6 Strategies for Marketing a Successful Medspa Event

Example of a medspa event

6 Strategies for Marketing a Successful Medspa Event

Hosting a medspa event is a great way to expand your marketing efforts. Medspa events allow people to gather to learn about beauty procedures like fillers, body sculpting, and skincare. It also presents the perfect opportunity to make connections with others in the industry. But proper planning and marketing are essential for a medspa event to be successful.

Not sure where or how to begin? Here are six tried-and-true strategies that will make your next event a hit!

1. Plan Ahead

When planning a medspa event, you must put together a marketing plan and make sure you have everything in order. The more organized you are, the smoother things will go on the day of the event.

Timing is crucial when it comes to planning. The sweet spot is no longer than a month ahead of time but no shorter than fifteen days before the event. You want to allow plenty of time for people to make accommodations and schedule it into their calendars. Planning too early may result in people forgetting about the event, or putting it off for later to think about. On the other hand, waiting until the last minute to plan can be disastrous. The last thing you want to do is not allow enough time for people to RSVP and end up missing the event altogether.

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2. Host an Event that People Want to Attend

The best way to get people to an event is by offering something they want. People are busy and have obligations. So providing immense value is key! Hosting an event that is engaging, fun, and exciting will give people a reason to carve out time in their schedules to attend. There are various ways you can spice up your event. Consider incorporating the following elements:

Medstar Media’s VP of Client Experience, Whitney Zelig states, “The most successful event campaigns have always been the ones with the most diverse and valued giveaways.” Knowing this, it would be beneficial to offer giveaways or sales to body sculpting, neurotoxins, fillers, lasers, and skincare. Giveaways should allow multiple people chances to win goodies. If you give away a service, it is likely that the winner will purchase more. For example, let’s say you give away 10 free units of Botox. Assuming the lucky winner enjoys their experience, they will probably purchase another 15-50 units.

3. Stir Up Excitement by Hosting a Raffle

Raffles for prizes that pack a punch are a fun way to get people involved and excited about your event. You can offer freebies that cost a small monetary investment on your part but yield great returns. When hosting a raffle, offer multiple ways for people to win tickets. For example:

Here is an example from one of our client’s Grand Opening event page.

4. Structure the Event with Important Information First

The first step to structuring your event is to have a clear agenda. Have you ever been to an event where you were confused about what was going on? A lot of times, this is because the planner did not structure the event correctly.

If you want attendees to remember everything they learn and take action, structure the event with the most pertinent information first:

5. Have a Zoom or Facebook LIVE Option

In-person is where all the real fun is at. But the reality is that not everyone who wants to attend your event will be able to make it. Having a Zoom or Facebook LIVE option for your event lets people participate virtually. This is a productive way to gain more awareness of your medspa, show what is going on at the event, and answer questions.

6. Make It Easy for People to RSVP

RSVPs are crucial for any event. They give you a headcount of everyone coming so that you can plan accordingly. Knowing how many people will be showing up helps you determine the number of refreshments you need to prepare, how many giveaways to expect, etc.

First, set up an RSVP page on your website with a form for people to enter their information. Include the important tidbits of the event with a form that asks for the following:

Once you get your main RSVP page set up, it’s time to cover more channels such as Facebook Events, Instagram posts and stories, EventBrite, and email and text blasts.

Facebook Events

As soon as you know all the event details, create a Facebook Event. Include relevant information and boost it to “friends of friends” for $150-300 10-15 days before the event. Share an RSVP link to make it easy for people to input their details.

Instagram Stories and Posts

You can never have too many posts or stories that announce your event – so make use of Instagram! Incentivize your followers into getting the word out. You can offer raffle tickets for likes, comment tags, and social shares. Make sure that people tag your medspa! Finally, don’t forget to include your RSVP link in your bio.

Here are great examples of Instagram posts from Inspire Medical Spa and Always Beautiful Medspa:

Email Blasts

Email blasts are another great way to spread awareness about your upcoming event. We recommend sending one email with details as soon as you know about the event and following up after. Resend event details to non-openers no more than three times, and one final time to your whole list. As you re-send your campaigns to non-openers, tweak subject lines, insert unique photos, and adjust the text.

Text Blasts

Text blasts are effective for reminding people about your event about five days beforehand. Texts do best when they are concise, so share the most relevant information only. This includes time and place, giveaways, perks, and directions on how to RSVP.

EventBrite

Many event organizers enjoy using EventBrite to help them manage events. The platform automatically sends out reminder emails and tickets for people to print out before the event. The automation aspect can be helpful for busy medspas that want to streamline the RSVP process.

Let’s wrap this up with a bonus, shall we? In addition to leveraging different channels, consider in-office marketing! It is free and effective. Challenge your staff members by hosting a friendly competition to see how who can get the most attendees to RSVP.

Run a Successful Medspa Event with the Right Planning and Strategy

A medspa event can be a great way for you to increase your business, build relationships, and have fun. While there are no hard-and-fast rules to marketing one, these six strategies can help you reach more people and let them know what your event is all about.

