COOLSCULPTING MARKETING: COOLSCULPTING FAQ PAGE FOR MORE LEADS

CoolSculpting FAQ

CoolSculpting Marketing:
CoolSculpting FAQ Page for More Leads

A CoolSculpting FAQ page is a great digital marketing strategy. FAQ pages answer frequently asked questions. If you are a CoolSculpting provider and marketing your practice online, discover why a CoolSculpting FAQ page is a great asset to your website.

HOW FAQ PAGES IMPROVE COOLSCULPTING LEADS

CoolSculpting FAQ pages provide two distinct advantages to your practice. First, your FAQ page provides a great resource for website visitors. Many prospective clients have questions about the CoolSculpting procedure. By providing answers, you inform your readers, distinguish yourself as an authority on the topic, and build consumer confidence.

Secondly, FAQ pages are a wonderful way to improve your online visibility, bulk up your website, and help SEO.

FEATURED SNIPPETS

The format of FAQ pages makes them ideal sources for Google to draw a featured snippet from. Featured snippets display a brief excerpt from a webpage. Featured snippets provide quick and convenient answers to a user’s query. If users wish to learn more, they click on the featured snippet’s link. That link leads to the source of the information (your FAQ page.)


Google places featured snippets in a few places:

  1. at the top of the results page (the most coveted real estate in online marketing)
  2. below the paid ads, above organic results
  3. within the “people also ask” section
  4. within the knowledge panel

These snippets are often placed at the very top of the search engine results page (SERP), above the ads and organic results. Thus, featured snippets are a terrific way to secure free online visibility.

In addition to having an answer displayed as a featured snippet, the FAQ format makes your content ideal for voice searches. According to the latest stats from Google, voice searches account for 27% of all online searches.

Google screen shot of Coolsculpting FAQ

TIPS FOR MAKING YOUR COOLSCULPTING FAQ PAGE

To create a great CoolSculpting FAQ page or an FAQ page for any of your aesthetic services, follow these tips:

  • Determine which questions to answer

Find out what questions people are asking. Start with your own practice. What questions are you commonly asked when someone calls about CoolSculpting, asks during a consultation, or asks while undergoing the treatment?

Once you have your list, expand it by performing some online research. Look at the “people also ask” section for a list of popular long-tail search queries.

As of 2022, the top search queries for CoolSculpting are:

KEYWORD

MO. SEARCH VOLUME IN USA

COMPETITION

What is the cost of CoolSculpting?

60,500

high

Does CoolSculpting work?

14,800

medium

What is CoolSculpting?

12,100

medium

Is CoolSculpting safe?

2,400

medium

What is body sculpting?

5,400

medium

Does CoolSculpting hurt?

1,600

low

Does CoolSculpting last? /

Is CoolSculpting permanent?

1,600

medium

Is CoolSculpting worth it?

1,300

medium

  • Keep answers short

Most featured snippets range between 40 and 50 words (between 270 and 370 characters.) Keep your answers within this length range.

  • Answer the Question

Make your answers straight to the point. Use the inverted pyramid model employed by a journalist. Start by providing the answer first (what the user wants most) and then add supporting details.

  • Continually build your FAQ page

You don’t need to answer all your questions at once. Continually bulk up your FAQ page by providing a few new answers every month. This will help your SEO and will eventually give your website a robust FAQ page.

  • Write your own answers

It’s easy to copy and paste content from other websites, but Google won’t reward your site for plagiarized content. In fact, your website may be penalized for taking content from other websites. So, make sure you write your own answers.

COOLSCULPTING FAQ PAGE EXAMPLE

Check out this FAQ example to get a feel for writing answers for CoolSculpting’s most frequently asked questions.

CoolSculpting, also known as fat freezing or cryolipolysis,  is a non-invasive fat reduction treatment. It eliminates stubborn fat cells that resist diet and exercise by freezing the fat cells to death. People choose CoolSculpting to reduce fat without surgery or a lengthy downtime.

