IVF Advertising

Learn How to Attract New IVF Patients for Your Clinic with Ads

Tried and True Advice From a #1 Marketing Agency

The fastest way to attract new patients to your IVF clinic is through a well-executed paid advertising strategy. With the right marketing approach, you can increase patient inquiries and bookings, achieving a solid return on your marketing investment.
Leading fertility clinics expanding their patient base, adding physicians, or opening new locations are leveraging paid advertising to drive notable growth. In this guide, we’ll break down our proven strategy for effective paid advertising in IVF and fertility marketing, helping your practice reach more prospective patients and achieve sustainable growth.

Why Advertising Is Important for Your IVF Clinic

Advertising is the most reliable way to connect with potential patients and ensure your fertility clinic stands out in a competitive market. Platforms like Google Search and Meta (Facebook and Instagram) offer paid visibility that goes beyond what organic strategies like SEO or directory listings can achieve.

In addition, advertising allows you to have complete control over the message and branding of each ad. This allows your clinic the ability to highlight everything that makes you unique in terms of services, expertise, etc.

Fertility treatments like IVF, IUI, and egg freezing are significant decisions that patients thoroughly research. Your clinic needs to appear in their search results and social feeds to influence where they book an appointment. Since prospective patients actively compare clinics and physicians, advertising ensures your practice gets noticed and stays at the top of their minds while they make arguably one of the most important decisions of their lives.

Without it, you risk missing opportunities to attract the patients you’re uniquely qualified to help.

It’s All About Using Effective Ad Targeting for Your IVF Clinics

The foundation of successful advertising for your IVF clinic begins with precise audience targeting. To drive actual patient inquiries and bookings, focus on reaching “high-intent” individuals—those actively looking to schedule an appointment.

But how do you do that? We’re here to tell you exactly how by letting you in on our IVF marketing secrets. Here’s how to get it right:

Search Ad Targeting

The most effective way to connect with high-intent patients is by targeting their search behavior, making Google Search Ads a cornerstone of your strategy. Patients ready to book often use specific, action-oriented search terms like “IVF doctor near me,” “IVF specialists,” or “Best IVF clinic.” These terms indicate they’re in the decision-making phase, as opposed to broader searches like “How much does IVF cost?” or “What is IVF?” which signal curiosity rather than serious intent. Misaligned search term targeting is a common mistake, leading to wasted ad spend. Focus on search terms demonstrating someone is ready to take action and select an IVF clinic and provider.

Target the Right Demographic

Use the right demographic insights to ensure your ads reach the right audience. According to new data from the Human Fertilisation & Embryology Authority (HFEA), the average age of first-time fertility patients is now over 35 years old.

In addition, the CDC’s Assisted Reproductive Technology (ART) data shows that most IVF cycles are performed on women aged 27-44.

Platforms like Facebook allow you to refine targeting by age, gender, and even life stage—such as women without children. Narrowing your audience ensures your budget is spent on reaching the most relevant potential patients.

Location Targeting is Also Important

Targeting the right geographic area is just as critical as demographic precision. IVF patients typically live within a reasonable driving distance of your clinic. Analyze past patient zip code data to identify the ideal radius for your location targeting. Population density and regional factors also influence this range, but advertising too broadly—such as targeting other states—can waste your budget unless your clinic offers exceptional outcomes that draw patients from afar.

By prioritizing high-intent search terms, tailoring your demographic reach, and optimizing location targeting, you can ensure your advertising spend goes toward attracting the right IVF patients to your practice.

Top Ad Platforms for IVF Clinics

When it comes to advertising for IVF clinics, three platforms consistently deliver results. Here’s a breakdown of the most effective platforms, ranked by priority:

Google Search Ads

Google Search Ads are the gold standard for IVF clinic advertising. These ads allow you to target specific search terms, reaching individuals actively researching treatments like IVF, egg freezing, and fertility services. Prioritize targeting high-intent keywords such as “IVF doctor near me,” “IVF fertility expert,” or “best fertility clinic.” At a minimum, your campaigns should include your clinic’s brand name and terms related to IVF and fertility doctors/clinics.

One of Google Search Ads’ biggest advantages is that you only pay when someone clicks on your ad. This makes it a cost-effective way to attract potential patients already looking for your services. It’s also the most direct and efficient way to connect with individuals ready to take the next step in their fertility journey.

Meta Ads (Facebook & Instagram)

Meta Ads, including Facebook and Instagram, are another valuable tool, although they rank lower in priority than Google Search Ads. These platforms don’t allow you to target users actively searching for fertility services. Still, they let you reach broader demographics by filtering for age, gender, and family composition (e.g., women without children).

The key to success on Meta is creating unique, compelling ad content that resonates with your audience. Videos, especially successful patient testimonials, perform exceptionally well in grabbing attention and building trust when it comes to someone selecting a doctor for IVF treatments. While Meta Ads may not reach individuals with immediate intent, they’re an excellent way to build awareness and nurture interest in your clinic.

By strategically using these platforms, you maximize your clinic’s visibility, attract high-intent patients, and create lasting connections with those exploring their fertility options.

How Much Should Your IVF Clinic Spend on Ads?

An important consideration when advertising for your fertility clinic is the amount of money you want to invest. We would like to give you an exact dollar amount, but the truth is that it will differ per facility. It depends on your clinic’s size and goals.

A single-doctor IVF practice will likely spend less than a multi-doctor clinic or one planning to open new locations.
Start by clarifying your objective: Do you want to fill your schedule or expand your practice?

Consider Your Revenue Per IVF Cycle

The first step in setting your budget is understanding how much revenue and profit you generate from each IVF cycle. This helps determine how many new cycles you need to cover your ad spend.
Since IVF generates more revenue per patient, you don’t need many new cycles to break even. Many clinics see significant returns on their ad investments.

Set Proper Budgets for Each Location

If your clinic has multiple locations, you should create and set a separate ad budget for each one. Don’t combine budgets across locations; each clinic has unique targeting needs. Clinics that skip location-specific budgets often underfund their advertising or fail to generate enough visibility for all locations.