Need additional guidance on planning, marketing, and hosting a successful medspa event? Contact Medstar Media at 801-890-3847 to schedule a consultation. We are a top provider of digital marketing solutions for the medical spa industry. Let’s talk about how we can work together to achieve your business goals!

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7 Things Your Website Needs to Attract More Patients

7 Things Your Website Needs to Attract More Patients

An informative and well-designed website is arguably the most important part of any digital marketing strategy for medical spas. This is the first thing potential customers see when they arrive on your website. A successful website educates, establishes authority, and convinces your visitor that you are the best choice for them. Most people make decisions within seconds of what they see, so make it count! First impressions go a long way in bringing in leads.

To start, a website’s home page should be easy to navigate so that visitors can find what they are looking for. It should also have a contact form and clearly show a phone number where people can reach you. Unlike a regular business or establishment, medical spas must have dedicated treatment pages that go into further detail about their service offerings.

Ready to elevate your treatment pages? In this article, we will cover the following key elements that work together to attract more patients:

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Fast Load Time

Fast load time is a must for all landing pages. Not only does it boost SEO efforts, but it also helps users engage with your site. Quick website loading time matters because it improves conversion rates and overall traffic metrics. As a medical spa offering aesthetic treatments, you want to give potential clients the impression of efficiency and reliability. One way to do that is by ensuring that your website loads with ease.

Check your website’s current speed using the following:

Key Elements Above The Fold

The phrase “above the fold” originates from the newspaper industry. It refers to the separation between the upper and lower half of a newspaper. When a newspaper is folded, customers see the top half of the front page. As you might guess, publishers include the most interesting stories above the fold to attract buyers.

In today’s digital age, we apply this concept to websites. People have short attention spans. So, do not count on visitors to scroll to find the important bits. Showcase them as soon as the page loads. This makes it easy for consumers to absorb what they need to know right away. Some ideas on what to include above the fold include:

Once you have laid these out, be sure to check your pages on multiple devices. An effective treatment page will show all the essential details “above the scroll.”

Call to Action (CTA) with a Valuable Offer

Less is more with this. The best call to action is short, direct, and relevant to the page. It is vital for your phone number, a contact box, and a schedule button to be visible without endless scrolling. When producing CTA copy, remember that people are much more likely to click on something if you present yourself as an authority figure. “New Client Special! $250 Off* Emsculpt NEO – Get Coupon” sounds more enticing than “Click Here.”

Sweeten up your deal and entice people to take action by offering a valuable offer like:

When you give visitors an offer they cannot pass up, they are more likely to become a customer. Once you decide on an attractive offer, be sure to include a simple form for people to fill out and redeem the offer.

Attractive Hero Image

Every website needs a hero image: A large, eye-catching picture that greets your visitors when they arrive at your landing page. It should be relevant to the advertised treatment and be high-quality. This is the first thing people will see, so make it as engaging (but not distracting) as possible!

Catchy Headline & Subtext

A good headline is critical to your landing page because it is the first thing your visitors will see alongside the hero image. Make sure your headline:

For example, if your target audience is people looking for CoolSculpting, your headline could be something like “Freeze Away Stubborn Fat.” Underneath the headline, write a summary of what CoolSculpting is. Finish off with a sense of urgency for visitors to learn more.

Copy that Informs and Converts

What is it that you do, and why should people choose you over others? Craft sales copy in an educational and inviting, yet authoritative tone. Keep marketing jargon to a minimum. The last thing you want is for your prospective customers to feel like you are only trying to sell them something. Instead, focus on educating them. Show people why your service stands out and how it works.

Let’s say you are creating a landing page to market Botox treatments. Consider sharing the following:

See these in action in an example ideal treatment page we created to market Emsculpt!

This treatment page includes sections with valuable information under common subheadings. For example, many pages will have “near me” – such as “EmSculpt Near Me” or “CoolSculpting Near Me.” The phrase “near me” is almost always used across all treatments. A few other popular subheadings include “Cost,” “How It Works,” “Before and After,” and “Results.”

Some popular search terms for aesthetic services include:

“Near Me,” “Results,” and “Before and After” are interchangeable across various treatment offerings.

Before & After Images

When people are researching and deciding on cosmetic treatments, they want to see past patient results. This gives them a good idea of what they can expect if they make the investment. Before and after images should reflect your clients’ authentic results, and be well-lit and sharp. Here are some strong examples of before and after photos:

Informative Graphics

Infographics and videos are fantastic ways to break up the text, keeping your visitors engaged. For example, a treatment page about Botox may show a graphic illustrating the different treatment applications. Alternatively, you can include a video showing the procedure done on a patient. This makes the information more digestible while still providing value.

Social Proof

With everyone turning to the internet for information these days, social proof is more important than ever. We rely heavily on other people’s recommendations to make buying decisions. Social media has amplified this by making it incredibly easy to share experiences with others via photos, videos, reviews, and comments. But what does this mean for marketers? Social proof can be an effective tool for attracting new leads – especially when combined with other elements like urgency.

