How MedSpas Can Use Microinfluencers to Drive Real Results

The Complete Guide for Medspas and Plastic Surgeons

How to Increase Consultation Conversion Rates in Medical Aesthetics: The Complete Guide for Medspas and Plastic Surgeons

Let’s get one thing straight right off the bat. Good sales isn’t about being pushy or manipulative. It’s about helping people solve problems they already have. When someone walks into your medspa or plastic surgery office, they’re not there by accident. They’ve got concerns, goals, and dreams about how they want to look and feel.

Your job isn’t to create problems that don’t exist. It’s to listen, understand, and guide them toward solutions that actually work. That’s what real professionals do. And yes, doing this well means you’ll book more procedures and grow your practice. There’s nothing wrong with that.

The framework below works whether you’re running a small medspa or a high-end plastic surgery practice. These 12 steps will help you build trust, deliver value, and yes, convert more consultations into happy patients while increasing your aesthetic practice revenue.

Why Consultation Skills Matter for Aesthetic Practices

Before we dive into the step-by-step process, let’s talk about why mastering consultation techniques is crucial for your medical aesthetic business. A strong consultation process doesn’t just help patients make informed decisions. It directly impacts your practice’s success, patient satisfaction, and long-term growth.

The 12-Step Medical Aesthetic Consultation Process

Step 1: Set Up Your Consultation Environment for Success

First impressions matter more than you think. Set aside 30 to 45 minutes for each consultation. This isn’t a quick chat in the hallway. It’s a dedicated session that deserves proper time and attention.

Should you charge a consultation fee? This varies by practice type and market. Many plastic surgeons charge consultation fees between $50 and $200, while medspas often offer free consultations. The decision usually depends on what your local competitors are doing and your positioning in the market.

Charging a fee does two important things: it shows you value your time and expertise, and it ensures the person sitting across from you is serious about moving forward. However, free consultations can remove barriers and attract more potential patients. Consider your market and test what works best for your practice.

Keep your consultation space clean, comfortable, and professional. Make eye contact. Use open body language. Let them know from the moment they walk in that this session is all about understanding their goals and creating a clear plan for the best possible results.

Step 1: Set Up Your Consultation Environment for Success

First impressions matter more than you think. Set aside 30 to 45 minutes for each consultation. This isn’t a quick chat in the hallway. It’s a dedicated session that deserves proper time and attention.

Should you charge a consultation fee? This varies by practice type and market. Many plastic surgeons charge consultation fees between $50 and $200, while medspas often offer free consultations. The decision usually depends on what your local competitors are doing and your positioning in the market.

Charging a fee does two important things: it shows you value your time and expertise, and it ensures the person sitting across from you is serious about moving forward. However, free consultations can remove barriers and attract more potential patients. Consider your market and test what works best for your practice.

Keep your consultation space clean, comfortable, and professional. Make eye contact. Use open body language. Let them know from the moment they walk in that this session is all about understanding their goals and creating a clear plan for the best possible results.

Step 2: Build Patient Trust and Rapport in Aesthetic Consultations

Start by introducing yourself and sharing a bit about your background. Keep it brief but personal. You want them to know they’re working with someone who knows what they’re doing.

Make it clear that you’re here to guide them and help them make the best choice for their situation. You’re not just trying to sell them the most expensive procedure you offer. Be authentic, warm, and direct. People can tell when you’re being real with them.

Step 3: Discover Patient Concerns Using the Mirror Technique

Here’s where the magic happens. Ask them this simple question: “When you look in the mirror, what do you love and what would you like to improve?”

Then stop talking. Let them answer without interrupting. This is their chance to tell you exactly what’s bothering them. Listen to every word.

When they’re done, echo back what you heard. “So what I’m hearing is you’re really focused on your jawline and the fine lines around your eyes, right?”

This step is powerful because they’re identifying the problem themselves. That builds urgency and trust at the same time.

Step 3: Discover Patient Concerns Using the Mirror Technique

Here’s where the magic happens. Ask them this simple question: “When you look in the mirror, what do you love and what would you like to improve?”

Then stop talking. Let them answer without interrupting. This is their chance to tell you exactly what’s bothering them. Listen to every word.

When they’re done, echo back what you heard. “So what I’m hearing is you’re really focused on your jawline and the fine lines around your eyes, right?”

This step is powerful because they’re identifying the problem themselves. That builds urgency and trust at the same time.

Step 4: Adapt Your Communication Style to Different Patient Types

Not everyone communicates the same way. Understanding the four basic personality types will help you connect better and improve your consultation success. Here’s how to identify and communicate with each type:

The Analytical Patient

How to spot them: They ask lots of detailed questions, want to see research and studies, take notes, and need time to process information. How to communicate: Provide facts, statistics, and thorough explanations. Share before-and-after photos with measurable results. Give them printed materials to review at home. Don’t rush them through decisions. What they need: Proof that your approach is scientifically sound and evidence-based.

The Driver Patient

How to spot them: They’re direct, focused on results, make quick decisions, and don’t want to waste time on small talk. How to communicate: Be efficient and get straight to the point. Focus on outcomes and timelines. Present your recommendations confidently. Respect their time constraints. What they need: Clear, fast solutions that deliver the results they want.

The Expressive Patient

How to spot them: They’re talkative, enthusiastic, ask about your other patients’ experiences, and care about how they’ll look to others. How to communicate: Match their energy level. Share patient success stories and testimonials. Use visual aids and be engaging in your presentation. Make the consultation feel fun and exciting. What they need: Social proof and reassurance that they’ll love their results.

The Amiable Patient

How to spot them: They seem cautious, ask about safety and risks, want to know about your experience, and may bring a friend or family member. How to communicate: Be patient, warm, and reassuring. Take extra time to address their concerns. Emphasize safety protocols and your qualifications. Don’t pressure them for quick decisions. What they need: Trust, safety, and time to feel comfortable with their choice.

This isn’t about being fake. It’s about meeting people where they are so you can communicate in a way that makes sense to them.

Step 5: Complete a Comprehensive Aesthetic Assessment

Now it’s time to get into the details. Review their medical history, allergies, and current medications. Understand their lifestyle. Do they spend a lot of time in the sun? Do they smoke? What’s their current skincare routine like? How active are they?

Use analysis tools if you have them. 3D scanners, calipers, and skin analysis devices can show them things they might not see on their own. Take photos so you can point out specific areas and track progress later.

Step 6: Perform Clinical Evaluation and Documentation

This is where your expertise really shows. Assess skin quality, volume loss, muscle tone, fat distribution, and any asymmetries that are relevant to their concerns.

Take clear, standardized photos for before-and-after tracking. Show them the photos or scanner where you see issues they might not have noticed. Sometimes people focus on one thing when the real solution involves addressing something else entirely.

Step 6: Perform Clinical Evaluation and Documentation

This is where your expertise really shows. Assess skin quality, volume loss, muscle tone, fat distribution, and any asymmetries that are relevant to their concerns.

Take clear, standardized photos for before-and-after tracking. Show them the photos or scanner where you see issues they might not have noticed. Sometimes people focus on one thing when the real solution involves addressing something else entirely.

Step 7: Present Treatment Options Using Benefits-Focused Language

Here’s a simple rule that works every time. Always explain what something is and what it does for them specifically.

Feature: “This is CoolSculpting, which freezes fat cells.”

Benefit: “You’ll see a 20 to 25 percent fat reduction in that area, naturally and without downtime.”

Keep it simple and relatable. Focus on the result they’ll actually experience, not the technical details of how the machine works.

Step 8: Create Customized Treatment Plans for Better Patient Outcomes

Think of this as building a roadmap to their goals. Outline the sequence of procedures if multiple treatments are needed. Include complementary treatments that will enhance the primary service.

Share realistic timelines, downtime expectations, and maintenance requirements. Set clear expectations upfront. Nobody likes surprises when it comes to recovery time or follow-up visits.

Keep the plan simple and tailored to them. Don’t overwhelm them with too many details or options.

Step 8: Create Customized Treatment Plans for Better Patient Outcomes

Think of this as building a roadmap to their goals. Outline the sequence of procedures if multiple treatments are needed. Include complementary treatments that will enhance the primary service.

Share realistic timelines, downtime expectations, and maintenance requirements. Set clear expectations upfront. Nobody likes surprises when it comes to recovery time or follow-up visits.

Keep the plan simple and tailored to them. Don’t overwhelm them with too many details or options.

Step 9: Use Visual Tools and Social Proof in Aesthetic Consultations

Show them before-and-after photos that mirror their specific concerns. Use videos, 3D imaging, or diagrams if they help explain the process.

Share patient stories and testimonials. Social proof is incredibly powerful. When they hear about someone else who had similar concerns and got great results, it makes the whole thing feel more real and achievable.

Step 10: Handle Pricing Discussions in Medical Aesthetic Practices

Be direct about cost. No surprises later. Frame the conversation around value and results, not just price.

If they bring up price objections, emphasize your experience, the quality of your work, and the safety protocols you follow. Acknowledge that cheaper options exist, but explain why your results are worth the investment.

If they’re really fixated on price, try this: “If budget is your biggest concern, I completely understand. I want you to find the best fit for you, even if it’s not here.” This takes the pressure off and often helps them refocus on value instead of just cost.

Step 11: Close Consultations Without High-Pressure Sales Tactics

Ask them: “Based on everything we discussed, how does this feel to you? Is it what you were hoping for? Does it fit your budget?”

This invites them to share any remaining concerns and keeps the tone supportive instead of pushy. It also helps you understand whether they’re ready to move forward or need more time to think about it.

Step 11: Close Consultations Without High-Pressure Sales Tactics

Ask them: “Based on everything we discussed, how does this feel to you? Is it what you were hoping for? Does it fit your budget?”

This invites them to share any remaining concerns and keeps the tone supportive instead of pushy. It also helps you understand whether they’re ready to move forward or need more time to think about it.

Step 12: Follow Up and Track Consultation Metrics

Send a handwritten thank-you card or thoughtful follow-up email within 48 hours. This is rare in today’s world and people remember it.

