6 Creative Approaches to Plastic Surgery Marketing

Top Plastic Surgery Marketing Strategies for 2025

Marketing Tips and Ideas Guaranteed to Grow Your Practice

Plastic surgery marketing is all about connecting with potential patients and helping them discover your services. It involves using thoughtful strategies to attract new clients and build awareness about your practice. Most of this happens online today, as the digital world has become the go-to source for finding and choosing plastic surgeons.
More people than ever are turning to the internet to find a plastic surgeon to enhance their confidence or address cosmetic concerns. However, they’re also becoming more selective, focusing on quality and trust when deciding which surgeon to choose. Prospective clients are doing their research—reading reviews, exploring websites, and comparing options—before deciding.
That’s why a well-crafted plastic surgery marketing plan is essential for your success. It helps you reach potential patients during their research phase and guides them toward choosing you for their consultation and procedures. You can show why your practice is the trusted choice for their needs by meeting them where they are online using the best creative approaches to plastic surgery marketing.
Here are the top 6 marketing ideas you should implement to ensure your practice’s success, drive website traffic, achieve conversions, and ensure your expertise and services reach the right audience.

So, How Should You Approach Plastic Surgery Marketing Today?

You wouldn’t start cooking a new recipe without knowing the ingredients and steps, and the same logic applies to marketing your plastic surgery clinic. A successful marketing plan begins with a well-defined strategy that sets the direction for all your efforts. It must be thoughtful, organized, and comprehensive to make an impact.
Today’s potential patients are bombarded with information from countless sources, so having a strong and consistent presence across multiple platforms is important for your practice. The key is to be visible where your audience looks— online and offline.
This guide will walk you through the essential areas for a smart, effective marketing strategy that helps your clinic stand out and attract new patients.

#1 Building Your Plastic Surgery Brand

Your brand needs to be strong and well-defined to make a lasting impression. A clear, recognizable brand ensures that people remember you—even if they’re not considering plastic surgery right now. Life circumstances can change, and when they’re ready to explore their options, a solid brand puts your practice at the top of their minds.
Investing in your brand is a crucial foundation for effective plastic surgery marketing. It sets you apart, builds trust, and connects with future clients.

Create an Authentic Plastic Surgery Brand Message

Your brand message should connect emotionally with your potential patients, clearly demonstrating what you offer and why it’s valuable to them. Highlight how you can meet their needs but keep it genuine and realistic. Avoid exaggerating claims—transparency and honesty build trust far more effectively than flashy or empty promises.
Speak to your audience in a conversational and approachable tone. Use language that’s easy to understand, avoiding complex medical terms that might alienate or confuse them. Instead, focus on explaining the benefits of your services in a clear, relatable, and compelling way, helping them see why your practice is the right choice.
Understanding your target audience is essential. Tailor your messaging to resonate with their concerns and aspirations. Use “you” and “we” to create a personal connection, making your brand feel more human and trustworthy. This personal touch helps build relationships and ensures your patients feel valued and understood.

Design Strong, Eye-Catching Visuals for Your Plastic Surgery Brand

To create strong visuals, understand your target audience, and showcase authentic and relatable imagery. Use photos that reflect the results your practice can achieve for the average patient. Overly idealized or exaggerated visuals can undermine trust—prospects want honesty and transparency in what you can deliver.
Inclusivity is equally important. Your visuals should appeal to a broad audience and avoid appearing overly exclusive, which might discourage potential clients.
Finally, pay close attention to detail in all your materials and proofread everything for accuracy, consistency, and quality. Mistakes can detract from your brand’s credibility, so polished and error-free visuals are essential for making a positive and lasting impression.

#2 Create an Attractive and Informative Plastic Surgery Website

The way people find plastic surgeons has changed dramatically. Today, nearly all searches begin online, making your website the digital equivalent of your storefront. This is your chance to make a strong first impression and invite visitors to learn more about your services.
Assume that every potential patient will visit your website before considering stepping into your clinic. A professional, informative, and easy-to-navigate website is essential to attract and engage them.

Why Is Your Plastic Surgery Website So Important?

Your website serves as your ultimate marketing tool. It’s the first point of contact for potential patients, offering them the information they need to feel confident about choosing your practice.

