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SERVING MANHATTAN · BROOKLYN · QUEENS · ALL FIVE BOROUGHS

New York City Med Spa Marketing Agency

$2.5 Billion in Tracked Revenue Generated for Aesthetic Providers. Now Serving New York City and the Five Boroughs.

$2.5B
Revenue Tracked
15+
Years in Aesthetics
650%
Average ROI
18,500

Leads / Month

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Call (801) 890-3847
Why NYC?

How Competitive Is the New York City Aesthetics Market?

New York City is one of the largest, most affluent, and most competitive markets for aesthetic medicine in the country. With more than 600+ med spas, dermatology offices, plastic surgery practices, and aesthetic clinics competing across the five boroughs, patients have an extraordinary number of providers and treatments to choose from.

The city’s dense population and high-income consumer base create significant opportunities for aesthetic practices. However, demand and competition can vary dramatically by neighborhood. Med spas on the Upper East Side may appeal to patients seeking discreet, luxury care, while practices in SoHo, Tribeca, and Chelsea often need highly distinctive branding. In Brooklyn and Queens, strong local visibility can help practices reach large residential communities and build lasting patient relationships.

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Demand for treatments such as Botox, dermal fillers, body contouring, medical weight loss, laser procedures, and RF microneedling remains strong throughout New York City. However, NYC patients tend to research extensively before booking. They compare providers, credentials, before-and-after photos, reviews, pricing, and treatment options, often evaluating several practices within the same neighborhood. In such a crowded market, even an established med spa can be hard to find without a strong local search presence and a consistently positive reputation.

The practices that consistently succeed here are not necessarily the ones with the largest budgets. They have the most complete system: visibility through SEO and paid advertising, a website that converts traffic into consultations, a front desk that turns inquiries into booked patients, and a reputation that continues to strengthen over time. That is the system we build.

8.5M+
New York City residents
600+
med spas competing across the NYC market
5 boroughs
with distinct neighborhoods and patient demographics

One of the country’s most affluent and competitive aesthetic markets

Growing a med spa in New York City takes more than polished marketing. In such a competitive market, every dollar needs to help your practice stand out and bring qualified patients through the door.

If your leads are inconsistent, your phones are quiet, or your schedule has too many openings, your strategy is not working hard enough. With the right system, you can attract better leads, book more consultations, and turn your marketing investment into measurable growth.

Proof, Before Pitch

Real doctors. Real Medstar results.

Hear from clients who’ve worked with us to grow their business.
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Thanks to Medstar we’re #1 for Bodysculpting (Midwest) and a Top 1% injector (USA).

- Laura B.

WATCH VIDEO HERE
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5 Stars! They got me ranked high with my beautiful website

- Amy Archuleta, Haus Aesthetics

WATCH VIDEO HERE
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60+ million generated in revenue
with Medstar’s help.

- Sarah B.

WATCH VIDEO HERE

NEW YORK CITY'S OWN SKINNEY MEDSPA

See Featured Case Study

Skinney Medspa Founders Adriana and Marisa Martino mobil
When this NYC practice partnered with Medstar Media, it had a dated website that wasn’t converting visitors into patients, and its advertising campaigns delivered inconsistent results. We rebuilt every stage of the patient journey, from first click to booked consultation.
4x

Lead volume increase

2x

Consult-to-patient rate

$1.2M+

Added annual revenue

Case study

Our Trusted Partners

Solta
Invisalign
InMode
Hologic
Cynosure
Cartessa
BTL
Why Medstar Media

We Only Work With Aesthetic Practices.
That Is Why We Outperform General Agencies.

01

15+ Years in Aesthetics. $2.5B in Tracked Revenue.

For more than 15 years, we have worked exclusively with med spas, plastic surgeons, dermatologists, and wellness practices—generating $2.5 billion in tracked revenue for aesthetic providers with a 650% average client ROI. We understand the treatments, patient behaviors, and marketing strategies that drive growth in this industry, from injectables and body contouring to medical weight loss and advanced laser treatments.
02

One Team. One Strategy. No Passing You Between Vendors.

We provide everything your practice needs to grow, including SEO, paid advertising, website design, social media management, CRM support, reputation management, email marketing, video production, and more. One team. One strategy. One point of contact.
03

We Track Booked Consultations and Revenue. Not Impressions.

We focus on the metrics that matter most: booked consultations, procedure revenue, patient acquisition costs, and ROI. Our goal is not just to generate leads. We help your practice attract profitable, long-term patients.
04

Most Agencies Stop at the Lead. We Help You Close It.

Generating leads is only half the equation. We help improve front desk performance through call coaching, secret shopping, sales training, and appointment-setting strategies designed to convert more inquiries into booked treatments.
05

Family-Owned. U.S.-Based. Actually Invested in Your Results.

As a family-owned agency, we believe in real relationships and personalized service. You will work with a dedicated client success team that understands your practice and is invested in your long-term success.
06

Built-In Automation, Not Just Advertising.

Every campaign is paired with the systems that make it convert: a CRM built to capture every inquiry, AI-powered speed-to-lead follow-up that responds in seconds, and automated nurture workflows across text and email so no prospect slips through the cracks. Most agencies stop at the lead. We build the technology stack that turns it into a patient.

What Medstar Brings to NYC

Local SEO

How Does SEO Actually Work for a NYC Med Spa?

Showing up on page one of Google is no longer optional. Our med spa SEO strategies help New York City practices rank for high-intent searches such as ‘Botox near me,’ ‘CoolSculpting NYC,’ ‘Morpheus8 NYC,’ and ‘med spa Upper East Side.’ We combine local SEO, Google Business Profile optimization, technical site health, content creation, and conversion-focused landing pages built around one question: what is a qualified patient in NYC actually searching for right now, and is your practice showing up when they search it?

High-intent keywords signal someone is ready to book, not just browse. Terms like ‘Morpheus8 NYC,’ ‘CoolSculpting Upper East Side,’ and ‘best Botox Upper West Side’ attract patients who have already done their research. They are looking for the right provider. We make sure they find your practice.

Local SEO for NYC med spas includes optimizing your Google Business Profile for every neighborhood you serve, building consistent citations across directories, generating reviews that boost trust and rankings, and creating location-specific content that shows genuine local relevance. Generic SEO from a generalist agency will not cut it in a market this competitive.

Rather than chasing vanity metrics, we focus on generating qualified traffic that leads to consultations and booked appointments. SEO done correctly compounds over time. Practices that invest early build a visibility advantage that becomes increasingly difficult for competitors to close.

Generative Engine Optimization

How Do NYC Med Spas Show Up in ChatGPT, Gemini, and Google AI Overviews?

