SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

girls looking at mobile phone. Target audience for attracting customers online

SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

Whether you are in the business of medical cosmetics, such as CoolSculpting, cosmetic dentistry, such as Invisalign, or any service-based industry, attracting customers online is critical to remain competitive and operate a thriving practice.

But digital marketing can quickly become a complicated platform for busy business owners to operate. We at Medstar Media are here to break it down for you, listing the six critical elements for attracting customers online.

SIX KEYS FOR ATTRACTING CUSTOMERS ONLINE

  1. Online Visibility: How visible are you to your online consumers? Where does your website rank organically on Google? How does it perform on review platforms? Is it listed on Google maps?

If your website does not rank at the top of Google’s first-page search results, your only (immediate) option for online visibility is to run paid ads.

  1. Paid Targeted Ads – The fastest way to improve your online presence and bring your website to the top of Google’s first page is with Search Engine Marketing (SEM), namely, paid Google ads. Also known as Pay-per-click (PPC) leads, ads are targeted to specific demographics, isolated to people living in your area, and directed to consumers already showing interest in the services you are marketing.

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Marketing Tip:

Only run ads that direct the consumer to your webpage.
  • Google ads: Spend the majority of marketing dollars on Google ads — they perform the best.
  • Social media ads: Facebook performs better than Instagram. Form-fill ads on Facebook do not work well.
  1. Search Engine Optimization (SEO) – the best leads are free. These free leads, known as organic traffic, come to providers who rank at the top of Google’s first-page organic search results.
  • To rank organically, you need to enhance your website with unique content on a monthly basis and get authoritative links to their website.
  1. Website optimization: SEO and paid campaigns aimed at attracting online customers are only worth their investment if consumers are directed to a website optimized to generate leads.
Optimized websites load quickly (test webpage load time here:  https://gtmetrix.com/.  ) Optimized websites make it easy for the consumer to contact the provider. All vital information–phone number, available promotion, and free consult form– should be above the “fold.”
  1. Lead reaction time – Leads have a short half-life. You need to contact the potential customer while their interest is still fresh.
Providers should immediately follow up on inquiries. Your lead response time should be under 10 minutes. Emails are rarely opened. Call first, then text. 
  1. Website conversion rate –  websites that load quickly and easily generate more leads. Providers should optimize their pages to attain the highest conversion rate possible.
The conversion rate is the percentage of users who take the desired action (call or fill out a consultation request form)

GET HELP WITH ATTRACTING ONLINE CUSTOMERS

Ensuring you excel at these six keys for attracting online customers will take your business to the next level. We at Medstar Media would love to analyze your website and provide a free consultation about your online presence, website, and digital marketing strategy. We will provide actionable tips and demonstrate with real-world examples to ensure the consultation is valuable and worth your time (whether you decide to work with us or not).

For a free, no-obligation analysis and consultation, please fill out the online form below, call or text (801) 890-3847, or email us at [email protected].

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HOW TO STOP LOSING COOLSCULPTING CUSTOMERS

doctor talking to coolsculpting customers over the phone

HOW TO STOP LOSING COOLSCULPTING CUSTOMERS

A robust digital marketing campaign and online presence are critical to competing in the overly saturated market of CoolSculpting. Read on to learn about the five common mistakes CoolSculpting providers are making that are costing them thousands of dollars in lost revenue.

WHY TRUST MEDSTAR MEDIA FOR MARKETING ADVICE?

We are the marketing firm behind 3 of the top 5 highest selling CoolSculpting providers. Take our client, SKINNEY Medspa, for example. We designed and continue to market their website, and they are now the #1 CoolSculpting provider on the East Coast. 

5 COMMON COOLSCULPTING MARKETING MISTAKES

By analyzing data from hundreds of thousands of site visitors, the team at Medstar Media has identified the main reasons potential CoolSculpting customers choose one provider over the other.

If you are losing CoolSculpting customers to the competition, try fixing the following:

You’re invisible online! People are searching online for CoolSculpting providers. If you do not rank at the top of Google, you are losing customers. A targeted ad campaign and SEO can efficiently resolve this.