Provide digital or printed copies of their treatment plan if appropriate. Stay available for questions. This builds trust and positions you as their long-term aesthetic partner, not just someone trying to book a one-time procedure.

Track your important metrics: consultation-to-booking conversion rate, average consultation spend, and common reasons people give for not booking. Use these insights to refine your approach over time and improve your overall consultation success rate.

Improving Consultation Conversion Rates by Treatment Type

The 12-step framework above works for every consultation. But different procedures have their own common concerns and objections. Here are some specific talking points you can plug into the framework when discussing popular treatments.

Improving Consultation Conversion Rates by Treatment Type

The 12-step framework above works for every consultation. But different procedures have their own common concerns and objections. Here are some specific talking points you can plug into the framework when discussing popular treatments.

Botox and Injectable Consultations

Main concerns: Frown lines, crow’s feet, forehead lines

Results to highlight: Smoother skin in 3 to 7 days, natural look, lasts 3 to 4 months

Common objection: “Will I look frozen?”

Your response: “We use conservative, customized dosing to maintain your natural expressions.”

Dermal Filler Consultation Best Practices

Main concerns: Volume loss in cheeks, lips, under-eyes

Results to highlight: Immediate volume, balanced features, lasts 6 to 18 months, depending on the product

Common objection: “Will it look fake?”

Your response: “We focus on natural, balanced results that complement your existing features.”

Laser Treatment and Skin Resurfacing Consultations

Main concerns: Sun damage, texture issues, pigmentation

Results to highlight: Smoother, brighter skin. May need prep time and 3 to 7 days of downtime, depending on treatment intensity

Common objection: “I’m worried about the downtime.”

Your response: “Downtime is minimal and manageable, and the long-term glow is absolutely worth it.”

Body Contouring Consultation Strategies

This includes treatments like CoolSculpting and EMSculpt NEO.

Main concerns: Stubborn fat or lack of muscle definition

Results to highlight: Fat reduction or muscle building with no surgery or downtime

Common objection: “How many sessions will I need?”

Your response: “Usually 2 to 4, but we’ll customize it based on your goals and starting point.”

Plastic Surgery Consultation Techniques

This covers procedures like breast augmentation, liposuction, and facelifts.

Main concerns: Volume, shape, or symmetry issues

Results to highlight: Customized results based on their body type and desired outcome

Common objection: “Will I still look natural?”

Your response: “We use advanced imaging and detailed planning to create natural, balanced results that fit your specific goals.”

The Cost of a Poor Consultation Experience

Many aesthetic providers pour thousands into marketing: Google Ads, Instagram, influencers—only to lose potential patients the moment they walk through the door. Why? Because the consultation fell flat.

A weak consultation doesn’t just miss a booking, it damages your reputation, wastes your resources, and drives patients straight to your competitors.

Here’s what’s at stake when consultations aren’t done well:

Lost Revenue

A single missed consultation could mean losing:

Negative Word of Mouth

Even if the patient doesn’t book, they’re likely to talk about their experience. A consultation that feels rushed, dismissive, or unclear can lead to:

Missed Upsell Opportunities

The best consultations do more than convert. They open the door to long-term value. Without a solid process, you may miss:

Wasted Marketing Spend

Every lead that comes in from your website, social media, or paid ads has a cost attached. If your consult-to-booking ratio is low, you’re leaking money at the bottom of the funnel, no matter how good your marketing is.

Lower Patient Lifetime Value

Patients who feel deeply understood during the consultation are far more likely to:

A poor consultation doesn’t just mean one lost sale. It undermines your credibility, caps your growth, and keeps you stuck in a cycle of chasing new leads instead of building loyal, high-value patients. A strong consultation process is one of the most cost-effective ways to grow your practice sustainably.

Pro Tips for Handling Objections

Never argue or get defensive. Acknowledge their concern and provide helpful information. Ask clarifying questions to understand the real objection behind their words. Use the “feel, felt, found” technique: “I understand how you feel. Other patients have felt the same way. Here’s what they found…” Stay confident in your value. If you don’t believe in what you’re offering, neither will they. Know when to walk away. Some people aren’t ready, and that’s okay.

Growing Your Medical Aesthetic Practice Through Better Consultations

Good consultations aren’t about high-pressure sales tactics or pushy closing techniques. They’re about listening, understanding, and guiding people toward solutions that actually work for their unique situation.

Use this framework as your foundation, but remember that every person is different. Stay flexible, be genuine, and focus on helping them solve their problems. Do that consistently, and your consultation conversion rates will improve naturally.

The best part? When you follow this approach, you’ll end up with happier patients who refer their friends and come back for additional treatments. That’s how you build a sustainable, successful aesthetic practice that benefits everyone involved.

Work With An Expert Marketing Agency like Medstar Media

Want help implementing these consultation strategies in your medspa or plastic surgery practice? Consider working with experienced consultants who specialize in helping medical aesthetic providers improve their consultation processes, increase conversion rates, and grow their practices sustainably.

Medstar Media is proud to be the go-to marketing partner for some of the top-performing medspas in the nation. Our expert team specializes in proven strategies that increase revenue and boost consultation conversions.

Want to see what we can do for your practice? Schedule a free strategy call at (801) 890-3847 or email us at support@medstarmedia.com. Let us help you turn more consultations into committed patients, and take your growth to the next level.

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Chris Zelig

Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

How MedSpas Can Use Microinfluencers to Drive Real Results

The world of aesthetics has never been more competitive—or more digital. Medspas across the country are turning to social media to boost visibility, drive new leads, and increase bookings. But as paid advertising gets more expensive and organic reach shrinks, one marketing strategy stands out for its high ROI and authentic engagement: microinfluencer marketing.

Done right, microinfluencer campaigns can be a game-changer for local medspas. But what does “done right” actually look like? Let’s break down how to launch a successful microinfluencer campaign that actually drives leads and revenue, not just likes.

What is a Microinfluencer?

A microinfluencer is a social media content creator who typically has between 1,000 and 50,000 followers and a highly engaged, niche audience. Unlike celebrity influencers with massive reach, microinfluencers focus on authenticity and community interaction, often making them more effective at driving real action, especially for local or service-based businesses like medspas and plastic surgery clinics.

What sets microinfluencers apart isn’t just their follower count; it’s their connection to their audience. They often post about specific interests such as beauty, wellness, fitness, skincare, or lifestyle, and they tend to have personal relationships with their followers, who trust their opinions and recommendations. This credibility makes their endorsements feel more like a friend’s suggestion than an advertisement.

Key Characteristics of Microinfluencers:

Follower Count: Generally 1K–50K
High Engagement Rates: Typically 5–10%, often higher than macro or celebrity influencers
Niche-Focused Content: Beauty, health, local lifestyle, or wellness
Strong Community Ties: Especially effective when their audience is local to your business
Perceived Authenticity: Followers view them as relatable, trustworthy, and real, not overly polished or corporate

A microinfluencer is a social media content creator who typically has between 1,000 and 50,000 followers and a highly engaged, niche audience. Unlike celebrity influencers with massive reach, microinfluencers focus on authenticity and community interaction, often making them more effective at driving real action, especially for local or service-based businesses like medspas and plastic surgery clinics.

What sets microinfluencers apart isn’t just their follower count; it’s their connection to their audience. They often post about specific interests such as beauty, wellness, fitness, skincare, or lifestyle, and they tend to have personal relationships with their followers, who trust their opinions and recommendations. This credibility makes their endorsements feel more like a friend’s suggestion than an advertisement.

Key Characteristics of Microinfluencers:

Follower Count: Generally 1K–50K
High Engagement Rates: Typically 5–10%, often higher than macro or celebrity influencers
Niche-Focused Content: Beauty, health, local lifestyle, or wellness
Strong Community Ties: Especially effective when their audience is local to your business
Perceived Authenticity: Followers view them as relatable, trustworthy, and real, not overly polished or corporate

Why Microinfluencers Matter (Especially for Medspas)

In the beauty and aesthetics industry, trust is everything. Clients don’t just want to know what a treatment does; they want to know if it works, what the experience feels like, and most importantly, if it’s worth it.

That’s where microinfluencers come in.

Unlike celebrity influencers with millions of followers, microinfluencers (typically 2,000–50,000 followers) focus on niche audiences and often have stronger engagement with their community. They’re seen as real, relatable, and authentic, which makes them ideal for promoting intimate, results-driven services like Botox, facials, laser treatments, or body sculpting.

For medspas, microinfluencer marketing isn’t just about awareness—it’s about driving local traffic and measurable leads. But success hinges on two key words: local and trackable.

Rule #1: Go Local or Go Home

If you’re a medspa in Scottsdale, a microinfluencer from New York won’t do much for your bottom line. This strategy only works when the influencer’s audience overlaps with your geographic service area.

Here’s what that means:

Local microinfluencers aren’t just promotional partners, they’re community connectors.

Step-by-Step: How a Microinfluencer Campaign Works for a MedSpa

Step 1: Sourcing the Right Influencer

You don’t need an influencer agency to get started. Try this:

Once you find a few promising profiles, vet them. Look for:

Step 1: Sourcing the Right Influencer

You don’t need an influencer agency to get started. Try this:

Once you find a few promising profiles, vet them. Look for:

Step 2: Pitching the Partnership

When you reach out, keep it short, friendly, and benefit-focused. Here’s an example pitch:

“Hi [Name]! I’m the marketing manager at [MedSpa Name], and we love your content. We’re looking to partner with local creators to try a treatment like Emsculpt or HydraFacial and share their experience with their followers. In exchange, we offer exclusive discounts on our services plus a commission for any bookings that come through your link. Would you be interested in learning more?”

The goal is to make the partnership easy, exciting, and mutually beneficial.

Step 2: Pitching the Partnership

When you reach out, keep it short, friendly, and benefit-focused. Here’s an example pitch:

“Hi [Name]! I’m the marketing manager at [MedSpa Name], and we love your content. We’re looking to partner with local creators to try a treatment like Emsculpt or HydraFacial and share their experience with their followers. In exchange, we offer exclusive discounts on our services plus a commission for any bookings that come through your link. Would you be interested in learning more?”

