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How to Increase Consultation Conversion Rates in Medical Aesthetics

Let’s get one thing straight right off the bat. Good sales isn’t about being pushy or manipulative. It’s about helping people solve problems they already have. When someone walks into your medspa or plastic surgery office, they’re not there by accident. They’ve got concerns, goals, and dreams about how they want to look and feel.
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If We Were To Open a Medspa From Scratch: Here Are 7 Things We Would Do

Dreaming of launching a med spa that’s booked solid from day one? We’ve cracked the code! Gone is the “open the doors and hope” mindset. Today’s most successful med spas are built on smart systems and strategy, not just pretty treatment rooms or colorful social feeds.
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How to Handle the Most Common Objections at a Medical Spa Consultation

Even the most skilled medspa consultant or aesthetic provider will run into objections during a consultation. That’s not a failure! It’s an expected part of the decision-making process. Objections aren’t always a hard “no.” More often, they’re invitations for clarity, reassurance, or deeper education.
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How MedSpas Can Use Microinfluencers to Drive Real Results

The world of aesthetics has never been more competitive—or more digital. Medspas across the country are turning to social media to boost visibility, drive new leads, and increase bookings. But as paid advertising gets more expensive and organic reach shrinks, one marketing strategy stands out for its high ROI and authentic engagement: microinfluencer marketing.
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Meta Ad Account Issues for Aesthetic Providers: What’s Really Going On (And How We Fix It)

If you’ve ever felt like Facebook and Instagram were out to get you, you’re not crazy and definitely not alone. For aesthetic providers, getting ads approved (and keeping accounts live) on Meta’s ad platform has become a frustrating game of chance.
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9 Genius Ways to Market Your Weight Loss Clinic

Standing out in the weight loss industry has become more challenging than ever before. The rise of various GLP-1 medications quickly created a $19 billion prescription market. Meanwhile, the competition from weight loss clinics is growing at a 4.29% rate.
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EXOMIND: A Game-Changer for Mental Wellness

EXOMIND The Ultimate Exomind Marketing Guide EXOMIND: A New Era of Mental Wellness is Dawning BTL, a leader in medical and aesthetic technologies, is excited to announce the launch of
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6 Creative Approaches to Plastic Surgery Marketing

Plastic Surgery Marketing Strategies Marketing Tips and Ideas Guaranteed to Grow Your Practice Plastic surgery marketing is all about connecting with potential patients and helping them discover your services. It
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6 Strategies for Planning a Successful Medspa Event

Hosting a medspa event is a great way to expand your marketing efforts. Medspa events allow people to gather to learn about beauty procedures like fillers, body sculpting, and skincare.
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Front desk worker smiling while talking on the phone in a medical spa

Marketing Agency Red Flags 101: Spot the TOP Red Flags Instantly

How to Hire a Marketing Agency that Doesn’t Suck: Learn How to Spot Red Flags We’ve Saved the Biggest Red Flag for Last! Maintaining an in-house marketing team can financially
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