Leverage social proof by including online reviews on your landing page where people can click through to read more. Today, many turn to Google and Yelp reviews to decide where to get their beauty treatments. 

Establish and boost authority on your treatment pages by including a media banner such as “treatment featured in,” followed by major press articles. Another form of social proof for medical spas is golden seals. These can be added on top of the hero image below the heading and subtext or call to action.

Get a High-Converting Treatment Page with MedStar Media

As you can see, there are several things your website needs to attract more patients. It is imperative to consider each one of them when making your treatment pages and optimizing for conversion rate optimization (CRO). This way, you end up with stellar pages that will drive customers into the sales funnel.

Not all websites are equal. Countless medical spas hire web designers with little advertising experience to create their websites. Unfortunately, most do not know how to make attractive pages that organize information well. As a result, clinics are losing out on a sizable amount of revenue each month.

At Medstar Media, we help doctors, dentists, and medical spas reach their full potential. We have helped hundreds get their businesses back on track. We know what it takes to create a beautiful, functional website that generates leads and sales. Contact us to schedule a consultation and let’s discuss how we can scale your business!

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HOW TO SELL EMFACE WITH DIGITAL MARKETING

How to Sell Emface With Digital Marketing

EMface is an instant facelift treatment free from surgery, needles, toxins, and fillers. With so many impressive benefits and results, it is easy to see how popular this service will be for your clients. Digital marketing is essential for any medspa or medical clinic eager to provide the newest BTL treatment to their patients,

Profitable marketing campaigns ALWAYS focus on the needs and expectations of the customer. This is possible by directing your ads to the target demographic and optimizing your website to provide a hassle-free user experience.

A comprehensive digital marketing strategy aims to sell Emface by focusing on four main factors: search engine marketing (SEM), social media, website design, and search engine optimization (SEO.)

SEARCH ENGINE MARKETING

Advertise to local consumers. This attracts active interest from people nearest to you searching for an Emface provider. Since Emface is such a new aesthetic treatment, many people will take to searching online as soon as it’s available to find a potential provider nearby.

Our Search Engine Marketing (SEM) employs tactics for targeted marketing to connect your medspa or medical clinic with consumers living in your area who are ready to try the new Emface treatment. Good SEM increases website traffic. In addition, it improves conversion rates and decreases the cost per lead.

MedStar Media optimizes your marketing campaign and manages your pay-per-click (PPC) campaigns on Google, Instagram, and Facebook.

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SOCIAL MEDIA MARKETING

Social media is the voice of your facility. It allows you to connect directly to your patients on a more personal level.

When done right, social media expands your online presence and visibility. This promotes your brand and drives more traffic to your website daily.

MedStar Media helps you develop and perfect your online presence and develop a successful marketing campaign on Instagram and Facebook. Our services include:

  •  Build-out of a strategic marketing campaign on social platforms.
  •  Regular post updates with quality content
  •  Ongoing management and optimization of targeted marketing on social platforms

WEBSITE DESIGN

Website design and functionality should focus on providing the best user experience. Websites must meet the consumer’s expectations in terms of convenience and quality. Doing this develops trust, sets your business apart from your competition, and persuades potential patients to contact you to schedule a consultation to learn more about BTL’s newest Emface treatment.

Once a consumer clicks on your website, you have mere seconds to capture their interest. Your site must meet their expectations instantly.

Website design from MedStar Media includes a customized website that is aesthetically pleasing, functional, and, best of all, optimized to enhance the user’s experience. It is designed to rank organically (SEO) and formatted to allow your customers to contact you effortlessly.

Our website design services include:

  •  Custom-built website
  •  Beautifully designed with compelling themes and formats
  •  New content from professional copywriters.
  •  Exclusive media & customized images
  •  Lead capture tools & technology
  •  Data tracking technology
  •  Customized lead forms

SEARCH ENGINE OPTIMIZATION (SEO) AND CONTENT GENERATION

No other marketing strategy delivers a better return on investment (ROI) to produce higher-quality leads than SEO.

Proper SEO is important to sell Emface in higher numbers than your competition. Search engine optimization (SEO) is a long-term investment that easily improves your ranking with Google’s organic search results, brings in free website traffic, enhances your online visibility and brand authority, and positions you as the leading provider of Emface in your area.

MedStar Media’s SEO services include:

  •  Website updated with new content and customized media. This shows Google that your site is relevant and worthy of top rankings.
  •  Technical SEO improvements to optimize your site for search engines.
  •  Bi-weekly blog posts consisting of professionally written articles that inform the reader and incorporate essential keywords to generate free traffic to your site.

CHOOSE MEDSTAR MEDIA TO MARKET FOR THE NEW EMFACE TREATMENT

MedStar Media is excited about the new aesthetic treatment from BTL, Emface. We are even more excited to help our customers improve their online visibility and accessibility to capitalize on selling this new treatment to potential consumers.