The goal is to make the partnership easy, exciting, and mutually beneficial.

Step 3: Creating the Campaign

Here’s where the magic happens. The influencer will:

Try a treatment at your medspa (with a discount or complimentary session)
Document the experience in stories, Reels, or a carousel post
Include a unique promo code, custom tracking link, or dedicated landing page so you can measure results
Offer a microcommitment to their audience

This last part is key. Here’s an example of what the influencer might say:

“I just started Emsculpt at [MedSpa Name] and they are THE BEST in town. I convinced them to hook up my followers with something crazy. You can get a $500 gift card for just $250! Even if Emsculpt isn’t your thing, you can use it on any of their other amazing treatments. Message me for the link!”

That microcommitment—“I’m doing it, and I got you a deal”—lowers the barrier for the audience and makes them far more likely to act.

Step 3: Creating the Campaign

Here’s where the magic happens. The influencer will:

Try a treatment at your medspa (with a discount or complimentary session)
Document the experience in stories, Reels, or a carousel post
Include a unique promo code, custom tracking link, or dedicated landing page so you can measure results
Offer a microcommitment to their audience

This last part is key. Here’s an example of what the influencer might say:

“I just started Emsculpt at [MedSpa Name] and they are THE BEST in town. I convinced them to hook up my followers with something crazy. You can get a $500 gift card for just $250! Even if Emsculpt isn’t your thing, you can use it on any of their other amazing treatments. Message me for the link!”

That microcommitment—“I’m doing it, and I got you a deal”—lowers the barrier for the audience and makes them far more likely to act.

Step 4: Tracking & Attribution

Too many medspas rely on guesswork when it comes to influencer ROI. Don’t be that medspa.

Track everything. Here’s how:

Attribution is critical. If you can’t track it, you can’t scale it. When you know which influencers are generating real revenue, you can invest more in the right ones—and part ways with those who aren’t converting.

Step 4: Tracking & Attribution

Too many medspas rely on guesswork when it comes to influencer ROI. Don’t be that medspa.

Track everything. Here’s how:

Attribution is critical. If you can’t track it, you can’t scale it. When you know which influencers are generating real revenue, you can invest more in the right ones—and part ways with those who aren’t converting.

Incentivize Performance with Commission

Here’s where most medspas go wrong: they offer a free facial, get a story post, and call it a day.

That’s not a partnership. That’s a gift.

If you want an influencer to go hard for your medspa, tie their compensation to performance. That means offering:

For example:

“For every $250 gift card someone buys through your code, you earn $50.”

When influencers have a stake in the game, they post more frequently, respond to questions from followers, and help close the sale. It becomes a hustle, not just a highlight.

Here’s where most medspas go wrong: they offer a free facial, get a story post, and call it a day.

That’s not a partnership. That’s a gift.

If you want an influencer to go hard for your medspa, tie their compensation to performance. That means offering:

For example:

“For every $250 gift card someone buys through your code, you earn $50.”

When influencers have a stake in the game, they post more frequently, respond to questions from followers, and help close the sale. It becomes a hustle, not just a highlight.

Stack the Incentives!

Want to supercharge results? Stack benefits to create FOMO and urgency. Try combining:

Influencer’s personal story (“I’m getting this done”)
A limited-time offer (“Only this week”)
A gift card or service credit with broad appeal (“Use it on anything you want”)
A sense of exclusivity (“Only my followers get this deal”)

This combination feels personal, timely, and too good to miss.

Why This Strategy Works So Well for Medspas

The success of a medical spa hinges on two things: trust and transformation. Clients aren’t just investing in a product or procedure. They’re investing in the possibility of feeling more confident, looking younger, or reclaiming control over how they age. This emotional investment means your marketing must do more than inform. It must reassure, inspire, and compel. That’s exactly where microinfluencer marketing shines.

Microinfluencers bridge the gap between clinical results and real-life experience. Here’s why they work so effectively for aesthetic practices:

1. They Provide a Firsthand Look at the Experience

For prospective clients, choosing to get a facial, Botox, or body sculpting treatment is deeply personal. Before they book, they want to know:

When a microinfluencer documents their journey, from walking into your office to showing before-and-after progress, followers get a front-row seat to the full experience. This visibility reduces anxiety and builds confidence in your services. It’s not just theory or words on an ad, it’s tangible, real-life proof in motion.

1. They Provide a Firsthand Look at the Experience

For prospective clients, choosing to get a facial, Botox, or body sculpting treatment is deeply personal. Before they book, they want to know:

When a microinfluencer documents their journey, from walking into your office to showing before-and-after progress, followers get a front-row seat to the full experience. This visibility reduces anxiety and builds confidence in your services. It’s not just theory or words on an ad, it’s tangible, real-life proof in motion.

2. They Offer Powerful Social Proof

Seeing a friend or relatable influencer rave about a treatment validates its effectiveness in a way no ad can match. It sends the message:

“People like me are doing this—and loving it.”

That’s the essence of social proof. When others see real people they trust (not models or stock photos) getting real results, they’re far more likely to follow suit. In the world of aesthetics, where word-of-mouth is king, microinfluencers are the modern megaphone.

2. They Offer Powerful Social Proof

Seeing a friend or relatable influencer rave about a treatment validates its effectiveness in a way no ad can match. It sends the message:

“People like me are doing this—and loving it.”

That’s the essence of social proof. When others see real people they trust (not models or stock photos) getting real results, they’re far more likely to follow suit. In the world of aesthetics, where word-of-mouth is king, microinfluencers are the modern megaphone.

3. They Reduce Decision Friction with Exclusive Offers

Price is often a barrier, especially for new clients unsure if a treatment is worth it. Microinfluencers can help lower this barrier by offering a special deal that feels both exclusive and time-sensitive.

Example:

“Use my code JANE250 to get $250 off a $500 gift card! Only this week!”

This kind of incentive adds urgency and gives followers an easy reason to take action now, rather than waiting or continuing to “think about it.”

4. They Invite Direct Conversation

Unlike traditional ads, microinfluencer content opens the door to one-on-one conversations. When someone is curious about a treatment, they often feel more comfortable DMing an influencer than calling a clinic. Questions like:

These questions help overcome objections and lead to warmer leads. Influencers often become informal brand ambassadors, nurturing relationships in a way even the best front desk team can’t replicate online.

5. They Build Trust Through Authenticity

Clients today are hyper-aware of advertising. They scroll past polished promotions but stop for content that feels honest and unscripted. That’s the power of microinfluencers. Their audiences see them as trustworthy sources because:

When a microinfluencer vouches for your services, it lends credibility and humanity to your brand. It doesn’t feel like you’re selling something. Rather, it feels like a recommendation from a friend.

5. They Build Trust Through Authenticity

Clients today are hyper-aware of advertising. They scroll past polished promotions but stop for content that feels honest and unscripted. That’s the power of microinfluencers. Their audiences see them as trustworthy sources because:

When a microinfluencer vouches for your services, it lends credibility and humanity to your brand. It doesn’t feel like you’re selling something. Rather, it feels like a recommendation from a friend.

6. They Amplify Word-of-Mouth at Scale

Traditional word-of-mouth happens one person at a time. Microinfluencers multiply that same trust, reaching hundreds or thousands of highly targeted, local followers in a single post or story. And because those followers are often clustered in your service area, the reach is both broad and relevant.

Mistakes to Avoid When Using Microinfluencers

Microinfluencer marketing can deliver outstanding results for medspas and plastic surgery practices—but only if executed correctly. Many clinics dive into these partnerships with high hopes, only to be disappointed when campaigns don’t convert. In most cases, it’s not the strategy that fails. It’s how it’s implemented.

To maximize your return and avoid wasting time or money, steer clear of these common mistakes:

1. Partnering with the Wrong Influencer

One of the biggest traps practices fall into is chasing vanity metrics, choosing influencers based on follower count alone. But if their audience isn’t local, relevant, or engaged, those numbers mean nothing to your bottom line.

Here’s what to watch out for:

Followers from the wrong location. A beautiful influencer with 80% of their audience in another state won’t drive bookings for your local medspa.
Low engagement. If they have 10K followers but only 100 likes or 3 comments per post, it’s a red flag.
Mismatched content. If they mostly post about travel or parenting but never talk about beauty or wellness, your service may feel out of place in their feed.

Pro tip: Prioritize microinfluencers with fewer than 50K followers, a 5–10% engagement rate, and local followers who ask real questions and interact regularly. Relevance always beats reach.

2. Not Tracking Leads

One of the most costly mistakes is not having a tracking system in place. Many clinics offer free treatments or discounts without ever tying those efforts back to a measurable result.

If you don’t know:

…then you’re operating on guesswork, not data.

How to fix it:

Assign a unique promo code (e.g., JANE20)
Use custom landing pages (e.g., www.YourMedspa.com/jane)
Add a referral question on intake forms: “How did you hear about us?”
Track performance in tools like Google Analytics, your booking software, or a CRM

Influencer marketing should be treated with the same accountability as paid ads. If it’s not trackable, it’s not scalable.

3. Letting It Be One-and-Done

Far too often, practices treat influencer campaigns like a quick promotion. Often, one post, one offer, then move on. But the true power of microinfluencer marketing lies in repetition and relationship.

A single post might spark curiosity, but consistent content builds trust. Followers need to see a treatment multiple times before taking action.

If an influencer delivers leads, don’t let that be the end of the road. Instead:

Bring them in for follow-up treatments or new procedures
Feature them in seasonal promotions or events
Turn them into a long-term brand ambassador
The longer the relationship, the more natural and believable the content becomes—and the stronger the ROI.

4. Giving Too Much Without Expecting Performance

This one’s a major pitfall: offering a free treatment with no accountability in return. While it may seem generous to gift a service in exchange for a post, this approach can backfire if there are no clear expectations or incentives tied to outcomes.

You’re not just giving away Botox or a HydraFacial—you’re making a marketing investment. And like any investment, it should generate a return.

Avoid this by:

When influencers have skin in the game, they work harder. They engage their audience, answer questions, and share multiple times, not just once.

