6 Strategies for Marketing a Successful Medspa Event

6 Strategies for Marketing a Successful Medspa Event

Hosting a medspa event is a great way to expand your marketing efforts. Medspa events allow people to gather to learn about beauty procedures like fillers, body sculpting, and skincare. It also presents the perfect opportunity to make connections with others in the industry. But proper planning and marketing are essential for a medspa event to be successful.

Not sure where or how to begin? Here are six tried-and-true strategies that will make your next event a hit!

1. Plan Ahead

When planning a medspa event, you must put together a marketing plan and make sure you have everything in order. The more organized you are, the smoother things will go on the day of the event.

Timing is crucial when it comes to planning. The sweet spot is no longer than a month ahead of time but no shorter than fifteen days before the event. You want to allow plenty of time for people to make accommodations and schedule it into their calendars. Planning too early may result in people forgetting about the event, or putting it off for later to think about. On the other hand, waiting until the last minute to plan can be disastrous. The last thing you want to do is not allow enough time for people to RSVP and end up missing the event altogether.

2. Host an Event that People Want to Attend

The best way to get people to an event is by offering something they want. People are busy and have obligations. So providing immense value is key! Hosting an event that is engaging, fun, and exciting will give people a reason to carve out time in their schedules to attend. There are various ways you can spice up your event. Consider incorporating the following elements:

  • Giveaways

  • Perks

  • Refreshments

  • Gift bags

  • Special pricing

Medstar Media’s VP of Client Experience, Whitney Zelig states, “The most successful event campaigns have always been the ones with the most diverse and valued giveaways.” Knowing this, it would be beneficial to offer giveaways or sales to body sculpting, neurotoxins, fillers, lasers, and skincare. Giveaways should allow multiple people chances to win goodies. If you give away a service, it is likely that the winner will purchase more. For example, let’s say you give away 10 free units of Botox. Assuming the lucky winner enjoys their experience, they will probably purchase another 15-50 units.

3. Stir Up Excitement by Hosting a Raffle

Raffles for prizes that pack a punch are a fun way to get people involved and excited about your event. You can offer freebies that cost a small monetary investment on your part but yield great returns. When hosting a raffle, offer multiple ways for people to win tickets. For example:

  • Create a sense of urgency by encouraging people to RSVP by a certain time for two tickets.

  • Ask people to invite their friends and reward each person with two tickets.

  • Invite people to share and tag your social media for four tickets.

  • Encourage prospects to schedule a consultation this week for four tickets (this, again, creates urgency).

Here is an example from one of our client’s Grand Opening event page.

Example of how to market a medspa event.

4. Structure the Event with Important Information First

The first step to structuring your event is to have a clear agenda. Have you ever been to an event where you were confused about what was going on? A lot of times, this is because the planner did not structure the event correctly.

If you want attendees to remember everything they learn and take action, structure the event with the most pertinent information first:

  • What the event is (What kind of medspa event is it? What exactly will take place?)

  • Time and place of the event

  • Giveaways (free treatments, discounts for treatments)

  • Perks (live demos, refreshments, special pricing, live Q&A)

  • Additional information about the event (parking situation, guest speakers, etc.)
Info graphic showing how to market a medspa event.

5. Have a Zoom or Facebook LIVE Option

In-person is where all the real fun is at. But the reality is that not everyone who wants to attend your event will be able to make it. Having a Zoom or Facebook LIVE option for your event lets people participate virtually. This is a productive way to gain more awareness of your medspa, show what is going on at the event, and answer questions.

6. Make It Easy for People to RSVP

RSVPs are crucial for any event. They give you a headcount of everyone coming so that you can plan accordingly. Knowing how many people will be showing up helps you determine the number of refreshments you need to prepare, how many giveaways to expect, etc.

First, set up an RSVP page on your website with a form for people to enter their information. Include the important tidbits of the event with a form that asks for the following:

  • The attendee's name

  • The attendee's phone number

  • The attendee's email address

  • Optional guest information
Info graphic with a QR code as an example of how to market a medspa event.
Example of a RSVP form on how to market a medspa event.

Once you get your main RSVP page set up, it’s time to cover more channels such as Facebook Events, Instagram posts and stories, EventBrite, and email and text blasts.

Facebook Events

As soon as you know all the event details, create a Facebook Event. Include relevant information and boost it to “friends of friends” for $150-300 10-15 days before the event. Share an RSVP link to make it easy for people to input their details.

Example of a Facebook banner showing how to market a medspa event.

Instagram Stories and Posts

You can never have too many posts or stories that announce your event – so make use of Instagram! Incentivize your followers into getting the word out. You can offer raffle tickets for likes, comment tags, and social shares. Make sure that people tag your medspa! Finally, don’t forget to include your RSVP link in your bio.

