10 Tips: How to Market Your Medical Spa on a Budget
Marketing a medical spa on a budget can be challenging. But with the right strategies and tools, you can reach potential customers and grow your business without breaking the bank. Let’s explore ten cost-effective ways to promote your services and stand out from your competitors.
1. Build and Optimize a Website
Building a website is essential for any medical spa looking to reach new customers.
Your professional website’s layout should be formatted to generate leads. It should:
Besides considering the layout, it’s crucial to include valuable content on your website:
When creating content for your site, be mindful of best SEO practices:
Here are a few examples of optimized websites:
SITE 1: Emsculpt NEO
This is an example of a practice that offers Emsculpt NEO. They optimized their site with a layout that demonstrates a clear offer, critical information above the fold, and their phone number.
The treatment pages include before and after images of multiple patients. They also present valuable content about treatment benefits and results. Prospective customers can get a feel for what they can expect by watching a video showing the procedure in action. The service page includes key SEO terms for Emsculpt NEO, like “Emsculpt Before and After” and “Emsculpt Near Me.”
SITE 2: CoolSculpting
This website is optimized for CoolSculpting patients. Visitors can find information about the team and learn about the practice’s specialties. Contact information is easy to find, and the call-to-action (i.e., book now) is above the fold. When you land on the site, a pop-up will greet you, allowing you to input your information to get 20% off.
Similar to the Emsculpt NEO example, this website has treatment pages with several before and after photos. Treatment benefits and the procedure overview allows new patients to get a better understanding before committing. At the end of each page, there’s a call to action inviting visitors to visit the facility or schedule a consultation.
At the end of each page, there’s a call to action inviting visitors to visit the facility or schedule a consultation.
SITE 3: Potenza by Cynosure
This medical spa offers Potenza, a Cynosure treatment. They make it a breeze for new clients to make appointments online and schedule consultations. People can either fill out a form or call the facility at the number provided at the top (above the fold). There’s an about page that provides insight into the spa, the team, and the specialties.
Before trying Potenza RF microneedling, patients want to get an idea of what they can expect from the treatment. Before and after photos on the treatment pages show real outcomes for real patients. Blogs and service pages include a wealth of information answering commonly asked questions in a scannable format.
2. Establish a Social Media Presence
There are billions of active users on platforms like Facebook, Instagram, and Twitter. Use them to show off your medical spa! Choose the ones your target audience uses and make posts showing what you do and what you’re good at. This can help you build your brand and bring in new customers.
Leverage social media by offering promotions and discounts. This can attract people to your business and increase sales. Our favorite part? Building a social media presence is usually free (at least to start), so it’s an affordable way to get your name out there.
3. Run Paid Digital Ads
Paid digital ads can reach new customers without costing much. Google Ads and Meta allow you to show ads to specific groups of people who might need your services. This is especially useful for medical spas, as you can target people interested in beauty and wellness.
In 2022, the average cost per click for Facebook ads was just under $1. Every 1,000 views averaged out to $13.57, and the price per acquisition was $19.68. Google Ads is another popular pay-per-click network offering a robust return on investment of $2 for every $1 you spend. Google gets people to click on your ad and take action after they do so.
But for paid digital ads to be effective, you must figure out the “sweet spot”—or how much you need to spend to see worthwhile results. This process can take time, but you can trust an expert to guide you in the right direction. It’s critical to track ad performance and make changes as needed to get the most out of your budget.
4. React to Leads Quickly With a Customer Relationship Management (CRM) Tool
A customer relationship management (CRM) tool helps improve and streamline customer interaction. It can manage lead communication, bookings, and other important tasks. This saves you valuable time and resources, allowing you to better serve your clients.
Furthermore, engaging your leads quickly with a CRM tool provides a second-to-none experience for your prospects. In turn, you’ll see an increase in conversions.
With a CRM, you can automate some of the first touchpoints, such as sending out an automated relevant email or text. This is a fantastic way to nurture your subscribers at the right time based on the data about their behaviors on your site.
Fact: Leads are ten times more likely to respond after five minutes. But if you respond within the first minute, you can increase conversions by 391%.
Bottom line: Excellent customer service is vital for building a loyal client base for any medical spa. CRM tools like Salesforce, Hubspot, and Zoho make interactions more efficient, so you can focus on delivering top-notch experiences.
