Search Engine Marketing (SEM)
Targeted Advertising
Search Engine Marketing (SEM) Services
Outrank All Competitors with Conversion-Focused Advertising
Dominate the competition with Search Engine Marketing (SEM) services. SEM marketing uses carefully curated digital ads to attract customers to your website. SEM marketing makes it easy to target your ideal audience. Unlike television, radio, print, or billboard, targeted digital advertising spends money solely on people with an active interest in your services and products! Partnering with the best SEM agency increases your website traffic, improves your conversion rate, and lowers the cost per lead.
Begin your search engine marketing campaign today with help from MedStar Media. We are proud to be a trusted digital marketing company in the United States. Our SEM agency is here to help you learn more about search engine advertising and improve your marketing effectiveness with our expertly crafted SEM campaigns.
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SEM Marketing is a Great Way to Outpace Your Competition
Investing in SEM marketing is one of the best ways to beat out your competition and boost your business. Today, in digital marketing, search engines have become indispensable across industries and institutions.
They are excellent customer service tools that allow your online community of users to locate the information they need, including news, blogs, and brand offerings. SEM is also a powerful marketing platform because the industry players always want to expand their online reach, increase brand awareness, and target new, prospective clients.
Any business with a website can benefit from using search engines to promote its services, products, and offerings—perfectly connecting to the proper key stakeholders.
The Benefits of Investing in Search Engine Marketing
- Far more targeted than traditional marketing (TV, radio, print)
- Market to local consumers with an active interest in your services
- Generate traffic to your website
- Increase contacts and conversions
- Lower Cost-Per-Lead
What is a Search Engine?
A search engine is a super-smart tool that digs deep to find exactly what you’re looking for when you search online. Each engine is a coordinated set of programs that search and identify items in a database that match a specific criterion. If you’re running a business, you want these search engines to easily find your website so it pops up near the top of search results when people look for things related to your business.
So, what do these search engines actually do? Search engines, like Google or Bing, take place in the following 3 stages:
1. Crawling
Think of crawlers as the internet’s detectives. They’re like web explorers on a mission to uncover new things on the World Wide Web. When they crawl and stumble upon a new page, they check it out thoroughly. But here’s the thing: they don’t just randomly surf. They follow a set of rules, kind of like a treasure map, to decide which pages to visit and how often to visit them. It’s all about finding those hidden gems and keeping the search engine’s index up to date.
2. Indexing
Once the crawlers have scoured through a page and collected all its textual content, it’s time to organize it like a librarian arranging books on shelves. The search engine analyzes this content, slaps on tags, and adds metadata to help it make sense of what the page is all about.
It’s like giving each page its own identity card, complete with details like where it’s from and how useful it is. This indexing process not only helps the search engine understand the content better but also makes sure it doesn’t get bogged down by duplicates. It’s all about keeping things tidy and making it easier for users to find what they’re looking for.
3. Searching & Ranking
When you type in a query, the search engine springs into action, searching through its index to find pages that match what you’re looking for. Then, it presents you with the most relevant ones, showcasing them on the search engine results page (SERP).
But how does it decide who’s the star of the show? Well, it’s all about ranking. The search engine plays judge and jury, weighing factors like a page’s trustworthiness, how many other pages link back to it, and what keywords it contains.
Understand How Search Engine Marketing Works for Your Business
According to consumer research, one study found that “81% of consumers go online to find information and answer any questions about the product or service before heading out to the store to make a purchase.” This means many online users have high purchasing intent.
SEM ads are one of today’s most cost-efficient options when considering the different marketing avenues. SEM is the perfect way to connect your brand to high-converting customers, increasing revenue. In addition, SEM advertising allows your brand to take advantage of consumers’ online behavior. It places your ads precisely when they are looking for something similar to your business and offers them right when they are ready to purchase.
How SEM Marketing Works
SEM is a type of pay-per-click (PPC) advertising strategy. The SEM ads increase your site’s visibility in the SERPs and help you reach customers at every stage of the buying process.