Cool Sculpting is the world’s most popular non-surgical fat reduction treatment. It reduces stubborn bulges by freezing fat cells to death. Studies show that one Cool Sculpting treatment can reduce fat by 25%.

Fat freezing – also known as Cryolipolysis – refers to the body contouring procedure known as CoolSculpting. CoolSculpting literally freezes fat cells to death using precisely controlled cooling. CoolSculpting is the only FDA-cleared treatment that uses cooling to reduce unwanted fat.

Cryolipolysis is a scientifically proven procedure that uses controlled cooling to freeze unwanted fat cells to death. CoolSculpting is the only FDA-cleared body contouring treatment that uses cryolipolysis to reduce unwanted fat.

CoolSculpting prices depend on the area treated and the number of sessions required. A CoolSculpting session typically starts at $600 to $750. However, most patients require more than one session. Larger treatment areas (the abdomen) cost more than smaller treatment areas (the chin.) On average people spend $1,500 to $4,000 on CoolSculpting treatments.

CoolSculpting cost varies per patient. Sessions typically start at $600. Most people need several CoolSculpting sessions for optimal results. On average, people spend $1,500 altogether on the CoolSculpting procedure.

CoolSculpting is scientifically proven to be very long-lasting. Once fat cells are eliminated, they cannot grow back. This results in long-lasting fat reduction results. Patients should maintain healthy lifestyles to avoid gaining weight in regions surrounding the treatment area, obscuring CoolSculpting results.

Yes, CoolSculpting works. It is FDA cleared and scientifically proven to be safe and effective. One study found that a single CoolSculpting treatment can reduce fat by 25% at the treatment site. However, optimal results depend on appropriate patient selection.

CoolSculpting is considered a relatively tolerable treatment. During the first few minutes of the treatment, patients may experience a tugging sensation and a feeling of intense cold at the treatment site. However, the area quickly becomes numb. After the treatment, the technician massages the treated area for two minutes. Some patients find this uncomfortable.

Most patients find the CoolSculpting treatment tolerable. The treatment is cold, but the only thing that will freeze is your fat cells. Some patients complain about the two-minute message that follows a CoolSculpting treatment. Afterward, the treatment area may be tender for the next several days.

CoolSculpting does not hurt, but it is cold. The cold feeling eases once the treatment area becomes numb, which typically takes 5 minutes. After treatment, the area is massaged, which some patients may find uncomfortable as the feeling comes back to the treatment site.

No, you can not freeze your fat at home. DIY CoolSculpting or CoolSculpting at home is dangerous and ineffective. Ice packs cannot reduce belly fat or other fat bulges. Placing ice packs on your skin will not freeze fat bulges, but it can freeze your skin leading to thermal injury.

No, icepacks do not reduce belly fat or any area of fat. DIY fat freezing or CoolSculpting at home is ineffective and can lead to severe injury. The only way to successfully freeze your fat is with a legitimate CoolSculpting treatment from an authorized provider.

Liposuction removes more fat than CoolSculpting,  but Liposuction is invasive. It requires surgery, general anesthesia, and a lengthy recovery time. CoolSculpting is non-invasive. It is better for spot-reducing isolated bulges of fat. It is ideal for people who want to reduce fat without surgery or lengthy downtime.

CoolSculpting is not a suitable option for everybody. It is intended for healthy men and women who diet and exercise but still struggle with stubborn bulges of isolated fat. CoolSculpting is not a weight loss treatment or a cure for obesity.

Determine if CoolSculpting is right for you by scheduling a consultation with a CoolSculpting provider. The treatment works best on isolated bulges of pinchable fat. It is intended for healthy adults who struggle with stubborn fat deposits that resist diet and exercise.

People typically begin to see their CoolSculpting results within 8 to 12 weeks after their treatment. Some patients see results even earlier. Fat reduction may continue for up to 6 months following treatment.

