MEDSTAR MEDIA
Practice Growth Partner
Confidential Growth Analysis
Practice Name:
↑ Type to personalize this report
Section 01
Practice Profile & Annual Revenue Gap
Current Monthly Revenue
$
Boutique: $25k–$50k | Mid-size: $50k–$120k
Current Annual Revenue
$420,000
estimated at current pace
Monthly Revenue Goal
$
Your 6–12 month target
Annual Revenue Gap
$180,000
left on the table each year
Avg Visit Value
$
Revenue per appointment
Visits / Patient / Year
×/yr
Botox: 3–4× | Filler: 1–2×
Year 1 Value / Patient
$3,000
$1,000 × 3 visits
2-Year Value / Patient
$6,000
Year 1 + Year 2 combined
Current Close Rate
%
Consult → patient today
Close Rate w/ MedStar Training
%
Good: 65–75% | Great: 75%+
Patient Retention Rate
%
Avg: 55–65% | Great: 75%+
Close Rate Improvement
+20%
pts via MedStar staff training
Current Local Organic Traffic
vis/mo
Monthly visitors from local search today
Projected Traffic (with MedStar)
vis/mo
Expected monthly traffic after SEO growth
Current # of Reviews
Good: 50–150 | Great: 150+
Current Star Rating
/ 5.0
Target: 4.7+ | Ideal: 4.8–5.0
Section 02
Organic Search & AI Visibility — Your Most Profitable Growth Channel
⭐ MedStar SEO — Organic Growth
✓ Zero ad spend. Agency fee only.
Traffic Growth Projection
Current / mo
500
→
Projected / mo
2,000
Current Local Traffic
vis/mo
Projected Local Traffic (MedStar)
vis/mo
MedStar Monthly Fee
$/mo
Only monthly investment for organic growth
Annual Agency Investment
$30,000
vs. $180,000 annual revenue gap
Conversion Rate Comparison — MedStar vs. Industry Average
Website Visit → Lead: MedStar (10%)
10%
Website Visit → Lead: Industry (3.5%)
3.5%
Lead → Consult: MedStar (22%)
22% — organic leads have higher intent
Lead → Consult: Industry (8%)
8%
Current Local Traffic — What You're Generating Today
Current Leads / mo
—
at industry avg 3.5%
Current Consults / mo
—
at industry avg 8%
Current Patients / mo
—
at current close rate
Current Annual Revenue
—
from local traffic, $3k/patient
With MedStar — Projected Local Traffic Output
Leads / mo
—
10% website visit → lead
Consults / mo
—
22% lead → consult
New Patients / mo
—
65% close rate
Annual Revenue Added
—
net after agency fee
Why Organic Converts Better
A patient who found you through Google was already searching for a med spa — high purchase intent from the first click. Paid traffic interrupts people mid-scroll. That intent gap explains the higher lead-to-consult rate, the stronger close rate, and why organic patients compound in value month after month while paid patients only appear when you keep spending.
What to Expect — SEO Timeline
SEO is a long game with real variables — competitors, domain age, content history. The first 60–90 days are infrastructure and authority-building; visible ranking movement typically begins months 3–6. Google and AI search engines must be convinced you're the best option. If competitors have been investing for years, it takes time to earn that authority. That's your competitive advantage — most practices won't commit because they want results tomorrow. The ones who do invest own their market.
⭐ MedStar Review Growth — Included in Organic Program
$2,800 value per new review
Current Reviews
—
— ★
20% Review Boost
+20%
MedStar review program
New Reviews Added
—
projected net new
Annual Revenue from Reviews
—
× $2,800 per review
Why reviews generate $2,800 each: Harvard Business School research shows a 1-star rating increase drives 5–9% revenue growth.
For a med spa, each additional review strengthens local SEO ranking, increases click-through rate, and improves consult conversion.
At your practice's revenue level, every new verified review is conservatively worth $2,800 in added annual revenue.
For a med spa, each additional review strengthens local SEO ranking, increases click-through rate, and improves consult conversion.
At your practice's revenue level, every new verified review is conservatively worth $2,800 in added annual revenue.
