Boost Your Aesthetic Practice With the Best in the Industry
The medspa and aesthetic industry has exploded in recent years, but so has competition. Patients now research treatments online, read reviews, and compare before-and-after photos long before booking an appointment. That means your online visibility, brand presentation, and patient experience need to shine at every step.
Whether you operate a boutique medical spa or a multi-location aesthetic practice, your marketing partner can make or break your growth. The best medspa marketing agencies don’t just build websites or run ads; they understand emotional storytelling and how to turn clicks into loyal patients.
In this guide, we’ll highlight the best digital marketing agencies for medspas, plastic surgeons, and aesthetic clinics, each selected for their proven expertise, strategic results, and understanding of the unique challenges of healthcare marketing.
Our Top Picks for the Best Marketing Agencies
Influx Marketing: Custom Strategies for Aesthetic Growth
When it comes to full-service marketing for aesthetic practices, Influx Marketing stands out as one of the most experienced and reputable agencies in the field. Their team focuses exclusively on plastic surgeons, medspas, and wellness clinics, tailoring every digital strategy to reflect your practice’s unique strengths.
Why Practices Choose Influx
- Bespoke website design that elevates your brand and showcases your results
- End-to-end lead generation systems covering SEO, PPC, and retargeting
- Conversion-optimized landing pages that turn browsers into booked consults
What sets Influx apart is its balance between data-driven marketing and human-centric design. They understand your patients’ emotional motivations and use that insight to craft campaigns that resonate.
Pro tip: Ask to see their client case studies; many practices report dramatic increases in web traffic and booked consultations after partnering with Influx.
Studio3 Marketing: Over 15 Years of Aesthetic Industry Expertise
With more than 15 years of experience serving aesthetic practices nationwide, Studio3 Marketing is one of the pioneers of digital marketing in this field. Their agency focuses exclusively on the beauty and medical aesthetics industry, offering creative solutions backed by data and strategy.
What They Offer
- Advanced SEO tailored for plastic surgeons, dermatologists, and medspas
- Pay-per-click (PPC) campaigns are designed to drive qualified traffic
- Social media management that keeps your practice top-of-mind locally
- Custom web design and branding focused on user experience and conversions
Why They Stand Out
Studio3 combines analytics with artistry. Their campaigns highlight what makes your practice special, whether that’s a surgeon’s reputation, a medspa’s technology, or a signature patient experience. The team also prioritizes transparency and education, ensuring clients understand where every marketing dollar goes.
Plastix Marketing: Data-Focused Solutions for MedSpa Success
If your aesthetic business thrives on numbers and measurable growth, Plastix Marketing might be your ideal match. Known for integrating proprietary software with proven digital marketing systems, Plastix helps practices scale efficiently without losing their personal touch.
Their Strengths
- Strategic plans crafted specifically for aesthetic and surgical practices
- Proprietary analytics tools that measure ROI and patient acquisition in real time
- Ongoing consulting to refine messaging and optimize campaigns
- Comprehensive transparency with data dashboards and reports
Plastix believes sustainable growth isn’t about short-term spikes; it’s about consistent patient engagement and retention. Their consultative approach helps you evolve as trends shift and algorithms change.
Plastic Surgery Studios: Integrated Marketing for Cohesive Growth
For more than two decades, Plastic Surgery Studios has helped medical and aesthetic practices navigate an ever-changing digital world. They’re known for an integrated marketing approach that blends traditional media with digital strategy, ideal for practices looking for consistency across all channels.
Integrated Services
- Digital advertising (Google, Meta, display, and video campaigns)
- SEO and content marketing are designed for long-term visibility
- Print, event, and public relations coordination
- Story-driven branding and patient-journey optimization
Plastic Surgery Studios is particularly effective for established practices that want a unified marketing voice. Their holistic strategies ensure your online, offline, and in-office messaging feels consistent and credible, reinforcing brand trust.
Mavan: Creative Agility Meets Measurable Impact
Mavan is one of the new names redefining what it means to market in the modern medspa landscape. Known for its agile and adaptive approach, the agency crafts campaigns that move with industry trends while staying rooted in each clinic’s goals and brand identity. Whether you’re launching your first medspa or scaling to multiple locations, Mavan focuses on building visibility quickly, without sacrificing long-term ROI.
Key Services
- Agile, creative campaign development tailored to your stage of growth
- Flexible retainers and transparent ROI tracking for full accountability
- Strategic digital advertising designed for high visibility and efficiency
Mavan’s strength lies in its balance between innovation and measurable performance. Their team is known for being nimble, responsive, and proactive, making them a smart choice for practices that want fresh ideas and rapid, sustainable growth.
Pilot Practice: Precision Through Data-Driven Growth
Pilot Practice has earned recognition as a data-first marketing agency built specifically for medical aesthetics. Their focus is on measurable, scalable strategies that allow medspas and surgical practices to grow with confidence. Every campaign is backed by analytics, helping clinics understand where their leads come from and how to improve over time.
Key Services
- SEO and paid media strategies informed by real-time analytics
- Conversion optimization and lead tracking for measurable ROI
- Expansion support for multi-location medspas or emerging franchise models
Pilot Practice’s philosophy is simple: data should drive every marketing decision. They combine performance tracking with creative execution to deliver results that are both reliable and repeatable. For medspas looking to expand or solidify their market position, Pilot Practice offers the structure and insight to make every dollar count.