Our search engine marketing experts work tirelessly bidding on keywords they know will optimize your ad performance, increase your Quality Score, and bring more traffic and conversions to your landing pages. The better you meet your prospects’ needs, the fewer search engines charge you for every ad click and conversion.
Search engines often use unique algorithms to rank SEM ads and determine their relevance to users. Paid search engine marketing is usually all about creating the best search engine marketing strategy, bidding on high-value keywords, and constantly working to improve advertising tactics based on thorough analysis.
To outshine your competition, MedStar Media’s search engine marketing agency follows a specific approach to search advertising:
Keyword Research & Analysis
MedStar Media’s SEM company uses multiple advanced keyword research tools to identify high-performing search terms. In addition, our experts also find and eliminate negative keywords from your list.
Ads Creation & Landing Page Development
Once our team has found the best keywords, the search engine marketing experts can create text-based ads to display in search results, linking them to unique, optimized landing pages. Our SEM ads aim to capture the audience’s search intent and move them to the bottom of the sales funnel.
Account Setup & Tracking
We run a lead-tracking report to analyze whether the search engine supports conversion tracking. If it does, we check the codes and ensure they are installed correctly on your landing pages.
Campaign Launch & Monitoring
With an optimized paid search marketing ad, well-designed landing pages, and a smart search engine marketing strategy, you are one step closer to launching your PPC search engine campaign.
Our SEM agency manages your ad campaign settings, including locations, languages, networks, and devices, to determine how the ads will perform. Before we launch, we closely monitor your ad performance to ensure your campaign is on the right track, even before the ads go live!
Evaluation and Analysis
This part of our process helps us understand your campaign results better. We weigh the outcome against your paid search marketing goals to measure the success of your SEM efforts. Our team works hard to track and evaluate your key performance indicators (KPIs), including click-through rate (CTR), Quality Score, search impression shares, and cost per conversion. Using our analytics results, we optimize your next paid search engine marketing campaign to get you even higher conversions than initially.
Is PPC Search Engine Marketing Right for My Business?
No matter the business or industry, PPC search engine marketing suits anyone! Whether you’re a local brick-and-mortar, an eCommerce business, or a large enterprise, paid SEM is a vital part of your digital marketing. Search engine marketing experts are seeing an increase in trends and now estimate that it takes 7 to 13 interactions with a brand before a potential customer converts. Google search advertising is a cost-effective way to increase brand familiarity.
SEM digital marketing increases your visibility and relativity. Unlike traditional advertising, internet search engine marketing connects your company with a targeted audience segment.
Here are more advantages of PPC search engine marketing:
Brand Recognition
SEM allows you the ability to choose and bid on the most accurate keywords available—our team bids on keywords that match your customers’ search intent. Additionally, Google SEM lets you place your brand in the ad’s headline, display URL, description, and extension link. These tactics help increase the chances of securing ATF Google search results while boosting your brand awareness and making you more visible quickly.
Precise Targeting
More than 30 billion Google searches are conducted every month, and 99.9 percent of these global searches do not apply to your audience targeting approach. With SEM PPC, you can leverage various targeting options. These include geo-targeting, ad scheduling, and device targeting to bolster your ad performance and ensure your Google SEM campaign shows up in the right places.
Campaign Control
Search engine marketing makes managing your ad budget, campaign scope, and brand messaging simple. SEO is different in that search engines decide how organic search results are displayed, and SEM gives you control over calls-to-action (CTAs), ad schedule, audience targeting, and other aspects of your Google SEM ads.
Increased Conversion
Increased conversions are a key benefit of SEM ads. Their ability to provide near-immediate results with a fast return on investment (ROI) makes them very beneficial to anyone, regardless of their market.
With the right search engine marketing solutions, our strategies help generate new sales and conversions on the same day. However, keep in mind that continuous Google search advertising and campaign revamping are essential to ensure your year-over-year growth.
Boost Organic Traffic
By knowing what SEM is and how you can leverage it to your advantage, you can drive high-quality traffic to your website from search engines.