5. Not Aligning with Your Brand

Every piece of influencer content becomes a reflection of your clinic. If an influencer’s tone, visual style, or values don’t align with your brand, it can create confusion or, worse, squash trust.

For example:

If your medspa promotes subtle, natural enhancements but partners with someone who showcases extreme transformations, it may alienate your target audience. If your practice is luxury-oriented, a casual or unprofessional influencer can feel off-brand.

Pro Tip: Review an influencer’s past content before partnering. Look for brand alignment in tone, aesthetic, and professionalism.

Unlock Authentic Results: Collaborate with Microinfluencers!

If you’re spending money on Instagram ads but not exploring microinfluencer marketing, you’re missing out. The beauty of this strategy is that it’s:

Start small. Find one local microinfluencer who aligns with your brand, run a low-risk campaign, and measure the results. When it works, and it will, you can expand to include multiple influencers, create seasonal promos, and even test new treatments with built-in buzz.

In a space where connection and confidence matter, microinfluencers might just be your most valuable marketing channel.

Schedule a Marketing Strategy Session

Fill out the form or call (801) 890-3847

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Chris Zelig

Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

Meta Ad Account Issues for Aesthetic Providers: What’s Really Going On (And How We Fix It)

How We Fix Meta Ad Account Issues for Aesthetic Providers

Meta Ad Account Issues for Aesthetic Providers: What’s Really Going On (And How We Fix It)

If you’ve ever felt like Facebook and Instagram were out to get you, you’re not crazy and definitely not alone. For aesthetic providers, getting ads approved (and keeping accounts live) on Meta’s ad platform has become a frustrating game of chance.

You’re in the business of helping people look better, feel better, and live with confidence. Whether it’s Botox, fillers, weight loss programs, or skin tightening treatments, your services change lives, and you deserve to advertise them. But Meta doesn’t see it that way.

In fact, when it comes to aesthetic marketing, Meta doesn’t like you, at least not in the way you’d hope.

Let’s unpack why that is, what’s really going on behind the scenes, and what we can actually do to work around the chaos.

Why Meta Flags Aesthetic Providers

The problem starts with how Meta classifies your business. Most aesthetic clinics are automatically categorized under headings such as “Healthcare” or “Health & Wellness.” On the surface, that might sound fine, and it’s technically accurate. But in the Meta ecosystem, those labels come with serious baggage.

What’s the issue?

Meta is paranoid about healthcare ads. And with good reason. This space is full of legal landmines, from prescription drug regulations to privacy laws to deceptive advertising risks. It also happens to be a lucrative market, which naturally attracts bad actors. Meta is constantly trying to weed out fake clinics, shady weight loss products, and fly-by-night supplement schemes. Unfortunately, in the process, legitimate medical spas, weight loss clinics, and injectors get swept up in the algorithmic dragnet.

So even if you’re 100% compliant and ethical, your ad could still be flagged for things like:

Meta’s AI and bot-powered review system doesn’t understand nuance. It doesn’t care if you’re a licensed provider or if your ad is factually correct. If the keywords trip the algorithm or your account gets hit with one false flag, it can trigger a cascade of problems, including account suspensions.

It’s Not Just You, It’s the System

If you’ve ever tried to appeal an ad disapproval or a disabled ad account, you already know the support system is broken.

And it’s not just anecdotal. Business Insider covered this exact issue in 2022, highlighting how advertisers are often met with silence, vague replies, or endless delays when trying to resolve Meta account problems. Unless you’re spending over $1 million per year, you’re likely treated like a second-class citizen in Meta’s eyes.

So here’s what happens in practice:

In some cases, the issues spiral so badly that your entire Business Manager becomes compromised, making it nearly impossible to run any ads again without starting fresh.

What Medstar Media Can Do When Your Meta Account Gets Flagged

First things first: if your ad account gets flagged, restricted, or suspended, you’re not doing anything wrong.

You didn’t violate community standards or try to game the system. You’re just caught in a broken review process that lacks human oversight and industry context.

But we do have ways to fight back. Here are the two main strategies we use when a client’s Meta ad account runs into trouble:

Option 1: Build a New Ad Account and “Warm It Up”

This is the workaround approach. If your ad account is disabled or heavily restricted, we create a brand-new ad account, usually through:

The idea is to start fresh. But here’s the key: you can’t go full throttle out of the gate.
Instead, we warm up the account by:

This approach can work, but it’s not foolproof. If you trip the same algorithmic wires, the new account can get flagged again. And constantly creating new ad accounts can cause other problems, including inconsistent ad data and disrupted pixel tracking.

Option 2: Work With a Meta Insider to Escalate the Case

This is our preferred route, and it’s much more effective. We work with consultants who are former Meta employees or individuals who have inside contacts at Meta. These experts have access to escalation channels that your average advertiser doesn’t.

For a fee (usually between $350–$750), they’ll attempt to escalate your case to someone real inside Meta who can actually look at your account, understand the context, and make an informed decision.

No, they can’t guarantee success, but we’ve had great outcomes going this route. When escalation works, it can get your account reinstated, your page restrictions lifted, or your ad approvals reviewed manually (with actual human judgment).

So What’s the Long-Term Strategy?

As frustrating as Meta’s ad policies can be, aesthetic providers can still find success on the platform. It just requires a smarter, more strategic approach that balances compliance with creativity. Here’s how to navigate Meta ads effectively in the long term:

1. Avoid Trigger Words

Meta’s AI flags terms commonly associated with pharmaceuticals or body insecurities. Even seemingly harmless mentions, such as “Botox,” “Ozempic,” “wrinkle-free,” or “flatten your stomach,” can lead to your ad being rejected. Instead:

2. Use Compliance-Friendly Ad Language

The safest route is to emphasize lifestyle, wellness, and self-confidence. Meta rewards content that feels uplifting and inclusive. Try:

Think less like a product pitch and more like a wellness coach or supportive guide.

3. Keep Creative Soft

Meta favors visuals that look organic and human, not overly edited, clinical, or salesy.

4. Prepare Multiple Ad Creatives

Even well-written, compliant ads can get flagged. That’s why having backup creative options is essential.

5. Run Awareness or Engagement Campaigns First

Jumping straight into conversion-focused ads (e.g., “Book now”) on a fresh account often leads to poor performance or rejection. Instead:

6. Install Backup Tracking

If Meta restricts or shuts down your ad account, your data shouldn’t disappear with it.

7. Keep a Backup Business Manager

Being proactive is key. Set up a second Business Manager account as insurance.

Bottom Line: Meta ads aren’t dead; they just require a compliant, creative, and patient strategy. Focus on long-term growth, not short-term hacks. With the right setup and messaging, aesthetic practices can thrive on the platform despite the changing ad landscape.

Avoid the Algorithmic Axe: Your Meta Ads Cheat Sheet is Here!

Let’s face it, running Meta ads for aesthetic services can feel like walking through a minefield. One wrong word or image, and boom…your ad gets disapproved, or worse, your entire account gets flagged.

That’s why we created this Red Flag Language Cheat Sheet, a handy, easy-to-follow guide designed specifically for medical spas, wellness clinics, and aesthetic providers. It outlines the most commonly flagged phrases, safer alternatives, and the visual do’s and don’ts that can make or break your campaign.

Use this cheat sheet to:

Whether you’re launching your first campaign or recovering from a flagged account, this tool will help you advertise smarter and with much less stress.

Download it here. Use it. Keep it nearby every time you build a campaign.

Real-Life Case Studies from Medstar

Case #1: Weight Loss Campaign Flagged Before Launch

Issue: A medical weight loss clinic had its Meta ad account flagged before its first conversion campaign even launched. The client was using language around “fat loss” and “before-and-after” images.

Solution:
We pivoted to a low-risk brand awareness strategy we call the “Broccoli Campaign”—a $2/day post titled “Why Vegetables Are Healthy.” This helps train the algorithm by associating the account with safe, wellness-based content.
We also developed creative alternatives to before-and-afters, like silhouette transformations, testimonial graphics, and motion-focused reels emphasizing confidence and lifestyle.

Outcome:
The account was warmed up over 3 weeks and was able to transition to higher-converting weight loss ads without disapprovals successfully. The clinic now runs compliant campaigns that consistently generate leads without triggering Meta’s red flags.

Case #2: Permanently Disabled Account for Aesthetic Clinic

Issue: A top-performing aesthetic practice had its ad account permanently shut down, without warning and despite a long track record of compliance.

Solution:
We activated our insider network: a contractor with direct access to Meta’s escalation channels. For a flat fee, they submitted the account for human review and explained the clinic’s history and compliance efforts.

Outcome:
Within 10 days, the account was reinstated and ad delivery resumed. The practice avoided starting over with a cold ad account, preserving months of campaign data and pixel history. Their monthly bookings returned to pre-suspension levels within the first week.

Case #3: Before-and-After Images Triggered Disapprovals for Med Spa Campaign

Issue:
A growing med spa wanted to showcase client results using traditional before-and-after photos. Unfortunately, Meta flagged the creatives almost immediately, halting ad delivery and putting the account at risk.

Solution:
Knowing that before-and-after imagery is one of Meta’s most common red flags, we developed a set of compliant, conversion-friendly alternatives. These included:

By shifting the creative focus from visual comparison to client experience and outcome storytelling, we avoided language and imagery that Meta’s bots associate with unrealistic claims or body shaming.

Outcome:
The new creatives were approved with no issues, and the campaign began generating consistent leads within the first week. The clinic now uses our compliant ad templates as a standard across all Meta campaigns, avoiding disapprovals while still showcasing the power of their results.

Let’s Take the Guesswork Out of Meta Ads

Meta’s ad policies can feel overwhelming, but you don’t have to face them alone.

Whether your account has been flagged, your ads keep getting disapproved, or you just want to set things up the right way from the start, Medstar Media is here to help. We’ve supported aesthetic providers nationwide in launching compliant, high-performing campaigns that don’t get caught in Meta’s filter.

It’s not fair or easy, but you can still succeed on Meta with the right strategy, support, and tools. We’ve been in the trenches and know how to fix what’s broken.