5. Utilize Traditional Forms of Advertising
Traditional forms of marketing, like print and radio ads, can target locals looking for your services. They can be a valuable addition to your marketing strategy. Remember to track how well your ads are performing to ensure a good return on investment.
Unlike digital marketing forms, it can be trickier to track the performance of traditional advertisements. But one way to do it is to have new customers fill out a survey sharing where they found you and what made them decide to come in. These surveys can give you an idea of what’s working and what’s not.
From there, you can adjust your strategy to get more out of your advertising spend. If most of your customers are coming in because they saw an online ad, it may be smarter to focus your marketing efforts there. Print and radio ads can generate traffic for some businesses in certain towns, but they may not be for everyone.
6. Offer Promotions and Discounts
Offering promotions and discounts is a tried-and-true method for attracting new business and encouraging repeat visits. You could offer a discount on a new service or bundle package. Some medical spas give a special promotion for first-time clients. Promotions can be an exceptional way to get people through the door.
As with any marketing effort, it’s crucial to see if promotions are effective and worthwhile. Let’s say you decide to run a New Year’s special of $250 off any body contouring service like CoolSculpting. After the promotion ends, study the data: How many people used the promotion? Did sales increase compared to times when you don’t run promotions? Answers to these questions will let you know whether your promotions are working and if you need to make changes.
7. Leverage Word-of-Mouth Marketing
Word-of-mouth marketing is one of the best ways to promote your medical spa, especially if you provide unparalleled service. When people have a stellar experience, they’ll tell their friends and family about it. Encourage your clients to spread the word about your business. You could offer discounts or promotions for referrals as incentives.
In addition, ask happy clients to leave reviews on your website or social media sites like Yelp. Engage with all your customers by responding to reviews—whether it’s good or bad. This shows you put your clients first and, as a result, will garner trust with them over time.
8. Partner with Complementing Businesses
Partnering with businesses that offer complementing services can be a fruitful way to tap into new markets. For example, you might consider partnering with a local gym or yoga studio to offer discounted services to their members. This is a win-win situation for both parties. The gym or studio can offer its members added value while you introduce your services to potential customers from a targeted audience.
Here's a real-life scenario to consider:
A woman who goes to the gym every day strives for a fit, youthful-looking body. But no matter how much she works out and eats clean, she struggles to shed the final bit of fat and show solid muscles.
If you’re a medical spa offering Emsculpt NEO and Emtone, this prospect may benefit from giving your business a shot. Seeing your marketed services daily at the gym will remind her to take action and schedule a consultation.
9. Host Events or Workshops
Hosting events or workshops can increase awareness about your medical spa. You’ll get the chance to:
A couple of engagement ideas include:
Suppose you decide to host a workshop related to CoolSculpting. You could perform a live demo to show attendees how the procedure works while highlighting the benefits of non-invasive body sculpting. After the demo, encourage participation by gathering questions from the audience. People are more likely to give something a try if they know what they’re getting into—and a workshop is a fun place to get those answers!
10. Consider Paid Sponsorships or Partnerships
Paid sponsorships with local influencers can help medical spas reach a niche audience. Influencers have many followers on social media or in their local community. Partnering with, say, a beauty blogger can expose your business to a new group of potential customers.
Find local influencers by searching for popular accounts in your area or industry. A platform like BrandSnob can help you connect with influencers in your region. Once you’ve found influencers to work with, negotiate a sponsorship agreement.
Here are a few approaches you can take:
A possible agreement may look like this:
Grow Your Med Spa with Medstar Media
Effective marketing is paramount for any business with growth in mind. Using different strategies and tools can help medical spas reach the right target audience and stand out in a competitive market.
There are countless ways to market your business without spending a lot of money. For example, establishing and maintaining an online presence, hosting events, and word-of-mouth marketing can all reach new people. But finding the right marketing mix for your business is key to achieving your revenue goals.
If you’re ready to take your marketing to the next level, Medstar Media can help. We’re a digital marketing agency elevating businesses in the medical aesthetics industry. Our team can help you reach your target audience and get the most out of your advertising spend. We can build your website, create compelling content, run targeted ads, and analyze data to optimize your efforts. Contact us at 801-890-3847 to schedule a consultation!
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