Section 03
Paid Ads Strategy — Annual View
Monthly Ad Budget
$
Same for both agencies — Google charges the same CPC to everyone
Cost Per Click (Paid Search)
$/click
Med spa: $6–$14 | Surgery: $12–$25
Annual Ad Spend
$120,000
clicks / mo at $8.00/click
⭐ Paid Ads + MedStar
Website Visit → Lead Rate
8.5%
optimized landing pages
Lead → Consult Rate
17%
paid leads — lower intent than organic
Consult Close Rate (w/ Training)
65%
staff-trained by MedStar
New Patients / Year
—
Year 1 Revenue (visits only)
—
2-Year Patient Value Generated
—
$6,000 × patients acquired this year
Agency fee (annual)$30,000
Ad spend (annual)$120,000
Net Revenue / Year—
Other Agency (Industry Avg)
Website Visit → Lead Rate
2.5%
standard landing pages
Lead → Consult Rate
8%
no follow-up optimization
Consult Close Rate (No Training)
45%
current untrained rate
New Patients / Year
—
Year 1 Revenue (visits only)
—
2-Year Patient Value Generated
—
$6,000 × patients acquired this year
Agency fee (annual)
$24,000
Ad spend (annual)$120,000
Net Revenue / Year—
| Metric | 📍 Practice Current | ⭐ Organic + MedStar | Paid + MedStar | Paid + Other Agency |
|---|---|---|---|---|
| Local Traffic / mo | — visits today | — projected with MedStar SEO | — paid clicks | — same paid clicks |
| Website Visit → Lead Rate | 3.5% industry avg | 10% | 8.5% | 2.5% |
| Lead → Consult Rate | 8% industry avg | 22% warm organic intent | 17% paid, lower than organic | 8% no follow-up system |
| Consult Close Rate | — current rate | — w/ MedStar training | — w/ MedStar training | — current untrained rate |
| ⭐ Review Boost Revenue | — — ★ current | — new reviews × $2,800 — | — not included | — not included |
| New Patients / Year | — at today's rates | — | — | — |
| Year 1 Revenue Generated | — from local traffic | — | — | — |
| Total Annual Cost | $0 no agency / no ads | — agency fee only | — fee + ad spend | — fee + ad spend |
| Net Revenue / Year | — baseline today | — | — | — |
| 2-Year Patient Value (LTV) | — $6,000 × patients | — $6,000 × patients acquired | — $6,000 × patients acquired | — $6,000 × patients acquired |
📈
Organic MedStar vs. Paid Other Agency — Monthly Net Advantage
—
more net revenue per month — same market, zero ad spend, better conversion at every step.
Annual Advantage
—
over 12 months vs. other agency
Section 04
Every Patient Compounds. Every Month You Wait Costs More.
Each patient is worth $1,000/visit × 3 visits = $3,000 in Year 1. If they return in Year 2, that's another $3,000 — $6,000 total over 2 years with zero acquisition cost. Blue = new patient revenue. Green = returning patients compounding — watch it grow.
—
12-month patient cohort
total value through Year 2
total value through Year 2
New patient revenue (visit value)
Returning patients — no acquisition cost
Month 6
—
cumulative value
Month 12
—
cumulative value
Year 2 Projection
—
full cohort maturing
The bottom line: Paid ads close your gap right now — and with MedStar's conversion rates and staff training,
you get dramatically more patients per dollar than any other agency. But organic is what makes the math permanent:
traffic you own, patients that compound, a cost that never goes up.
The smart play is both. Paid to fill the gap today. Organic to own your market forever.
you get dramatically more patients per dollar than any other agency. But organic is what makes the math permanent:
traffic you own, patients that compound, a cost that never goes up.
The smart play is both. Paid to fill the gap today. Organic to own your market forever.
Section 05
MedStar Services — Build Your Package
Check the services that fit your goals. Your custom monthly total updates at the bottom.
Core Growth Infrastructure
✓
Aesthetic Growth System Flagship
Google SEO & AI Optimization · Content · CRM Automation · Hosting · Review Boost · Conversion Training
$2,497/mo
per location · standard market
Strategic SEO & GBP optimization1,500+ words SEO content/moAI optimization layer (GPT · Claude · Gemini)Secure hosting & maintenanceGoHighLevel CRM & automationMissed-call text-back & nurtureConversion optimization & staff trainingReview Boost coaching & tools
✓
Major Metro Market Adjustment Add-on
NYC · LA · Miami · Dallas · Chicago · Houston and similar high-density markets
+$500/mo
for high-competition markets
Expanded keyword competition coverageHigher authority content requirementsMore aggressive SEO strategy
✓
Additional Location Add-on
Any location 20+ miles from your primary office
+$1,000/mo
per additional location
Separate local SEO strategyUnique GBP optimizationDistinct keyword targetingAdditional content mapping
✓
Monthly Reputation Growth System Add-on
Structured system to generate more 5-star reviews every month, improve local rankings, and build patient trust.
+$250/mo
reputation management
Dedicated review capture page
Professional review monitoring & replies
Up to 3 monthly SMS review campaigns
Staff training & scripts
Ongoing performance tracking
Professional review monitoring & replies
Up to 3 monthly SMS review campaigns
Staff training & scripts
Ongoing performance tracking
✓
Add-on: Content Creation Accelerator SEO Fast-Track
Prime your site with additional content to rank faster than the standard AGS monthly content allotment alone.
