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The Medspa Conversion Blueprint Click to Consult to Close og

The Medspa Conversion Blueprint

May 25, 2026
This is one of the most common questions aesthetic practice owners ask when they start thinking seriously about growth. Booking feels like something you should be able to handle in-house.
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The Real Reason Your Competitor Is Outranking You

The Real Reason Your Competitor Is Outranking You

May 18, 2026
This is one of the most common questions aesthetic practice owners ask when they start thinking seriously about growth. Booking feels like something you should be able to handle in-house.
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Branding

Branding vs. Performance Marketing

May 11, 2026
This is one of the most common questions aesthetic practice owners ask when they start thinking seriously about growth. Booking feels like something you should be able to handle in-house.
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The Real Strategy Behind Ranking 1 for Botox and Fillers Medstar Media OG

The Real Strategy Behind Ranking #1 for Botox and Fillers

May 4, 2026
This is one of the most common questions aesthetic practice owners ask when they start thinking seriously about growth. Booking feels like something you should be able to handle in-house.
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Blog Medstar Media Yes Its Too Late to Start a Med Spa Unless You Do It This Way OG

Yes! It's Too Late to Succeed With a Med Spa Unless You Do It This Way

April 28, 2026
This is one of the most common questions aesthetic practice owners ask when they start thinking seriously about growth. Booking feels like something you should be able to handle in-house.
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There Are Almost as Many Med Spas as McDonalds Here Is What Separates the Ones That Thrive OG

There Are Almost as Many Med Spas as McDonald's: Here Is What Separates the Ones That Thrive

April 20, 2026
This is one of the most common questions aesthetic practice owners ask when they start thinking seriously about growth. Booking feels like something you should be able to handle in-house.
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Two women discussing work while looking at a laptop and tablet in an office setting.

Outsource Appointment Booking for Med Spas? Pros, Costs, and ROI

April 13, 2026
This is one of the most common questions aesthetic practice owners ask when they start thinking seriously about growth. Booking feels like something you should be able to handle in-house.
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Why Your Aesthetic Leads Suck and What to Do About It tablet

Why Your Aesthetic Leads Suck and What to Do About It

April 8, 2026
The best medspa marketing agencies don’t just build websites or run ads; they understand emotional storytelling and how to turn clicks into loyal patients.
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We will share with you the strategies the top 1% of providers use to acquire more patients. I will also give you a custom marketing strategy and audit your current website.


Bre C.

Behind the Screens

When I’m off the clock, I love spending quality time with my two kids—whether we’re playing or just hanging out, I try to be as present as possible with them. It’s the best way for me to recharge and stay grounded.

My favorite digital marketing tool is Canva because it makes designing quick, easy, and fun, especially with the wide variety of templates available. It’s great for creating polished content efficiently.

One piece of advice I always follow is to keep learning—digital marketing is constantly evolving, so staying curious and adaptable really makes a difference. It helps you stay ahead and bring fresh ideas to the table.

When I feel stuck, I like to step away and go for a walk to get some fresh air; it helps me reset and come back with a clearer, more creative mindset. Even a short break can make a big difference.

I also bring a graphic design background to the team, which helps me review mockups with a trained eye and offer thoughtful, practical feedback to clients. It allows me to bridge both strategy and visual execution effectively.

Myranda G.

Behind the Screens

During the week, I’m certainly a home-body! I’m within walking distance to pilates, so I do love to take advantage of that as well as get outside and go for a walk on the lake. Outside of that, I love to try new recipes, spend time with my dog and binge the best reality TV. On the weekend, I’m an avid errand runner, so you’ll find me out and about getting coffee, running to Target at least 3 times, and taking part in some sort of self-care routine!  
Most people build their career around a title – I built mine around an industry I have a genuine passion for. Over the past 10 years in aesthetics, I’ve worked across operations, practice management, sales, marketing, customer success, and coaching. Because of that, I’m able to do more than just fulfill a role! I understand the moving parts, pressures, and responsibilities that go into helping an aesthetic practice truly thrive. 
My goal in everything I do is to make a positive impact in the people’s lives I’m introduced to, whether that’s for the short term or the long term. There’s very few places people can go to with an insecurity or something they want to fix – or my preferred way of seeing it, enhance. This industry allows you to be a part of that. You meet people from all different walks of life, get to know them on a personal level and be a part of sometimes the best and worst stories of their lives in real time. We get to shape that experience in a positive way. And working with our clients where we focus on bringing these new patients to them, allows me to be a part of a positive experience that touches so many more people. I’m a big believer that whenyou keep the people you work with happy, that translates down to the client themselves, their team and then to their patients. That brings me so much fulfillment – a single experience can change everything. 
You have to take your personal bias out of what you think works. Sometimes what you think may be the best ad you’ve ever launched, produces the lowest results. Marketing is a strategy and where quality is always a top priority, success is number one! An algorithm can be unpredictable, so trust what the data and analytics are showing you and let’s use them to accurately monitor the outcomes!
I love to step away for a moment and purge. When I’m feeling stuck or at a standstill, it’s time to make room for new ideas and to get my brain flowing in a whole new way. Sometimes that’s a small project like finding a junk drawer and decluttering. Other times it’s my closet or my garage! But when I am able to spend time getting rid of things, I get super inspired by a newly organized space and start thinking of all the new things I could do to continue improving – it then spirals to all aspects and I feel completely re-energized and re-focused!
Jackie M.

Behind the Screens

Imagine your school principal has SO many things to do that they can’t keep track of everything by themselves. The Chief of Staff is the person who helps organize things, reminds people what to do, solves problems, and makes sure everyone works together nicely, like the person who keeps the whole team running smoothly.
When I’m off the clock, I’m usually with my husband and our two boys — swimming, traveling, spending time at the beach, and being talked into roller coasters at Universal Studios that I immediately regret. I’m also a big musical theater fan, love singing whenever I get the chance, and am always looking for new restaurants and recipes to try. And once the kids are asleep, you can usually find me unwinding with a true crime documentary or a little too much Bravo reality TV.
My guilty pleasure in the digital world is definitely TikTok — I’ll tell myself I’m just going to “check one thing,” and suddenly I’ve fallen into an hour of everything from recipes to random deep dives I didn’t know I needed.
I’m surprisingly calm. No matter how hectic things get or how many moving parts are in play, I tend to stay steady, think clearly, and help keep things grounded so the team can focus and move forward without the panic spiral.
I usually spark creativity by stepping away from whatever I’m stuck on and getting outside for a walk. Fresh air and movement help reset my thinking, and I’ll usually put on music to shift my mood and break out of the loop I’m in. That combination helps me come back with a clearer head and new ideas.