CoolSculpting results take several weeks to manifest. Most patients see results within 8 to 12 weeks and continue to see a fat reduction for up to six months following the fat freezing procedure.

Yes, CoolSculpting works on arms. The FDA recently cleared a CoolSculpting applicator specifically designed to reduce upper arm fat, also known as bat wings.

CoolSculpting is not a weight loss treatment. It is a fat reduction treatment. Unlike weight loss treatments that shrink fat cells, CoolSculpting eliminates fat cells via a process known as cryolipolysis. This results in visible reductions in fat.

CoolSculpting is FDA cleared and scientifically proven to be a safe and effective method for reducing fat. Adverse side effects are rare. The best way to ensure your safety is to choose a reputable medical spa with a certified and experienced CoolSculpting provider.

The CoolSculpting machine is calibrated for the optimum temperature for freezing fat cells. The CoolSculpting applicator chills a bulge to 4 degrees Celsius (39 to 41 degrees Fahrenheit)  just above freezing.

The CoolSculpting machine exposes bulges to temperatures just above freezing at 4 degrees Celsius (39 to 41 degrees Fahrenheit). This is the optimum temperature for freezing subcutaneous fat cells.

CoolSculpting treatments expose bulges to 39 to 41 degrees Fahrenheit (4 degrees Celsius). This temperature, just above freezing, is the ideal temperature for freezing fat cells. Any colder and the chilling may damage the skin. Any warmer and the temperature will not freeze fat cells.

It depends on your expectations. CoolSculpting is not intended for weight loss or reducing a lot of fat. CoolSculpting is designed to reduce isolated fat bulges, like belly fat or love handles. When patients complete the prescribed treatment plan, satisfaction rates are high.

COOLSCULPTING MARKETING WITH MEDSTAR MEDIA

If you are running a CoolSculpting practice, you may not have time to write your own FAQ page. Fortunately, the SEO department at Medstar Media are pros at writing CoolSculpting content. Reach out to us to learn more. Fill out the contact form below, send us an email, or call us at (801) 890-3847.

HOW TO THRIVE DURING THE SLOW SEASON OF BODY SCULPTING

Woman in santa hats dance during the slow season of body sculpting

HOW TO THRIVE DURING THE SLOW SEASON OF BODY SCULPTING

You may run a small CoolSculpting operation out of a boutique spa. You may be the top-selling provider in the world. No matter the size of your operation, all body contouring providers are hit hard during the “slow season.”

The Post-Summer Slow Down: Consumer interest in body contouring significantly decreases during the fall. Less demand means Google runs fewer ads and therefore generates fewer leads. Furthermore, rapidly growing competition compounds the problem by saturating the market with providers.

SUMMED UP: This Fall, more providers are bidding on fewer inquiries, reducing leads and increasing the cost-per-click (CPC) rate.

Keep Your Eye on the Prize 

We understand how frustrating the slow season can be. But hang in there! The slow season is almost over. And there is a lot of money yet to be made.

Industry forecasts project the “Body Fat Reduction Market to surpass $16.5 Billion by 2025.” Furthermore, “Non-surgical fat reduction procedures are forecasted to record significant CAGR of 15.4%.” ¹

Fall Marketing Tactics

There are several strategies for boosting sales when consumer interest is slow. You can also prepare your business to be a major competitor once consumer interest picks back up.
Five Strategies for Growing Your CoolSculpting Business During the Slow Season
  1. FOCUS ON SEO (ADD CONTENT TO YOUR WEBSITE)
  2.  SEND OUT EMAIL BLASTS
  3. ADVERTISE ON SOCIAL MEDIA
  4. MASTER YOUR LEAD NURTURING TECHNIQUES
  5. RAMP UP YOUR REVIEWS/TESTIMONIALS
We have provided a detailed breakdown of each strategy below.