More patients are starting their search inside AI tools instead of Google. Our generative engine optimization helps New York City practices show up when prospective patients ask ChatGPT, Google’s AI Overviews, Perplexity, and Gemini questions like ‘best Botox provider in NYC,’ ‘where to get CoolSculpting near me,’ or ‘is Morpheus8 worth it?’

More and more patients are skipping the search results page entirely. They ask an AI tool, get a direct answer, and act on it. If those AI systems don’t cite your practice, you are invisible to a fast-growing, high-intent segment of new patients.

Generative engine optimization works differently than traditional SEO. AI systems don’t look for the highest-ranking page. They pull from the most authoritative, clearly structured, and consistently mentioned sources.

We optimize the signals these AI engines actually pull from, including structured content that answers patient questions directly, consistent business information across the web, authoritative third-party mentions, and schema markup that helps AI understand and cite your practice. Rather than chasing rankings alone, we position your med spa to be the practice AI tools recommend when patients are ready to book.

Paid Advertising

Are Google Ads and Meta Ads Worth It for NYC Med Spas?

Yes, when they are built and managed correctly. When they are not, paid advertising is one of the fastest ways to burn through budget with nothing to show for it.

NYC is a competitive paid media market. Multiple practices bid for the same keywords on Google and fight for the same attention on Instagram and Facebook. What separates campaigns that generate profitable appointments from campaigns that generate expensive clicks is the strategy behind them, the quality of the creative, and the discipline of the optimization.

Whether you’re promoting Botox, fillers, body contouring, laser treatments, or weight loss services, we build campaigns designed around one goal: generating profitable appointments. We monitor, optimize, and adjust every campaign using real performance data to maximize your return on ad spend.

Our NYC clients run campaigns across Google Ads, Meta Ads, YouTube, and retargeting. The right channel mix depends on your treatment mix, budget, and goals. We report on booked consultations and revenue, not impressions and click-through rates.

Web Design & CRO

What Makes a Med Spa Website Actually Convert?

Most med spa websites are designed to look impressive. The ones that actually grow practices are designed to convert.

The difference is intentional architecture. A high-converting med spa website is built around how patients make decisions. It answers their questions before they ask, builds trust before they doubt, and makes booking a consultation feel like the obvious next step.

We design modern, mobile-first websites that showcase your treatments, build trust, and guide visitors toward booking a consultation. We optimize every website for user experience, SEO, speed, and conversion performance. From before-and-after galleries and provider bios to treatment pages and lead-capture forms, we create websites that help New York City med spas convert website traffic into paying patients.

Your website should be your best-performing salesperson. It works around the clock, handles any traffic volume, and never has an off day. We build it to operate like one.

Lead Conversion

Why Do So Many Med Spa Leads Not Convert, and How Do You Fix It?

Most agencies take credit for the leads and go quiet when those leads don’t turn into patients. We look at the full picture.

The average med spa loses 40 to 60 percent of its leads at the front desk. Not because the leads are bad. Because the response is too slow, the follow-up is inconsistent, and the team lacks a proven system for moving someone from first inquiry to a booked appointment.

Our lead conversion training helps New York City med spas improve front desk performance through call scripts, text response templates, mystery shopping, sales coaching, and conversion tracking. We pair that coaching with the tools that make it stick, including a CRM built to capture every inquiry, an AI-powered speed-to-lead follow-up that responds in seconds, and automated nurture workflows across text and email so no prospect slips through the cracks.

Most agencies stop at the lead. We close the gap between the lead and the revenue.

SMS Marketing

Why Is SMS the Most Underused Marketing Channel for Med Spas?

Most med spa leads don’t book on the first interaction. Our SMS marketing systems help nurture prospects through customized text campaigns, appointment reminders, promotional offers, seasonal specials, and automated follow-up sequences. We create real-world med spa messaging that keeps your practice top of mind while increasing consultation and treatment conversion rates.

Text messages have an average open rate above 90 percent. Email averages around 20. Practices that build SMS into their follow-up system convert a meaningfully higher percentage of leads, especially those who went cold after the first inquiry.

Reputation Management

How Many Google Reviews Does a NYC Med Spa Need to Compete?

Online reviews can directly impact your visibility, credibility, and patient acquisition. We help med spas build a consistent review-generation system that increases five-star reviews on Google and other major platforms. Our team also monitors feedback, responds professionally to reviews, and strengthens your online reputation so prospective patients feel confident choosing your practice. A stronger reputation builds trust, improves local search rankings, and increases consultation requests.

In the Upper East Side and Upper West Side, the top-performing practices average over 400 Google reviews. In Long Island City and Astoria, the bar is lower but rising fast. We build a review generation system that runs consistently without your team having to think about it.

Social Media

What Should a Med Spa's Social Media Actually Do for the Practice?

Your social media presence should do more than just look good. It should build trust, showcase results, and turn followers into patients. We help med spas create consistent, engaging social media content across Instagram, Facebook, TikTok, and other key platforms. From treatment spotlights and provider features to patient transformations, educational content, and promotional campaigns, we develop strategies designed to grow your audience and strengthen your brand. Our team handles content planning, graphic design, caption writing, posting, and performance monitoring so you can focus on running your practice.

Social media for a med spa is not about followers. It is about trust. A prospect who has seen 30 pieces of your content before they book is a fundamentally different patient than one who found you cold on Google. They already believe in your expertise. They just needed a reason to call.

By Treatment

How We Market Every Treatment You Offer

Best Channel: Google Ads and Meta Ads

Botox is one of the most searched aesthetic treatments in New York City and one of the most competitive services to advertise. The typical patient already understands what Botox does and may have experience with neuromodulators. The real question is not whether they want treatment. It is which NYC injector they will trust with their appearance.

Google Ads captures patients at the moment of decision. Searches such as “Botox NYC,” “Botox Upper East Side,” “Botox Manhattan,” and “Botox near me” signal strong booking intent. These campaigns require precise geographic targeting, carefully selected keywords, and landing pages that immediately establish trust through provider credentials, patient reviews, before-and-after photos, and transparent treatment information.

Meta Ads work best when the creative focuses on natural-looking results and provider expertise. Before-and-after photos, injector videos, patient testimonials, and educational content typically outperform generic promotional graphics. Retargeting is also valuable because it keeps the practice visible to patients who visited the website or viewed treatment content but didn’t book.

Competing on price alone is one of the biggest mistakes NYC practices can make. Patients have countless options, but many are looking for the provider they trust most rather than the lowest price. Campaigns built around expertise, reputation, safety, and personalized results can attract patients with greater long-term value.

Best Channel: Meta Ads and SEO

Dermal fillers, including Juvéderm, Restylane, Radiesse, and Sculptra, attract patients who tend to research more extensively than the average Botox patient. They are often investing more per appointment, and the results may be more noticeable and longer-lasting. That makes the research phase a critical part of the patient journey.