Let’s build a foolproof ad strategy that protects your account, preserves your ROI, and helps your business grow. Schedule a free strategy call (801) 890-3847, or email us at support@medstarmedia.com to get expert guidance, avoid costly mistakes, and finally run ads that work.

Let Medstar take care of Meta. You keep transforming lives.

Meta Ads FAQs

What are the best ad types for medical aesthetics?

The best ads for med spas and aesthetic clinics are the ones that feel natural and helpful, not pushy.

Start with ads that:

After your account builds trust with Meta, you can run ads that ask people to book a consultation or claim an offer. Starting slow helps your ads get approved and perform better over time.

Why did my Meta ad get disapproved?

Meta is very strict when it comes to ads about beauty, health, and weight loss. Even if you follow all the rules, their system can still flag your ad. Common reasons include:

The review process is mostly done by bots, not people, so your ad might get rejected even if it’s fine. That’s why it’s important to use safe wording and images, and Meta is more likely to approve.

Schedule a Marketing Strategy Session

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Chris Zelig

Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

9 Genius Ways to Market Your Weight Loss Clinic

9 Genius Ways

to Market Your
Weight Loss Clinic

9 Genius Ways to Market Your Weight Loss Clinic

Standing out in the weight loss industry has become more challenging than ever before. The rise of various GLP-1 medications quickly created a $19 billion prescription market. Meanwhile, the competition from weight loss clinics is growing at a 4.29% rate. So, how can your business stand out from the crowd as the go-to weight loss solution

That’s where strategic marketing comes into play. With effective marketing, you’ll connect with prospective clients, establish yourself as a leader, and build a strong reputation in your community. Here are nine weight loss marketing ideas to drive your business growth, attract clients, and build a strong reputation in a competitive market.

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#1 Shape a Strong Identity for Your Weight Loss Clinic

Building your brand. I’m sure you’ve heard that before. That’s because it is an extremely important part of shaping a strong identity for your weight loss clinic. Why? Because, a memorable and consistent brand image shows your clinic’s expertise, sets you apart from the competition (which, remember, is HIGH), and creates a sense of trust and security for people looking to you for weight loss solutions. It lets those prospective clients know they’re in good hands if they select you for their weight loss journey.

Stand Out with Unique Messaging

Your brand messaging is your chance to stand out from other weight loss clinics. As prospective clients look for a clinic to meet their weight loss needs, they’re considering your medical expertise, personalized solutions, proof, cost, and the overall experience you provide.

Your unique selling points show what sets you apart and why your audience should have confidence in your services.

Key Selling Points to Highlight:

When speaking to your audience, use a conversational tone, address their concerns, and let them know why they should come to you. This approach will foster trust and help grow your business.

#2 Design a Stunning, User-Friendly Website That Informs and Inspires

For many reasons, your weight loss clinic should have an attractive and educational website. It’s a powerful tool to highlight your services, increase online visibility, and connect with prospective clients. A well-designed website not only explains your weight loss services—it also shows the results you deliver.
A modern website is key to weight loss marketing because it builds credibility and attracts clients. User-friendly navigation and a responsive design provide a seamless experience on all devices, making it easy for visitors to explore your services and schedule consultations.

Schedule a Strategy Session

Build Trust with Visuals

Including before and after pictures shows does more than create a visual impact. It demonstrates what you have done for your clients—and the difference you can make for your future clients.
While everyone’s weight loss journey is unique, your before and after pictures provide visual proof of real results. It also lets future clients know what could be possible for them.

Boost Credibility with Testimonials

Testimonials from satisfied clients offer social proof, encouraging prospective clients to contact your clinic. Just a few sentences can capture your business’s unique experience, from incredible weight loss results to personalized support.

Show Proof with Case Studies

Case studies show real-life examples of how your clients achieved their weight loss goals. Prospective clients can relate to these stories and discover how your team addresses a client’s needs and delivers results. If a client prefers to remain anonymous, you can use their first name only or leave it out of the case study as you highlight their outcome.

#3. Generate Leads with SEO-Friendly Content

SEO content is a great way to generate FREE leads for your website. Google ranks websites higher that offer fresh, helpful, high-quality content. Targeting the right keywords will draw new clients to your website and make it easier for clients to find you online. In the process, they will consider you a trusted source for weight loss information and support.

Why Should Your Weight Loss Clinic Invest in SEO

SEO provides many benefits for your weight loss clinic and helps build authority by sharing valuable insights. Regularly adding and updating content engages potential clients, keeping them coming back and growing more connected to your brand.
An SEO-optimized blog can also showcase the value of your unique offerings, enticing prospects to come to your clinic.

Ideas for a Weight Loss Clinic Blog

Some great ideas for your blog include:

Success stories

Weight loss tips

Healthy recipes

Lifestyle changes

Introductions to your team

Answers to FAQs

#4. Target Your Audience with Paid Online Ads

A common form of SEM or Search Engine Marketing are paids ads. Paid online ads are an effective way to promote your services and reach new clients. It allows you to get certain audiences based on demographics like location, age, and search habits. Investing in pay-per-click (PPC) advertising ensures that your clinic’s message is reaching people who are looking for weight loss solutions.
PPC campaigns drive traffic to your website, track engagement and conversions, and can help you achieve greater success with your marketing.

PPC Advertising with Google and Meta Ads

PPC Google and Meta (Facebook and Instagram) ads let you target specific keywords. This helps ensure that people most likely to use your services see your advertising. It’s a cost-effective option because you won’t have to pay unless someone clicks on your ad. On average, clinics make $2 for every dollar spent on Google Ads.
Plus, you have the flexibility to direct potential clients to a landing page tailored to their needs, which helps boost conversion rates.

#5. Spark Engagement With Social Media

Social media is a powerful marketing tool to help your weight loss clinic build a following and attract future clients. But having a social media profile alone won’t lead to success. With a consistent social media presence, you can position your business as knowledgeable, trustworthy, and approachable, helping you stand out from your competition.

How to Use Social Media for Weight Loss Clinics

Here are some ideas to attract clients, engage your audience, and drive business growth on social media.

Promote Discounts: Share limited-time offers to attract clients who don’t want to miss a deal.

Post Website Content: Provide links to your blogs and service pages to drive traffic to your website, educate potential clients, and drive conversions.

Answer FAQs: Build trust with your audience by answering their common questions.

Share Success Stories: Inspire prospects with testimonials, case studies, and other relatable stories to encourage them to contact your team.

Have Contests and Surveys: Boost engagement with fun, interactive content.

Run Social Media Ads: Tailor your advertising to different demographics to promote your clinic.

Regularly posting and engaging with comments keeps the conversation going! As a result, you’ll make new connections and build a supportive online community.

What Type of Content Works Best on Each Social Media Platform?

Each social media platform highlights different visual content. Here’s what generally works best on each platform.

Facebook: Longer-form educational content like FAQs and success stories

Instagram: Visually appealing photos like before and after pictures

TikTok: Short, engaging videos like quick workouts, fitness challenges, and healthy recipe demos

YouTube: Longer educational videos and full workouts

You should also be mindful of any rules these platforms have about weight loss claims.

#6. Reach the Right Audience with Personalized Text Messages

Text messages or text blasts, also known as SMS marketing, are a fantastic strategy for medical weight loss marketing. It lets you divide your contact list by demographics, such as the recipient’s stage in their weight loss journey. This allows you to send highly personalized messages that speak to their needs, driving engagement and conversions.
For example, prospective clients need more information about your services than your current clients. You don’t have to explain a service to a client who is already using it. Organizing your list ensures you send the message to the right person at the right time, guiding clients through the buyer journey.
Plus, it’s a highly cost-effective strategy. Every dollar you spend on SMS marketing will bring you an average of $40 return on investment (ROI) for your weight loss clinic.
Types of text messages you can send to your audience include:.

Welcome Series: Introduce your new clients to your weight loss clinic and excite them about your services.

Clinic Updates: Keep your business top-of-mind by sharing helpful weight loss tips, success stories, and updates.

Promos: Send friendly reminders about upcoming or current promos and events. You can drive some serious conversions with special offers and exclusive promotions.

Client Success Testimonials: People who want to lose weight LOVE reading success stories. If you have clients who have tried your weight loss services and lost a successful amount of weight and have their permission, share their success stories with prospective clients.

#7. Spread Brand Awareness Through Community Outreach

Hosting events in your community helps build brand awareness and reach a wider audience. They’re a great way to connect with future clients and show them what your clinic can do.

Inspire Healthy Living by Hosting an Event

Some examples of events you can host include:

Cooking Classes: Show people how to prepare nutritious meals.

Competitions: Have weight loss challenges to encourage healthy habits.

Fitness Classes: Offer group workout classes for each fitness level.

Support Groups: Create a welcoming environment to support people on their weight loss journeys.

Seminars: Hold educational sessions on weight loss, nutrition, and fitness to position your clinic as a thought leader.

Make an Impact with Charity Work

Engaging in charity work helps you give back to your community and attract clients who share your values. Your weight loss clinic will gain a positive reputation as you help others, which can lead to business growth.
Examples of charity work include:

Fitness Challenges: Organize a charity run to support a cause and promote healthy living.

Fundraisers: Partner with local businesses to collect donations for health-related charities. You can host a raffle or carnival or ask for donations.

Free Health Screenings: Offer complimentary screenings like blood pressure, cholesterol, and body mass index (BMI) for underserved communities.

#8. Attract New Clients with Special Promotions

Promotions and discounts can help you attract prospective clients and incentivize existing clients to continue with your services. It’s also an excellent way for future clients to try your clinic at a discounted price.
Here are some types of promotions you can consider for your weight loss clinic:

Seasonal Promotions: Create offers that fit the season, such as New Year’s resolutions or summer fitness goals.

First-Time Client Special: Provide discounts or free services to first-time customers.

Social Media Giveaway: Engage your audience with giveaways like a fitness tracker, personalized meal plan, or nutrition guide.