5 Tips for Growing Your CoolSculpting Business During the Slow Season

1. Search engine optimization (SEO)

Search engine optimization (SEO) is the most effective, consistent, and economical way to generate online traffic. Organic traffic is free. Furthermore, the visitors who find your website through search results are statistically more likely to convert than leads from paid ads.

Sow the seeds of SEO now. Unlike advertising that markets using paid ads on Google or social media–SEO does not generate immediate results. Great web pages and blog posts take time to work their way up the Google search results page (SERP.) Practices that wish to increase organic traffic come next spring should start investing in SEO now.

Two Tips for Establishing Effective SEO

  • ADD CONTENT ON YOUR KEY LANDING PAGES
Google prioritizes websites that offer the most relevant, up-to-date information regarding a topic. To improve SEO, regularly update your prioritized landing pages with new or additional content and media. For a CoolSculpting page, this may include:
  • adding an FAQ to the bottom of your webpage
  • updating key information (i.e., the specific number of procedures performed worldwide)
  • replacing older images with new ones
  • etc.
  • START A BLOG
Posting articles to your blog shows Google your website is relevant and actively engaged in your industry’s community. Blogs also generate organic traffic, help develop your brand recognition and authority, and increase consultation requests.

Industry research suggests that, on average, consumers research CoolSculpting for a month before finally committing to a consult. Some shop by price, but most shop by reputation and trustworthiness. They often choose the spa with the strongest web presence. You want to be the website that consumers get their information. There is no better way to accomplish this than a blog with articles that answer common CoolSculpting questions in depth.

SEO CASE STUDY 

SKINNEY Medspa, the top-selling CoolSculpting provider in the world, has heavily invested in their blog page for the last seven years (posting an article each week), and the ROI is incredible. Paying only a fraction on blogging compared to their Google ad spend, their blog articles bring in significantly more traffic than Google ads and perform at a higher conversion rate.

MONTHLY SEO AND BLOG PACKAGE — MedStar Media wants you to have the best SEO possible. If you are interested in improving your SEO and developing your blog, we would love to help. Just reach out to us to learn more.

2. EMAIL CAMPAIGNS

If the customer is not coming to you, go to them. Reach out to existing clients and past leads with optimized email campaigns.
The highest converting emails contain one or more of the following:
  • Answers to FAQs
  • Before and after pics
  • Real patient testimonials,
  • Specials or incentives

3. ADVERTISE ON SOCIAL MEDIA

During the slow seasons, the cost per click can skyrocket. This is especially true on Google ads, which specialize in targeting their audience.
When the Cost-Per-Click (CPC) with targeted marketing becomes unreasonably expensive, consider volume marketing with Social Media ads. Allocate more funds to Facebook and Instagram ads.

4. IMPROVE YOUR LEAD NURTURING SKILLS

Evaluate how your team handles leads. Higher industry demand, lower Cost-Per-CLICK (CPC), and more leads won’t matter if those leads are mishandled. The slow season of body sculpting is a good time to train staff. Teach them to answer calls properly and respond to web leads effectively.

5. RAMP UP YOUR REVIEWS

Online reviews have an undeniable impact on your ability to attract more customers. 93% of consumers say online reviews influence their purchasing decision. You cannot afford to neglect your online reputation. Build out your profile listing on Google My Business (GMB.) Comment on the positive reviews. Respond to any negative reviews.

Patient testimonials are incredible assets. They build brand authority and establish more trust with the consumer.

You can never have too many testimonials. Ask satisfied patients if they are willing to write a testimonial for your website. Better still, get a video testimonial by recording the client’s review with your phone.
Don’t Give Up

There is no need to hibernate during the cold season of body contouring. Follow these tips and reach out to Medstar Media. We’re here to help during the slow season of body sculpting!

SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

girls looking at mobile phone. Target audience for attracting customers online

SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

Whether you are in the business of medical cosmetics, such as CoolSculpting, cosmetic dentistry, such as Invisalign, or any service-based industry, attracting customers online is critical to remain competitive and operate a thriving practice.