Meta Ads can perform well when the creative showcases subtle, believable results. Patients are increasingly cautious about looking overfilled, especially in a sophisticated market like New York City. Content that emphasizes facial harmony, natural enhancement, and injector artistry is more likely to build confidence than content focused primarily on promotions.

SEO is particularly valuable because patients search for both specific treatments and desired outcomes. Keywords such as “cheek filler NYC,” “Sculptra Manhattan,” “jawline filler New York City,” and “natural-looking facial filler near me” can attract patients who are actively comparing providers. Strong treatment pages should answer questions about longevity, downtime, cost, candidacy, and expected results.

Sculptra also deserves a distinct marketing strategy. Patients interested in gradual collagen support may have different goals from those seeking immediate volume with traditional filler. Educational campaigns that clearly explain this difference can attract qualified, higher-value patients.

Best Channel: Instagram, TikTok, and Meta Ads

Lip filler is one of the most visually driven treatments in aesthetics. Target patients are often active on Instagram and TikTok, influenced by before-and-after content, and looking for an injector whose style matches their goals. Many patients explore a practice’s social media presence before visiting its website.

Short-form videos showing the consultation, injection process, immediate results, and healing progression can perform especially well. Providers who share their technique, personality, and approach to natural enhancement can build the familiarity patients need before scheduling an appointment.

Meta Ads should use visual, results-focused creative. Geographic targeting can focus on younger and highly engaged audiences in areas such as Manhattan, Williamsburg, Astoria, Long Island City, and Downtown Brooklyn. Campaigns should still avoid assuming that every patient wants the same lip shape or level of volume.

Lip filler can also start a long-term patient relationship. A patient who loves their results may return for maintenance, recommend the injector to friends, and eventually explore other services. Marketing should therefore support both the first appointment and continued retention.

Best Channel: SEO, Meta Ads, and Educational Content

Facial balancing requires more patient education than familiar treatments such as Botox or lip filler. Many patients don’t search for “facial balancing” by name. They are looking for ways to improve a weak chin, soften an uneven profile, define the jawline, or create greater harmony between their features.

SEO should target the concerns and outcomes patients actually search for. Keywords may include “chin filler NYC,” “jawline filler Manhattan,” “facial asymmetry treatment,” and “nonsurgical facial contouring New York.” Treatment pages should explain which areas may be addressed, how a full-face assessment works, and why proportion often matters more than adding volume to one isolated feature.

Meta Ads and Instagram content work best when they make the concept easy to understand. Profile comparisons, subtle before-and-after photos, and videos explaining facial proportions can introduce the treatment to patients who did not previously know what to request.

Facial balancing may involve a higher treatment investment, but it can also produce strong patient satisfaction and word-of-mouth referrals. Practices that educate clearly and consistently can position themselves as trusted destinations for thoughtful, individualized injectable care.

Best Channel: Google Ads, Meta Ads, and SEO

Morpheus8 is one of the most recognizable RF microneedling devices, making it a highly competitive treatment in the NYC market. Patients are often familiar with the technology and actively comparing providers based on results, experience, cost, comfort, and expected downtime.

Google Ads can reach patients searching terms such as “Morpheus8 NYC,” “Morpheus8 Manhattan,” and “RF microneedling near me.” These high-intent searches should lead to a dedicated landing page with real patient results, provider qualifications, treatment details, and a clear consultation or booking option.

Meta Ads perform best when they feature real results from patients whose ages, skin types, and concerns match the practice’s target audience. Videos showing the treatment experience and recovery timeline can help answer questions before the patient contacts the practice. Generic device photos are less likely to create the same level of trust.

SEO content should explain candidacy, treatment areas, session recommendations, recovery, and when results may become visible. A comprehensive treatment page supported by related articles and patient reviews can help a practice compete for both traditional search visibility and AI-generated recommendations.

Best Channel: Google Ads and SEO

The nonsurgical skin-tightening category continues to expand, but awareness varies by device. Ultherapy and Thermage have established name recognition, while Sofwave continues to grow in popularity. XERF is newer, creating an opportunity for practices to educate patients before local competition becomes more crowded.

Google Ads should target both device-specific and category-level searches. Terms such as “skin tightening NYC,” “Ultherapy Manhattan,” “Sofwave New York City,” and “XERF skin tightening near me” represent different levels of patient awareness. Device-specific searches tend to indicate higher intent, while category searches reach patients who still need help comparing their options.

SEO works well with a hub-and-spoke structure. A primary skin-tightening page can introduce the available technologies, while separate device pages provide more detail on candidacy, treatment experience, expected results, and downtime.

The typical skin-tightening patient is concerned about laxity along the face, neck, or jawline and may be looking for an alternative to surgery. Marketing should set realistic expectations and clearly explain the difference between nonsurgical improvement and surgical lifting.

Best Channel: Meta Ads and Educational Content

Emface is newer than treatments such as Morpheus8 and Ultherapy, so patient awareness is still developing. That creates an opportunity for NYC practices to establish early visibility through clear, accessible educational content.

Emface patients are often interested in facial rejuvenation without needles or significant downtime. The treatment’s combination of synchronized radiofrequency and muscle stimulation gives practices a distinctive angle to explain, especially to patients hesitant about injectables.

Meta Ads can introduce Emface through its needle-free, noninvasive treatment experience. Videos explaining what patients feel during treatment, how a series is structured, and what types of changes they may notice can help turn curiosity into qualified inquiries.

SEO is also a strong early investment. A detailed Emface page covering candidacy, treatment protocol, results, and comparisons with other facial treatments can help a practice establish authority as search interest continues to grow in New York City.

Best Channel: Google Ads and SEO

IPL and photofacial treatments appeal to a broad range of NYC patients concerned about sun damage, redness, pigmentation, rosacea, and uneven skin tone. Demand may fluctuate throughout the year, with fall and winter often providing better timing for light-based treatments that require patients to limit sun exposure.

Google Ads should target both treatment names and specific skin concerns. Searches such as “IPL NYC,” “photofacial Manhattan,” “brown spot treatment near me,” and “laser treatment for redness NYC” can reach patients who know the treatment they want, as well as those still looking for the right solution.

SEO content should connect the treatment with the concerns it may address. Comprehensive pages and articles about pigmentation, redness, sun damage, and uneven tone can capture patients during the research process while establishing the practice as a knowledgeable local provider.

Social media should highlight realistic outcomes on a variety of skin concerns. Educational content is especially important because not every laser or light treatment suits every skin tone. Clear information about consultation and treatment selection can help build credibility in NYC’s diverse patient market.

Best Channel: Google Ads, SEO, and Email Nurture

Laser resurfacing includes treatments ranging from lighter options such as Clear + Brilliant to more intensive resurfacing with Fraxel. The marketing strategy should reflect the differences in patient goals, treatment intensity, and recovery.

