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10 Tips: How to Promote Your Medical Spa on a Budget

Tips for promoting your medical spa on a tight budget graphic

Marketing a medical spa on a budget can be challenging. But with the right strategies and tools, you can reach potential customers and grow your business without breaking the bank.

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How to Market Your Medical Spa on a Budget

Digital Marketing for Doctors,
Dentists, and Medical Spas.

Digital Marketing for Doctors, Dentists, and Medical Spas.

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We will share with you the strategies the top 1% of providers use to acquire more patients. I will also give you a custom marketing strategy and audit your current website.


Vania

Behind the Screens

How would you explain what you do to a five-year-old?
I make sure people call their new medspa friends back.
What’s your favorite digital marketing tool?
Consistent and creative follow-up with leads
What’s a surprising skill you bring to the team?
My background in trauma-focused therapy.
What’s your favorite piece of digital marketing advice?
A value-based monthly membership program with fun activations keeps your client base engaged with new services and following the recommended treatment protocols.
Christine A.

Behind the Screens

How would you explain what you do to a five-year-old?
I make internet pictures that try to win people’s attention. Basically, I figure out what will make someone stop scrolling, look twice, and hopefully think, “Hmm, I want that.”
What’s your favorite digital marketing tool?
Canva. We’ve spent an unreasonable amount of time together. It’s quick, flexible, and lets me go from a random idea to something people can actually see and react to without making the process unnecessarily complicated.
What’s a surprising skill you bring to the team?
I’m surprisingly good at making things look effortless, after several very non-effortless attempts. I enjoy taking messy ideas, lots of information, or vague feedback and turning them into something clear and easy to understand.
What’s your favorite piece of digital marketing advice?
Don’t guess what works. Test it. Something can look brilliant in theory and completely flop in practice, so I’d rather let the audience tell us what works and keep improving from there.
Rafael A.

Behind the Screens

How would you explain what you do to a five-year-old?
There are steps needed when handling leads to get the best results possible. It is my job to train practices in these steps and to make sure that, after the training, these steps are taken. I follow up with the teams to address areas of opportunity to constantly improve the lead management process.
What’s your favorite digital marketing tool?
My favorite marketing tool is the Medstar App, especially when it’s set up correctly for lead management, automations, follow-up, SMS/email campaigns, and pipeline visibility. It helps connect marketing efforts directly to conversion outcomes.
What’s a surprising skill you bring to the team?
Besides a magnetic smile, I bring strong lead-management and process-optimization skills. I’m good at reviewing workflows, finding gaps, and helping teams turn more leads into booked appointments.
What’s your favorite piece of digital marketing advice?
Don’t let good leads die because of slow follow-up. Marketing gets the lead in the door, but the process behind it is what actually closes the appointment.
Kylie N.

Behind the Screens

How would you explain what you do to a five-year-old?
I help businesses show up when people search for things on Google. It’s kind of like helping a business put up the right signs so people can find their way to it, only you’re looking online instead of in person.
What’s your favorite digital marketing tool?
Google Search Console. I love digging through search data and finding little opportunities hiding in plain sight. It feels a bit like detective work.
What’s a surprising skill you bring to the team (digital or not)?
Professionally, I’m surprisingly good at turning a big, messy pile of information into something organized and actionable. Personally, I’m a seasoned pro at collecting hobbies.
What’s your favorite piece of digital marketing advice?
Don’t create content for algorithms; create it for people. Understand what your audience actually wants to know, then use SEO to help them find it.
Areesha T.

Behind the Screens

How would you explain what you do to a five-year-old?
I help people work together to build cool things on the internet.
What’s your go-to activity when you’re off the clock?
Paint the canvas, spending time with friends & family.
What’s your favorite part of working with our clients?
Understanding their vision and helping turn ideas into real results.
What’s your favorite piece of digital marketing advice?
Know your audience first — great marketing starts with understanding people.
What’s the one tool you couldn’t live without for your job?
ChatGPT — my brainstorming partner for ideas and problem-solving.
Nathalia G.