$575/mo
per 1,000-word block
SEO-optimized long-form content
Targets high-revenue service keywords
AI-assisted + human-edited
Accelerates organic ranking timeline
Targets high-revenue service keywords
AI-assisted + human-edited
Accelerates organic ranking timeline
1,000-word blocks:
× $575/block
Total Words
2,000
=
Monthly Cost
$1,150
✓
Ads Launchpad — DIY System Requires AGS
Proven templates & monthly coaching. You run the ads. Only available with Aesthetic Growth System.
$500/mo
no ad management fee
Meta & Google Ads templatesOffer frameworks & copy swipe filesCanva creative templatesCampaign setup SOPsGHL workflow templatesMonthly group coaching & Q&A
Paid Media Management
✓
Google Ads Management Paid Media
High-intent patient acquisition via search. Template creative included.
$1,500/mo
base fee or 20% of media managed
Up to 3 campaign types (Search, PMax, Display)Keyword & negative keyword strategyLanding page alignmentBid & budget optimizationMonthly performance reporting
✓
Meta Ads Management Paid Media
Lead generation via Facebook & Instagram. Template creative included.
$1,750/mo
base fee or 20% of media managed
Up to 3 campaign typesLead form or landing page campaignsAudience targeting strategyBudget & creative testingMonthly reporting
✓
Meta + Google Management Best Value
Full multi-channel growth. Meta $1,750 + Google reduced to $1,000 when bundled. Saves $500/mo vs. separate.
$2,750/mo
base fee or 20% of media managed
Up to 6 campaigns across both platformsGoogle reduced to $1,000/mo when bundledCross-platform budget allocationConversion tracking integrationUnified reporting dashboard
✓
Add-on: Custom Creative Add-on
Brand-level custom ads beyond performance templates. Per platform.
+$250/mo
per platform
2 custom ad concepts/mo1 revision round per conceptCustom visual directionBrand-aligned messaging
✓
Add-on: Additional Campaigns & Locations Add-on
Scale reach with extra campaign types or additional practice locations. Monthly recurring.
—/mo
campaigns $350 · locations $500
Extra Campaigns:
× $350/mo
Extra Locations:
× $500/mo
Monthly Add-on
$0
✓
Add-on: Campaign Landing Pages One-Time
Templated pages for fast deployment · Custom pages you own outright.
— one-time
templated $250 · custom $750
Templated Pages:
× $250 (fast deploy)
Custom Pages:
× $750 (you own it)
One-Time Total
$0
✓
Marketing Activation & System Setup One-Time Fee
Full infrastructure buildout before campaigns go live. Waived with Aesthetic Growth System.
$1,750 one-time
$0 with Aesthetic Growth System
Market & competitor analysis
Campaign structure & architecture
Conversion tracking & pixels
GHL pipeline & automation setup
Audience & keyword strategy
Ad copy & creative framework
Reporting dashboard configuration
Staff onboarding & launch review
Campaign structure & architecture
Conversion tracking & pixels
GHL pipeline & automation setup
Audience & keyword strategy
Ad copy & creative framework
Reporting dashboard configuration
Staff onboarding & launch review
✓
Patient Conversion & Automation System GHL Powered
Engineered from billions in aesthetic revenue experience. $250/mo with any media package · $347/mo standalone.
$250/mo
$347/mo standalone
Automated email, call & text engagement
Immediate lead response technology
Structured nurture & conversion pipeline
Monthly optimization & training support
Immediate lead response technology
Structured nurture & conversion pipeline
Monthly optimization & training support
Social Media
✓
Social Media Growth Package Full Service
16–18 posts/mo · Reels · Carousels · Graphics · Captions · Scheduling · Monthly performance review
$3,000/mo
fully managed
Monthly content strategy & calendar
Competitor & trend analysis
4 posts/week (Reels, carousels, statics)
Video editing & branded formatting
Caption copywriting & CTA structure
Hashtag & location strategy
Scheduling & publishing
Monthly performance review
Social proof · Education · Authority · Brand trust
Competitor & trend analysis
4 posts/week (Reels, carousels, statics)
Video editing & branded formatting
Caption copywriting & CTA structure
Hashtag & location strategy
Scheduling & publishing
Monthly performance review
Social proof · Education · Authority · Brand trust
Custom Website Design
✓
Custom WordPress Website You Own It
Gorgeous custom design · SEO-optimized architecture · Mobile-first · You own the site outright — no lock-in.