A well-designed website allows you to showcase a variety of media—videos, images, and written content—that help educate and inform visitors. Focusing on clear, easy-to-understand content makes the plastic surgery process less intimidating and more approachable. This builds trust and encourages prospects to take the next step: contacting you for a consultation.

Your website isn’t just a digital presence—it’s the foundation of your marketing strategy and a key driver for connecting with your audience.

Plastic Surgery Website Design

When designing your plastic surgery website, it’s important to consider the role of SEO (Search Engine Optimization) and how SEO content integrates into its structure. A sleek and professional website won’t do much for your practice if potential clients can’t find it. Most prospects searching for a plastic surgeon in your area won’t know you by name, so your website needs to be optimized with strategic keywords and high-quality content to rank well on search engines.

Once visitors find your site, keeping them engaged is key. An outdated design can turn prospects away, so ensure your website is modern, visually appealing, and easy to navigate. If your site hasn’t been updated in a few years, it’s time to refresh.
Additionally, responsive design is essential for many users browsing on mobile devices. Your website should look and function seamlessly on smartphones, tablets, and desktop computers. A responsive, mobile-friendly design ensures you provide a great user experience no matter how your audience chooses to view your site.

Make Your Plastic Surgery Website Content More Engaging

Your website should be more than just a digital business card—it’s a powerful tool for connecting with potential patients and supporting your plastic surgery marketing efforts. Ask yourself: How can my website serve my audience and showcase my practice?

Start by focusing on what matters most to your visitors. Provide clear, relevant content that answers their questions and piques their interest. Be upfront about the procedures you offer and your clinic’s location—this is critical because most prospects are looking for local providers. Highlighting this information informs and builds curiosity about your services, planting the seeds for future consultations.

Showcasing your specialties on your website will ensure that it reflects your expertise. Share your training, certifications, and experience to establish trust and credibility. Use separate pages to organize information about each procedure you offer. This will make your site easy to navigate and allow visitors to find what they need quickly.

Additionally, include key information to make your site both useful and appealing:
  • Surgeon Bios: Introduce yourself and your team to build a connection.
  • Procedure and Offer Pages: Highlight services and promotions.
  • Awards and Accolades: Showcase your achievements.
  • Financing Options: Make procedures feel accessible.
  • Extra Services: Mention enhancements like consultations or follow-up care.
  • A Regularly Updated Blog: Share insights, tips, and news to engage your audience.
By presenting this content visually attractive and user-friendly, you’ll create a website that informs and inspires trust and interest. You’ll attract the patients you want while making a lasting impression.

#3 Build Strong Plastic Surgery Landing Pages

Landing pages are where curiosity turns into action, making them a crucial part of your plastic surgery website. These pages are specifically designed to convert visitors into prospects and, ultimately, consultations. Each landing page should have a clear purpose—some might educate visitors, while others encourage them to share their information so you can engage with them later.
Here are some landing page ideas to include on your website:
  • Subscribe to a Blog or Email List: Stay connected with prospects by providing valuable updates.
  • Download Educational Resources: Offer guide or procedure FAQs to help visitors learn more.
  • Request More Information: Encourage visitors to reach out with specific questions.
  • Schedule a Consultation: Make it easy for potential patients to take the next step.
  • Join a Loyalty or Rewards Program: Build ongoing relationships with your clients.
  • Sign Up for a Special Event: Promote open houses or informational sessions to engage with your audience in person.
Each landing page should have a single, clear call-to-action (CTA) that aligns with its goal. When designed thoughtfully, these pages increase engagement and help you build a pipeline of interested prospects ready to take the next step.

Creating Engaging and Effective Landing Page Content

Consider your visitors ‘ time and attention when crafting content for your landing pages. Asking for too much information upfront can turn them away. Instead, keep it simple—request only the essentials, like their name and email address, so you can follow up later. The less effort required, the more likely visitors are to respond.

To encourage action, make your landing page appealing and valuable. Share compelling content like:

  • Patient Stories: Real-life experiences that build trust and inspire confidence.
  • Helpful Resources: Tip sheets, infographics, or FAQs about popular procedures.
  • Engaging Media: Links to videos that educate and connect with your audience.