Behind the Screens

What’s your favorite way to spark creativity when you’re stuck?
I usually step away from the project and do something creative, such as painting, drawing, or listening to music. Giving my mind a break often helps the missing puzzle piece fall into place. When I need inspiration, I like exploring other creative outlets and using them to approach the project from a new perspective.
What’s your go-to activity when you’re off the clock?
Spending time with my family and friends! I really value the people around me and enjoy slowing down, being present, and staying offline during those moments.
What’s your favorite piece of digital marketing advice?
Always consider the customer and their needs before creating a strategy or plan. One should guide the other. When you understand your audience and maintain strong communication with the client, digital marketing projects tend to run more smoothly and successfully.
What’s your favorite digital marketing tool?
Honestly, I’d say Instagram. I love using it to spot trends, see what people are responding to, and understand how brands are connecting with their audiences. A lot of my best ideas come from observing what feels natural on the platform and then finding a way to make it work for the brand.
What’s your “specialty” in the team group chat?
Positivity! I’m usually the one cheering people on, celebrating the little wins, and bringing good energy to the conversation.
Carie G.

Behind the Screens

What’s your favorite way to spark creativity when you’re stuck?
I love putting on some music, it always helps me get into the right headspace and set the tone for my design work. Matching the vibe of the music to the brand’s aesthetic is my favorite way to find fresh creative motivation.
What’s your go-to activity when you’re off the clock?
When I’m off the clock, I love walking the nature trails near my home or relaxing with a good book. Anything that gets me away from screens to recharge.
What’s your favorite piece of digital marketing advice?
Always ask yourself if the content you’re creating will truly resonate with your audience. It needs to feel personal and authentic, rather than just pushing out content for the sake of it.
What’s the one tool you couldn’t live without for your job?

Definitely Adobe After Effects. It’s my absolute go-to for editing video content, especially for social media. With so many options for detailed motion graphics, I really couldn’t live without it.

What’s your favorite part of working with our clients?
I love using my design skills to bring a client’s vision to life. Seeing them excited about the final result is the best feeling, and I thrive on collaborating hand-in-hand to build their brand.
Bryan G.

Behind the Screens

What's your go-to activity when you're off the clock?
I like going to the movie theater, reading, or hanging out with my family.
What is your favorite digital marketing tool?
Claude
What is your "specialty" in the team group chat?
Response time
What is your favorite way to spark creativity when you're stuck?
I like to go for a walk in nature, especially by the water.
How do you explain what you do to a five-year old?
I make sure the people who hire our company are happy.

Bre C.

Behind the Screens

What’s your go - to activity when you’re off the clock?

When I’m off the clock, I love spending quality time with my two kids—whether we’re playing or just hanging out, I try to be as present as possible with them. It’s the best way for me to recharge and stay grounded.

What’s your favorite digital marketing tool?

My favorite digital marketing tool is Canva because it makes designing quick, easy, and fun, especially with the wide variety of templates available. It’s great for creating polished content efficiently.

What’s your favorite piece of digital marketing advice?

One piece of advice I always follow is to keep learning—digital marketing is constantly evolving, so staying curious and adaptable really makes a difference. It helps you stay ahead and bring fresh ideas to the table.

What’s your favorite way to spark creativity when you’re stuck?

When I feel stuck, I like to step away and go for a walk to get some fresh air; it helps me reset and come back with a clearer, more creative mindset. Even a short break can make a big difference.

What’s a surprising skill you bring to the team (digital or not?)

I also bring a graphic design background to the team, which helps me review mockups with a trained eye and offer thoughtful, practical feedback to clients. It allows me to bridge both strategy and visual execution effectively.

Myranda G.