“Any time a new device hits the market, it is imperative you post unique content on your website as quickly as possible.” Says Medstar Media’s Vice President, Whitney Zelig. “We recommend 1000 words of unique content with SEO optimized keywords that people are likely to search. If you publish before any of your competitors, you are likely to rank #1 in your city”

For a free, no-obligation analysis and consultation, please fill out the online form below, call or text (801) 890-3847, or email us at [email protected].

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REDUCING NO SHOWS

a picture of three chairs

REDUCING NO SHOWS

No shows are a significant problem for most businesses in the service industry. This is especially true for cosmetic medicine, cosmetic dentistry, and medical spas. According to a study measuring the affects of missed appointments on the medical industry, no-shows cost doctors …. annually.

There is no silver bullet to eliminate all no-shows. But there are strategies shown to effectively decrease the rate of non-attendance.

Follow these steps to decrease your rate of no-shows:

COLLECT DATA

You can’t manage what you don’t measure. The first step in decreasing your rate of no-shows is to collect data. What percentage of your booked consultations miss their appointments?

AUTOMATIC REMINDERS

According to research, “forgetting about the appointment” is the number one reported reason that for no-shows.

Automated appointment reminders are now standard without the service industry. Today’s clients expect an appointment reminder via call or text. Not only will automated reminders help people not forget about their appointment, but they are also useful for establishing more rapport and priming your prospective client for conversion.

[INFO ABOUT REMINDERS]

Your automatic reminders should integrate phone, SMS, and email.

While “forgetting” may be the number one excuse people use when explaining why they didn’t show up for an appointment, scientists believe there are other major factors that contribute to absenteeism that respondents are less likely to admit to when questioned about their behavior.

Other Reasons

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CALL THE DAY BEFORE THE CONSULTATION

TELEPHONOPHOBIA

The next tips are geared towards helping your prospective client overcome other common causes for ditching on a consultation.

  • Transportation issues
  • Inconvenience
  • Not believing that the consultation is a commitment
  • Having second thoughts or lost enthusiasm
  • Not expecting value from the consultation
  • Budget constraints
  • Not able to conveniently cancel or reschedule

BUILD RAPPORT

Prior to meeting the client in person, the best opportunity for building rapport is during the initial phone call. Make a person-to-person connection by listening to the prospect’s concerns and responding empathetically and personally.

SCHEDULE APPOINTMENTS AS SOON AS POSSIBLE

The length of time between

The rate of “no-shows” is positively correlated with the length of time from scheduling to the consultation date. This means, the further out you schedule the consultation, the higher the probability of a no show.

To ensure the highest likelihood of having a prospect show up for their consultation (and convert by buying a service,) schedule the consultation for as soon as possible.  

The longer the wait, the greater is the likelihood of the patient not attending.

MAKE IT EASY TO CANCEL OR RESCHEDULE

SCHEDULE A TIME MOST CONVENIENT FOR THE CLIENT

Some marketers encourage businesses to offer a limited amount of  … While it is important to create the appearance of demand, scheduling a consultation at the time most convenient for the client is

TO CHARGE OR NOT TO CHARGE

Studies from behavior psychologist demonstrate that people are more motivated by the fear of losing something than the reward of gaining something.

Your ability to charge a no-show fee depends on your specific industry. If you are a surgeon, you can get away with taking a small deposit or charging a fee for missed appointments.

If you are a medical spa, offering a free consultation for a service with high market saturation, you probably will not be able to charge a missed consultation fee.

PROVIDE VALUE

One strategy employed by our client, SKINNEY Medspa, was to further incentivize their consultations with a reward.

Prospects were given a $100 dollar gift card for showing up to their consultation on time. This incentive was communicated during the time of scheduling and mentioned in emails.

We really appreciate when clients show up to their consultations on time.

We typically fill up our calendar each day.

We typically fill up our appointment

Most days, we are fully booked. So, we really appreciate when client’s show up on time or cancel in advance if they are unable to make their consultation. As a token of our gratitude for keeping your appointment, we’ll give you a $100 gift card at your consultation.

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COOLSCULPTING MARKETING: COOLSCULPTING FAQ PAGE FOR MORE LEADS

CoolSculpting FAQ

CoolSculpting Marketing:
COOLSCULPTING FAQ PAGE FOR MORE LEADS

A CoolSculpting FAQ page is a great digital marketing strategy. FAQ pages answer frequently asked questions. If you are a CoolSculpting provider and marketing your practice online, discover why a CoolSculpting FAQ page is a great asset to your website.

HOW FAQ PAGES IMPROVE COOLSCULPTING LEADS

CoolSculpting FAQ pages provide two distinct advantages to your practice. First, your FAQ page provides a great resource for website visitors. Many prospective clients have questions about the CoolSculpting procedure. By providing answers, you inform your readers, distinguish yourself as an authority on the topic, and build consumer confidence.

Secondly, FAQ pages are a wonderful way to improve your online visibility, bulk up your website, and help SEO.