Measurable Growth
SEM makes it easy for us to test your ad performances and measure the results for each campaign. With our access to proper analytics and campaign data, we determine which ads generate the highest conversion rate for your company regarding CTR, clicks, impressions, and other metrics.
Begin your PPC search engine marketing today! Contact our SEM agency to discuss the details of our search engine marketing services.
SEM vs. SEO: Can They Work Together?
Many people wonder which digital marketing strategy to invest in: search engine optimization or search engine marketing.
First, you should know that it is not a matter of identifying which technique is better but which is more applicable to your circumstances, budget, and ideal campaign results. Both organic and paid search marketing tactics can propel your business to the top of search results.
Search engines often use unique algorithms to rank SEM ads and determine their relevance to users. Paid search engine marketing is usually all about creating the best search engine marketing strategy, bidding on high-value keywords, and constantly working to improve advertising tactics based on thorough analysis.
SEO (search engine optimization) is an excellent strategy for long-term growth. Every business needs a strong SEO system for greater searchability and visibility. Search engine optimization allows you to:
Establish brand awareness
Build a steady stream of organic traffic
Boost online credibility
Gain online trust
Gather market insights
Provide a better online experience to users
Search engine marketing, on the other hand, is ideal for brands that want immediate results. With SEM, you utilize paid advertising techniques to support your SEO campaigns and gain higher visibility in SERPs. SEM allows you to:
Launch geo-targeted ads
Pay only per action
Split test ad copies for better conversion
Experiment with your keyword strategy
Secure the ATF content on search results
Track your ad budget
SEO and SEM services work best together. Instead of relying on one or the other to improve your business’s digital footprint, we would rather have you invest in both to reap optimal benefits and see campaign growth.
Why Choose Medstar Media for Your SEM Management?
Our Search Engine Marketing (SEM) uses proven strategies to connect your practice with local people who are most likely to buy your services. We set up your campaign with Google and social media platforms and optimize your SEM with proven marketing strategies, high-quality ads, and custom graphics.
MedStar Media offers two packages for Search Engine Marketing, including:
Sem Launch Package
The SEM Launch Package. This package sets up your digital campaigns on various platforms and customizes ads.
Our launch package uses Google, Facebook, and/or Instagram ads to set up your digital marketing campaign. The ads are optimized with proven metrics and professionally written copy.
The Sem Launch Package Includes:
- Google Adwords account set up
- Creation of digital pay-per-click (PPC) campaigns
- Campaigns on Google, Facebook, and/or Instagram
- Creation of ad groups and ad copy
- Customized images and media
- Research of keywords and local industry trends
- Set up a Google Analytics account
- Optimization of Google Analytics with sales funnels and goals
- Set up of Google Tag Manager
Monthly SEM Management Package
The Monthly Digital Marketing Management Package. This package helps you optimize your ad campaigns every month.
Our monthly management package continually monitors and customizes your digital marketing campaigns. Our experienced marketing strategists manage your campaigns to optimize your investment and ensure you generate high-quality leads.
Optimize your website with regular updates, technical SEO, and professionally written, original blog articles that rank highly in keyword searches. Invest in SEO that establishes brand dominance, increases Google rankings, and attracts organic (unpaid) traffic to your website.
The Monthly Digital Marketing Management Package Includes:
- Google Adwords account set up
- Set up of Google Tag Manager
- Continual optimization of marketing campaigns
- Opt-in technology (to increase conversions.)
- Opt-in technology (to increase conversions.)
- Budget monitoring and bid adjustments to gain better ROI
- Customized keyword selection and audience targeting
Get in Touch
MedStar Media is a marketing agency you can trust to effectively represent your business and brand. Our SEM agency specializes in digital marketing. We are known for custom-building attractive, functional, and high-performing websites.
Our strategy is simple. We strive to create the best user experience possible. Our team comprises professional marketing experts who have mastered their craft through years of experience.
For a free, no-obligation SEM marketing analysis and consultation, please complete the online form below, call (801) 890-3847, or email us at support@medstarmedia.com.
*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.