/phone/email.
Reply “Stop” to opt out.
WHY USE EMAIL MARKETING?
Along with your website’s blog, email marketing provides one of the highest returns on investment (ROI) of any digital marketing channel. On average, an email generates $38 for every dollar spent, a 3,800% return on investment.
LEAD NURTURING WITH PROSPECTIVE CUSTOMERS
Email marketing is a valuable lead-nurturing tool. Email provides a great way to interact with website visitors who provided their information when filling out a consult form but have yet to convert.
INTERACTING WITH EXISTING CUSTOMERS
A successful email campaign gets your customers to click through to your med spa’s website and convert. If you are not interacting with your existing customers and gathering their feedback, you are leaving money on the table. Interacting with your customers is a great way to see how they are responding to your emails and what kind of offers they like.
This information is crucial because it allows you to tailor your messages and offerings in the future. If people are not responding to a certain offer that you send out repeatedly, it might be time to change it up or consider other options.
The open rates of your emails show you how many people have seen them. Click-through rates from your email to your website tell you how many people have acted on them. They are particularly important because they show conversions, which is the purpose of your campaign. Observe details like which target segment(s) are converting and what offers they are responding to. From there, you can weed out individuals who have not responded over an extended period of time.
Email list growth rate shows how fast your list is growing and provides insight into how much traffic is coming from each email campaign. There are two factors that influence the success of an email campaign: relevance and timeliness. Remember that while you may have a goal for your campaign, people are focused on what they can get out of it. The goal is to offer a relevant product or service to the right person at the right time.
EMAIL MARKETING TIPS FOR MEDICAL SPAS
The highest-converting emails contain one or more of the following:
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Answers to frequently asked questions
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Before and after images
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Real patient testimonials,
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Specials or incentives
An email marketing provider (ESP) is a great resource for your medical spa if you’re looking for any level of support while fine-tuning your email marketing efforts.
CONTENT THAT CONVERTS
Effective emails have:
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Strong subject lines that entice people to open and read your message
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Eye-catching design
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A concise message with helpful information
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Relevant links to your website or blog
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Compelling calls-to-action
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Addressed from a real person, not company names like "Body Sculpting Center of New England.”
A STRONG SUBJECT LINE
EYE-CATCHING DESIGN
CONCISE MESSAGE
RELEVANT LINKS
COMPELLING CALLS-TO-ACTION
ADDRESSED FROM A REAL PERSON, NOT A COMPANY NAME
MED SPA EMAIL MARKETING IMPROVES YOUR SUCCESS
Proper Med Spa email marketing is an exceptional tool for boosting your medical spa’s business, improving customer retention, and strengthening your relationship with your clientele. MedStar Media is a marketing agency specializing in med spas. For a free, no-obligation analysis and consultation, please fill out the online form below, call or text (801) 890-3847, or email us at support@medstarmedia.com.
SCHEDULE A MED SPA EMAIL MARKETING STRATEGY SESSION
Fill out the form or call (801) 890-3847
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