Clear + Brilliant often appeals to younger patients looking for ongoing skin maintenance and minimal downtime. Fraxel may attract patients focused on more noticeable texture concerns, acne scars, pigmentation, or signs of sun damage who are comfortable with a more involved recovery.

Google Ads should separate these audiences whenever possible. Someone searching “Clear + Brilliant NYC” may have different expectations from someone searching “Fraxel laser Manhattan.” Dedicated ads and landing pages allow the practice to speak directly to each patient’s priorities.

Email nurture is valuable because patients may research resurfacing for weeks or months before moving forward. Educational follow-up about preparation, recovery, candidacy, and treatment timing can keep the practice visible until the patient is ready to schedule.

Best Channel: Instagram, Meta Ads, and SMS

HydraFacial is one of the most recognizable facial brands and appeals to a wide range of NYC patients. Its low-downtime, immediate-refresh positioning makes it an accessible entry point for people who are new to medical aesthetics and a convenient maintenance treatment for established patients.

Instagram and Meta Ads are natural channels for HydraFacial because the treatment is highly visual. Videos of the treatment process, extraction step, treatment-room experience, and post-treatment glow can generate interest while helping patients understand what to expect.

SMS marketing supports retention because facials naturally lend themselves to recurring appointments. Monthly or seasonal reminders, direct booking links, membership updates, and package promotions can encourage patients to maintain a consistent schedule.

HydraFacial also has value beyond the individual treatment. A patient who enjoys the experience is more likely to become familiar with the practice, develop trust in the providers, and explore other skin or injectable services.

Best Channel: SEO, Meta Ads, and Membership Packages

Chemical peels and microneedling are foundational skin treatments with broad appeal. Both can attract patients seeking visible improvement in concerns such as texture, dullness, acne scars, fine lines, or uneven tone without immediately investing in more intensive, device-based procedures.

SEO should focus on concern-based searches as well as treatment names. Keywords such as “acne scar treatment NYC,” “microneedling Manhattan,” “chemical peel near me,” and “treatment for uneven skin texture” can reach patients at different stages of the decision process.

Meta Ads work best when the creative shows authentic results on relatable concerns. Real before-and-after photos and videos explaining the treatment series can help patients understand why multiple sessions may be recommended.

Packages and memberships are particularly effective because results often build over a series. A microneedling package or seasonal peel program can support recurring revenue while helping patients remain consistent with their treatment plans.

Best Channel: Google Ads, SEO, and a Consultation-First Funnel

PDO thread lifts attract patients who want more structural improvement than injectables alone may provide but are not ready to consider facial surgery. These patients tend to research carefully and want clear information about candidacy, results, recovery, and limitations.

Google Ads should target high-intent searches such as “PDO thread lift NYC,” “thread lift Manhattan,” and “nonsurgical facelift New York City.” Campaigns should direct visitors to a detailed landing page with realistic before-and-after photos, provider qualifications, procedure information, and a simple consultation request.

SEO content should support every stage of the research process. Introductory content can explain what thread lifts are, while deeper articles can compare threads with fillers, energy-based skin tightening, and facelift surgery.

A consultation-first approach works well because treatment suitability depends on anatomy, skin laxity, expectations, and other factors. Presenting the consultation as educational and low-pressure can make patients feel more comfortable taking the next step.

Best Channel: Google Ads and Meta Ads

Body contouring is a competitive treatment category in NYC. It appeals to patients who want to address localized areas of unwanted fat or refine their shape without surgery or an extended recovery period.

Google Ads capture patients actively searching for treatments such as “CoolSculpting NYC,” “body contouring Manhattan,” and “nonsurgical fat reduction near me.” These campaigns should drive traffic to focused landing pages featuring treatment areas, real results, candidacy information, and a direct path to consultation. Directional pricing or clear package information may also improve conversion.

Meta Ads perform well when they feature relatable body concerns and realistic outcomes. Creative can connect treatment with New York’s fitness, fashion, travel, and event-driven culture without promoting unrealistic body standards.

Seasonality still matters. Search interest may rise early in the year as patients plan for summer, vacations, weddings, and other events. Practices can begin campaigns before peak demand and maintain retargeting throughout the year.

Best Channel: Meta Ads, Google Ads, and Fitness Partnerships

Body and muscle-contouring treatments such as Emsculpt NEO, EON, and truFlex may appeal to different patient needs. Some patients are primarily interested in fat reduction, while others want greater muscle definition or support for an existing fitness routine. Marketing should clearly explain what each technology is designed to do.

Meta Ads can reach health-conscious and fitness-oriented audiences throughout New York City. Creative should emphasize specific treatment benefits without positioning the service as a substitute for exercise, nutrition, or medical weight management.

Google Ads should target device-specific and outcome-oriented searches. Terms such as “Emsculpt NEO NYC,” “muscle toning treatment Manhattan,” and “nonsurgical abdominal contouring” can reach both treatment-aware patients and those still comparing options.

Partnerships with local gyms, Pilates studios, personal trainers, wellness businesses, and fitness communities may also help practices reach qualified audiences. Collaborative events and referral programs can connect treatment with patients already investing in their health and appearance.

Best Channel: Instagram, TikTok, and Meta Ads

Nonsurgical butt lift treatments may include Sculptra, biostimulatory injectables, fillers, or muscle-stimulation technologies, depending on the practice. These services often appeal to patients who want to enhance their shape without surgery and recovery time.

Instagram and TikTok can introduce the treatment through educational videos, authentic results, and clear explanations of what each option can and cannot accomplish. Providers who show their approach without filters or exaggerated claims are more likely to build trust.

Meta Ads should focus on realistic enhancement, limited downtime, and individualized treatment planning. Creative content that promotes confidence and proportion may connect more effectively than content built around dramatic or unrealistic transformations.

Expectation-setting is essential. Patients who understand the limitations of nonsurgical enhancement before their consultation are more likely to arrive with appropriate goals and feel satisfied with their overall experience.

Best Channel: Google Ads, Meta Ads, and Package Promotions

Laser hair removal is a high-volume treatment with broad appeal, making it one of the most competitive aesthetic services in New York City. Its familiar name, relatively accessible price, and series-based structure also make it an effective way to introduce new patients to a practice.

Google Ads should target location-specific and treatment-area searches such as “laser hair removal NYC,” “bikini laser hair removal Manhattan,” and “full-body laser hair removal near me.” Landing pages should clearly explain package pricing, the number of sessions typically recommended, available treatment areas, and how to book.

Meta Ads can use seasonal promotions, package offers, and messaging focused on convenience and reducing the ongoing time spent shaving or waxing. Campaigns may perform especially well before summer and common travel periods.

Because laser hair removal usually requires multiple appointments, it can become a powerful retention tool. Patients who complete a series become familiar with the practice and may be more likely to consider additional aesthetic services.