Medstar Media: Design, Strategy, and Knowledge in Harmony
Medstar Media is quickly becoming one of the most trusted names in aesthetic marketing — blending beautiful creativity with strategic performance systems. This agency is particularly well-known for balancing artistry with accountability, ensuring every campaign aligns with HIPAA and FTC standards while telling a compelling story.
Key Services
- Full-service digital strategy including SEO, PPC, and content creation
- Brand design and website development focused on conversion
- Transparent reporting and client education to empower long-term success
Medstar Media’s team has deep experience with medspas, plastic surgeons, and wellness practices nationwide. Their commitment to transparency and brand storytelling makes them a standout partner for clinics that want both creativity and clarity.
Why Specialized Aesthetic Marketing Matters
Most medical practices understand they need marketing, but not all marketing is created equal. The aesthetics world combines medical precision with lifestyle branding, and that balance demands a specialized approach. Here’s why a generalist agency simply can’t compete.
Regulatory Nuances
Aesthetic marketing sits at the intersection of healthcare and beauty. Every campaign must align with HIPAA privacy protections and FTC advertising regulations. Specialized agencies know how to:
- Avoid unverified or misleading claims about outcomes
- Use authentic before-and-after imagery while following industry disclosure standards
Visual Storytelling
Choosing an aesthetic provider is largely visual. Patients want to see artistry, skill, and trustworthiness. Leading medspa marketers understand how to build digital portfolios, brand videos, and conversion-optimized web design that showcase your aesthetic style while maintaining elegance and professionalism.
Emotional Connection
Great aesthetic marketing isn’t transactional; it’s emotional. Patients are looking for confidence, self-expression, and reassurance. The right agency helps you connect on a human level using testimonials, educational content, and brand voice alignment that feels real, not salesy.
Strategic Patient Journeys
From the first Instagram post to post-treatment check-ins, every touchpoint matters. Expert medspa marketing agencies map the entire patient journey, optimizing discovery, lead nurturing, consultation booking, and rebooking processes for maximum retention.
How to Choose the Right Aesthetic Marketing Partner
Selecting a marketing partner is one of the most important investments your practice will make. Here’s a simple framework to evaluate your options:
Experience & Specialization
- Do they work exclusively (or primarily) with medspas, plastic surgeons, or wellness brands?
- Can they share measurable success stories or case studies?
Strategic Fit
- Do they understand your local market and patient demographics?
- How do they define success: leads, consultations, or long-term patient retention?
Communication & Support
- Is their team proactive and easy to reach?
- Do they offer regular optimization meetings or strategic reviews?
Choosing your marketing partner isn’t just about the lowest retainer; it’s about alignment, trust, and expertise. The best agencies act as an extension of your team, helping you grow ethically and sustainably.
Ready to Transform Your MedSpa’s Digital Presence?
Your practice deserves more than cookie-cutter marketing. In today’s competitive aesthetics landscape, the agency you choose can make or break your medspa’s growth trajectory. While many marketing firms promise results, Medstar Media consistently delivers, helping medical spas, plastic surgery centers, and wellness clinics rise above the noise with data-driven strategies and standout creativity.
At Medstar Media, we don’t just run campaigns; we engineer growth systems. Our team specializes in combining high-converting web design, advanced SEO, paid media, and communication frameworks to attract qualified patients and keep your calendar full. Every strategy is tailored to your brand’s unique goals, ensuring transparency, measurable ROI, and long-term success.
Ready for growth? Schedule a strategy call and discover how Medstar Media can help your clinic dominate your market with smart, sustainable marketing built for the modern medspa. Your next chapter of growth and a more confident digital presence starts with choosing the right partner.
About the Author
I’m Chris Zelig, Founder & CEO of Medstar Media. I’ve spent over 15 years in the aesthetics and cash-pay medical space, building my career on a lesson my dad taught me early on—keep things simple, fast, and easy. That mindset has become the cornerstone of my marketing approach. I focus on helping small, privately owned providers outperform larger competitors. My first aesthetics client, SKINNEY Medspa, grew from a family-run business into New York City’s #1 medical spa and the world’s leading provider of CoolSculpting and Emsculpt. Since then, I’ve gone on to represent top cosmetic accounts nationwide and create viral campaigns for causes such as early cancer detection.
From Ring to Revenue: Mastering Phone Lead Conversions in Aesthetics
Never Forget About the Phone Leads Again!
When it comes to medspas and aesthetic practices, most marketing conversations focus on online leads, form fills, social media DMs, and Google Ads conversions. But here’s the reality: phone calls are still one of the most powerful sales opportunities you have.
The phone is where curiosity becomes conversation, and where human connection can transform hesitation into commitment. Too often, practices underestimate the importance of phone leads, missing out on high-intent prospects simply because the approach on the call wasn’t intentional or effective.
This article will help you reframe how you and your team think about phone leads. With the right mindset, energy, and strategies, your front desk or patient coordinator can convert more calls into consultations and consultations into long-term loyal clients.
Schedule a Marketing Strategy Session
Fill out the form or call (801) 890-3847
*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.
Share:
Facebook
Twitter
LinkedIn