Average Ad Spend to Expect

Ad costs vary depending on the competitiveness of your market. Here’s a general breakdown:
  • Single Platform (Google Ads): Plan to spend around $10,000 per location.
  • Multi-Platform (Google Ads + Meta Ads): Budget approximately $15,000 per location for a more aggressive approach.
Always evaluate ad spending in the context of your IVF cycle revenue. When an effective ad strategy is supported, a few additional cycles can easily cover your costs while delivering significant growth.

What We Recommend for Your Ads

The right message and engaging creative assets are key to running a successful IVF advertising campaign. Here are some strategies we use to drive results for our clients consistently:

  • Use the Power of Video

Video content is incredibly impactful for platforms like Facebook and Instagram, where users scroll quickly through their feeds—spending an average of just 1.6 seconds per post. Video ads grab attention and give you more time to communicate your message. Whether it’s an introduction to your clinic or a story about patient success, videos help your ads stand out and convert.

  • Highlight Patient Testimonials
Patient testimonials are among the most powerful tools in IVF advertising. These real-life stories create trust and empathy, evoke strong emotions, and show potential patients your services’ life-changing impact. Video testimonials, in particular, are incredibly effective at humanizing your clinic and building credibility and trust.

  • Openly Discuss IVF Costs

Discussing IVF costs in your ads and on your website is important. Many lower-cost IVF clinics are transparent about pricing, which patients now expect. If your pricing is higher, use this as an opportunity to provide context—explaining the added value, expertise, or outcomes patients can expect from your services. Patients don’t always choose the cheapest option; they choose the clinic they trust the most.

Incorporating these messaging strategies into your ad campaigns can capture attention, build trust, and drive more patient inquiries for your IVF clinic.

Why Choose Medstar Media for IVF Advertising

The strategies outlined above are how Medstar Media has consistently helped our clients and clinics achieve measurable growth. Paid advertising, especially in the medical field, can be challenging to manage without expertise in medical practice marketing.
Working with a specialized IVF marketing agency like Medstar Media makes you more likely to see significant improvements in patient bookings and revenue. Our team has extensive experience driving results for IVF clinics, including services like egg freezing and IVF cycles.

Partner with the Best IVF Marketing Agency

Medstar Media is a marketing agency you can trust to represent your facility or clinic effectively. Our agency specializes in IVF digital marketing and advertising and is known for creating strong, solid, well-curated ad campaigns across leading platforms like Google, Instagram, and Facebook.
For a free, no-obligation consultation, please complete the online form below, call (801) 890-3847, or email us at support@medstarmedia.com.

Schedule a Marketing Strategy Session

Fill out the form or call (801) 890-3847

*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.

Share:

Facebook
Twitter
LinkedIn
Chris Zelig
Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

Recommended Posts

EXOMIND

EXOMIND
A New Era of Mental
Wellness is Dawning

EXOMIND: A New Era of Mental Wellness is Dawning

BTL, a leader in medical and aesthetic technologies, is excited to announce the launch of EXOMIND, powered by ExoTMS technology—a groundbreaking, non-invasive brain stimulation treatment designed to enhance mental and emotional well-being. The innovative ExoTMS™ technology activates essential brain regions, enhances neuroplasticity, and reinforces neural pathways.

EXOMIND is FDA-cleared for the treatment of depression in the United States, with additional approvals from Health Canada and CE marking for addressing depression, anxiety symptoms, obsessive-compulsive disorder, and excessive eating disorders.

In a recent press release, the company director, Filip Donner, says, “EXOMIND technology demonstrates our commitment to wellness by delivering natural, innovative solutions that empower individuals to reach their full potential.” He continues, “This patient-friendly therapy aligns with our vision of promoting holistic health. Unlike conventional treatments, it provides a natural approach to mental wellness, fostering brain resilience without the side effects often associated with pharmaceuticals.”

“Our record-breaking Q4, with over $220 million in global sales, is a testament to the growing demand for BTL’s cutting-edge solutions,” Donner added. “This achievement affirms customers’ trust and confidence in our technologies.”

Schedule a Strategy Session

Schedule a Strategy Session

Fill out the form or call (801) 890-3847

*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.

What is EXOMIND?

EXOMIND provides an innovative treatment option for patients seeking a seamless, drug-free alternative. Clinical studies show that patients value EXOMIND’s comfortable, walk-in, walk-out sessions, which take less than 30 minutes. Its user-friendly design enables easy integration into various medical practices, including family and internal medicine.

Several of our providers have already purchased the newest BTL device and say that this treatment is a game-changer in the mental health industry. Not only is it easy to use, but it allows people the opportunity to really take charge of their own mental wellness without the need for prescription medications.

With more than an estimated 8.32 million people in the United States on antidepressants, we can’t help but see EXOMIND as a revolutionary alternative that is going to benefit thousands, if not millions, of individuals—allowing them to improve their quality of life on a multitude of levels.

Why is EXOMIND Marketing Important?

As EXOMIND approaches its release date, it’s important to have a marketing plan before that launch. Why? You want to begin advertising EXOMIND to your client base and accumulate a waitlist for this new mental wellness service.

A well-crafted marketing plan helps:

  • Identify the target audience
  • Understand their needs
  • Tailor messaging that resonates with them.

It ensures that the right channels are used to reach potential clients, whether through social media, email campaigns, or local advertising. Additionally, a marketing plan sets clear goals and timelines, enabling a structured approach to building awareness, generating leads, and driving bookings.

By anticipating challenges and allocating resources effectively, the plan minimizes the risk of wasted efforts and ensures a cohesive brand presence. Ultimately, a strategic marketing plan boosts the treatment’s visibility and establishes credibility and trust, laying the foundation for sustained growth and long-term client loyalty.