Best Channel: Meta Ads and SEO

Stretch mark reduction is a highly personal treatment category. Prospective patients may have lived with stretch marks for years and tried topical products without seeing the improvement they hoped for. Marketing should acknowledge that frustration without promising complete removal.

Meta Ads work best when the messaging is empathetic, realistic, and educational. Before-and-after content should demonstrate achievable improvement rather than flawless skin. This approach builds credibility and helps establish appropriate expectations before the consultation.

SEO should target the questions patients ask while researching their options. Keywords such as “stretch mark treatment NYC,” “how to reduce stretch marks,” and “laser treatment for stretch marks near me” can attract patients at several stages of the decision process.

Patient testimonials can be especially valuable because many prospective patients doubt that professional treatment will help. Honest stories and realistic results can reassure them enough to schedule a consultation.

Best Channel: Google Ads and SEO

Hair restoration is driven by strong emotional urgency. Patients experiencing thinning, pattern hair loss, or increased shedding may already have tried over-the-counter products before seeking professional guidance. By the time they contact a practice, many are ready for a detailed evaluation.

Google Ads should target condition-specific and treatment-specific searches such as “hair loss treatment NYC,” “PRP for hair loss Manhattan,” and “hair restoration near me.” Landing pages should explain the evaluation process, possible causes of hair loss, available treatments, candidacy, and realistic expectations.

SEO is particularly important because these patients often conduct extensive research. Educational content about different types of hair loss, professional treatment options, expected timelines, and maintenance can establish the practice as a trusted resource before the patient schedules.

Audience segmentation also matters. Men and women may have different concerns, causes of hair loss, and emotional responses. Campaigns that address those differences thoughtfully can outperform generic hair restoration messaging.

Best Channel: Google Ads, Meta Ads, and SEO

Medical weight loss has become one of the most competitive healthcare and aesthetics categories in New York City. The patient audience is broad and may include adults who have struggled to achieve or maintain results through lifestyle changes alone.

Google Ads can capture high-intent searches such as “medical weight loss NYC,” “semaglutide Manhattan,” “tirzepatide near me,” and “weight-loss injections New York City.” Landing pages should clearly explain what the program includes, how patients are evaluated, who oversees care, and whether it provides ongoing nutrition, lifestyle, or body-composition support.

Meta Ads require careful attention to platform policies. Creatives should avoid body shaming, personal-attribute language, guaranteed outcomes, and unrealistic transformations. Focus on medically supervised care, individualized planning, and sustainable support.

SEO content can help patients understand the differences between medications, eligibility, monitoring, side effects, maintenance, and the role of healthy lifestyle habits. Medically accurate education builds greater trust than aggressive claims or price-focused advertising.

Best Channel: SEO, Email, and Content Marketing

Patients researching peptide therapy tend to be informed, curious, and willing to spend time comparing providers. However, peptide marketing requires careful medical and regulatory review because some compounds promoted online are not FDA-approved for general therapeutic use.

SEO should focus on medically responsible education. Content can explain what peptide therapy is, how peptides function in the body, which therapies may be legally prescribed for specific indications, and why a proper medical evaluation matters. Practices should avoid broad claims involving longevity, fat loss, cognitive performance, or recovery unless those claims are supported and appropriate for the specific treatment.

Email marketing can nurture interested patients through physician-reviewed education, FAQs, and invitations to schedule a consultation. This approach lets the practice build credibility without relying on aggressive direct-response claims.

Meta Ads should be handled cautiously. Educational messaging is generally more appropriate than outcome-based advertising, particularly when the treatment category includes compounded medications or therapies with limited approved indications.

Best Channel: Google Ads, SEO, and Email Nurture

Hormone replacement therapy attracts patients who may be experiencing fatigue, mood changes, disrupted sleep, low libido, body-composition changes, or other quality-of-life concerns. Marketing should encourage professional evaluation without suggesting that these symptoms automatically indicate a hormone imbalance.

Google Ads can target treatment-specific and symptom-related searches such as “hormone therapy NYC,” “menopause treatment Manhattan,” “low testosterone doctor near me,” and “HRT New York City.” Landing pages should explain the consultation, testing, medical oversight, potential benefits, limitations, and follow-up process.

SEO content should address common questions about menopause, testosterone changes, thyroid concerns, candidacy, monitoring, and available treatment options. Clear, medically responsible education can help the practice connect with patients throughout the research journey.

Email nurture works well because patients may take time to decide whether to schedule an evaluation. A thoughtful sequence can keep answering questions, build provider credibility, and invite the patient to take the next step without unnecessary pressure.

Best Channel: Instagram, Local SEO, and Membership Programs

IV therapy and related wellness services may appeal to busy professionals, travelers, fitness enthusiasts, and patients looking for convenient care. Marketing should clearly explain what is included, who oversees treatment, and which claims are supported rather than relying on vague promises about detoxification, immunity, or overall wellness.

Instagram can showcase the environment, treatment experience, team, and convenience of the practice. An inviting IV lounge and a polished patient experience can generate strong visual content, particularly for membership-based programs.

Local SEO is critical because searches are highly location-driven. Terms such as “IV therapy NYC,” “IV drip Manhattan,” and “vitamin IV therapy near me” often come from patients prioritizing convenience and availability. Google Business Profile optimization, current business information, and consistent review generation can directly affect visibility.

Memberships and packages can support recurring revenue when they are structured around appropriate medical care. Clear information about what is included, how patients are evaluated, and how often treatments may be recommended can help practices promote these programs responsibly.

Coverage Area

Serving Med Spas Across New York City

Upper East Side & Upper West Side

The Upper East Side and Upper West Side offer access to an affluent, highly informed patient base with elevated expectations for quality, discretion, and service. Patients often compare several practices before booking and place significant weight on provider credentials, Google reviews, before-and-after galleries, and the overall treatment experience. Injectables, skin tightening, laser treatments, and facial rejuvenation are consistently competitive categories. Standing out requires authoritative branding and a digital presence that establishes trust before the first consultation.

SoHo, Tribeca & Chelsea

SoHo, Tribeca, and Chelsea attract style-conscious residents, professionals, and visitors who expect aesthetics brands to feel modern, polished, and distinctive. Social media can play a major role in the decision process, particularly for injectables, skin treatments, body contouring, and newer aesthetic technologies. Practices need compelling visual content, a mobile-friendly website, and an easy booking experience to convert attention into appointments.

Midtown, Flatiron & NoMad

These central Manhattan neighborhoods include a mix of residents, commuters, executives, and professionals seeking convenient treatment options. Services with minimal downtime can perform especially well among patients fitting appointments into demanding schedules. Local SEO and Google Business Profile visibility are essential because many prospective patients search by proximity, compare nearby providers, and prioritize practices that make scheduling simple.