FEATURED SNIPPETS

The format of FAQ pages makes them ideal sources for Google to draw a featured snippet from. Featured snippets display a brief excerpt from a webpage. Featured snippets provide quick and convenient answers to a user’s query. If users wish to learn more, they click on the featured snippet’s link. That link leads to the source of the information (your FAQ page.)

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Google places featured snippets in a few places:

  1. at the top of the results page (the most coveted real estate in online marketing)
  2. below the paid ads, above organic results
  3. within the “people also ask” section
  4. within the knowledge panel

These snippets are often placed at the very top of the search engine results page (SERP), above the ads and organic results. Thus, featured snippets are a terrific way to secure free online visibility.

In addition to having an answer displayed as a featured snippet, the FAQ format makes your content ideal for voice searches. According to the latest stats from Google, voice searches account for 27% of all online searches.

Google screen shot of Coolsculpting FAQ

TIPS FOR MAKING YOUR COOLSCULPTING FAQ PAGE

To create a great CoolSculpting FAQ page or an FAQ page for any of your aesthetic services, follow these tips:

Find out what questions people are asking. Start with your own practice. What questions are you commonly asked when someone calls about CoolSculpting, asks during a consultation, or asks while undergoing the treatment?

Once you have your list, expand it by performing some online research. Look at the “people also ask” section for a list of popular long-tail search queries.

As of 2022, the top search queries for CoolSculpting are:

KEYWORD

MO. SEARCH VOLUME IN USA

COMPETITION

What is the cost of CoolSculpting?

60,500

high

Does CoolSculpting work?

14,800

medium

What is CoolSculpting?

12,100

medium

Is CoolSculpting safe?

2,400

medium

What is body sculpting?

5,400

medium

Does CoolSculpting hurt?

1,600

low

Does CoolSculpting last? /

Is CoolSculpting permanent?

1,600

medium

Is CoolSculpting worth it?

1,300

medium

Most featured snippets range between 40 and 50 words (between 270 and 370 characters.) Keep your answers within this length range.

Make your answers straight to the point. Use the inverted pyramid model employed by a journalist. Start by providing the answer first (what the user wants most) and then add supporting details.

You don’t need to answer all your questions at once. Continually bulk up your FAQ page by providing a few new answers every month. This will help your SEO and will eventually give your website a robust FAQ page.

It’s easy to copy and paste content from other websites, but Google won’t reward your site for plagiarized content. In fact, your website may be penalized for taking content from other websites. So, make sure you write your own answers.

COOLSCULPTING FAQ PAGE EXAMPLE

Check out this FAQ example to get a feel for writing answers for CoolSculpting’s most frequently asked questions.

CoolSculpting, also known as fat freezing or cryolipolysis,  is a non-invasive fat reduction treatment. It eliminates stubborn fat cells that resist diet and exercise by freezing the fat cells to death. People choose CoolSculpting to reduce fat without surgery or a lengthy downtime.

Cool Sculpting is the world’s most popular non-surgical fat reduction treatment. It reduces stubborn bulges by freezing fat cells to death. Studies show that one Cool Sculpting treatment can reduce fat by 25%.

Fat freezing – also known as Cryolipolysis – refers to the body contouring procedure known as CoolSculpting. CoolSculpting literally freezes fat cells to death using precisely controlled cooling. CoolSculpting is the only FDA-cleared treatment that uses cooling to reduce unwanted fat.

Cryolipolysis is a scientifically proven procedure that uses controlled cooling to freeze unwanted fat cells to death. CoolSculpting is the only FDA-cleared body contouring treatment that uses cryolipolysis to reduce unwanted fat.

CoolSculpting prices depend on the area treated and the number of sessions required. A CoolSculpting session typically starts at $600 to $750. However, most patients require more than one session. Larger treatment areas (the abdomen) cost more than smaller treatment areas (the chin.) On average people spend $1,500 to $4,000 on CoolSculpting treatments.

CoolSculpting cost varies per patient. Sessions typically start at $600. Most people need several CoolSculpting sessions for optimal results. On average, people spend $1,500 altogether on the CoolSculpting procedure.

CoolSculpting is scientifically proven to be very long-lasting. Once fat cells are eliminated, they cannot grow back. This results in long-lasting fat reduction results. Patients should maintain healthy lifestyles to avoid gaining weight in regions surrounding the treatment area, obscuring CoolSculpting results.

Yes, CoolSculpting works. It is FDA cleared and scientifically proven to be safe and effective. One study found that a single CoolSculpting treatment can reduce fat by 25% at the treatment site. However, optimal results depend on appropriate patient selection.

CoolSculpting is considered a relatively tolerable treatment. During the first few minutes of the treatment, patients may experience a tugging sensation and a feeling of intense cold at the treatment site. However, the area quickly becomes numb. After the treatment, the technician massages the treated area for two minutes. Some patients find this uncomfortable.