Behind the Screens

What’s your go-to activity when you’re off the clock?
During the week, I’m certainly a home-body! I’m within walking distance to pilates, so I do love to take advantage of that as well as get outside and go for a walk on the lake. Outside of that, I love to try new recipes, spend time with my dog and binge the best reality TV. On the weekend, I’m an avid errand runner, so you’ll find me out and about getting coffee, running to Target at least 3 times, and taking part in some sort of self-care routine!  
What’s a surprising skill you bring to the team (digital or not)?
Most people build their career around a title – I built mine around an industry I have a genuine passion for. Over the past 10 years in aesthetics, I’ve worked across operations, practice management, sales, marketing, customer success, and coaching. Because of that, I’m able to do more than just fulfill a role! I understand the moving parts, pressures, and responsibilities that go into helping an aesthetic practice truly thrive. 
What’s your favorite part of working with our clients? 
My goal in everything I do is to make a positive impact in the people’s lives I’m introduced to, whether that’s for the short term or the long term. There’s very few places people can go to with an insecurity or something they want to fix – or my preferred way of seeing it, enhance. This industry allows you to be a part of that. You meet people from all different walks of life, get to know them on a personal level and be a part of sometimes the best and worst stories of their lives in real time. We get to shape that experience in a positive way. And working with our clients where we focus on bringing these new patients to them, allows me to be a part of a positive experience that touches so many more people. I’m a big believer that whenyou keep the people you work with happy, that translates down to the client themselves, their team and then to their patients. That brings me so much fulfillment – a single experience can change everything. 
What’s your favorite piece of digital marketing advice?
You have to take your personal bias out of what you think works. Sometimes what you think may be the best ad you’ve ever launched, produces the lowest results. Marketing is a strategy and where quality is always a top priority, success is number one! An algorithm can be unpredictable, so trust what the data and analytics are showing you and let’s use them to accurately monitor the outcomes!
What’s your favorite way to spark creativity when you’re stuck?
I love to step away for a moment and purge. When I’m feeling stuck or at a standstill, it’s time to make room for new ideas and to get my brain flowing in a whole new way. Sometimes that’s a small project like finding a junk drawer and decluttering. Other times it’s my closet or my garage! But when I am able to spend time getting rid of things, I get super inspired by a newly organized space and start thinking of all the new things I could do to continue improving – it then spirals to all aspects and I feel completely re-energized and re-focused!
Jackie M.

Behind the Screens

How would you explain what you do to a five-year-old?
Imagine your school principal has SO many things to do that they can’t keep track of everything by themselves. The Chief of Staff is the person who helps organize things, reminds people what to do, solves problems, and makes sure everyone works together nicely, like the person who keeps the whole team running smoothly.
What’s your go-to activity when you’re off the clock?
When I’m off the clock, I’m usually with my husband and our two boys — swimming, traveling, spending time at the beach, and being talked into roller coasters at Universal Studios that I immediately regret. I’m also a big musical theater fan, love singing whenever I get the chance, and am always looking for new restaurants and recipes to try. And once the kids are asleep, you can usually find me unwinding with a true crime documentary or a little too much Bravo reality TV.
What’s your guilty pleasure in the digital world? (Ex: obsessively checking analytics, watching viral TikToks, etc.)
My guilty pleasure in the digital world is definitely TikTok — I’ll tell myself I’m just going to “check one thing,” and suddenly I’ve fallen into an hour of everything from recipes to random deep dives I didn’t know I needed.
What’s a surprising skill you bring to the team (digital or not)?
I’m surprisingly calm. No matter how hectic things get or how many moving parts are in play, I tend to stay steady, think clearly, and help keep things grounded so the team can focus and move forward without the panic spiral.
What’s your favorite way to spark creativity when you’re stuck?
I usually spark creativity by stepping away from whatever I’m stuck on and getting outside for a walk. Fresh air and movement help reset my thinking, and I’ll usually put on music to shift my mood and break out of the loop I’m in. That combination helps me come back with a clearer head and new ideas.