Williamsburg & Downtown Brooklyn

Williamsburg and Downtown Brooklyn offer access to large, diverse, and increasingly aesthetics-conscious patient communities. Patients often respond to authentic branding, provider-led educational content, and natural-looking results. Skincare, injectables, laser treatments, and medical weight-loss programs can generate strong interest. Practices that invest in neighborhood-specific SEO and social media can build visibility without relying entirely on highly competitive Manhattan searches.

Long Island City & Astoria

Long Island City and Astoria are growing residential and professional hubs with strong potential for aesthetic practices. Patients value convenience and may prefer a trusted neighborhood provider over traveling into Manhattan for every appointment. Local SEO, patient reviews, and targeted paid campaigns can help practices reach nearby residents searching for injectables, skin rejuvenation, body contouring, laser hair removal, and medical weight-loss services.

The Bronx & Staten Island

The Bronx and Staten Island contain substantial patient populations that are often underserved by premium aesthetic marketing. Practices in these boroughs can build strong local loyalty by combining accessible care with professional branding, clear patient education, and a consistently positive experience. Competition may vary by neighborhood, creating opportunities for practices to establish visibility through locally focused SEO, Google Ads, and reputation-building strategies.
Additional areas served: Greenwich Village & the West Village · Financial District & Battery Park City · Harlem & Washington Heights · DUMBO & Brooklyn Heights · Forest Hills & Flushing · Greater New York City Area

New York City FAQs

Everything You Need to Know
Before Choosing a Marketing Agency
Grouped by topic. Select a category, then explore the questions inside.
No official registry tracks every active med spa in New York City. However, hundreds of med spas, cosmetic dermatology offices, plastic surgery practices, wellness clinics, and aesthetic providers compete across the five boroughs. Patients searching for treatments in areas such as the Upper East Side, Midtown, SoHo, and Williamsburg may encounter dozens of nearby options. Practices that invest in visibility, differentiation, and patient conversion are better positioned to capture this demand.
Yes. New York City has approximately 8.5 million residents, a substantial high-income consumer base, and strong demand for beauty, wellness, and elective medical services. The challenge is not finding interested patients. It is standing out in a crowded market where patients can compare providers, credentials, reviews, results, and pricing within minutes.
Botox and other neuromodulators remain among the most searched services throughout NYC. Dermal fillers, laser treatments, RF microneedling, nonsurgical skin tightening, body contouring, laser hair removal, and medically supervised weight-loss programs also attract significant interest. Demand varies by neighborhood, patient demographics, season, and emerging treatment trends, so practices need strategies built around their specific services and audience.

Many successful NYC practices use both platforms for different purposes. Google Ads reach patients actively searching for a treatment, while Meta Ads on Facebook and Instagram build awareness and introduce services to people who may not have started searching yet.

Google often generates higher-intent inquiries, while Meta can create greater reach and lead volume. The best mix depends on your treatment menu, location, budget, offer, brand, and ability to follow up with leads.

Costs vary substantially based on the treatment, neighborhood, competition, geographic reach, and campaign quality. Searches involving Botox, fillers, laser hair removal, and other popular services can be especially competitive in Manhattan and other densely populated areas.

Rather than choosing an arbitrary budget, practices should consider treatment margins, patient value, local search demand, and the number of appointments needed to return on investment. We recommend budgets based on each practice’s goals, market, and capacity.

No single reliable cost-per-lead benchmark fits every NYC practice. Costs vary by treatment, platform, audience, neighborhood, offer, landing page, and competitive environment. Higher-ticket services may cost more per inquiry but produce greater revenue when leads convert.

Evaluate cost per lead alongside lead quality, booking rate, show rate, treatment conversion, and patient value. A low-cost lead is not useful if that person never schedules or arrives for an appointment.

Discounting Botox can generate attention, but it may also attract patients who choose providers primarily by price and move to the next practice when another promotion appears. Frequent discounts can train existing patients to postpone treatment until the next offer.

A stronger strategy is to compete through expertise, reputation, patient experience, and natural-looking results. If you use an introductory offer, structure it carefully so patients still understand the value of your providers and practice.

Deal sites can create short-term appointment volume, but they often attract highly price-sensitive consumers with lower retention potential. The platform’s fees and the discounted service price can also reduce the financial value of each appointment.

For many practices, investing in Google Ads, SEO, social media, referral programs, and lead follow-up produces better patient quality and long-term value. Evaluate any promotion based on profitability and retention, not appointment volume alone.

Warning signs include reports that focus only on impressions, clicks, and website traffic without connecting those metrics to qualified leads, booked consultations, and revenue. You should also be concerned if lead volume changes without explanation, communication is inconsistent, or your agency rarely brings you new strategic recommendations.

A strong agency should help you understand how much it costs to acquire a patient, which campaigns generate appointments, where leads are being lost, and what is being done to improve performance.

Ideally, your team should respond within five minutes during business hours. A prospective patient may be contacting several NYC practices at once, so a prompt and helpful response can significantly improve the likelihood of booking.

After hours, an automated message can acknowledge the inquiry, provide useful information, and explain when the patient can expect a personal response. Automation should support genuine communication rather than make the interaction feel impersonal.

Conversion rates vary by treatment, lead source, pricing, consultation format, and how the practice defines a conversion. Instead of relying on one universal benchmark, track your rate consistently and compare performance across treatments, providers, and marketing channels.

If many patients attend consultations but do not move forward, review how treatment plans are presented, how questions about cost are handled, and whether the practice has a structured follow-up process.

The first message should be prompt, warm, and specific. Acknowledge the person’s inquiry, mention the treatment they asked about, and offer a clear next step.

For example:

“Hi [Name], this is [Staff Member] from [Practice]. Thank you for reaching out about [treatment]. I’d be happy to help you learn more. Would you prefer a quick call today or tomorrow?”

Avoid vague responses such as “Someone will contact you soon,” which can feel automated and make it easier for the prospect to continue contacting competitors.

This is a reasonable concern. Marketing often breaks down because the agency does not understand aesthetics, the campaigns generate poorly matched leads, the front desk lacks an effective conversion process, or reporting fails to show where potential patients are being lost.

Medstar Media specializes in aesthetic, wellness, and elective medical practices. We evaluate the entire patient-acquisition process, from initial visibility and lead generation to front-desk response, consultation booking, and treatment revenue. We can also review previous campaigns to identify where the strategy fell short.

Use a consistent confirmation sequence that begins immediately after booking. This may include an email confirmation, text reminders, clear appointment instructions, and a final message on the day of the consultation.

For certain higher-value appointments, a reasonable consultation deposit may help confirm intent. Easy rescheduling and prompt follow-up with missed appointments can also recover opportunities that would otherwise be lost.

No specific number of reviews guarantees placement in Google’s local results. The appropriate benchmark depends on the practice’s neighborhood, services, proximity to the searcher, and competing businesses.