But digital marketing can quickly become a complicated platform for busy business owners to operate. We at Medstar Media are here to break it down for you, listing the six critical elements for attracting customers online.

SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

  1. Online Visibility: How visible are you to your online consumers? Where does your website rank organically on Google? How does it perform on review platforms? Is it listed on Google maps?

If your website does not rank at the top of Google’s first-page search results, your only (immediate) option for online visibility is to run paid ads.

  1. Paid Targeted Ads – The fastest way to improve your online presence and bring your website to the top of Google’s first page is with Search Engine Marketing (SEM), namely, paid Google ads. Also known as Pay-per-click (PPC) leads, ads are targeted to specific demographics, isolated to people living in your area, and directed to consumers already showing interest in the services you are marketing.

Marketing Tip:

Only run ads that direct the consumer to your webpage.

  • Google ads: Spend the majority of marketing dollars on Google ads — they perform the best.
  • Social media ads: Facebook performs better than Instagram. Form-fill ads on Facebook do not work well.
  1. Search Engine Optimization (SEO) – the best leads are free. These free leads, known as organic traffic, come to providers who rank at the top of Google’s first-page organic search results.
  • To rank organically, you need to enhance your website with unique content on a monthly basis and get authoritative links to their website.
  1. Website optimization: SEO and paid campaigns aimed at attracting online customers are only worth their investment if consumers are directed to a website optimized to generate leads.

Optimized websites load quickly (test webpage load time here:  https://gtmetrix.com/.  )

Optimized websites make it easy for the consumer to contact the provider. All vital information–phone number, available promotion, and free consult form– should be above the “fold.”

  1. Lead reaction time – Leads have a short half-life. You need to contact the potential customer while their interest is still fresh.

Providers should immediately follow up on inquiries. Your lead response time should be under 10 minutes. Emails are rarely opened. Call first, then text. 

  1. Website conversion rate –  websites that load quickly and easily generate more leads. Providers should optimize their pages to attain the highest conversion rate possible.

The conversion rate is the percentage of users who take the desired action (call or fill out a consultation request form)

GET HELP WITH ATTRACTING ONLINE CUSTOMERS

Ensuring you excel at these six keys for attracting online customers will take your business to the next level. We at Medstar Media would love to analyze your website and provide a free consultation about your online presence, website, and digital marketing strategy. We will provide actionable tips and demonstrate with real-world examples to ensure the consultation is valuable and worth your time (whether you decide to work with us or not).

For a free, no-obligation analysis and consultation, please fill out the online form below, call or text (801) 890-3847, or email us at support@medstarmedia.com.

HOW TO STOP LOSING COOLSCULPTING CUSTOMERS

doctor talking to coolsculpting customers over the phone

HOW TO STOP LOSING COOLSCULPTING CUSTOMERS

A robust digital marketing campaign and online presence are critical to competing in the overly saturated market of CoolSculpting. Read on to learn about the five common mistakes CoolSculpting providers are making that are costing them thousands of dollars in lost revenue.

WHY TRUST MEDSTAR MEDIA FOR MARKETING ADVICE?

We are the marketing firm behind 3 of the top 5 highest selling CoolSculpting providers. Take our client, SKINNEY Medspa, for example. We designed and continue to market their website, and they are now the #1 CoolSculpting provider on the East Coast. 

5 COMMON COOLSCULPTING MARKETING MISTAKES

By analyzing data from hundreds of thousands of site visitors, the team at Medstar Media has identified the main reasons potential CoolSculpting customers choose one provider over the other.

If you are losing CoolSculpting customers to the competition, try fixing the following:

You’re invisible online! People are searching online for CoolSculpting providers. If you do not rank at the top of Google, you are losing customers. A targeted ad campaign and SEO can efficiently resolve this.