Schedule Your EXOMIND Marketing Strategy Session Today

Scheduling a no-obligation marketing strategy session with an expert marketing agency is an excellent opportunity to gain professional insights tailored to your business goals. These sessions allow you to explore innovative strategies, analyze current trends, and identify areas for growth without any commitment.

Medstar Media is a marketing agency you can trust to effectively represent your business and brand. Our strategy is simple. We help you uncover new opportunities, optimize your current efforts, and address challenges specific to your industry. Whether you’re launching a new service like EXOMIND, increasing brand awareness, or looking to attract more clients, a strategy session provides actionable recommendations to set you on the right path. Plus, the no-obligation format ensures you can make informed decisions about your next steps with confidence and zero pressure.

For a free, no-obligation web design and development analysis and consultation, please complete the online form below, call or text (801) 890-3847, or email us at support@medstarmedia.com.

Schedule a Strategy Session

Schedule an EXOMIND Marketing Consultation

Fill out the form or call (801) 890-3847

*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out..

6 Creative Approaches to Plastic Surgery Marketing

Top Plastic Surgery Marketing Strategies for 2025

Marketing Tips and Ideas Guaranteed to Grow Your Practice

Plastic surgery marketing is all about connecting with potential patients and helping them discover your services. It involves using thoughtful strategies to attract new clients and build awareness about your practice. Most of this happens online today, as the digital world has become the go-to source for finding and choosing plastic surgeons.
More people than ever are turning to the internet to find a plastic surgeon to enhance their confidence or address cosmetic concerns. However, they’re also becoming more selective, focusing on quality and trust when deciding which surgeon to choose. Prospective clients are doing their research—reading reviews, exploring websites, and comparing options—before deciding.
That’s why a well-crafted plastic surgery marketing plan is essential for your success. It helps you reach potential patients during their research phase and guides them toward choosing you for their consultation and procedures. You can show why your practice is the trusted choice for their needs by meeting them where they are online using the best creative approaches to plastic surgery marketing.
Here are the top 6 marketing ideas you should implement to ensure your practice’s success, drive website traffic, achieve conversions, and ensure your expertise and services reach the right audience.

So, How Should You Approach Plastic Surgery Marketing Today?

You wouldn’t start cooking a new recipe without knowing the ingredients and steps, and the same logic applies to marketing your plastic surgery clinic. A successful marketing plan begins with a well-defined strategy that sets the direction for all your efforts. It must be thoughtful, organized, and comprehensive to make an impact.
Today’s potential patients are bombarded with information from countless sources, so having a strong and consistent presence across multiple platforms is important for your practice. The key is to be visible where your audience looks— online and offline.
This guide will walk you through the essential areas for a smart, effective marketing strategy that helps your clinic stand out and attract new patients.

#1 Building Your Plastic Surgery Brand

Your brand needs to be strong and well-defined to make a lasting impression. A clear, recognizable brand ensures that people remember you—even if they’re not considering plastic surgery right now. Life circumstances can change, and when they’re ready to explore their options, a solid brand puts your practice at the top of their minds.
Investing in your brand is a crucial foundation for effective plastic surgery marketing. It sets you apart, builds trust, and connects with future clients.

Create an Authentic Plastic Surgery Brand Message

Your brand message should connect emotionally with your potential patients, clearly demonstrating what you offer and why it’s valuable to them. Highlight how you can meet their needs but keep it genuine and realistic. Avoid exaggerating claims—transparency and honesty build trust far more effectively than flashy or empty promises.
Speak to your audience in a conversational and approachable tone. Use language that’s easy to understand, avoiding complex medical terms that might alienate or confuse them. Instead, focus on explaining the benefits of your services in a clear, relatable, and compelling way, helping them see why your practice is the right choice.
Understanding your target audience is essential. Tailor your messaging to resonate with their concerns and aspirations. Use “you” and “we” to create a personal connection, making your brand feel more human and trustworthy. This personal touch helps build relationships and ensures your patients feel valued and understood.

Design Strong, Eye-Catching Visuals for Your Plastic Surgery Brand

To create strong visuals, understand your target audience, and showcase authentic and relatable imagery. Use photos that reflect the results your practice can achieve for the average patient. Overly idealized or exaggerated visuals can undermine trust—prospects want honesty and transparency in what you can deliver.
Inclusivity is equally important. Your visuals should appeal to a broad audience and avoid appearing overly exclusive, which might discourage potential clients.
Finally, pay close attention to detail in all your materials and proofread everything for accuracy, consistency, and quality. Mistakes can detract from your brand’s credibility, so polished and error-free visuals are essential for making a positive and lasting impression.

#2 Create an Attractive and Informative Plastic Surgery Website

The way people find plastic surgeons has changed dramatically. Today, nearly all searches begin online, making your website the digital equivalent of your storefront. This is your chance to make a strong first impression and invite visitors to learn more about your services.
Assume that every potential patient will visit your website before considering stepping into your clinic. A professional, informative, and easy-to-navigate website is essential to attract and engage them.

Why Is Your Plastic Surgery Website So Important?

Your website serves as your ultimate marketing tool. It’s the first point of contact for potential patients, offering them the information they need to feel confident about choosing your practice.

A well-designed website allows you to showcase a variety of media—videos, images, and written content—that help educate and inform visitors. Focusing on clear, easy-to-understand content makes the plastic surgery process less intimidating and more approachable. This builds trust and encourages prospects to take the next step: contacting you for a consultation.

Your website isn’t just a digital presence—it’s the foundation of your marketing strategy and a key driver for connecting with your audience.

Plastic Surgery Website Design

When designing your plastic surgery website, it’s important to consider the role of SEO (Search Engine Optimization) and how SEO content integrates into its structure. A sleek and professional website won’t do much for your practice if potential clients can’t find it. Most prospects searching for a plastic surgeon in your area won’t know you by name, so your website needs to be optimized with strategic keywords and high-quality content to rank well on search engines.