Here are great examples of Instagram posts from Inspire Medical Spa and Always Beautiful Medspa:

Email Blasts

Email blasts are another great way to spread awareness about your upcoming event. We recommend sending one email with details as soon as you know about the event and following up after. Resend event details to non-openers no more than three times, and one final time to your whole list. As you re-send your campaigns to non-openers, tweak subject lines, insert unique photos, and adjust the text.

Email template example of how to market a medspa event.

Text Blasts

Text blasts are effective for reminding people about your event about five days beforehand. Texts do best when they are concise, so share the most relevant information only. This includes time and place, giveaways, perks, and directions on how to RSVP.

Text blast example of how to market a medspa event.

EventBrite

Many event organizers enjoy using EventBrite to help them manage events. The platform automatically sends out reminder emails and tickets for people to print out before the event. The automation aspect can be helpful for busy medspas that want to streamline the RSVP process.

Let’s wrap this up with a bonus, shall we? In addition to leveraging different channels, consider in-office marketing! It is free and effective. Challenge your staff members by hosting a friendly competition to see how who can get the most attendees to RSVP.

Run a Successful Medspa Event with the Right Planning and Strategy

A medspa event can be a great way for you to increase your business, build relationships, and have fun. While there are no hard-and-fast rules to marketing one, these six strategies can help you reach more people and let them know what your event is all about.

Need additional guidance on planning, marketing, and hosting a successful medspa event? Contact Medstar Media at 801-890-3847 to schedule a consultation. We are a top provider of digital marketing solutions for the medical spa industry. Let’s talk about how we can work together to achieve your business goals!

SCHEDULE A MARKETING STRATEGY SESSION

*By submitting this form you agree to be contacted via text/phone/email.
Chris Zelig
Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

Recommended Posts

7 Things Your Website Needs to Attract More Patients

7 Things Your Website Needs to Attract More Patients

An informative and well-designed website is arguably the most important part of any digital marketing strategy for medical spas. This is the first thing potential customers see when they arrive on your website. A successful website educates, establishes authority, and convinces your visitor that you are the best choice for them. Most people make decisions within seconds of what they see, so make it count! First impressions go a long way in bringing in leads.

To start, a website’s home page should be easy to navigate so that visitors can find what they are looking for. It should also have a contact form and clearly show a phone number where people can reach you. Unlike a regular business or establishment, medical spas must have dedicated treatment pages that go into further detail about their service offerings.

Ready to elevate your treatment pages? In this article, we will cover the following key elements that work together to attract more patients:

Fast Load Time

Fast load time is a must for all landing pages. Not only does it boost SEO efforts, but it also helps users engage with your site. Quick website loading time matters because it improves conversion rates and overall traffic metrics. As a medical spa offering aesthetic treatments, you want to give potential clients the impression of efficiency and reliability. One way to do that is by ensuring that your website loads with ease.

Check your website’s current speed using the following:

Key Elements Above The Fold

The phrase “above the fold” originates from the newspaper industry. It refers to the separation between the upper and lower half of a newspaper. When a newspaper is folded, customers see the top half of the front page. As you might guess, publishers include the most interesting stories above the fold to attract buyers.

In today’s digital age, we apply this concept to websites. People have short attention spans. So, do not count on visitors to scroll to find the important bits. Showcase them as soon as the page loads. This makes it easy for consumers to absorb what they need to know right away. Some ideas on what to include above the fold include:

  • Your service, product, and/or offers

  • Call-to-action button

  • Phone number

  • Consultation box

  • Introduction to your offering

Once you have laid these out, be sure to check your pages on multiple devices. An effective treatment page will show all the essential details “above the scroll.”

Call to Action (CTA) with a Valuable Offer

Less is more with this. The best call to action is short, direct, and relevant to the page. It is vital for your phone number, a contact box, and a schedule button to be visible without endless scrolling. When producing CTA copy, remember that people are much more likely to click on something if you present yourself as an authority figure. “New Client Special! $250 Off* Emsculpt NEO – Get Coupon” sounds more enticing than “Click Here.”

Sweeten up your deal and entice people to take action by offering a valuable offer like:

  • A new client special discount

  • A free trial or consultation

  • A limited-time offer to give a sense of urgency (i.e. $50 OFF Botox or $500 OFF Emsculpt NEO)

  • Articles and case studies that provide information about your treatment page topic

When you give visitors an offer they cannot pass up, they are more likely to become a customer. Once you decide on an attractive offer, be sure to include a simple form for people to fill out and redeem the offer.

Call to action button showing what a website needs attract more patients.
An example of a call to action button that works well for what a website needs attract more patients.