Review quality, relevance, recency, and consistency all matter. Instead of chasing an arbitrary total, compare your practice with the providers currently appearing for your priority searches and develop a system for earning authentic patient feedback over time.

Build review requests into the patient experience. When a patient expresses satisfaction, your team can ask whether they would be willing to share their experience and then send a direct link to the practice’s Google review page.

Do not offer discounts, gifts, or other incentives in exchange for reviews. Avoid review gating, which means selectively requesting public reviews only from satisfied patients. Requests should be neutral, voluntary, and consistent.

Yes, but respond promptly, calmly, and professionally. Acknowledge the concern without arguing or revealing protected patient information. Invite the reviewer to contact the practice privately so you can discuss the issue appropriately.

A thoughtful response demonstrates to prospective patients that your team takes feedback seriously. Keep it brief and move the detailed conversation offline.

Paid advertising can begin generating visibility shortly after launch. SEO generally takes longer because it involves improving the website, content, local authority, and overall search presence.

Some practices may see early progress within three to six months, while meaningful gains for highly competitive searches such as “Botox NYC,” “med spa Manhattan,” or “Morpheus8 New York City” may take six to twelve months or longer. The timeline depends on the website’s starting point, competition, location, technical health, content, and authority.

SEO, or search engine optimization, helps a practice appear in traditional search results and Google Maps. It includes keyword strategy, technical website improvements, local optimization, content, and authority-building.

GEO, or generative engine optimization, focuses on making a practice’s information understandable and useful to AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google’s AI search features. Clear answers, structured content, consistent business information, credible mentions, and appropriate schema can support both strategies.

Google’s local results are primarily influenced by relevance, distance, and prominence. Your Google Business Profile should include accurate categories, business information, services, photos, hours, and location details. Your website and listings should also consistently reinforce what the practice offers and where it is located.

Reviews and overall online authority can improve prominence, but proximity still matters. A Manhattan practice cannot expect to rank equally well for every search performed across Brooklyn, Queens, the Bronx, and Staten Island.

AI platforms tend to reference sources with clear, credible, well-organized information. Build comprehensive service pages, answer common patient questions directly, keep business information consistent across the web, earn relevant third-party mentions, and use structured data that helps search systems understand the practice.

No agency can guarantee an AI citation. However, building a trustworthy and well-documented online presence can improve the likelihood that AI systems understand and reference your practice.

Aesthetic practices face treatment-specific patient behaviors, healthcare advertising restrictions, intense local competition, and a highly visual buying journey. An agency that specializes in aesthetics understands how patients research Botox, fillers, body contouring, medical weight loss, lasers, and wellness services.

That experience helps the agency develop more relevant campaigns, avoid common compliance issues, and focus on metrics that drive patient acquisition and revenue.

Medstar Media works specifically with aesthetic, wellness, and elective medical practices. Our team understands the patient journey and evaluates the numbers that matter to practice growth, including qualified inquiries, booked consultations, acquisition costs, treatment revenue, and return on investment.

We also look beyond lead generation. Website conversion, response times, follow-up, consultation performance, and reputation all affect whether marketing ultimately produces revenue.

Yes. We work with practices at different stages of growth. Whether you are preparing to open your first NYC location, introducing a new treatment, expanding into another borough, or scaling an established practice, we build the strategy around your current position and goals.

We believe long-term partnerships should be earned through communication, strategy, and performance. Medstar Media offers transparent, month-to-month services designed to support sustainable practice growth.

Yes. Every client works with a dedicated client success team that provides ongoing communication, strategic guidance, and performance updates.

We review your current marketing, evaluate your online presence, discuss your goals, and identify opportunities for improvement. You will receive practical recommendations based on your practice, services, location, and competitive environment.

Yes. Although this page focuses on New York City, Medstar Media works with med spas, plastic surgeons, dermatologists, wellness providers, and other elective medical practices throughout the United States.

Schedule a complimentary strategy session with Medstar Media. Our team will evaluate your current marketing performance, discuss your growth goals, and recommend a customized strategy to attract, convert, and retain more qualified patients.

Ready to Become New York City’s
Go-To Med Spa?

New York City offers tremendous opportunities for aesthetic practices, but the competition is relentless. The med spas that stand out have a complete system for attracting qualified leads, converting inquiries, and building lasting patient relationships.

Whether you want to book more Botox appointments, expand your medical weight-loss program, introduce a new technology, or scale your entire practice, Medstar Media can build a strategy focused on measurable growth.

Schedule your complimentary, no-obligation strategy session today. We’ll evaluate your current marketing, identify missed opportunities, uncover wasted ad spend, and recommend practical ways to generate more consultations, increase revenue, and improve your ROI.

Your next stage of growth starts with a conversation.

Book Free Strategy Session
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SCHEDULE YOUR FREE MARKETING STRATEGY SESSION BELOW!

We will share with you the strategies the top 1% of providers use to acquire more patients. I will also give you a custom marketing strategy and audit your current website.

Vania

Behind the Screens

I make sure people call their new medspa friends back.
Consistent and creative follow-up with leads
My background in trauma-focused therapy.
A value-based monthly membership program with fun activations keeps your client base engaged with new services and following the recommended treatment protocols.
Christine A.

Behind the Screens

I make internet pictures that try to win people’s attention. Basically, I figure out what will make someone stop scrolling, look twice, and hopefully think, “Hmm, I want that.”
Canva. We’ve spent an unreasonable amount of time together. It’s quick, flexible, and lets me go from a random idea to something people can actually see and react to without making the process unnecessarily complicated.
I’m surprisingly good at making things look effortless, after several very non-effortless attempts. I enjoy taking messy ideas, lots of information, or vague feedback and turning them into something clear and easy to understand.
Don’t guess what works. Test it. Something can look brilliant in theory and completely flop in practice, so I’d rather let the audience tell us what works and keep improving from there.
Rafael A.

Behind the Screens

There are steps needed when handling leads to get the best results possible. It is my job to train practices in these steps and to make sure that, after the training, these steps are taken. I follow up with the teams to address areas of opportunity to constantly improve the lead management process.
My favorite marketing tool is the Medstar App, especially when it’s set up correctly for lead management, automations, follow-up, SMS/email campaigns, and pipeline visibility. It helps connect marketing efforts directly to conversion outcomes.
Besides a magnetic smile, I bring strong lead-management and process-optimization skills. I’m good at reviewing workflows, finding gaps, and helping teams turn more leads into booked appointments.
Don’t let good leads die because of slow follow-up. Marketing gets the lead in the door, but the process behind it is what actually closes the appointment.
Kylie N.