Once visitors find your site, keeping them engaged is key. An outdated design can turn prospects away, so ensure your website is modern, visually appealing, and easy to navigate. If your site hasn’t been updated in a few years, it’s time to refresh.
Additionally, responsive design is essential for many users browsing on mobile devices. Your website should look and function seamlessly on smartphones, tablets, and desktop computers. A responsive, mobile-friendly design ensures you provide a great user experience no matter how your audience chooses to view your site.

Make Your Plastic Surgery Website Content More Engaging

Your website should be more than just a digital business card—it’s a powerful tool for connecting with potential patients and supporting your plastic surgery marketing efforts. Ask yourself: How can my website serve my audience and showcase my practice?

Start by focusing on what matters most to your visitors. Provide clear, relevant content that answers their questions and piques their interest. Be upfront about the procedures you offer and your clinic’s location—this is critical because most prospects are looking for local providers. Highlighting this information informs and builds curiosity about your services, planting the seeds for future consultations.

Showcasing your specialties on your website will ensure that it reflects your expertise. Share your training, certifications, and experience to establish trust and credibility. Use separate pages to organize information about each procedure you offer. This will make your site easy to navigate and allow visitors to find what they need quickly.

Additionally, include key information to make your site both useful and appealing:
  • Surgeon Bios: Introduce yourself and your team to build a connection.
  • Procedure and Offer Pages: Highlight services and promotions.
  • Awards and Accolades: Showcase your achievements.
  • Financing Options: Make procedures feel accessible.
  • Extra Services: Mention enhancements like consultations or follow-up care.
  • A Regularly Updated Blog: Share insights, tips, and news to engage your audience.
By presenting this content visually attractive and user-friendly, you’ll create a website that informs and inspires trust and interest. You’ll attract the patients you want while making a lasting impression.

#3 Build Strong Plastic Surgery Landing Pages

Landing pages are where curiosity turns into action, making them a crucial part of your plastic surgery website. These pages are specifically designed to convert visitors into prospects and, ultimately, consultations. Each landing page should have a clear purpose—some might educate visitors, while others encourage them to share their information so you can engage with them later.
Here are some landing page ideas to include on your website:
  • Subscribe to a Blog or Email List: Stay connected with prospects by providing valuable updates.
  • Download Educational Resources: Offer guide or procedure FAQs to help visitors learn more.
  • Request More Information: Encourage visitors to reach out with specific questions.
  • Schedule a Consultation: Make it easy for potential patients to take the next step.
  • Join a Loyalty or Rewards Program: Build ongoing relationships with your clients.
  • Sign Up for a Special Event: Promote open houses or informational sessions to engage with your audience in person.
Each landing page should have a single, clear call-to-action (CTA) that aligns with its goal. When designed thoughtfully, these pages increase engagement and help you build a pipeline of interested prospects ready to take the next step.

Creating Engaging and Effective Landing Page Content

Consider your visitors ‘ time and attention when crafting content for your landing pages. Asking for too much information upfront can turn them away. Instead, keep it simple—request only the essentials, like their name and email address, so you can follow up later. The less effort required, the more likely visitors are to respond.

To encourage action, make your landing page appealing and valuable. Share compelling content like:

  • Patient Stories: Real-life experiences that build trust and inspire confidence.
  • Helpful Resources: Tip sheets, infographics, or FAQs about popular procedures.
  • Engaging Media: Links to videos that educate and connect with your audience.

You can also use special offers to draw people in. For example, a Facebook ad promoting a free underarm hair removal session could bring them through your doors. Once they’re in, you can introduce other services like injectables or elective procedures they might already consider. These promotions are a great way to engage new clients and build long-term relationships.

The key is to create landing pages that are inviting, focused, and valuable to your audience. This will make it easy for them to take the next step with your practice.

“Dr. Altman was amazing! My friend and I went to get consultations today and ended up getting procedures. He truly made my experience the most comfortable and I will be going back. That and to see his dog Lovi! His staff was great as well!”
– Debbie C.
“Dr. Altman is such an expert, with the best demeanor and true professionalism. He staff has always been the best. I’ve recommended him to so many friends and family and will go back whenever I need to!”
– Thomas T.
“Dr. Altman I can’t express enough gratitude for performing my surgery and making me more confident with my body. I am beyond pleased with my results. You are such a wonderful person and an extremely talented physician.”
– Mehrvash F.

#4 Provide a Fully SEO-Optimized Plastic Surgery Blog to Engage and Educate Your Audience

A blog can be one of the most effective tools for marketing your plastic surgery practice. Many potential patients start their journey by researching procedures online, and blogs are often their go-to resource for reliable information. Creating a blog with relevant, engaging content educates your audience, draws attention to your clinic, and builds trust with prospective clients.

Use your blog to share insights about your procedures, address common questions, and highlight your expertise. The more valuable and relatable your content, the more likely readers will connect with your practice and take the next step.

Why Your Blog Is a Powerful Marketing Tool

Your blog should be considered one of the most valuable assets in your inbound marketing strategy. It’s a platform where you can position yourself as an expert, connect with potential patients, and educate them about the wide range of procedures you offer.

Beyond building trust and authority, a well-maintained blog boosts your search engine rankings by consistently producing indexable content. This increases your visibility online, making it easier for prospects to find you.

Additionally, an informative blog benefits your visitors by improving their understanding of various procedures. This often leads to more productive consultations, as patients come in with a clearer idea of what they want and what to expect. Your blog isn’t just content—it’s a bridge that connects your expertise with the needs of your audience.

What Makes a Great Plastic Surgery Blog

A great blog doesn’t just share information—it connects with readers meaningfully. To achieve this, approach your blog content with purpose and focus on topics that genuinely matter to your patients. Start by educating your audience about popular surgical and nonsurgical procedures, as they’re often curious about.

Don’t stop there! Consider writing about the latest advancements in plastic surgery. This highlights your expertise and makes your blog a trusted and up-to-date resource. The best blogs are so valuable that readers are eager to share them with others.

