Med Spa
Web Design:
Creating a Site that Converts
(With Examples)
Med Spa Web Design: Creating a Site that Converts (With Examples)
For any business to succeed today, you must have a solid online presence and an attractive website. Good websites expand your online visibility, establish your brand, set you apart from competitors, and grow your business. Most of all, when done right, your med spa web design and development attracts the right visitors to your medical spa or practice! It’s important that it provides them with an excellent user experience and converts them into new and lasting customers.
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See Our Top 5
Homepage Web Designs
Here is a look at our top 5 homepage web designs:
What Effective Med Spa Website Design And Development Accomplish
Your med spa’s website is a vital touchpoint between you and your customers in today’s digital world.
A good website accomplishes three main objectives:
A good website accomplishes three main objectives:
1. It provides a great user experience for its visitors
2. It establishes trust and consumer confidence
3. It makes it easy for the visitor to contact the business
The Benefits of Exceptional
Med Spa Website Design + Development
Increases online visibility
Attracts more customers
Distinguishes your brand
Engages and educates visitors
Provides value to the user
Generates free traffic with SEO
Increases contacts and conversions
Defining Website Development and Design
“Website design and development” describes the process of making a website.
“Design” refers to how the website looks and ease of use, and “Development” refers to how the website functions.
“Design” refers to how the website looks and ease of use, and “Development” refers to how the website functions.
Development
If “design” is the beauty of your site, “development” is the brain. Professional website development is crucial for many reasons:
- Professional website development makes it easy for search algorithms to discover your website.
- Professional website development enables the user with flawless functionality.
- Professional website development is responsive across all devices. It is intuitive and engaging.
- Most importantly, Professional website development is user-friendly. It makes it easy for visitors to contact you.
IT'S ALL ABOUT USER EXPERIENCE (UX)
Optimized websites need a beautiful design and functional development. Focus the website’s design and functionality on the user’s experience. A good website exceeds the user’s expectation for useful Information, flawless functionality, and ease of use. Websites that achieve this:
- Develop credibility
- Distinguish themselves from competitors
- Invite users to contact your business or perform another desired call to action.
Design
Once someone lands on your page, you have seconds to capture their interest. An eye-catching design and engaging layout should prioritize user experience above all else. The style and format should capture the attention of your online visitor. It should compel them to reach out to your business.
PAGE LOADING SPEED
The first five seconds of page-load time impact conversion rates the most. Data shows that a site’s conversion rate drops by 4.42% (on average) with each additional second of load time.
Google has used page loading time as a ranking factor since 2010. A good loading time is anything under 2 seconds. Slow web pages lose potential customers and negatively impact your Google ranking.
How does your site loading time compare with other websites?
Check your page load speed here: https://pagespeed.web.dev/
- if your site loads in 5 seconds, it is faster than approximately 25% of the web
- if your site loads in 2.9 seconds, it is faster than approximately 50% of the web
- if your site loads in 1.7 seconds, it is faster than approximately 75% of the web
- if your site loads in 0.8 seconds, it is faster than approximately 94% of the web
RESPONSIVE DESIGN
Responsive medspa web design means your site looks and performs well on any computer, tablet, or phone device.
In 2020, 68.1% of all website visits occurred on a mobile device. Mobile users will leave websites not optimized for their devices. Furthermore, Google rewards websites with responsive medspa web design and penalizes websites that don’t.
Website Assets
When marketing and selling aesthetic treatments, focusing all your efforts on the offering can be tempting. But your website is just as much a part of your marketing efforts as your products are. Your website must be designed to help consumers learn about you and capture their contact information. This way, you can easily follow up with leads to turn them into customers.
Each medical spa’s website should include the fundamentals:
LANDING PAGES
Show what you offer, a call-to-action above the fold, and a phone number where consumers can reach you.
Attractive Hero Image
Every website needs a hero image: A large, eye-catching picture that greets your visitors when they arrive at your landing page. It should be relevant to the advertised treatment and be high-quality. This is the first thing people will see, so make it as engaging (but not distracting) as possible!
Catchy Headline and Subtext
A good headline is critical to your landing page because it is the first thing your visitors will see alongside the hero image.
Copy that Informs and Converts
What is it that you do, and why should people choose you over others? Craft sales copy in an educational and inviting yet authoritative tone. Keep marketing jargon to a minimum. The last thing you want is for your prospective customers to feel like you are only trying to sell them something. Instead, focus on educating them. Show people why your service stands out and how it works.
Social Proof
Customers want to know that others have a good experience with you before investing money and trust. Testimonials and reviews help reassure them that they are making a good choice by choosing you.
Pop-up Window
Capture contact information from visitors before they move on with the rest of their browsing session. This prevents distractions and can drive up your conversion rate.
Lead Capture Forms
Make it a breeze for website visitors to get in touch with a user-friendly form they can fill out with their personal information. Place lead capture forms above the fold.
Incentives
Give people a sense of urgency to become customers by providing an exclusive deal. An enticing offer like $200 off your first Emsculpt session may be all it takes to convert someone “on the fence” into a patient.
Before and After Pictures
Online reviews and client testimonials tell people that aesthetic treatments work. But there is nothing better than seeing those transformations. When people are able to visualize the results they can get, they are more likely to feel they need the service, too. We suggest including at least two clear before and after pictures of patients who received the treatment at your practice.
