Medspa marketing is undergoing one of the most significant transformations in its history. The traditional approach of relying on a handful of acquisition channels, static messaging, and fragmented measurement is rapidly becoming obsolete.
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Carie Gentile
Behind the Screens
What’s your favorite way to spark creativity when you’re stuck?
I love putting on some music, it always helps me get into the right headspace and set the tone for my design work. Matching the vibe of the music to the brand’s aesthetic is my favorite way to find fresh creative motivation.
What’s your go-to activity when you’re off the clock?
When I’m off the clock, I love waling the nature trails near my home or relaxing with a good book. Anything that gets me away from screens to recharge.
What’s your favorite piece of digital marketing advice?
Always ask yourself if the content you’re creating will truly resonate with your audience. It needs to feel personal and authentic, rather than just pushing out content for the sake of it.
What’s the one tool you couldn’t live without for your job?
Definitely Adobe After Effects. It’s my absolute go-to for editing video content, especially for social media. With so many options for detailed motion graphics, I really couldn’t live without it.
What’s your favorite part of working with our clients?
I love using my design skills to bring a client’s vision to life. Seeing them excited about the final result is the best feeling, and I thrive on collaborating hand-in-hand to build their brand.