You’re too hard to contact.  If website visitors cannot see your phone number, consultation form, headline, and a graphic without scrolling down, you’re too hard to reach and you’re losing customers as a result.

You’re making your customer wait! Most CoolSculpting sites are too slow to generate leads. If your site does not load in less than 3 seconds, you’re losing customers.

Test your site speed here>

You lack visible proof of your credibility.  You need social proof to be credible. This is especially true when trustworthiness is a major deciding factor for a customer shopping around for CoolSculpting providers.

Customers want real testimonials and genuine reviews from people they can relate to.  Add screenshots of reviews, testimonials, and before and after photos to your website. If you do not have them, you will lose customers.

You’re letting potential customers leave your website. When customers attempt to leave your site, give them a reason to stay. A promotional pop up can incentivize signing up for a free consultation. This is a trick we learned from Cosmo.com, and it has proven to be a simple way to triple your lead generation.

STOP LOSING COOLSCULPTING CUSTOMERS

Stop losing CoolSculpting customers. Medstar Media can help. Schedule a free CoolSculpting strategy session

Receive a FREE online audit and a FREE 20-minute strategy session from Medstar Media, the marketing experts behind the #1 selling CoolSculpting provider. You will like us. We guarantee it. And even if we don’t work together, we will make the consultation worth your time by offering expert insight and customized suggestions for optimizing your website to sell more CoolSculpting.

3 WAYS TO SCHEDULE YOUR COOLSCULPTING STRATEGY SESSION

  1. Fill out the online request form below
  2. Call or send us a text at (801) 890-3847
  3. Email us at support@medstarmedia.com

MARKETING YOUR MEDSPA DURING THE COVID PANDEMIC

image of covid 19 marketing

COVID 19 MARKETING: RUNNING YOUR MEDSPA DURING THE PANDEMIC

9 STRATEGIC PIVOTS TO TURN CRISIS INTO OPPORTUNITY

As the Coronavirus crisis shutters spas and clinics across the country, it is normal to feel apprehension. At Medstar Media, we are closely watching this rapidly evolving situation and working hard to safeguard the marketing investments of our clients.

We have compiled some tips for Covid 19 marketing including strategic pivots that medical spas and practices can take to make the most out of this unprecedented situation.

TIP #1: DON’T PANIC

First and foremost, hang in there. Soon the dust will settle, and things will return to normal. Hopefully. Remember, during times of crisis, there is danger, but there is also opportunity. The spas and practices that will recover the quickest are the ones who use this downtime wisely.

One silver lining to social distancing is that people are staying at home with their families. And when people stay at home with their family, they get fatter. Their skin gets drier. They let themselves go. Things will calm down, and much like the post-holiday season, people will be excited to get out and improve their appearance.

TIP #2 COMMUNICATE. COMMUNICATE. COMMUNICATE.

Times are uncertain. Therefore, communication with your patients or clients is critical for proper Covid 19 marketing. Eliminate any confusion with clear messaging.

Draft a concise message outlining how your business is responding to the crisis. Include answers to common questions.

Distribute this message via:

  • Email blast: We suggest putting out an email blast to your existing clientele and leads.
  • Social Media: Create an Instagram story as well as pinning a post to the top of your Facebook page explaining the present standing of your operations.
  • Your Website: Create a banner for your website with your message. We also suggest creating a separate page. It can contain the same content as your email message.
  • Voicemail: Change your voicemail message to include a statement about your spa’s operation during the CoVid crisis.

TIP #3 OFFER VIRTUAL CONSULTATIONS | TELEHEALTH IS THE NEW NORM

Your patients aren’t gone. They are just online.

As the Coronavirus outbreak shutters spas and clinics across the country, more and more providers are engaging with potential clients via “virtual consultations.”

Telehealth is the new norm. We strongly suggest you offer virtual consultations. Make it as easy as possible on your prospective clients by downloading the major video conferencing platforms (WhatsApp, FaceTime, Google Hangouts, etc.)

