How to Use Medical Spa Ads to Bring in New Clients
![An image of paid advertising linked to search engines and social media platforms.](https://medstarmedia.com/wp-content/uploads/2024/02/Paid-advertising-graphic.webp)
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Digital Med Spa Advertising Channels
IMMEDIACY: PPC ads, banner ads, and social media ads make your business visible online almost immediately. They are the fastest way to improve your online presence and bring your website to the top of Google’s first SERP.
TARGETING: Paid ads are targeted at the people most likely to convert. TV, print, or billboard advertising targets a local audience. Online ads go further. They are directed to local consumers already showing interest in services your business offers, like Emsculpt, EMface, Emtone, Emsella, and Cellutone.
![Number 1 icon](https://medstarmedia.com/wp-content/uploads/2024/01/Number-1.png)
Search engines
![Number 2 icon](https://medstarmedia.com/wp-content/uploads/2024/01/Number-2.png)
Websites
![Number 3 icon](https://medstarmedia.com/wp-content/uploads/2024/01/Number-3.png)
Social media platforms
Search Engines
Like television networks, such as ABC, NBC, or CBS, search engines generate revenue by selling ad spots.
However, instead of commercials, search engines sell Pay-Per-Click (PPC) ads to businesses wishing to advertise on the search engine’s results page (SERP).
![Search Engine logos: Google, Bing, Yahoo](https://medstarmedia.com/wp-content/uploads/2024/01/Logos-Search-Engines.png)
PPC Ad Placement
![An image showing where Google ads are located in the Google search engine.](https://medstarmedia.com/wp-content/uploads/2024/02/Graphic-Emface-Near-Me.jpeg)
![](https://medstarmedia.com/wp-content/uploads/2024/03/Graphic-Emface-Near-Me-mobile.webp)
The more visible your ad is ( the higher your ad appears on the SERP), the more likely the ad is to be clicked on. Having a PPC ad display at the top of the page is the equivalent of airing a commercial during prime-time TV.
Display Ads / Banner Ads
Unlike PPC ads, which appear at the top of the SERP (Search engine results page), “display ads” appear on websites.
These ads can be:
- Text ads
- Image/Graphic ads
- Video Ads
- Text ads
- Image/Graphic ads
- Video Ads
![](https://medstarmedia.com/wp-content/uploads/2024/03/Display-Ads.webp)
Paid Social Media Advertising
Types Of Med Spa Facebook Ads
![](https://medstarmedia.com/wp-content/uploads/2024/03/Text.webp)
Text Ads
![](https://medstarmedia.com/wp-content/uploads/2024/03/Image-Ads.webp)
Image Ads
![](https://medstarmedia.com/wp-content/uploads/2024/03/Video-Ads.webp)
Video Ads
![](https://medstarmedia.com/wp-content/uploads/2024/03/Carousel-Ads.webp)
Carousel Ads
![](https://medstarmedia.com/wp-content/uploads/2024/03/Product-Ads.webp)
Product Ads
![](https://medstarmedia.com/wp-content/uploads/2024/03/Collection-Ads.webp)
Collection Ads
![](https://medstarmedia.com/wp-content/uploads/2024/03/Ad-Icon.webp)
Interactive Ads
![](https://medstarmedia.com/wp-content/uploads/2024/03/Lead-Form-Ads.webp)
Lead Form Ads
Analytics: Paid Ads Accumulate Data
The longer your med spa ads run, the more data you collect.
This data, when properly analyzed, better optimizes your campaign.
This generates more leads at lower costs.
![An image showing an example of a Med Spa ad on the Google search engine.](https://medstarmedia.com/wp-content/uploads/2024/01/Example-of-Medspa-Ad.jpeg)
Click-Through Rates (CTR):
When you advertise online, it is important to know how many people are clicking on your med spa ads. This is called a “click-through rate.” The higher your click-through rate, the better your ad is at convincing people to click on it. This means that you are spending less money and getting better results, which means you can afford to spend more money and get even better results! Determine your click-through rate by dividing how many ad impressions you have by the number of clicks you get.
Cost Per Click (CPC):
- Your med spa advertising platform. Google ads cost more than social media ads.
- The targeted keyword: Keywords that have a lot of competition (many businesses bidding on the keyword) will cost more per click.
- The time of day
- The number of advertisers bidding on these terms in your market
Conversion Rate:
A conversion rate is the percentage of visitors who take the desired action on your website, such as making a purchase or filling out a form. A good conversion rate can make all the difference in whether your campaign is successful. Determine your conversion rate by dividing the number of leads generated by the number of clicks on an ad.
For example, if your ad gets 100 clicks and 20 people sign up, then your lead-to-click ratio is 2%. Evaluating results is critical when it comes to conversion rates. If you are paying $10 per click for 100 clicks but only generating 2% leads from those clicks, it may not be sustainable. You must focus on getting more leads from each dollar you spend on med spa advertising to get the most value out of each individual lead.
![An image showing conversion rate and data.](https://medstarmedia.com/wp-content/uploads/2024/01/Conversion-Rate-App.jpeg)
Med Spa Ad Management
Ad management is a tricky aspect of medspa marketing. You want to get your message out there, but you also need to be smart about it. That means not wasting money on advertising if you don’t have a clear strategy. Paid ads can be expensive. This is why it is crucial to have a plan in place before you invest in paid advertising. The first step is to determine which platform will deliver the best ROI. To do this, track your med spa advertising spend on different platforms back to revenue.
Patience is Key
Monitor! Not Set and Forget
- adjust budgets and days
- modify target audience(s)
- remove keywords that are not working
- incorporate the right zip codes
- adjust budgets and days
- modify target audience(s)
- remove keywords that are not working
- incorporate the right zip codes
Need Help Setting Up Ads For Your Medical Spa?
MedStar Media is a medical spa marketing company specializing digital marketing, including paid medical spa ads. For a free, no-obligation analysis and consultation, please fill out the online form below, call or text (801) 890-3847, or email us at support@medstarmedia.com.