You’re too hard to contact.  If website visitors cannot see your phone number, consultation form, headline, and a graphic without scrolling down, you’re too hard to reach and you’re losing customers as a result.

You’re making your customer wait! Most CoolSculpting sites are too slow to generate leads. If your site does not load in less than 3 seconds, you’re losing customers.

Test your site speed here>

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You lack visible proof of your credibility.  You need social proof to be credible. This is especially true when trustworthiness is a major deciding factor for a customer shopping around for CoolSculpting providers.

Customers want real testimonials and genuine reviews from people they can relate to.  Add screenshots of reviews, testimonials, and before and after photos to your website. If you do not have them, you will lose customers.

You’re letting potential customers leave your website. When customers attempt to leave your site, give them a reason to stay. A promotional pop up can incentivize signing up for a free consultation. This is a trick we learned from Cosmo.com, and it has proven to be a simple way to triple your lead generation.

STOP LOSING COOLSCULPTING CUSTOMERS

Stop losing CoolSculpting customers. Medstar Media can help. Schedule a free CoolSculpting strategy session

Receive a FREE online audit and a FREE 20-minute strategy session from Medstar Media, the marketing experts behind the #1 selling CoolSculpting provider. You will like us. We guarantee it. And even if we don’t work together, we will make the consultation worth your time by offering expert insight and customized suggestions for optimizing your website to sell more CoolSculpting.

3 WAYS TO SCHEDULE YOUR COOLSCULPTING STRATEGY SESSION

  1. Fill out the online request form below
  2. Call or send us a text at (801) 890-3847
  3. Email us at [email protected]

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*By submitting this form you agree to be contacted via text/phone/email.

5 TIPS TO SELL MORE COOLSCULPTING

5 TIPS TO SELL MORE COOLSCULPTING

The CoolSculpting market is competitive. Chris Zelig of Medstar Media outlines five online strategies that will optimize your business to edge out the competition and attract more CoolSculpting customers online.

1. INCREASE WEBSITE VISITORS WITH A HIGHER GOOGLE RANKING (SEO)

If your website is not at the top of Google search results, you are missing out on free CoolSculpting customers.

According to Chris Zelig, two strategies that help his clients rank #1 on Google for CoolSculpting in their area include:

1. Have at least 1000 words of unique content about CoolSculpting. Do not forget to add Geo-Targeted Keywords.
2. Have links to your website from the press, bloggers, and aesthetics sites. Press releases may work in some markets. Buying links does not work anymore. You need to earn the links.

2. STOP WASTING MONEY ON INEFFECTIVE & NON-TARGETED ADVERTISING

Buying spots on the radio, TV and in magazines, throws a lot of money at people who will never buy CoolSculpting, says Chris Zelig. Instead, he recommends clients advertise specifically to local people looking for CoolSculpting with targeted marketing using Google Ads.

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3. SPEED KILLS. MAKE SURE YOUR WEBSITE IS FAST

If your website takes longer than 3 seconds to load, you are losing potential customers to your competitors. You can test your website’s speed here for free: https://tools.pingdom.com/

4. OPTIMIZE YOUR COOLSCULPTING WEBSITE FOR LEAD GENERATION

An optimized CoolSculpting website enables you to offer more value, look better, and rank higher than your competitors.

Optimized pages:

1. Are Responsive
2. Load Quickly
3. Have great content and images

Look how easy Medstar Media makes it for online users to learn more about CoolSculpting and schedule a free consultation.

https://www.skinneymedspa.com/coolsculpting/
http://centerformedicalaestheticsri.com/
https://santesouthlake.com/coolsculpting/

5. RESPOND TO COOLSCULPTING LEADS QUICKLY

When a potential customer requests a free consultation, contact them within 5-10 minutes. If you do not contact them quickly, they will contact your competitors.

Would You Like to Sell More CoolSculpting?

SCHEDULE A FREE COOLSCULPTING MARKETING CONSULTATION

Chris Zelig and the Medstar family would be happy to set up a time to audit your website, research your competitors, and discuss proven strategies that sell more CoolSculpting. The consultation will take 15-20 minutes. We look forward to talking to you.

SCHEDULE A MARKETING STRATEGY SESSION

*By submitting this form you agree to be contacted via text/phone/email.