President Trump encouraged “everyone to maximize the use of telehealth to limit exposure to the virus” and relaxed HIPAA regulations around video conferencing platforms.

If you insist on a HIPAA compliant platform, we recommend Zoom’s healthcare platform. It is secure, allows patients to send pictures, and starts at $200 a month.

*Emphasize the fact that you are offering virtual consultations in your messaging, on your website, social media, voicemail message, etc.

TIP #4 ECOMMERCE | SELL NOW. CONSULT AND TREAT LATER

Consumer buying habits are changing. More people are buying online, and many are making more impulse purchases.

So, even if the Coronavirus wasn’t significantly impacting the way you do business, eCommerce platforms, are essential for staying at the forefront of your industry in the digital age.

HOW DO ECOMMERCE PLATFORMS WORK?

Ecommerce platforms, such as WooCommerce or Shopify, allow customers to pre-buy services before coming into your spa or clinic for a consultation and treatment.

We’ve seen eCommerce platforms really deliver for many of our clients.

For example, SKINNEY Medspa promoted a black Friday sale and sold over $100,000 in CoolSculpting cycles in just five days using an eCommerce platform. SKINNEY didn’t speak to a single customer or conduct a consultation to secure these transactions. It all happened online.

Their customers bought CoolSculpting packages through Shopify and then went into SKINNEY Medspa to receive their consultation and treatment. Some consumers bought too few cycles. SKINNEY up sold them during the consult. Some consumers bought too many cycles. SKINNEY credited their client’s account.

TIP #5: OFFER INCENTIVES

If your website is set up for eCommerce, we recommend offering incentives and exclusive discounts for clients that pre-pay for treatments or purchase gift cards. This is a great way to market during Covid 19.

Some spas offer a $100 account credit for clients that purchase a $500 gift card. Some spas include a free skin tightening treatment for anyone who purchases a body contouring treatment. What incentive would appeal most to your clients? Right now, everyone is online. It is black Friday all over again. Consumers are more impulsive when they shop online, and it is hard to pass up an unbeatable offer. Offer a great deal. Bring in revenue now. Treat later.

TIP # 6: SEARCH ENGINE MARKETING (SEM): TO SPEND OR NOT TO SPEND ON MARKETING DURING COVID 19?

The decision to continue or pause your ad campaigns is a complicated one. Some medical spas have the capital to continue their ad spend. Some med spas do not. Learn more about online advertising.

IF YOU HAVE TO PAUSE YOUR AD SPEND

If you have paused your PPC campaigns for financial reasons, remember it is imperative to restart your campaigns at least two weeks before reopening your doors. It takes a little time for these ad campaigns to get momentum and you will want things in your pipeline so you can hit the ground running once your business is back up and operating as normal.

IF YOU CAN STILL INVEST IN PAID ADVERTISING

This may seem like an appropriate time to cut back on ad spend. However, with many spas and practices suspending their ad campaigns, there is an unprecedented opportunity to swoop in and grab a huge piece of market share via digital advertising, if your budget allows.

Remember, your patients aren’t gone. They are just online. And from a digital marketer’s perspective, downtime + the internet = opportunity.

MAKE SOME STRATEGIC PIVOTS: Many consumers now have time to research procedures they are interested in. Adapt your marketing campaigns—beef up your social media ads. Change your PPC ad copy to emphasize virtual consultations and pre-paid promotions.

Need advice on what to do with your digital marketing during the CoVid crisis. Schedule a FREE consultation with Medstar Media.

 

TIP #7: SEARCH ENGINE OPTIMIZATION (SEO)

If you cannot afford to continue your search engine marketing (SEM,) focus on search engine optimization (SEO.) SEO is still the best converting marketing strategy out there. Just remember that SEO is a long-term investment yet by far the one with the best ROI. SEO produces higher quality leads than SEM, and unlike SEM, SEO is immune to changes in marketing trends (whether they be seasonal or situational, like the one we are currently experiencing.)