Most patients find the CoolSculpting treatment tolerable. The treatment is cold, but the only thing that will freeze is your fat cells. Some patients complain about the two-minute message that follows a CoolSculpting treatment. Afterward, the treatment area may be tender for the next several days.

CoolSculpting does not hurt, but it is cold. The cold feeling eases once the treatment area becomes numb, which typically takes 5 minutes. After treatment, the area is massaged, which some patients may find uncomfortable as the feeling comes back to the treatment site.

No, you can not freeze your fat at home. DIY CoolSculpting or CoolSculpting at home is dangerous and ineffective. Ice packs cannot reduce belly fat or other fat bulges. Placing ice packs on your skin will not freeze fat bulges, but it can freeze your skin leading to thermal injury.

No, icepacks do not reduce belly fat or any area of fat. DIY fat freezing or CoolSculpting at home is ineffective and can lead to severe injury. The only way to successfully freeze your fat is with a legitimate CoolSculpting treatment from an authorized provider.

Liposuction removes more fat than CoolSculpting,  but Liposuction is invasive. It requires surgery, general anesthesia, and a lengthy recovery time. CoolSculpting is non-invasive. It is better for spot-reducing isolated bulges of fat. It is ideal for people who want to reduce fat without surgery or lengthy downtime.

CoolSculpting is not a suitable option for everybody. It is intended for healthy men and women who diet and exercise but still struggle with stubborn bulges of isolated fat. CoolSculpting is not a weight loss treatment or a cure for obesity.

Determine if CoolSculpting is right for you by scheduling a consultation with a CoolSculpting provider. The treatment works best on isolated bulges of pinchable fat. It is intended for healthy adults who struggle with stubborn fat deposits that resist diet and exercise.

People typically begin to see their CoolSculpting results within 8 to 12 weeks after their treatment. Some patients see results even earlier. Fat reduction may continue for up to 6 months following treatment.

CoolSculpting results take several weeks to manifest. Most patients see results within 8 to 12 weeks and continue to see a fat reduction for up to six months following the fat freezing procedure.

Yes, CoolSculpting works on arms. The FDA recently cleared a CoolSculpting applicator specifically designed to reduce upper arm fat, also known as bat wings.

CoolSculpting is not a weight loss treatment. It is a fat reduction treatment. Unlike weight loss treatments that shrink fat cells, CoolSculpting eliminates fat cells via a process known as cryolipolysis. This results in visible reductions in fat.

CoolSculpting is FDA cleared and scientifically proven to be a safe and effective method for reducing fat. Adverse side effects are rare. The best way to ensure your safety is to choose a reputable medical spa with a certified and experienced CoolSculpting provider.

The CoolSculpting machine is calibrated for the optimum temperature for freezing fat cells. The CoolSculpting applicator chills a bulge to 4 degrees Celsius (39 to 41 degrees Fahrenheit)  just above freezing.

The CoolSculpting machine exposes bulges to temperatures just above freezing at 4 degrees Celsius (39 to 41 degrees Fahrenheit). This is the optimum temperature for freezing subcutaneous fat cells.

CoolSculpting treatments expose bulges to 39 to 41 degrees Fahrenheit (4 degrees Celsius). This temperature, just above freezing, is the ideal temperature for freezing fat cells. Any colder and the chilling may damage the skin. Any warmer and the temperature will not freeze fat cells.

It depends on your expectations. CoolSculpting is not intended for weight loss or reducing a lot of fat. CoolSculpting is designed to reduce isolated fat bulges, like belly fat or love handles. When patients complete the prescribed treatment plan, satisfaction rates are high.

COOLSCULPTING MARKETING WITH MEDSTAR MEDIA

If you are running a CoolSculpting practice, you may not have time to write your own FAQ page. Fortunately, the SEO department at Medstar Media are pros at writing CoolSculpting content. Reach out to us to learn more. Fill out the contact form below, send us an email, or call us at (801) 890-3847.

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HOW TO THRIVE DURING THE SLOW SEASON OF BODY SCULPTING

Woman in santa hats dance during the slow season of body sculpting

HOW TO THRIVE DURING THE SLOW SEASON OF BODY SCULPTING

You may run a small CoolSculpting operation out of a boutique spa. You may be the top-selling provider in the world. No matter the size of your operation, all body contouring providers are hit hard during the “slow season.”

The Post-Summer Slow Down: Consumer interest in body contouring significantly decreases during the fall. Less demand means Google runs fewer ads and therefore generates fewer leads. Furthermore, rapidly growing competition compounds the problem by saturating the market with providers.

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SUMMED UP: This Fall, more providers are bidding on fewer inquiries, reducing leads and increasing the cost-per-click (CPC) rate.

Keep Your Eye on the Prize 

We understand how frustrating the slow season can be. But hang in there! The slow season is almost over. And there is a lot of money yet to be made.