Attractive Hero Image

Every website needs a hero image: A large, eye-catching picture that greets your visitors when they arrive at your landing page. It should be relevant to the advertised treatment and be high-quality. This is the first thing people will see, so make it as engaging (but not distracting) as possible!

Beautiful hero image with badges and a get coupon button demonstrating what a website needs attract more patients.

Catchy Headline & Subtext

A good headline is critical to your landing page because it is the first thing your visitors will see alongside the hero image. Make sure your headline:

  • Is attention-grabbing, short, and concise

  • Conveys something compelling about your audience's wants and needs

For example, if your target audience is people looking for CoolSculpting, your headline could be something like “Freeze Away Stubborn Fat.” Underneath the headline, write a summary of what CoolSculpting is. Finish off with a sense of urgency for visitors to learn more.

Copy that Informs and Converts

What is it that you do, and why should people choose you over others? Craft sales copy in an educational and inviting, yet authoritative tone. Keep marketing jargon to a minimum. The last thing you want is for your prospective customers to feel like you are only trying to sell them something. Instead, focus on educating them. Show people why your service stands out and how it works.

Let’s say you are creating a landing page to market Botox treatments. Consider sharing the following:

  • A digestible overview of the product or service (What is Botox? How does it work?)

  • An easy-to-read list of benefits (i.e. look and feel younger, regain confidence, smooth wrinkles)

  • Service or product features (i.e. no downtime, non-surgical, quick results)

  • Testimonials and real patient before and after photos

  • Case studies or statistics that highlight the best parts of your offering

  • Information about the experience (Does it hurt? What are the side effects? What is the recovery like?)

  • Treatment cost (How much is the procedure? It is acceptable to direct clients to schedule a consultation for accurate pricing information.)

  • A list of reasons to choose you over another provider (the best facility for Botox treatments in the area, delivering unparalleled results with the latest technology and innovative technique)

See these in action in an example ideal treatment page we created to market Emsculpt!

This treatment page includes sections with valuable information under common subheadings. For example, many pages will have “near me” – such as “EmSculpt Near Me” or “CoolSculpting Near Me.” The phrase “near me” is almost always used across all treatments. A few other popular subheadings include “Cost,” “How It Works,” “Before and After,” and “Results.”

Some popular search terms for aesthetic services include:

  • Emsculpt Near Me

  • Botox Results

  • Breast Augmentation Before and After

  • How Invisalign Works

“Near Me,” “Results,” and “Before and After” are interchangeable across various treatment offerings.

Before & After Images

When people are researching and deciding on cosmetic treatments, they want to see past patient results. This gives them a good idea of what they can expect if they make the investment. Before and after images should reflect your clients’ authentic results, and be well-lit and sharp. Here are some strong examples of before and after photos:

Before and after images are what a website needs attract more patients.

Informative Graphics

Infographics and videos are fantastic ways to break up the text, keeping your visitors engaged. For example, a treatment page about Botox may show a graphic illustrating the different treatment applications. Alternatively, you can include a video showing the procedure done on a patient. This makes the information more digestible while still providing value.

Info graphic showing what a website needs attract more patients.
SEO optimized videos are what a website needs attract more patients.

Social Proof

With everyone turning to the internet for information these days, social proof is more important than ever. We rely heavily on other people’s recommendations to make buying decisions. Social media has amplified this by making it incredibly easy to share experiences with others via photos, videos, reviews, and comments. But what does this mean for marketers? Social proof can be an effective tool for attracting new leads – especially when combined with other elements like urgency.

Leverage social proof by including online reviews on your landing page where people can click through to read more. Today, many turn to Google and Yelp reviews to decide where to get their beauty treatments. 

Establish and boost authority on your treatment pages by including a media banner such as “treatment featured in,” followed by major press articles. Another form of social proof for medical spas is golden seals. These can be added on top of the hero image below the heading and subtext or call to action.

Get a High-Converting Treatment Page with MedStar Media

As you can see, there are several things your website needs to attract more patients. It is imperative to consider each one of them when making your treatment pages and optimizing for conversion rate optimization (CRO). This way, you end up with stellar pages that will drive customers into the sales funnel.

Not all websites are equal. Countless medical spas hire web designers with little advertising experience to create their websites. Unfortunately, most do not know how to make attractive pages that organize information well. As a result, clinics are losing out on a sizable amount of revenue each month.

At Medstar Media, we help doctors, dentists, and medical spas reach their full potential. We have helped hundreds get their businesses back on track. We know what it takes to create a beautiful, functional website that generates leads and sales. Contact us to schedule a consultation and let’s discuss how we can scale your business!

SCHEDULE A MARKETING STRATEGY SESSION

*By submitting this form you agree to be contacted via text/phone/email.
Chris Zelig
Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

Recommended Posts