You can also use special offers to draw people in. For example, a Facebook ad promoting a free underarm hair removal session could bring them through your doors. Once they’re in, you can introduce other services like injectables or elective procedures they might already consider. These promotions are a great way to engage new clients and build long-term relationships.

The key is to create landing pages that are inviting, focused, and valuable to your audience. This will make it easy for them to take the next step with your practice.

“Dr. Altman was amazing! My friend and I went to get consultations today and ended up getting procedures. He truly made my experience the most comfortable and I will be going back. That and to see his dog Lovi! His staff was great as well!”
– Debbie C.
“Dr. Altman is such an expert, with the best demeanor and true professionalism. He staff has always been the best. I’ve recommended him to so many friends and family and will go back whenever I need to!”
– Thomas T.
“Dr. Altman I can’t express enough gratitude for performing my surgery and making me more confident with my body. I am beyond pleased with my results. You are such a wonderful person and an extremely talented physician.”
– Mehrvash F.

#4 Provide a Fully SEO-Optimized Plastic Surgery Blog to Engage and Educate Your Audience

A blog can be one of the most effective tools for marketing your plastic surgery practice. Many potential patients start their journey by researching procedures online, and blogs are often their go-to resource for reliable information. Creating a blog with relevant, engaging content educates your audience, draws attention to your clinic, and builds trust with prospective clients.

Use your blog to share insights about your procedures, address common questions, and highlight your expertise. The more valuable and relatable your content, the more likely readers will connect with your practice and take the next step.

Why Your Blog Is a Powerful Marketing Tool

Your blog should be considered one of the most valuable assets in your inbound marketing strategy. It’s a platform where you can position yourself as an expert, connect with potential patients, and educate them about the wide range of procedures you offer.

Beyond building trust and authority, a well-maintained blog boosts your search engine rankings by consistently producing indexable content. This increases your visibility online, making it easier for prospects to find you.

Additionally, an informative blog benefits your visitors by improving their understanding of various procedures. This often leads to more productive consultations, as patients come in with a clearer idea of what they want and what to expect. Your blog isn’t just content—it’s a bridge that connects your expertise with the needs of your audience.

What Makes a Great Plastic Surgery Blog

A great blog doesn’t just share information—it connects with readers meaningfully. To achieve this, approach your blog content with purpose and focus on topics that genuinely matter to your patients. Start by educating your audience about popular surgical and nonsurgical procedures, as they’re often curious about.

Don’t stop there! Consider writing about the latest advancements in plastic surgery. This highlights your expertise and makes your blog a trusted and up-to-date resource. The best blogs are so valuable that readers are eager to share them with others.

Here are a few ways to make your blog more engaging and personal:

  • Share lifestyle tips: Offer advice on skincare, healthy eating, and exercise to build loyalty and trust.
  • Announce updates: Share news about your clinic, like new services or technologies.
  • Highlight achievements: Tell readers about any awards or recognitions you’ve earned for your practice and staff.
  • Introduce your team: Showcase new staff members or facilities to create a personal connection with readers.
  • Share patient stories: Use case studies to highlight your work (while respecting HIPAA guidelines).
  • Think outside the box: Explore creative formats, like videos or infographics, to make your posts more dynamic and shareable.

The goal is to provide consistent, high-quality content that keeps your readers returning for more. Over time, this will help grow your audience, strengthen your reputation, and foster excitement about your practice.

If you already have a blog that is not performing as well as you’d like, consider taking advantage of Medstar Media’s free SEO audit services. Optimizing your site can help it rank higher and increase traffic, giving you an edge in a competitive market.

#5 Elevate Your Plastic Surgery Practice with Paid Online Advertising

When you are ready to expand your plastic surgery clinic’s marketing beyond free online strategies, paid media can be a powerful tool. Investing in paid advertising is a cost-effective way to reach a wider audience and showcase your practice’s services.

Here are some of the most effective options for paid online advertising tailored to plastic surgery practices. These options can help you connect with potential patients and grow your business.

Pay-Per-Click (PPC) Advertising with Google & Meta Ads

Traditional marketing often involved printing and distributing brochures to a broad audience, most of whom had no interest in plastic surgery. This approach could have been more efficient, wasting time and resources to reach a few potential prospects.