#9. Gain More Clients Through a Referral Program

Referral programs are a great way to spread the word about what your weight loss clinic offers. You will expand your customer base by incentivizing others to recommend your clinic.
People are more likely to trust recommendations from their physicians, family members, and friends, making referrals one of the most effective ways to get more clients.

Types of Referral Programs to Grow Your Weight Loss Clinics

Here are some types of referral programs to expand your client base:
Physician Referral Program: Build a physician referral program by connecting with local healthcare providers and offering incentives like gift cards. Physicians can recommend patients who will benefit from your services.
Client Referral Program: You can encourage your clients to refer friends and families by offering rewards. Incentives can include a discount or complimentary session.

Grow Your Weight Loss Clinic with Medstar Media

Providing valuable content and community outreach will help you make connections, foster trust, and grow your business. But you don’t have to do this alone.
If you’re ready to elevate your marketing, Medstar Media is here to help. As a leading digital agency that specializes in weight loss clinic marketing, our team helps you:

Stand out with strong brand messaging

Design a modern, professional, and user-friendly website

Boost your online presence with SEO-friendly blogs

Run targeted ad campaigns to attract new clients

Monitor, analyze, and adjust your marketing strategy for optimal results

Ready to take a step? Call us today at (801) 890-3847 to schedule a consultation and grow your weight loss clinic.

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EXOMIND: A Game-Changer for Mental Wellness

EXOMIND

The Ultimate Exomind
Marketing Guide

EXOMIND: A New Era of Mental Wellness is Dawning

BTL, a leader in medical and aesthetic technologies, is excited to announce the launch of EXOMIND, powered by ExoTMS technology—a groundbreaking, non-invasive brain stimulation treatment designed to enhance mental and emotional well-being. The innovative ExoTMS™ technology activates essential brain regions, enhances neuroplasticity, and reinforces neural pathways.

EXOMIND is FDA-cleared for the treatment of depression in the United States, with additional approvals from Health Canada and CE marking for addressing depression, anxiety symptoms, obsessive-compulsive disorder, and excessive eating disorders.

In a recent press release, the company director, Filip Donner, says, “EXOMIND technology demonstrates our commitment to wellness by delivering natural, innovative solutions that empower individuals to reach their full potential.” He continues, “This patient-friendly therapy aligns with our vision of promoting holistic health. Unlike conventional treatments, it provides a natural approach to mental wellness, fostering brain resilience without the side effects often associated with pharmaceuticals.”
“Our record-breaking Q4, with over $220 million in global sales, is a testament to the growing demand for BTL’s cutting-edge solutions,” Donner added. “This achievement affirms customers’ trust and confidence in our technologies.”

Schedule a Strategy Session

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What is EXOMIND?

EXOMIND provides an innovative treatment option for patients seeking a seamless, drug-free alternative. Clinical studies show that patients value EXOMIND’s comfortable, walk-in, walk-out sessions, which take less than 30 minutes. Its user-friendly design enables easy integration into various medical practices, including family and internal medicine.
Several of our providers have already purchased the newest BTL device and say that this treatment is a game-changer in the mental health industry. Not only is it easy to use, but it allows people the opportunity to really take charge of their own mental wellness without the need for prescription medications.
With more than an estimated 8.32 million people in the United States on antidepressants, we can’t help but see EXOMIND as a revolutionary alternative that is going to benefit thousands, if not millions, of individuals—allowing them to improve their quality of life on a multitude of levels.

Why is EXOMIND Marketing Important?

As EXOMIND approaches its release date, it’s important to have a marketing plan before that launch. Why? You want to begin advertising EXOMIND to your client base and accumulate a waitlist for this new mental wellness service.
A well-crafted marketing plan helps:
Identify the target audience
Understand their needs
Tailor messaging that resonates with them.
It ensures that the right channels are used to reach potential clients, whether through social media, email campaigns, SEO, or local advertising. Additionally, a marketing plan sets clear goals and timelines, enabling a structured approach to building awareness, generating leads, and driving bookings.
By anticipating challenges and allocating resources effectively, the plan minimizes the risk of wasted efforts and ensures a cohesive brand presence. Ultimately, a strategic marketing plan boosts the treatment’s visibility and establishes credibility and trust, laying the foundation for sustained growth and long-term client loyalty.

Schedule Your EXOMIND Marketing Strategy Session Today

Scheduling a no-obligation marketing strategy session with an expert marketing agency is an excellent opportunity to gain professional insights tailored to your business goals. These sessions allow you to explore innovative strategies, analyze current trends, and identify areas for growth without any commitment.
Medstar Media is a marketing agency you can trust to effectively represent your business and brand. Our strategy is simple. We help you uncover new opportunities, optimize your current efforts, and address challenges specific to your industry. Whether you’re launching a new service like EXOMIND, increasing brand awareness, or looking to attract more clients, a strategy session provides actionable recommendations to set you on the right path. Plus, the no-obligation format ensures you can make informed decisions about your next steps with confidence and zero pressure.
For a free, no-obligation web design and development analysis and consultation, please complete the online form below, call or text (801) 890-3847, or email us at support@medstarmedia.com.

Schedule a Strategy Session

Schedule an EXOMIND Marketing Consultation

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6 Creative Approaches to Plastic Surgery Marketing

Plastic Surgery Marketing Strategies

Marketing Tips and Ideas Guaranteed to Grow Your Practice

Plastic surgery marketing is all about connecting with potential patients and helping them discover your services. It involves using thoughtful strategies to attract new clients and build awareness about your practice. Most of this happens online today, as the digital world has become the go-to source for finding and choosing plastic surgeons.

More people than ever are turning to the internet to find a plastic surgeon to enhance their confidence or address cosmetic concerns. However, they’re also becoming more selective, focusing on quality and trust when deciding which surgeon to choose. Prospective clients are doing their research—reading reviews, exploring websites, and comparing options—before deciding.

That’s why a well-crafted plastic surgery marketing plan is essential for your success. It helps you reach potential patients during their research phase and guides them toward choosing you for their consultation and procedures. You can show why your practice is the trusted choice for their needs by meeting them where they are online using the best creative approaches to plastic surgery marketing.

Here are the top 6 marketing ideas you should implement to ensure your practice’s success, drive website traffic, achieve conversions, and ensure your expertise and services reach the right audience.

So, How Should You Approach Plastic Surgery Marketing Today?

You wouldn’t start cooking a new recipe without knowing the ingredients and steps, and the same logic applies to marketing your plastic surgery clinic. A successful marketing plan begins with a well-defined strategy that sets the direction for all your efforts. It must be thoughtful, organized, and comprehensive to make an impact.

Today’s potential patients are bombarded with information from countless sources, so having a strong and consistent presence across multiple platforms is important for your practice. The key is to be visible where your audience looks— online and offline.

This guide will walk you through the essential areas for a smart, effective marketing strategy that helps your clinic stand out and attract new patients.

#1 Building Your Plastic Surgery Brand

Your brand needs to be strong and well-defined to make a lasting impression. A clear, recognizable brand ensures that people remember you—even if they’re not considering plastic surgery right now. Life circumstances can change, and when they’re ready to explore their options, a solid brand puts your practice at the top of their minds.

Investing in your brand is a crucial foundation for effective plastic surgery marketing. It sets you apart, builds trust, and connects with future clients.

Create an Authentic Plastic Surgery Brand Message

Your brand message should connect emotionally with your potential patients, clearly demonstrating what you offer and why it’s valuable to them. Highlight how you can meet their needs but keep it genuine and realistic. Avoid exaggerating claims—transparency and honesty build trust far more effectively than flashy or empty promises.

Speak to your audience in a conversational and approachable tone. Use language that’s easy to understand, avoiding complex medical terms that might alienate or confuse them. Instead, focus on explaining the benefits of your services in a clear, relatable, and compelling way, helping them see why your practice is the right choice.

Understanding your target audience is essential. Tailor your messaging to resonate with their concerns and aspirations. Use “you” and “we” to create a personal connection, making your brand feel more human and trustworthy. This personal touch helps build relationships and ensures your patients feel valued and understood.

Design Strong, Eye-Catching Visuals for Your Plastic Surgery Brand

To create strong visuals, understand your target audience, and showcase authentic and relatable imagery. Use photos that reflect the results your practice can achieve for the average patient. Overly idealized or exaggerated visuals can undermine trust—prospects want honesty and transparency in what you can deliver.

Inclusivity is equally important. Your visuals should appeal to a broad audience and avoid appearing overly exclusive, which might discourage potential clients.

Finally, pay close attention to detail in all your materials and proofread everything for accuracy, consistency, and quality. Mistakes can detract from your brand’s credibility, so polished and error-free visuals are essential for making a positive and lasting impression.

#2 Create an Attractive and Informative Plastic Surgery Website

The way people find plastic surgeons has changed dramatically. Today, nearly all searches begin online, making your website the digital equivalent of your storefront. This is your chance to make a strong first impression and invite visitors to learn more about your services.

Assume that every potential patient will visit your website before considering stepping into your clinic. A professional, informative, and easy-to-navigate website is essential to attract and engage them.

Why Is Your Plastic Surgery Website So Important?

Your website serves as your ultimate marketing tool. It’s the first point of contact for potential patients, offering them the information they need to feel confident about choosing your practice.
A well-designed website allows you to showcase a variety of media—videos, images, and written content—that help educate and inform visitors. Focusing on clear, easy-to-understand content makes the plastic surgery process less intimidating and more approachable. This builds trust and encourages prospects to take the next step: contacting you for a consultation.
Your website isn’t just a digital presence—it’s the foundation of your marketing strategy and a key driver for connecting with your audience.

Plastic Surgery Website Design

When designing your plastic surgery website, it’s important to consider the role of SEO (Search Engine Optimization) and how SEO content integrates into its structure. A sleek and professional website won’t do much for your practice if potential clients can’t find it. Most prospects searching for a plastic surgeon in your area won’t know you by name, so your website needs to be optimized with strategic keywords and high-quality content to rank well on search engines.

Once visitors find your site, keeping them engaged is key. An outdated design can turn prospects away, so ensure your website is modern, visually appealing, and easy to navigate. If your site hasn’t been updated in a few years, it’s time to refresh.