Here are a few ways to make your blog more engaging and personal:

  • Share lifestyle tips: Offer advice on skincare, healthy eating, and exercise to build loyalty and trust.
  • Announce updates: Share news about your clinic, like new services or technologies.
  • Highlight achievements: Tell readers about any awards or recognitions you’ve earned for your practice and staff.
  • Introduce your team: Showcase new staff members or facilities to create a personal connection with readers.
  • Share patient stories: Use case studies to highlight your work (while respecting HIPAA guidelines).
  • Think outside the box: Explore creative formats, like videos or infographics, to make your posts more dynamic and shareable.

The goal is to provide consistent, high-quality content that keeps your readers returning for more. Over time, this will help grow your audience, strengthen your reputation, and foster excitement about your practice.

If you already have a blog that is not performing as well as you’d like, consider taking advantage of Medstar Media’s free SEO audit services. Optimizing your site can help it rank higher and increase traffic, giving you an edge in a competitive market.

#5 Elevate Your Plastic Surgery Practice with Paid Online Marketing

When you are ready to expand your plastic surgery clinic’s marketing beyond free online strategies, paid media can be a powerful tool. Investing in paid advertising is a cost-effective way to reach a wider audience and showcase your practice’s services.

Here are some of the most effective options for paid online advertising tailored to plastic surgery practices. These options can help you connect with potential patients and grow your business.

Pay-Per-Click (PPC) Advertising with Google & Meta Ads

Traditional marketing often involved printing and distributing brochures to a broad audience, most of whom had no interest in plastic surgery. This approach could have been more efficient, wasting time and resources to reach a few potential prospects.

Pay-per-click (PPC) advertising offers a smarter, more targeted solution. Using platforms like Google Ads or Meta (Facebook and Instagram), PPC ensures your advertisements reach people actively searching for services like yours. By targeting specific keywords and locations, your marketing message appears directly to individuals in your area who are most likely to be interested in your practice.

When someone clicks on your ad, they’re taken straight to your website or a landing page you’ve chosen—bringing them one step closer to becoming a patient. Whether you operate a private practice or are part of a larger organization, PPC is a cost-effective way to attract potential clients. You only pay a small fee when someone clicks on your ad, making it an efficient and measurable marketing strategy.

#6 Build a Recognizable Social Media Presence for Your Practice

Today, nearly everyone is on social media, making it a vital part of your plastic surgery marketing plan. By leveraging social platforms, you can build a strong local fan base and connect with the specific demographic groups you want to reach.

Social media allows you to engage with both current clients and potential patients, creating meaningful connections and building trust. It’s also a great way for colleagues and satisfied clients to refer others to your practice, amplifying your reach and reputation.

However, simply having a social media profile isn’t enough to see results. Success requires an intentional strategy and active participation. With a well-thought-out social media campaign, you can position your practice as approachable, professional, and relatable—helping you stand out in a competitive market.

How to Use Social Media Marketing for Plastic Surgery Practices

If used strategically, social media can be an incredibly effective tool for reaching and engaging with your audience. Here are some ideas to help you incorporate social media into your plastic surgery marketing efforts in a way that fits your clinic’s style and goals:

Promote Special Offers: Share discounts or package deals to entice new and returning patients.

  • Share Website Content: To drive traffic, post links to your blog, educational articles, or patient resources.
  • Answer Common Questions: Address FAQs about procedures to educate your audience and build trust.
  • Show Before-and-After Photos: Highlight your expertise and showcase real results (with patient consent).
  • Run Surveys and Contests: Engage your followers and keep your page interactive.
  • Leverage Instagram: Promote cosmetic healthcare products or MediSpa services with engaging visuals.
  • Engage on Facebook: Invite followers to events, post updates, and share educational content. Keep personal and business pages separate.
  • Create YouTube Content: Publish short videos explaining procedures, treatments, or products (but avoid graphic surgical footage).
  • Run Targeted Ads: Use social media advertising to reach specific demographics and grow your audience.

The key to success is staying active and consistent. Don’t just post once and forget about it—keep the conversation going! Maintaining a visible, engaging presence will build a loyal following and turn followers into future patients.

Grow Your Plastic Surgery Practice with Medstar Media

Effective marketing is essential for any plastic surgery practice looking to grow and thrive. By leveraging the right strategies and tools, you can attract your ideal patients, stand out in a competitive market, and achieve your business goals.

There are many cost-effective ways to promote your practice. A few examples are building and maintaining a strong online presence, hosting engaging events, and encouraging word-of-mouth referrals. However, finding the perfect mix of strategies tailored to your practice is the key to driving growth and increasing revenue.

If you’re ready to elevate your practice, Medstar Media is here to help. As a leading digital marketing agency specializing in the medical aesthetics industry, we understand your unique needs. Our team can help you:

  • Build a professional, user-friendly website.
  • Develop compelling content that educates and inspires.
  • Run highly targeted ad campaigns.
  • Optimize your SEO to boost visibility.
  • Analyze data to refine your marketing efforts continually.

Let us help you connect with the right audience and maximize your marketing budget. Contact Medstar Media at (801) 890-3847 to schedule a consultation and take the next step toward growing your practice!

See What Our Plastic Surgeons Are Saying About Us

Thanks to Medstar we’re #1 for Bodysculpting (Midwest) and a Top 1% injector (USA).

- Laura B.

WATCH VIDEO HERE

Triple the amount of leads in 3 months. Cannot recommend them enough.

- Hair Transplant Surgeon, Dr. Cesar

WATCH VIDEO HERE

60+ million generated in revenue
with Medstar’s help.

- Sarah B.

WATCH VIDEO HERE

70% to 80% increase in revenue.
They are rockstars!

- Hartley Health & Wellness

WATCH VIDEO HERE

Available 24/7… they even
responded on Christmas.

- Dr. Lowney

WATCH VIDEO HERE

Very professional,
Best in the business.