Behind the Screens

I help businesses show up when people search for things on Google. It’s kind of like helping a business put up the right signs so people can find their way to it, only you’re looking online instead of in person.
Google Search Console. I love digging through search data and finding little opportunities hiding in plain sight. It feels a bit like detective work.
Professionally, I’m surprisingly good at turning a big, messy pile of information into something organized and actionable. Personally, I’m a seasoned pro at collecting hobbies.
Don’t create content for algorithms; create it for people. Understand what your audience actually wants to know, then use SEO to help them find it.
Areesha T.

Behind the Screens

I help people work together to build cool things on the internet.
Paint the canvas, spending time with friends & family.
Understanding their vision and helping turn ideas into real results.
Know your audience first — great marketing starts with understanding people.
ChatGPT — my brainstorming partner for ideas and problem-solving.
Nathalia G.

Behind the Screens

I usually step away from the project and do something creative, such as painting, drawing, or listening to music. Giving my mind a break often helps the missing puzzle piece fall into place. When I need inspiration, I like exploring other creative outlets and using them to approach the project from a new perspective.
Spending time with my family and friends! I really value the people around me and enjoy slowing down, being present, and staying offline during those moments.
Always consider the customer and their needs before creating a strategy or plan. One should guide the other. When you understand your audience and maintain strong communication with the client, digital marketing projects tend to run more smoothly and successfully.
Honestly, I’d say Instagram. I love using it to spot trends, see what people are responding to, and understand how brands are connecting with their audiences. A lot of my best ideas come from observing what feels natural on the platform and then finding a way to make it work for the brand.
Positivity! I’m usually the one cheering people on, celebrating the little wins, and bringing good energy to the conversation.
Carie G.

Behind the Screens

I love putting on some music, it always helps me get into the right headspace and set the tone for my design work. Matching the vibe of the music to the brand’s aesthetic is my favorite way to find fresh creative motivation.
When I’m off the clock, I love walking the nature trails near my home or relaxing with a good book. Anything that gets me away from screens to recharge.
Always ask yourself if the content you’re creating will truly resonate with your audience. It needs to feel personal and authentic, rather than just pushing out content for the sake of it.

Definitely Adobe After Effects. It’s my absolute go-to for editing video content, especially for social media. With so many options for detailed motion graphics, I really couldn’t live without it.

I love using my design skills to bring a client’s vision to life. Seeing them excited about the final result is the best feeling, and I thrive on collaborating hand-in-hand to build their brand.
Bryan G.

Behind the Screens

I like going to the movie theater, reading, or hanging out with my family.
Claude
Response time
I like to go for a walk in nature, especially by the water.
I make sure the people who hire our company are happy.

Bre C.

Behind the Screens

When I’m off the clock, I love spending quality time with my two kids—whether we’re playing or just hanging out, I try to be as present as possible with them. It’s the best way for me to recharge and stay grounded.

My favorite digital marketing tool is Canva because it makes designing quick, easy, and fun, especially with the wide variety of templates available. It’s great for creating polished content efficiently.

One piece of advice I always follow is to keep learning—digital marketing is constantly evolving, so staying curious and adaptable really makes a difference. It helps you stay ahead and bring fresh ideas to the table.

When I feel stuck, I like to step away and go for a walk to get some fresh air; it helps me reset and come back with a clearer, more creative mindset. Even a short break can make a big difference.

I also bring a graphic design background to the team, which helps me review mockups with a trained eye and offer thoughtful, practical feedback to clients. It allows me to bridge both strategy and visual execution effectively.

Myranda G.

Behind the Screens

During the week, I’m certainly a home-body! I’m within walking distance to pilates, so I do love to take advantage of that as well as get outside and go for a walk on the lake. Outside of that, I love to try new recipes, spend time with my dog and binge the best reality TV. On the weekend, I’m an avid errand runner, so you’ll find me out and about getting coffee, running to Target at least 3 times, and taking part in some sort of self-care routine!  
Most people build their career around a title – I built mine around an industry I have a genuine passion for. Over the past 10 years in aesthetics, I’ve worked across operations, practice management, sales, marketing, customer success, and coaching. Because of that, I’m able to do more than just fulfill a role! I understand the moving parts, pressures, and responsibilities that go into helping an aesthetic practice truly thrive. 
My goal in everything I do is to make a positive impact in the people’s lives I’m introduced to, whether that’s for the short term or the long term. There’s very few places people can go to with an insecurity or something they want to fix – or my preferred way of seeing it, enhance. This industry allows you to be a part of that. You meet people from all different walks of life, get to know them on a personal level and be a part of sometimes the best and worst stories of their lives in real time. We get to shape that experience in a positive way. And working with our clients where we focus on bringing these new patients to them, allows me to be a part of a positive experience that touches so many more people. I’m a big believer that whenyou keep the people you work with happy, that translates down to the client themselves, their team and then to their patients. That brings me so much fulfillment – a single experience can change everything. 
You have to take your personal bias out of what you think works. Sometimes what you think may be the best ad you’ve ever launched, produces the lowest results. Marketing is a strategy and where quality is always a top priority, success is number one! An algorithm can be unpredictable, so trust what the data and analytics are showing you and let’s use them to accurately monitor the outcomes!
I love to step away for a moment and purge. When I’m feeling stuck or at a standstill, it’s time to make room for new ideas and to get my brain flowing in a whole new way. Sometimes that’s a small project like finding a junk drawer and decluttering. Other times it’s my closet or my garage! But when I am able to spend time getting rid of things, I get super inspired by a newly organized space and start thinking of all the new things I could do to continue improving – it then spirals to all aspects and I feel completely re-energized and re-focused!
Jackie M.

Behind the Screens

Imagine your school principal has SO many things to do that they can’t keep track of everything by themselves. The Chief of Staff is the person who helps organize things, reminds people what to do, solves problems, and makes sure everyone works together nicely, like the person who keeps the whole team running smoothly.
When I’m off the clock, I’m usually with my husband and our two boys — swimming, traveling, spending time at the beach, and being talked into roller coasters at Universal Studios that I immediately regret. I’m also a big musical theater fan, love singing whenever I get the chance, and am always looking for new restaurants and recipes to try. And once the kids are asleep, you can usually find me unwinding with a true crime documentary or a little too much Bravo reality TV.
My guilty pleasure in the digital world is definitely TikTok — I’ll tell myself I’m just going to “check one thing,” and suddenly I’ve fallen into an hour of everything from recipes to random deep dives I didn’t know I needed.
I’m surprisingly calm. No matter how hectic things get or how many moving parts are in play, I tend to stay steady, think clearly, and help keep things grounded so the team can focus and move forward without the panic spiral.
I usually spark creativity by stepping away from whatever I’m stuck on and getting outside for a walk. Fresh air and movement help reset my thinking, and I’ll usually put on music to shift my mood and break out of the loop I’m in. That combination helps me come back with a clearer head and new ideas.