$5,000 one-time
base + treatment pages
Custom WordPress build
Conversion-optimized design
SEO foundation & schema markup
Mobile & speed optimized
Treatment service pages
Before/after & FAQ modules
CMS training included
You own the site 100%
Conversion-optimized design
SEO foundation & schema markup
Mobile & speed optimized
Treatment service pages
Before/after & FAQ modules
CMS training included
You own the site 100%
Treatment Pages:
× $750/page
Base
$5,000
+
Pages
$3,750
=
Total
$8,750
E-Commerce Buildout
✓
E-Commerce Store — Shopify or WooCommerce One-Time
Custom storefront design · Homepage · Category pages · Service page template · Up to 10 products/services · You own it.
$2,750 one-time
base · 13.75 hrs @ $200/hr
Shopify or WooCommerce platform
Custom homepage design
Category & service page templates
Up to 10 products/services included
Payment gateway setup
Mobile optimized
You own the store 100%
Custom homepage design
Category & service page templates
Up to 10 products/services included
Payment gateway setup
Mobile optimized
You own the store 100%
Additional products/services past 10:
× $75 each
Base
$2,750
+
Extra
$0
=
Total
$2,750
Outbound Marketing
✓
Outbound SMS Text Blast System Setup One-Time
High-deliverability SMS infrastructure — reach more contacts than standard platforms, higher open rate, integrated into your CRM.
$150 one-time
system config & CRM integration
High-deliverability SMS routing
Higher open & response rates
Avoids carrier shutdowns
Full CRM integration
Higher open & response rates
Avoids carrier shutdowns
Full CRM integration
✓
SMS/MMS Text Blast Campaign Add-on
Includes offer creation, graphic design, and campaign strategy. Base covers 2,000 contacts — additional contacts at $0.10 each.
$275 /blast
2,000 contacts included
Offer creation & strategy
Custom graphic design
2,000 contacts included ($275 base)
$0.10 per contact above 2,000
Custom graphic design
2,000 contacts included ($275 base)
$0.10 per contact above 2,000
Total contacts to send:
contacts
Base
$275
+
Overage
$0
=
Per Blast
$275
✓
Outbound Email Campaign Design & Send Add-on
Custom graphic email template + send. Resends use the same template customized — $500 each.
$750 /send
new template + send
Custom graphic email design
Offer & copy strategy
$750 new template & send
$500 resend (same template, updated)
Offer & copy strategy
$750 new template & send
$500 resend (same template, updated)
New Templates:
× $750
Resends:
× $500
Total
$750
⚠️
Projections Disclaimer: All figures in this report are projections based on the results of some of our clients and industry benchmarks — not guarantees. Actual results will vary based on market conditions, staff performance, and other variables outside our control.
Selected Services
No services selected
Monthly Investment
$0/mo
WHY MEDSTAR MEDIA
15 Years. One Specialty. Unmatched Results.
While other agencies spread thin across every industry, we've spent 15 years doing one thing: growing aesthetic medicine practices. That focus is your competitive advantage.
Aesthetic-Only Focus
Every campaign, every strategy, every dollar is built exclusively for med spas and aesthetic practices. No generalists. No guesswork.
High Value Patients, Not Just Leads
We track and optimize for high-value procedures and booked appointments — not vanity metrics. Your success is our benchmark.
Proven at Scale
From solo-practitioner clinics to multi-location brands doing M+/month, we know the playbook at every stage of growth.
CLIENT SUCCESS STORY
Real practices. Real results.
Trusted by 200+ aesthetic practices nationwide
A MESSAGE FROM THE FOUNDERS
We get it. We are small business owners too.
Chris & Ivonne Zelig
Co-Founders, MedStar Media
We understand the pressure, the risk, and the responsibility that come with building something from the ground up. Every hire matters. Every marketing dollar matters. Every decision impacts growth.
Chris is an author, speaker, and has worked in digital marketing for over 20 years. He was introduced early to ultra-competitive marketing while leading campaigns for major brands in New York City. Over time, he began working with privately owned businesses and discovered something more meaningful. The impact was greater. The relationships were closer. The results mattered more. That passion led to the founding of MedStar.
Ivonne was a producer at the New York City Ballet, where excellence and performance were non-negotiable. She brings that same discipline and operational focus to MedStar, helping build strong internal systems and teams.
We are blessed with an exceptional team. We hire carefully, invest deeply, and prioritize culture. When our team feels supported and challenged, they perform at a high level. That performance directly impacts your results.
We also know marketing alone is not enough. Growth happens when strong digital strategy meets strong in-office execution. That is why we work with your team, not just your ads.
Our goal is simple. Help you grow confidently and profitably while treating your business like it is our own.