- Dr. Michael A. Fiorillo

WATCH VIDEO HERE

Schedule a Marketing Strategy Session

Fill out the form or call (801) 890-3847

*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.

Share:

Facebook
Twitter
LinkedIn
Chris Zelig
Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

Recommended Posts

IVF Advertising

Learn How to Attract New IVF Patients for Your Clinic with Ads

Tried and True Advice From a #1 Marketing Agency

The fastest way to attract new patients to your IVF clinic is through a well-executed paid advertising strategy. With the right marketing approach, you can increase patient inquiries and bookings, achieving a solid return on your marketing investment.
Leading fertility clinics expanding their patient base, adding physicians, or opening new locations are leveraging paid advertising to drive notable growth. In this guide, we’ll break down our proven strategy for effective paid advertising in IVF and fertility marketing, helping your practice reach more prospective patients and achieve sustainable growth.

Why Advertising Is Important for Your IVF Clinic

Advertising is the most reliable way to connect with potential patients and ensure your fertility clinic stands out in a competitive market. Platforms like Google Search and Meta (Facebook and Instagram) offer paid visibility that goes beyond what organic strategies like SEO or directory listings can achieve.

In addition, advertising allows you to have complete control over the message and branding of each ad. This allows your clinic the ability to highlight everything that makes you unique in terms of services, expertise, etc.

Fertility treatments like IVF, IUI, and egg freezing are significant decisions that patients thoroughly research. Your clinic needs to appear in their search results and social feeds to influence where they book an appointment. Since prospective patients actively compare clinics and physicians, advertising ensures your practice gets noticed and stays at the top of their minds while they make arguably one of the most important decisions of their lives.

Without it, you risk missing opportunities to attract the patients you’re uniquely qualified to help.

It’s All About Using Effective Ad Targeting for Your IVF Clinics

The foundation of successful advertising for your IVF clinic begins with precise audience targeting. To drive actual patient inquiries and bookings, focus on reaching “high-intent” individuals—those actively looking to schedule an appointment.
But how do you do that? We’re here to tell you exactly how by letting you in on our IVF marketing secrets. Here’s how to get it right:

Search Ad Targeting

The most effective way to connect with high-intent patients is by targeting their search behavior, making Google Search Ads a cornerstone of your strategy. Patients ready to book often use specific, action-oriented search terms like “IVF doctor near me,” “IVF specialists,” or “Best IVF clinic.” These terms indicate they’re in the decision-making phase, as opposed to broader searches like “How much does IVF cost?” or “What is IVF?” which signal curiosity rather than serious intent. Misaligned search term targeting is a common mistake, leading to wasted ad spend. Focus on search terms demonstrating someone is ready to take action and select an IVF clinic and provider.

Target the Right Demographic

Use the right demographic insights to ensure your ads reach the right audience. According to new data from the Human Fertilisation & Embryology Authority (HFEA), the average age of first-time fertility patients is now over 35 years old.

In addition, the CDC’s Assisted Reproductive Technology (ART) data shows that most IVF cycles are performed on women aged 27-44.

Platforms like Facebook allow you to refine targeting by age, gender, and even life stage—such as women without children. Narrowing your audience ensures your budget is spent on reaching the most relevant potential patients.

Location Targeting is Also Important

Targeting the right geographic area is just as critical as demographic precision. IVF patients typically live within a reasonable driving distance of your clinic. Analyze past patient zip code data to identify the ideal radius for your location targeting. Population density and regional factors also influence this range, but advertising too broadly—such as targeting other states—can waste your budget unless your clinic offers exceptional outcomes that draw patients from afar.

By prioritizing high-intent search terms, tailoring your demographic reach, and optimizing location targeting, you can ensure your advertising spend goes toward attracting the right IVF patients to your practice.

Top Ad Platforms for IVF Clinics

When it comes to advertising for IVF clinics, three platforms consistently deliver results. Here’s a breakdown of the most effective platforms, ranked by priority:

Google Search Ads

Google Search Ads are the gold standard for IVF clinic advertising. These ads allow you to target specific search terms, reaching individuals actively researching treatments like IVF, egg freezing, and fertility services. Prioritize targeting high-intent keywords such as “IVF doctor near me,” “IVF fertility expert,” or “best fertility clinic.” At a minimum, your campaigns should include your clinic’s brand name and terms related to IVF and fertility doctors/clinics.

One of Google Search Ads’ biggest advantages is that you only pay when someone clicks on your ad. This makes it a cost-effective way to attract potential patients already looking for your services. It’s also the most direct and efficient way to connect with individuals ready to take the next step in their fertility journey.

Meta Ads (Facebook & Instagram)

Meta Ads, including Facebook and Instagram, are another valuable tool, although they rank lower in priority than Google Search Ads. These platforms don’t allow you to target users actively searching for fertility services. Still, they let you reach broader demographics by filtering for age, gender, and family composition (e.g., women without children).

The key to success on Meta is creating unique, compelling ad content that resonates with your audience. Videos, especially successful patient testimonials, perform exceptionally well in grabbing attention and building trust when it comes to someone selecting a doctor for IVF treatments. While Meta Ads may not reach individuals with immediate intent, they’re an excellent way to build awareness and nurture interest in your clinic.

By strategically using these platforms, you maximize your clinic’s visibility, attract high-intent patients, and create lasting connections with those exploring their fertility options.

How Much Should Your IVF Clinic Spend on Ads?

An important consideration when advertising for your fertility clinic is the amount of money you want to invest. We would like to give you an exact dollar amount, but the truth is that it will differ per facility. It depends on your clinic’s size and goals.
A single-doctor IVF practice will likely spend less than a multi-doctor clinic or one planning to open new locations.
Start by clarifying your objective: Do you want to fill your schedule or expand your practice?

Consider Your Revenue Per IVF Cycle

The first step in setting your budget is understanding how much revenue and profit you generate from each IVF cycle. This helps determine how many new cycles you need to cover your ad spend.
Since IVF generates more revenue per patient, you don’t need many new cycles to break even. Many clinics see significant returns on their ad investments.