Industry forecasts project the “Body Fat Reduction Market to surpass $16.5 Billion by 2025.” Furthermore, “Non-surgical fat reduction procedures are forecasted to record significant CAGR of 15.4%.” ¹

Fall Marketing Tactics

There are several strategies for boosting sales when consumer interest is slow. You can also prepare your business to be a major competitor once consumer interest picks back up.
Five Strategies for Growing Your CoolSculpting Business During the Slow Season
  1. FOCUS ON SEO (ADD CONTENT TO YOUR WEBSITE)
  2.  SEND OUT EMAIL BLASTS
  3. ADVERTISE ON SOCIAL MEDIA
  4. MASTER YOUR LEAD NURTURING TECHNIQUES
  5. RAMP UP YOUR REVIEWS/TESTIMONIALS
We have provided a detailed breakdown of each strategy below.

5 Tips for Growing Your CoolSculpting Business During the Slow Season

1. Search engine optimization (SEO)

Search engine optimization (SEO) is the most effective, consistent, and economical way to generate online traffic. Organic traffic is free. Furthermore, the visitors who find your website through search results are statistically more likely to convert than leads from paid ads.

Sow the seeds of SEO now. Unlike advertising that markets using paid ads on Google or social media–SEO does not generate immediate results. Great web pages and blog posts take time to work their way up the Google search results page (SERP.) Practices that wish to increase organic traffic come next spring should start investing in SEO now.

Two Tips for Establishing Effective SEO

Google prioritizes websites that offer the most relevant, up-to-date information regarding a topic. To improve SEO, regularly update your prioritized landing pages with new or additional content and media. For a CoolSculpting page, this may include:
  • adding an FAQ to the bottom of your webpage
  • updating key information (i.e., the specific number of procedures performed worldwide)
  • replacing older images with new ones
  • etc.
Posting articles to your blog shows Google your website is relevant and actively engaged in your industry’s community. Blogs also generate organic traffic, help develop your brand recognition and authority, and increase consultation requests.

Industry research suggests that, on average, consumers research CoolSculpting for a month before finally committing to a consult. Some shop by price, but most shop by reputation and trustworthiness. They often choose the spa with the strongest web presence. You want to be the website that consumers get their information. There is no better way to accomplish this than a blog with articles that answer common CoolSculpting questions in depth.

SEO CASE STUDY 

SKINNEY Medspa, the top-selling CoolSculpting provider in the world, has heavily invested in their blog page for the last seven years (posting an article each week), and the ROI is incredible. Paying only a fraction on blogging compared to their Google ad spend, their blog articles bring in significantly more traffic than Google ads and perform at a higher conversion rate.

MONTHLY SEO AND BLOG PACKAGE — MedStar Media wants you to have the best SEO possible. If you are interested in improving your SEO and developing your blog, we would love to help. Just reach out to us to learn more.

2. EMAIL CAMPAIGNS

If the customer is not coming to you, go to them. Reach out to existing clients and past leads with optimized email campaigns.
The highest converting emails contain one or more of the following:
  • Answers to FAQs
  • Before and after pics
  • Real patient testimonials,
  • Specials or incentives

3. ADVERTISE ON SOCIAL MEDIA

During the slow seasons, the cost per click can skyrocket. This is especially true on Google ads, which specialize in targeting their audience.
When the Cost-Per-Click (CPC) with targeted marketing becomes unreasonably expensive, consider volume marketing with Social Media ads. Allocate more funds to Facebook and Instagram ads.

4. IMPROVE YOUR LEAD NURTURING SKILLS

Evaluate how your team handles leads. Higher industry demand, lower Cost-Per-CLICK (CPC), and more leads won’t matter if those leads are mishandled. The slow season of body sculpting is a good time to train staff. Teach them to answer calls properly and respond to web leads effectively.

5. RAMP UP YOUR REVIEWS

Online reviews have an undeniable impact on your ability to attract more customers. 93% of consumers say online reviews influence their purchasing decision. You cannot afford to neglect your online reputation. Build out your profile listing on Google My Business (GMB.) Comment on the positive reviews. Respond to any negative reviews.

Patient testimonials are incredible assets. They build brand authority and establish more trust with the consumer.

You can never have too many testimonials. Ask satisfied patients if they are willing to write a testimonial for your website. Better still, get a video testimonial by recording the client’s review with your phone.
Don’t Give Up

There is no need to hibernate during the cold season of body contouring. Follow these tips and reach out to Medstar Media. We’re here to help during the slow season of body sculpting!

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SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

girls looking at mobile phone. Target audience for attracting customers online

SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

Whether you are in the business of medical cosmetics, such as CoolSculpting, cosmetic dentistry, such as Invisalign, or any service-based industry, attracting customers online is critical to remain competitive and operate a thriving practice.

But digital marketing can quickly become a complicated platform for busy business owners to operate. We at Medstar Media are here to break it down for you, listing the six critical elements for attracting customers online.

SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

  1. Online Visibility: How visible are you to your online consumers? Where does your website rank organically on Google? How does it perform on review platforms? Is it listed on Google maps?

If your website does not rank at the top of Google’s first-page search results, your only (immediate) option for online visibility is to run paid ads.