Additionally, responsive design is essential for many users browsing on mobile devices. Your website should look and function seamlessly on smartphones, tablets, and desktop computers. A responsive, mobile-friendly design ensures you provide a great user experience no matter how your audience chooses to view your site.

Make Your Plastic Surgery Website Content More Engaging

Your website should be more than just a digital business card—it’s a powerful tool for connecting with potential patients and supporting your plastic surgery marketing efforts. Ask yourself: How can my website serve my audience and showcase my practice?
Start by focusing on what matters most to your visitors. Provide clear, relevant content that answers their questions and piques their interest. Be upfront about the procedures you offer and your clinic’s location—this is critical because most prospects are looking for local providers. Highlighting this information informs and builds curiosity about your services, planting the seeds for future consultations.
Showcasing your specialties on your website will ensure that it reflects your expertise. Share your training, certifications, and experience to establish trust and credibility. Use separate pages to organize information about each procedure you offer. This will make your site easy to navigate and allow visitors to find what they need quickly.

Additionally, include key information to make your site both useful and appealing:

Surgeon Bios: Introduce yourself and your team to build a connection.

Procedure and Offer Pages: Highlight services and promotions.

Awards and Accolades: Showcase your achievements.

Financing Options: Make procedures feel accessible.

Extra Services: Mention enhancements like consultations or follow-up care.

A Regularly Updated Blog: Share insights, tips, and news to engage your audience.

By presenting this content visually attractive and user-friendly, you’ll create a website that informs and inspires trust and interest. You’ll attract the patients you want while making a lasting impression.

#3 Build Strong Plastic Surgery Landing Pages

Landing pages are where curiosity turns into action, making them a crucial part of your plastic surgery website. These pages are specifically designed to convert visitors into prospects and, ultimately, consultations. Each landing page should have a clear purpose—some might educate visitors, while others encourage them to share their information so you can engage with them later.

Here are some landing page ideas to include on your website:

Subscribe to a Blog or Email List: Stay connected with prospects by providing valuable updates.

Download Educational Resources: Offer guide or procedure FAQs to help visitors learn more.

Request More Information: Encourage visitors to reach out with specific questions.

Schedule a Consultation: Make it easy for potential patients to take the next step.

Join a Loyalty or Rewards Program: Build ongoing relationships with your clients.

Sign Up for a Special Event: Promote open houses or informational sessions to engage with your audience in person.

Each landing page should have a single, clear call-to-action (CTA) that aligns with its goal. When designed thoughtfully, these pages increase engagement and help you build a pipeline of interested prospects ready to take the next step.

Creating Engaging and Effective Landing Page Content

Consider your visitors ‘ time and attention when crafting content for your landing pages. Asking for too much information upfront can turn them away. Instead, keep it simple—request only the essentials, like their name and email address, so you can follow up later. The less effort required, the more likely visitors are to respond.
To encourage action, make your landing page appealing and valuable. Share compelling content like:

Patient Stories: Real-life experiences that build trust and inspire confidence.

Helpful Resources: Tip sheets, infographics, or FAQs about popular procedures.

Engaging Media: Links to videos that educate and connect with your audience.

You can also use special offers to draw people in. For example, a Facebook ad promoting a free underarm hair removal session could bring them through your doors. Once they’re in, you can introduce other services like injectables or elective procedures they might already consider. These promotions are a great way to engage new clients and build long-term relationships.
The key is to create landing pages that are inviting, focused, and valuable to your audience. This will make it easy for them to take the next step with your practice.

“Dr. Altman was amazing! My friend and I went to get consultations today and ended up getting procedures. He truly made my experience the most comfortable and I will be going back. That and to see his dog Lovi! His staff was great as well!”

– Debbie C.

“Dr. Altman is such an expert, with the best demeanor and true professionalism. He staff has always been the best. I’ve recommended him to so many friends and family and will go back whenever I need to!”

– Thomas T.

“Dr. Altman I can’t express enough gratitude for performing my surgery and making me more confident with my body. I am beyond pleased with my results. You are such a wonderful person and an extremely talented physician.”

– Mehrvash F.

#4 Provide a Fully SEO-Optimized Plastic Surgery Blog to Engage and Educate Your Audience

A blog can be one of the most effective tools for marketing your plastic surgery practice. Many potential patients start their journey by researching procedures online, and blogs are often their go-to resource for reliable information. Creating a blog with relevant, engaging content educates your audience, draws attention to your clinic, and builds trust with prospective clients.
Use your blog to share insights about your procedures, address common questions, and highlight your expertise. The more valuable and relatable your content, the more likely readers will connect with your practice and take the next step.

Why Your Blog Is a Powerful Marketing Tool

Your blog should be considered one of the most valuable assets in your inbound marketing strategy. It’s a platform where you can position yourself as an expert, connect with potential patients, and educate them about the wide range of procedures you offer.
Beyond building trust and authority, a well-maintained blog boosts your search engine rankings by consistently producing indexable content. This increases your visibility online, making it easier for prospects to find you.
Additionally, an informative blog benefits your visitors by improving their understanding of various procedures. This often leads to more productive consultations, as patients come in with a clearer idea of what they want and what to expect. Your blog isn’t just content—it’s a bridge that connects your expertise with the needs of your audience.

What Makes a Great Plastic Surgery Blog

A great blog doesn’t just share information—it connects with readers meaningfully. To achieve this, approach your blog content with purpose and focus on topics that genuinely matter to your patients. Start by educating your audience about popular surgical and nonsurgical procedures, as they’re often curious about.
Don’t stop there! Consider writing about the latest advancements in plastic surgery. This highlights your expertise and makes your blog a trusted and up-to-date resource. The best blogs are so valuable that readers are eager to share them with others.
Here are a few ways to make your blog more engaging and personal:

Share lifestyle tips: Offer advice on skincare, healthy eating, and exercise to build loyalty and trust.

Announce updates: Share news about your clinic, like new services or technologies.

Highlight achievements: Tell readers about any awards or recognitions you’ve earned for your practice and staff.

Introduce your team: Showcase new staff members or facilities to create a personal connection with readers.

Share patient stories: Use case studies to highlight your work (while respecting HIPAA guidelines).

Think outside the box: Explore creative formats, like videos or infographics, to make your posts more dynamic and shareable.

The goal is to provide consistent, high-quality content that keeps your readers returning for more. Over time, this will help grow your audience, strengthen your reputation, and foster excitement about your practice.
If you already have a blog that is not performing as well as you’d like, consider taking advantage of Medstar Media’s free SEO audit services. Optimizing your site can help it rank higher and increase traffic, giving you an edge in a competitive market.

#5 Elevate Your Plastic Surgery Practice with Paid Online Advertising

When you are ready to expand your plastic surgery clinic’s marketing beyond free online strategies, paid media can be a powerful tool. Investing in paid advertising is a cost-effective way to reach a wider audience and showcase your practice’s services.
Here are some of the most effective options for paid online advertising tailored to plastic surgery practices. These options can help you connect with potential patients and grow your business.

Pay-Per-Click (PPC) Advertising with Google & Meta Ads

Traditional marketing often involved printing and distributing brochures to a broad audience, most of whom had no interest in plastic surgery. This approach could have been more efficient, wasting time and resources to reach a few potential prospects.
Pay-per-click (PPC) advertising offers a smarter, more targeted solution. Using platforms like Google Ads or Meta (Facebook and Instagram), PPC ensures your advertisements reach people actively searching for services like yours. By targeting specific keywords and locations, your marketing message appears directly to individuals in your area who are most likely to be interested in your practice.
When someone clicks on your ad, they’re taken straight to your website or a landing page you’ve chosen—bringing them one step closer to becoming a patient. Whether you operate a private practice or are part of a larger organization, PPC is a cost-effective way to attract potential clients. You only pay a small fee when someone clicks on your ad, making it an efficient and measurable marketing strategy.

#6 Build a Recognizable Social Media Presence for Your Practice

Today, nearly everyone is on social media, making it a vital part of your plastic surgery marketing plan. By leveraging social platforms, you can build a strong local fan base and connect with the specific demographic groups you want to reach.
Social media allows you to engage with both current clients and potential patients, creating meaningful connections and building trust. It’s also a great way for colleagues and satisfied clients to refer others to your practice, amplifying your reach and reputation.
However, simply having a social media profile isn’t enough to see results. Success requires an intentional strategy and active participation. With a well-thought-out social media campaign, you can position your practice as approachable, professional, and relatable—helping you stand out in a competitive market.

How to Use Social Media Marketing for Plastic Surgery Practices

If used strategically, social media can be an incredibly effective tool for reaching and engaging with your audience. Here are some ideas to help you incorporate social media into your plastic surgery marketing efforts in a way that fits your clinic’s style and goals:
Promote Special Offers: Share discounts or package deals to entice new and returning patients.

Share Website Content: To drive traffic, post links to your blog, educational articles, or patient resources.

Answer Common Questions: Address FAQs about procedures to educate your audience and build trust.

Show Before-and-After Photos: Highlight your expertise and showcase real results (with patient consent).

Run Surveys and Contests: Engage your followers and keep your page interactive.

Leverage Instagram: Promote cosmetic healthcare products or MediSpa services with engaging visuals.

Engage on Facebook: Invite followers to events, post updates, and share educational content. Keep personal and business pages separate.

Create YouTube Content: Publish short videos explaining procedures, treatments, or products (but avoid graphic surgical footage).

Run Targeted Ads: Use social media advertising to reach specific demographics and grow your audience.

The key to success is staying active and consistent. Don’t just post once and forget about it—keep the conversation going! Maintaining a visible, engaging presence will build a loyal following and turn followers into future patients.

Grow Your Plastic Surgery Practice with Medstar Media

Effective marketing is essential for any plastic surgery practice looking to grow and thrive. By leveraging the right strategies and tools, you can attract your ideal patients, stand out in a competitive market, and achieve your business goals.
There are many cost-effective ways to promote your practice. A few examples are building and maintaining a strong online presence, hosting engaging events, and encouraging word-of-mouth referrals. However, finding the perfect mix of strategies tailored to your practice is the key to driving growth and increasing revenue.
If you’re ready to elevate your practice, Medstar Media is here to help. As a leading digital marketing agency specializing in the medical aesthetics industry, we understand your unique needs. Our team can help you:

Build a professional, user-friendly website.