Set Proper Budgets for Each Location

If your clinic has multiple locations, you should create and set a separate ad budget for each one. Don’t combine budgets across locations; each clinic has unique targeting needs. Clinics that skip location-specific budgets often underfund their advertising or fail to generate enough visibility for all locations.

Average Ad Spend to Expect

Ad costs vary depending on the competitiveness of your market. Here’s a general breakdown:
  • Single Platform (Google Ads): Plan to spend around $10,000 per location.
  • Multi-Platform (Google Ads + Meta Ads): Budget approximately $15,000 per location for a more aggressive approach.
Always evaluate ad spending in the context of your IVF cycle revenue. When an effective ad strategy is supported, a few additional cycles can easily cover your costs while delivering significant growth.

What We Recommend for Your Ads

The right message and engaging creative assets are key to running a successful IVF advertising campaign. Here are some strategies we use to drive results for our clients consistently:

1. Use the Power of Video

Video content is incredibly impactful for platforms like Facebook and Instagram, where users scroll quickly through their feeds—spending an average of just 1.6 seconds per post. Video ads grab attention and give you more time to communicate your message. Whether it’s an introduction to your clinic or a story about patient success, videos help your ads stand out and convert.

2. Highlight Patient Testimonials

Patient testimonials are among the most powerful tools in IVF advertising. These real-life stories create trust and empathy, evoke strong emotions, and show potential patients your services’ life-changing impact. Video testimonials, in particular, are incredibly effective at humanizing your clinic and building credibility and trust.

3. Openly Discuss IVF Costs

Discussing IVF costs in your ads and on your website is important. Many lower-cost IVF clinics are transparent about pricing, which patients now expect. If your pricing is higher, use this as an opportunity to provide context—explaining the added value, expertise, or outcomes patients can expect from your services. Patients don’t always choose the cheapest option; they choose the clinic they trust the most.

Incorporating these messaging strategies into your ad campaigns can capture attention, build trust, and drive more patient inquiries for your IVF clinic.

Why Choose Medstar Media for IVF Advertising

The strategies outlined above are how Medstar Media has consistently helped our clients and clinics achieve measurable growth. Paid advertising, especially in the medical field, can be challenging to manage without expertise in medical practice marketing.
Working with a specialized IVF marketing agency like Medstar Media makes you more likely to see significant improvements in patient bookings and revenue. Our team has extensive experience driving results for IVF clinics, including services like egg freezing and IVF cycles.

Partner with the Best IVF Marketing Agency

Medstar Media is a marketing agency you can trust to represent your facility or clinic effectively. Our agency specializes in IVF digital marketing and advertising and is known for creating strong, solid, well-curated ad campaigns across leading platforms like Google, Instagram, and Facebook.
For a free, no-obligation consultation, please complete the online form below, call (801) 890-3847, or email us at support@medstarmedia.com.

Schedule a Marketing Strategy Session

Fill out the form or call (801) 890-3847

*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.

Share:

Facebook
Twitter
LinkedIn
Chris Zelig
Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

Recommended Posts

Marketing Agency Red Flags

Front desk worker smiling while talking on the phone in a medical spa

How to Hire a Marketing Agency that Doesn’t Suck: Learn How to Spot Red Flags

We've Saved the Biggest Red Flag for Last!

Maintaining an in-house marketing team can financially burden small businesses, medical spas, or professionals. This is where professional digital marketing agencies come into play, offering lower and often more cost-effective solutions for your brand. A reputable agency can create a strong growth strategy at a fraction of the cost of hiring and maintaining internal staff.

Investing your resources in the right place is critical to finding the best fit for your brand. However, finding the perfect marketing team can be time-consuming and, honestly, stressful for some. So, how do you navigate this decision?

The first step is meeting prospective marketing partners to evaluate their services and prices. Knowing your marketer’s vision, ethos, and objectives is important. During your discussions, it is also important to be vigilant and watch for common red flags. But what are the red flags when it comes to marketing agencies?

With over 60,000 digital marketing companies in the US, less than 10 aesthetics agencies have a proven track record. This means 99.98% of agencies will not get the job done (and they all think they can). In this article we teach you exactly how to identify the red flags. We’ve saved the biggest red flag for last!

Red Flag #1: Mandatory 12 Month or Longer Contracts

When long contracts, 12 months or longer, are involved, agencies often perform because they’ve signed the dotted line. Yes, they can be fired for handing in shoddy work, but there will still likely be a “notice period” where they’re tied to you while you’re paying them.

However, the agency often proves its value when long, lengthy contracts are left out of the equation. They know that the only way to get more work from a client is to do the best job possible and get optimal results.

Long contracts introduce a formal, legal structure that creates distance when you should be fostering a collaborative partnership. While we understand that long, complicated contracts are beneficial in some industries, we argue they may not be the best fit for a digital marketing agency striving for SEO results and paid ad performance.

Without contractual obligations, a marketing agency can become a creative, collaborative partner rather than simply fulfilling a predetermined quota.

Red Flag #2: Lack of Transparency

Transparency is key to fostering the best relationship with a digital marketing agency. You should always be wary of agencies that withhold information or lack clear guidelines or objectives. Transparency ensures mutual understanding, minimizes wasted efforts, and leads to satisfaction. In the beginning, open communication channels should be established so both parties can work together towards the same goals.

It raises concerns if a digital marketing agency hesitates to share its methods, progress reports, such as monthly reports, or analytics data. Instead, you should find an agency that prioritizes openness and is eager to discuss its approach.

For example, if your digital marketing agency handles direct payments for ad spend on platforms like Google, Facebook, or Instagram, you should receive the receipts. You have the right to full transparency regarding the amount spent on these platforms.

The wrong agency may allocate most funds elsewhere, resulting in minimal ad investment. Lack of leads may stem from inadequate resource allocation.