Pay-per-click (PPC) advertising offers a smarter, more targeted solution. Using platforms like Google Ads or Meta (Facebook and Instagram), PPC ensures your advertisements reach people actively searching for services like yours. By targeting specific keywords and locations, your marketing message appears directly to individuals in your area who are most likely to be interested in your practice.

When someone clicks on your ad, they’re taken straight to your website or a landing page you’ve chosen—bringing them one step closer to becoming a patient. Whether you operate a private practice or are part of a larger organization, PPC is a cost-effective way to attract potential clients. You only pay a small fee when someone clicks on your ad, making it an efficient and measurable marketing strategy.

#6 Build a Recognizable Social Media Presence for Your Practice

Today, nearly everyone is on social media, making it a vital part of your plastic surgery marketing plan. By leveraging social platforms, you can build a strong local fan base and connect with the specific demographic groups you want to reach.

Social media allows you to engage with both current clients and potential patients, creating meaningful connections and building trust. It’s also a great way for colleagues and satisfied clients to refer others to your practice, amplifying your reach and reputation.

However, simply having a social media profile isn’t enough to see results. Success requires an intentional strategy and active participation. With a well-thought-out social media campaign, you can position your practice as approachable, professional, and relatable—helping you stand out in a competitive market.

How to Use Social Media Marketing for Plastic Surgery Practices

If used strategically, social media can be an incredibly effective tool for reaching and engaging with your audience. Here are some ideas to help you incorporate social media into your plastic surgery marketing efforts in a way that fits your clinic’s style and goals:

Promote Special Offers: Share discounts or package deals to entice new and returning patients.

  • Share Website Content: To drive traffic, post links to your blog, educational articles, or patient resources.
  • Answer Common Questions: Address FAQs about procedures to educate your audience and build trust.
  • Show Before-and-After Photos: Highlight your expertise and showcase real results (with patient consent).
  • Run Surveys and Contests: Engage your followers and keep your page interactive.
  • Leverage Instagram: Promote cosmetic healthcare products or MediSpa services with engaging visuals.
  • Engage on Facebook: Invite followers to events, post updates, and share educational content. Keep personal and business pages separate.
  • Create YouTube Content: Publish short videos explaining procedures, treatments, or products (but avoid graphic surgical footage).
  • Run Targeted Ads: Use social media advertising to reach specific demographics and grow your audience.

The key to success is staying active and consistent. Don’t just post once and forget about it—keep the conversation going! Maintaining a visible, engaging presence will build a loyal following and turn followers into future patients.

Grow Your Plastic Surgery Practice with Medstar Media

Effective marketing is essential for any plastic surgery practice looking to grow and thrive. By leveraging the right strategies and tools, you can attract your ideal patients, stand out in a competitive market, and achieve your business goals.

There are many cost-effective ways to promote your practice. A few examples are building and maintaining a strong online presence, hosting engaging events, and encouraging word-of-mouth referrals. However, finding the perfect mix of strategies tailored to your practice is the key to driving growth and increasing revenue.

If you’re ready to elevate your practice, Medstar Media is here to help. As a leading digital marketing agency specializing in the medical aesthetics industry, we understand your unique needs. Our team can help you:

  • Build a professional, user-friendly website.
  • Develop compelling content that educates and inspires.
  • Run highly targeted ad campaigns.
  • Optimize your SEO to boost visibility.
  • Analyze data to refine your marketing efforts continually.

Let us help you connect with the right audience and maximize your marketing budget. Contact Medstar Media at (801) 890-3847 to schedule a consultation and take the next step toward growing your practice!

See What Our Plastic Surgeons Are Saying About Us

Thanks to Medstar we’re #1 for Bodysculpting (Midwest) and a Top 1% injector (USA).

- Laura B.

WATCH VIDEO HERE

Triple the amount of leads in 3 months. Cannot recommend them enough.

- Hair Transplant Surgeon, Dr. Cesar

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60+ million generated in revenue
with Medstar’s help.

- Sarah B.

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70% to 80% increase in revenue.
They are rockstars!

- Hartley Health & Wellness

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Available 24/7… they even
responded on Christmas.

- Dr. Lowney

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Very professional,
Best in the business.