  1. Paid Targeted Ads – The fastest way to improve your online presence and bring your website to the top of Google’s first page is with Search Engine Marketing (SEM), namely, paid Google ads. Also known as Pay-per-click (PPC) leads, ads are targeted to specific demographics, isolated to people living in your area, and directed to consumers already showing interest in the services you are marketing.

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Marketing Tip:

Only run ads that direct the consumer to your webpage.
  • Google ads: Spend the majority of marketing dollars on Google ads — they perform the best.
  • Social media ads: Facebook performs better than Instagram. Form-fill ads on Facebook do not work well.
  1. Search Engine Optimization (SEO) – the best leads are free. These free leads, known as organic traffic, come to providers who rank at the top of Google’s first-page organic search results.
  • To rank organically, you need to enhance your website with unique content on a monthly basis and get authoritative links to their website.
  1. Website optimization: SEO and paid campaigns aimed at attracting online customers are only worth their investment if consumers are directed to a website optimized to generate leads.
Optimized websites load quickly (test webpage load time here:  https://gtmetrix.com/.  ) Optimized websites make it easy for the consumer to contact the provider. All vital information–phone number, available promotion, and free consult form– should be above the “fold.”
  1. Lead reaction time – Leads have a short half-life. You need to contact the potential customer while their interest is still fresh.
Providers should immediately follow up on inquiries. Your lead response time should be under 10 minutes. Emails are rarely opened. Call first, then text. 
  1. Website conversion rate –  websites that load quickly and easily generate more leads. Providers should optimize their pages to attain the highest conversion rate possible.
The conversion rate is the percentage of users who take the desired action (call or fill out a consultation request form)

GET HELP WITH ATTRACTING ONLINE CUSTOMERS

Ensuring you excel at these six keys for attracting online customers will take your business to the next level. We at Medstar Media would love to analyze your website and provide a free consultation about your online presence, website, and digital marketing strategy. We will provide actionable tips and demonstrate with real-world examples to ensure the consultation is valuable and worth your time (whether you decide to work with us or not).

For a free, no-obligation analysis and consultation, please fill out the online form below, call or text (801) 890-3847, or email us at [email protected].

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HOW TO STOP LOSING COOLSCULPTING CUSTOMERS

doctor talking to coolsculpting customers over the phone

HOW TO STOP LOSING COOLSCULPTING CUSTOMERS

A robust digital marketing campaign and online presence are critical to competing in the overly saturated market of CoolSculpting. Read on to learn about the five common mistakes CoolSculpting providers are making that are costing them thousands of dollars in lost revenue.

WHY TRUST MEDSTAR MEDIA FOR MARKETING ADVICE?

We are the marketing firm behind 3 of the top 5 highest selling CoolSculpting providers. Take our client, SKINNEY Medspa, for example. We designed and continue to market their website, and they are now the #1 CoolSculpting provider on the East Coast. 

5 COMMON COOLSCULPTING MARKETING MISTAKES

By analyzing data from hundreds of thousands of site visitors, the team at Medstar Media has identified the main reasons potential CoolSculpting customers choose one provider over the other.

If you are losing CoolSculpting customers to the competition, try fixing the following:

You’re invisible online! People are searching online for CoolSculpting providers. If you do not rank at the top of Google, you are losing customers. A targeted ad campaign and SEO can efficiently resolve this.

You’re too hard to contact.  If website visitors cannot see your phone number, consultation form, headline, and a graphic without scrolling down, you’re too hard to reach and you’re losing customers as a result.

You’re making your customer wait! Most CoolSculpting sites are too slow to generate leads. If your site does not load in less than 3 seconds, you’re losing customers.

Test your site speed here>

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You lack visible proof of your credibility.  You need social proof to be credible. This is especially true when trustworthiness is a major deciding factor for a customer shopping around for CoolSculpting providers.

Customers want real testimonials and genuine reviews from people they can relate to.  Add screenshots of reviews, testimonials, and before and after photos to your website. If you do not have them, you will lose customers.

You’re letting potential customers leave your website. When customers attempt to leave your site, give them a reason to stay. A promotional pop up can incentivize signing up for a free consultation. This is a trick we learned from Cosmo.com, and it has proven to be a simple way to triple your lead generation.

STOP LOSING COOLSCULPTING CUSTOMERS

Stop losing CoolSculpting customers. Medstar Media can help. Schedule a free CoolSculpting strategy session

Receive a FREE online audit and a FREE 20-minute strategy session from Medstar Media, the marketing experts behind the #1 selling CoolSculpting provider. You will like us. We guarantee it. And even if we don’t work together, we will make the consultation worth your time by offering expert insight and customized suggestions for optimizing your website to sell more CoolSculpting.

3 WAYS TO SCHEDULE YOUR COOLSCULPTING STRATEGY SESSION

  1. Fill out the online request form below
  2. Call or send us a text at (801) 890-3847
  3. Email us at [email protected]

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MARKETING YOUR MEDSPA DURING THE COVID PANDEMIC

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