Develop compelling content that educates and inspires.

Run highly targeted ad campaigns.

Optimize your SEO to boost visibility.

Analyze data to refine your marketing efforts continually.

Let us help you connect with the right audience and maximize your marketing budget. Contact Medstar Media at (801) 890-3847 to schedule a consultation and take the next step toward growing your practice!

See What Our Plastic Surgeons Are Saying About Us

Thanks to Medstar we’re #1 for Bodysculpting (Midwest) and a Top 1% injector (USA).

- Laura B.

WATCH VIDEO HERE

Triple the amount of leads in 3 months. Cannot recommend them enough.

- Hair Transplant Surgeon, Dr. Cesar

WATCH VIDEO HERE

60+ million generated in revenue
with Medstar’s help.

- Sarah B.

WATCH VIDEO HERE

70% to 80% increase in revenue.
They are rockstars!

- Hartley Health & Wellness

WATCH VIDEO HERE

Available 24/7… they even
responded on Christmas.

- Dr. Lowney

WATCH VIDEO HERE

Very professional,
Best in the business.

- Dr. Michael A. Fiorillo

WATCH VIDEO HERE

Schedule a Marketing Strategy Session

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Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

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Marketing Agency Red Flags 101: Spot the TOP Red Flags Instantly

How to Hire a Marketing Agency that Doesn’t Suck: Learn How to Spot Red Flags

We've Saved the Biggest Red Flag for Last!

Maintaining an in-house marketing team can financially burden small businesses, medical spas, or professionals. This is where professional digital marketing agencies come into play, offering lower and often more cost-effective solutions for your brand. A reputable agency can create a strong growth strategy at a fraction of the cost of hiring and maintaining internal staff.
Investing your resources in the right place is critical to finding the best fit for your brand. However, finding the perfect marketing team can be time-consuming and, honestly, stressful for some. So, how do you navigate this decision?
The first step is meeting prospective marketing partners to evaluate their services and prices. Knowing your marketer’s vision, ethos, and objectives is important. During your discussions, it is also important to be vigilant and watch for common red flags. But what are the red flags when it comes to marketing agencies?
With over 60,000 digital marketing companies in the US, less than 10 aesthetics agencies have a proven track record. This means 99.98% of agencies will not get the job done (and they all think they can). In this article we teach you exactly how to identify the red flags. We’ve saved the biggest red flag for last!

Red Flag #1: Mandatory 12 Month or Longer Contracts

When long contracts, 12 months or longer, are involved, agencies often perform because they’ve signed the dotted line. Yes, they can be fired for handing in shoddy work, but there will still likely be a “notice period” where they’re tied to you while you’re paying them.
However, the agency often proves its value when long, lengthy contracts are left out of the equation. They know that the only way to get more work from a client is to do the best job possible and get optimal results.
Long contracts introduce a formal, legal structure that creates distance when you should be fostering a collaborative partnership. While we understand that long, complicated contracts are beneficial in some industries, we argue they may not be the best fit for a digital marketing agency striving for SEO results and paid ad performance.
Without contractual obligations, a marketing agency can become a creative, collaborative partner rather than simply fulfilling a predetermined quota.

Red Flag #2: Lack of Transparency

Transparency is key to fostering the best relationship with a digital marketing agency. You should always be wary of agencies that withhold information or lack clear guidelines or objectives. Transparency ensures mutual understanding, minimizes wasted efforts, and leads to satisfaction. In the beginning, open communication channels should be established so both parties can work together towards the same goals.
It raises concerns if a digital marketing agency hesitates to share its methods, progress reports, such as monthly reports, or analytics data. Instead, you should find an agency that prioritizes openness and is eager to discuss its approach.
For example, if your digital marketing agency handles direct payments for ad spend on platforms like Google, Facebook, or Instagram, you should receive the receipts. You have the right to full transparency regarding the amount spent on these platforms.
The wrong agency may allocate most funds elsewhere, resulting in minimal ad investment. Lack of leads may stem from inadequate resource allocation.

Red Flag #3: They Make Bold Claims

No marketer can guarantee success. Why? Because there is so much that goes into play when it comes to marketing. Most agencies are also only involved in bringing in leads but are not involved in the sales process. If your business doesn’t provide good customer service or know how to sell or cross-sell, then no agency can help you.
At Medstar Media, we pride ourselves on providing the right tools for you, your front desk members, and your entire team. Our dedicated client success managers are your personal cheerleaders who cheer you on and educate you every step of the way.
Educate? What do we teach? Well, we teach you and your team exactly how to nurture leads with our innovative front desk training. In addition, our agency also has an app available for all our clients where you can easily check in with your success, get a broad overview of how your business is performing, see potential leads, and so much more.
Don’t fall for a team that makes bold, useless claims. Trust the experts who actually have the tools and knowledge to help you see the type of success and growth you deserve!

Red Flag #4: They Promise Fast Results

Another big red flags is an agency that promises supersonic success. Any company guaranteeing quick results, whether a flood of leads, instant outcomes, or securing the top search rankings in a specific time frame, should raise a red flag. These types of claims often lead to untrustworthy tactics like purchasing a lead list or acquiring low-quality backlinks, which can actually damage your personal brand’s performance.
A trustworthy marketing agency does not guarantee fast results. Since the market is always changing, marketing efforts must also adapt and change until a certain level of success is met. This can sometimes take 1-3 months to begin seeing visual results you can trust! For instance, effective search engine optimization (SEO) campaigns typically require several months to yield significant results, and even then, there’s no assurance of swiftly attaining the coveted top spot in search rankings.
For example, our marketing agency increased the number of clicks on one of our VIP clients from 2,869 in July 2023 to a staggering 7,592 in July 2024.

This level of success took time for our marketing team to learn everything we needed to know about the client and their personal brand, countless hours of keyword research and SEO work, and continuous monitoring and tweaking to ensure optimal results like this. Success does not happen overnight. And if an agency is selling you that, they are often up to no good and do not have your best interests in mind.

Red Flag #5: The Agency Does Not Show You Results of Their Work With Other Clients

If you are working with a marketing agency that claims they cannot share current client successes or results with you, whether due to client confidentiality or a similar reason, they are feeding you nonsense. As a marketing agency, you want to show off your clients’ success and spread their happy testimonials everywhere. If an agency is telling you they cannot share that type of information with you, call their BS.
A good agency with experience can show client rankings, their experiences, and often visual or vocal testimonials.
Medstar Media is always proud to showcase the results we have provided to our clients!

Thanks to Medstar we’re #1 for Bodysculpting (Midwest) and a Top 1% injector (USA).
- Laura B.

Available 24/7… they even responded on Christmas.
- Dr. Lowney

Very professional, Best in the business.
- Dr. Michael A. Fiorillo

Red Flag #6: They Don’t Check or Use Updated Data to Make Decisions

If they only rely on their experience in the marketing industry, they aren’t going to deliver the results you want or deserve. As a small business owner, you understand the importance of studying and evaluating data multiple times before making decisions. Your marketing agency should have the same philosophy.
It’s important to use real-world data before making decisions instead of relying on intuition. Your marketing team should consistently analyze data points like website content analytics, sources of site traffic (e.g., referrals or search engines like Google), SEO trends, and other similar analytics to focus their strategies properly.
In our digital world, where consumer trends continuously evolve multiple times in a single day, sticking to outdated methods can cause poor marketing results. Data drives and empowers businesses to adapt quickly by identifying new trends, keeping them relevant, and optimizing content accordingly.

A reputable agency recognizes the significance of data-driven decision-making and has the methods and expertise to text and implement those innovative strategies based on evidence gathered from… you guessed it, DATA!

Red Flag #7: They Don’t Let You Make Changes to Your Website

Regrettably, it is not uncommon for some small businesses to meet an agency that creates websites and withholds access. This practice creates a kind of dependency on the agency’s services, limiting the client’s freedom. —a tactic we find manipulative, particularly if you possess the interest and ability to manage updates yourself.
Websites need regular updates and refreshing. That’s why we provide our clients with the resources they need, empowering them to maintain their websites effortlessly and keep their content current.
While we’re always available to assist with updates, we understand that not every client has the resources for ongoing maintenance. That’s precisely why we view offering this capability as essential for small business clients.
The right agency recognizes the importance of fostering a mutually beneficial relationship with clients rather than seeking to gain more than their fair share. After all, as fellow small business owners, we understand the value of trust and transparency in everything.

Red Flag #8: They Have No Visible Case Studies

Case studies!! Never underestimate the importance of visible case studies, and be wary of an agency that does not have any!
Anyone can create a certain persona online by creating a clean, crisp website, investing in their own form of marketing, and eventually making their way to your home screen when you search for the best digital marketing agency in your area.
This is dangerous! You have to be very vigilant when it comes to vetting prospective agencies. They can appear great, but they only sell false promises and give you no visible results.
Medstar Media is a digital marketing agency that loves to showcase our clients’ incredible success. As we said before, our team of experts essentially becomes your biggest fan base—we are there for you morning, noon, and afternoon in the face of technical woes and when you need us the most.
We are proud to showcase all of the incredible case studies we have compiled over the years.

Hire a Digital Marketing Agency You Can Trust!

If there is one thing you can take away from this article, it’s the importance of researching before hiring a marketing agency.
MedStar Media is proud to be a fully transparent marketing agency responsible for the country’s top body contouring and medical aesthetic accounts. We don’t need to hold our clients hostage with long contracts, own and control their websites, or sell them bogus “social media management” packages. We just like to see them succeed. We use trustworthy strategies at the forefront of a successful digital marketing campaign.
To learn more about our marketing services or to schedule a complimentary consultation, call or text (801) 890-3847 or email us at support@medstarmedia.com.

Schedule a Marketing Strategy Session

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Your Phone(Required)
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Your Message(Required)

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*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.

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Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

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