Informative Content
Every website needs SEO-friendly content. It establishes trust, attracts organic traffic, and provides additional value to your audience. For example, if you sell Emsella treatments, you could have informative blog articles covering topics like “How Long Do Emsella Results Last?” or “Does an Emsella Chair Really Work?” When crafting these articles, be sure to incorporate relevant keywords like “Emsella Near Me” and “Emsella Benefits.”
Attractive Hero Image
LANDING PAGES
CATCHY HEADLINE & SUBTEXT
Make sure your headline:
- Is attention-grabbing, short, and concise
- Conveys something compelling about your audience’s wants and needs
For example, if your target audience is people looking for CoolSculpting, your headline could be something like “Freeze Away Stubborn Fat.” Underneath the headline, write a summary of what CoolSculpting is. Finish off with a sense of urgency for visitors to learn more.
COPY THAT INFORMS & CONVERTS
Let’s say you are creating a landing page to market Botox treatments. Consider sharing the following:
- A digestible overview of the product or service (What is Botox? How does it work?)
- An easy-to-read list of benefits (i.e., look and feel younger, regain confidence, smooth wrinkles)
- Service or product features (i.e., no downtime, non-surgical, quick results)
- Testimonials and real patient before and after photos
- Case studies or statistics that highlight the best parts of your offering
- Information about the experience (Does it hurt? What are the side effects? What is the recovery like?)
- Treatment cost (How much is the procedure? Directing clients to schedule a consultation for accurate pricing information is acceptable.)
- A list of reasons to choose you over another provider (the best facility for Botox treatments in the area, delivering unparalleled results with the latest technology and innovative techniques)
SOCIAL PROOF
Social proof is a powerful tool when it comes to building credibility and trust. It is a psychological phenomenon in which people are more likely to do something if they see that other people are doing it. Social proof is crucial if you are trying to convince someone that something is worth their time and money – like a body contouring treatment or a cosmetic injectable.
Think about it: If someone sees a lot of people getting Emtone or Emsculpt NEO at your facility or coming in routinely for Botox or Dermal Fillers, that person is more likely to keep you in mind for those services when they need them. This leads us to our next point – positive reviews and testimonials.
Establishing authority and trustworthiness online is essential, especially when competing in a saturated market. A great way to accomplish this is by posting client testimonials and online reviews on your website.
Online reviews and client testimonials are primary resources for consumers when choosing where to shop locally.
Almost 9 in 10 consumers consider an online review as important as a personal recommendation. In addition, 93% of consumers say that online reviews influence their purchase decisions.
- Expert Tip: Ask happy clients to leave you reviews. Ask your best clients for a testimonial and publish the testimonial on your website.
POP UP (LEAD CAPTURE TECHNOLOGY)
A strategically placed “pop-up” window can significantly increase your conversions. After integrating pop-ups on our client’s websites, we saw a 400% to 500% increase in consult requests.
LEAD CAPTURE FORMS
Optimized websites make it easy for the consumer to contact the provider. All vital Information–phone number, available promotions, and the contact form– should be above the “fold.”
- Expert Tip: Collect the customer's Information first, then send them to a scheduling page.
INCENTIVES
Consumers want to find an offer that provides value at the lowest cost possible. Adding a promotion or coupon to your website promotes both: a great value at a great price. For example, if you offer EMface for a non-invasive face lift, you could offer a coupon for $600 off a package of four treatments. This incentive encourages people to take action quickly if they have been thinking about getting EMface for a while.
BEFORE AND AFTER IMAGES
Before and after images, just like five-star reviews and client testimonials, establish authority and build trustworthiness. Moreover, consumers expect before and after images.
EMface is BTL’s newest aesthetic treatment. As people research more about the procedure online, they want to see what kind of results they can expect. Since it is a non-invasive facial toning solution, it is helpful to include before and after images of patients showing a more lifted and rejuvenated appearance following the treatment.
- Expert Tip: Collect your own gallery of before and after images of your clients and post them to the website. If you don't have your own before and after images, use stock photos from the manufacturer.
CONTENT:
There’s a saying in digital marketing: Content is King. Your website needs content. Generating professionally written content does two things:
Attracts Organic Traffic: Google awards websites that provide users with unique content about relevant topics. High Google rankings make your website more visible online and increase your flow of website visitors for free.
Establishes Trust: Well-written content demonstrates expertise on the topic. A good blog builds authority and distinguishes your brand from others.
- Expert Tip: Remove content that you did not write yourself. Content cannot be pasted and copied from other websites. Google rewards unique content creation and penalizes plagiarism.
CONTENT CREATION AND SEO:
Creating SEO-optimized content is vital to the success and performance of your webpage.
Proper marketing focuses on both local SEO and general SEO for your medical spa. Both are used as a way to boost your online visibility and traffic.
Medstar Media Marketing Specializes
in Med Spa Web Design and Development
MedStar Media is a full-service medical spa marketing agency that specializes in the best website creation, advertising, and med spa marketing. We are known for custom-building attractive, functional, and high-performing websites. Our strategy is simple. We strive to create the best user experience possible.
For a free, no-obligation med spa web design and development analysis and consultation, please complete the online form below, call (801) 890-3847, or email us at [email protected].
*By submitting this form you agree to be contacted via text/phone/email.