If you invested in SEO previously, you are well-positioned for this crisis. If not, start now. You have the time.

Remember, content is king.  And you are the expert. Write what you know. We are happy to provide ideas to write about. Post it to your blog.

Content is not just copy; it includes images, videos, and other media that informs and educates the consumer. Remember to promote all new content on your social media platforms.

Let us know if you need help. Our SEO services are some of the best in the nation.

TIP #8: USE THE DOWNTIME WISELY

Don’t let this opportunity go to waste. Develop the areas of your business that are lacking. Want to learn more about social media? We are offering a free video conference that teaches your staff how to create ads for Facebook and Instagram. If you are interested, schedule a free consultation with Medstar Media. Want to improve your customer relations management (CRM)? Schedule a free consultation. We will provide a free class on improving telephone performance and front desk practices.

 

TIP #9: DON’T BE AFRAID TO ASK FOR HELP WITH COVID 19 MARKETING

Like most of our clients, Medstar Media is a small business, family-owned, and operated. We want to help you out during this uncertain time. We understand that cash flow is limited right now and would be happy to give you advice, for free, during a complimentary consultation. We know that the best way to gain new clients is to show them what we can do and that we care, personally, for each and every medical spa we work with.

We are here to help. Reach out to schedule a free video conference call. We will freely share advice and show you real-world examples of strategies that work.

 

5 TIPS TO SELL MORE COOLSCULPTING

5 TIPS TO SELL MORE COOLSCULPTING

The CoolSculpting market is competitive. Chris Zelig of Medstar Media outlines five online strategies that will optimize your business to edge out the competition and attract more CoolSculpting customers online.

1. INCREASE WEBSITE VISITORS WITH A HIGHER GOOGLE RANKING (SEO)

If your website is not at the top of Google search results, you are missing out on free CoolSculpting customers.

According to Chris Zelig, two strategies that help his clients rank #1 on Google for CoolSculpting in their area include:

1. Have at least 1000 words of unique content about CoolSculpting. Do not forget to add Geo-Targeted Keywords.
2. Have links to your website from the press, bloggers, and aesthetics sites. Press releases may work in some markets. Buying links does not work anymore. You need to earn the links.

2. STOP WASTING MONEY ON INEFFECTIVE & NON-TARGETED ADVERTISING

Buying spots on the radio, TV and in magazines, throws a lot of money at people who will never buy CoolSculpting, says Chris Zelig. Instead, he recommends clients advertise specifically to local people looking for CoolSculpting with targeted marketing using Google Ads.

3. SPEED KILLS. MAKE SURE YOUR WEBSITE IS FAST

If your website takes longer than 3 seconds to load, you are losing potential customers to your competitors. You can test your website’s speed here for free: https://tools.pingdom.com/

4. OPTIMIZE YOUR COOLSCULPTING WEBSITE FOR LEAD GENERATION

An optimized CoolSculpting website enables you to offer more value, look better, and rank higher than your competitors.

Optimized pages:

1. Are Responsive
2. Load Quickly
3. Have great content and images

Look how easy Medstar Media makes it for online users to learn more about CoolSculpting and schedule a free consultation.

https://www.skinneymedspa.com/coolsculpting/
http://centerformedicalaestheticsri.com/
https://santesouthlake.com/coolsculpting/

5. RESPOND TO COOLSCULPTING LEADS QUICKLY

When a potential customer requests a free consultation, contact them within 5-10 minutes. If you do not contact them quickly, they will contact your competitors.

Would You Like to Sell More CoolSculpting?

SCHEDULE A FREE COOLSCULPTING MARKETING CONSULTATION

Chris Zelig and the Medstar family would be happy to set up a time to audit your website, research your competitors, and discuss proven strategies that sell more CoolSculpting. The consultation will take 15-20 minutes. We look forward to talking to you.