Red Flag #3: They Make Bold Claims

No marketer can guarantee success. Why? Because there is so much that goes into play when it comes to marketing. Most agencies are also only involved in bringing in leads but are not involved in the sales process. If your business doesn’t provide good customer service or know how to sell or cross-sell, then no agency can help you.

At Medstar Media, we pride ourselves on providing the right tools for you, your front desk members, and your entire team. Our dedicated client success managers are your personal cheerleaders who cheer you on and educate you every step of the way.

Educate? What do we teach? Well, we teach you and your team exactly how to nurture leads with our innovative front desk training. In addition, our agency also has an app available for all our clients where you can easily check in with your success, get a broad overview of how your business is performing, see potential leads, and so much more.

Don’t fall for a team that makes bold, useless claims. Trust the experts who actually have the tools and knowledge to help you see the type of success and growth you deserve!

Red Flag #4: They Promise Fast Results

Another big red flags is an agency that promises supersonic success. Any company guaranteeing quick results, whether a flood of leads, instant outcomes, or securing the top search rankings in a specific time frame, should raise a red flag. These types of claims often lead to untrustworthy tactics like purchasing a lead list or acquiring low-quality backlinks, which can actually damage your personal brand’s performance.

A trustworthy marketing agency does not guarantee fast results. Since the market is always changing, marketing efforts must also adapt and change until a certain level of success is met. This can sometimes take 1-3 months to begin seeing visual results you can trust! For instance, effective search engine optimization (SEO) campaigns typically require several months to yield significant results, and even then, there’s no assurance of swiftly attaining the coveted top spot in search rankings.

For example, our marketing agency increased the number of clicks on one of our VIP clients from 2,869 in July 2023 to a staggering 7,592 in July 2024.

This level of success took time for our marketing team to learn everything we needed to know about the client and their personal brand, countless hours of keyword research and SEO work, and continuous monitoring and tweaking to ensure optimal results like this. Success does not happen overnight. And if an agency is selling you that, they are often up to no good and do not have your best interests in mind.

Red Flag #5: The Agency Does Not Show You Results of Their Work With Other Clients

If you are working with a marketing agency that claims they cannot share current client successes or results with you, whether due to client confidentiality or a similar reason, they are feeding you nonsense. As a marketing agency, you want to show off your clients’ success and spread their happy testimonials everywhere. If an agency is telling you they cannot share that type of information with you, call their BS.

A good agency with experience can show client rankings, their experiences, and often visual or vocal testimonials.

Medstar Media is always proud to showcase the results we have provided to our clients!

Thanks to Medstar we’re #1 for Bodysculpting (Midwest) and a Top 1% injector (USA).
- Laura B.
Available 24/7… they even responded on Christmas.
- Dr. Lowney
Very professional, Best in the business.
- Dr. Michael A. Fiorillo

Red Flag #6: They Don’t Check or Use Updated Data to Make Decisions

If they only rely on their experience in the marketing industry, they aren’t going to deliver the results you want or deserve. As a small business owner, you understand the importance of studying and evaluating data multiple times before making decisions. Your marketing agency should have the same philosophy.

It’s important to use real-world data before making decisions instead of relying on intuition. Your marketing team should consistently analyze data points like website content analytics, sources of site traffic (e.g., referrals or search engines like Google), SEO trends, and other similar analytics to focus their strategies properly.

In our digital world, where consumer trends continuously evolve multiple times in a single day, sticking to outdated methods can cause poor marketing results. Data drives and empowers businesses to adapt quickly by identifying new trends, keeping them relevant, and optimizing content accordingly.

A reputable agency recognizes the significance of data-driven decision-making and has the methods and expertise to text and implement those innovative strategies based on evidence gathered from… you guessed it, DATA!

Red Flag #7: They Don’t Let You Make Changes to Your Website

Regrettably, it is not uncommon for some small businesses to meet an agency that creates websites and withholds access. This practice creates a kind of dependency on the agency’s services, limiting the client’s freedom. —a tactic we find manipulative, particularly if you possess the interest and ability to manage updates yourself.

Websites need regular updates and refreshing. That’s why we provide our clients with the resources they need, empowering them to maintain their websites effortlessly and keep their content current.

While we’re always available to assist with updates, we understand that not every client has the resources for ongoing maintenance. That’s precisely why we view offering this capability as essential for small business clients.

The right agency recognizes the importance of fostering a mutually beneficial relationship with clients rather than seeking to gain more than their fair share. After all, as fellow small business owners, we understand the value of trust and transparency in everything.

Red Flag #8: They Have No Visible Case Studies

Case studies!! Never underestimate the importance of visible case studies, and be wary of an agency that does not have any!

Anyone can create a certain persona online by creating a clean, crisp website, investing in their own form of marketing, and eventually making their way to your home screen when you search for the best digital marketing agency in your area.

This is dangerous! You have to be very vigilant when it comes to vetting prospective agencies. They can appear great, but they only sell false promises and give you no visible results.

Medstar Media is a digital marketing agency that loves to showcase our clients’ incredible success. As we said before, our team of experts essentially becomes your biggest fan base—we are there for you morning, noon, and afternoon in the face of technical woes and when you need us the most.

We are proud to showcase all of the incredible case studies we have compiled over the years.

Hire a Digital Marketing Agency You Can Trust!

If there is one thing you can take away from this article, it’s the importance of researching before hiring a marketing agency.

MedStar Media is proud to be a fully transparent marketing agency responsible for the country’s top body contouring and medical aesthetic accounts. We don’t need to hold our clients hostage with long contracts, own and control their websites, or sell them bogus “social media management” packages. We just like to see them succeed. We use trustworthy strategies at the forefront of a successful digital marketing campaign.

To learn more about our marketing services or to schedule a complimentary consultation, call or text (801) 890-3847 or email us at support@medstarmedia.com.

Schedule a Marketing Strategy Session

Fill out the form or call (801) 890-3847

*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.

Share:

Facebook
Twitter
LinkedIn
Chris Zelig
Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

Recommended Posts