- Dr. Michael A. Fiorillo

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Schedule a Marketing Strategy Session

Fill out the form or call (801) 890-3847

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Chris Zelig
Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

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DENTAL SEO | HOMEPAGE CONTENT | DENTAL MARKETING

DENTAL SEO | HOMEPAGE CONTENT | DENTAL MARKETING

SEO or Search Engine Optimization is integral to a robust online marketing campaign. SEO optimizes your website to appear in the “organic results” section of Google’s Search Engine Results Page (SERP). Organic results are different from paid results. Paid results use paid ads to generate traffic to your website.

YOUR HOMEPAGE AND DENTAL SEO

Many elements go into a successful homepage. However, this article focuses on just one of those elements: content. Also known as “copy,” content refers to anything you communicate to your visitors via words, images, or other forms of multimedia, like videos.

Content is especially important to your digital marketing campaign. Having the right content on your homepage captures the interest of your visitors. Content also helps your website show up on the search engine results page (SERP.)

This article explores what topics to cover on the homepage of your dental website. These topics reflect people’s main concerns or questions when searching online for dental-related queries. These topics also include the most searched keywords related to these queries.

KEYWORDS and DENTAL SEO

“Keywords” or “key phrases” are search terms people type into their search engine (Google or Bing.) Search engines then provide a list of websites that seem most relevant to the user’s search term. Search engines scan website content for keywords to determine which website is most relevant. If your content contains the keywords users search with, the search engine may list your website on its results page. Once listed on the first SERP, your website will generate organic traffic (free clicks to your website.)

ONLINE CONSUMER CONCERNS

When someone clicks on your homepage, you have seconds to capture their attention. Therefore, it is important to address people’s most common concerns when searching online for a dentist. Address these concerns in your content immediately. Start with the most common concern or question and work your way down.

Remember, people who search for a dentist online may have different concerns than your patients who find you via traditional marketing (i.e., billboards, radio, mail, or personal referral.)

With over ten years in dental marketing, Medstar Media knows what online consumers want most.

TOPICS TO COVER ON YOUR DENTAL WEBSITE'S HOMEPAGE

Starting with the most common concern and working our way down, these are the top 5 things your online visitors look for once landing on your website’s homepage. Also included are the top searched keywords (based on 2022 data) for each topic.

5 Most Common Concerns When Searching Online for a Dentist

Location – The internet replaced the yellow pages. People now go online to find a dentist near them. This is true for all industries. 46% of all search queries have local intent. Add your location in the header at the top of your homepage.

  • On average, people Google "Dentist Near Me" 1.8 million times each month in the US. "Dentist near me" is by far the most popular search term in dental SEO. In contrast, the super general search term "dentist" receives 1.5 million searches a month (18% less than "dentist near me.”)

Family-Friendly Dentists – One of the main reasons people search for a dentist online is to get dental care for their child. It is important to mention that your dental practice specializes in treating children.

  • On average, people Google "pediatric dentist" 165,000 times each month in the US.
  • Secondary keywords (another important part of dental SEO) include:
  • "children's dentist near me," which gets searched almost 50,000 times each month
  • "family dentist near me," which receives 22,000 searches each month

Emergencies - While many people still find their dentist via referrals from friends or family, when someone has a dental emergency, they go online. If you offer urgent dental care or emergency dentistry, mention this in your homepage content.

  • On average, people Google "emergency dentist near me" 165,000 times each month in the US.
  • Secondary keywords about this topic include:
  • "emergency dentist," which garners 110,000 searches each month
  • "urgent dental care," which sees 22,200 searches each month

Insurances and Financing - people want to know if a dentist accepts their dental insurance. People also want to know if a dentist will still treat them without insurance. When searching online for this common concern, people often use the key phrase "dentist" + "[the name of their insurance]" (i.e., "dentist Medicaid.")

According to Market Watch, the top 5 dental insurance plans in the US are:

  • UnitedHealthcare
  • Cigna
  • Delta Dental
  • Humana
  • Renaissance

If you accept one of these five insurances, list it on your website. Remember, dental insurances vary by locality.

  • List all dental insurance plans your practice accepts.
  • Also, mention any payment or financing options your practice offers to individuals without dental insurance. This includes specials and in-house dental plans.

Sedation - The potential for pain and discomfort are major anxieties for people in need of dental care. Prospective patients want to know that you value their comfort. Address this concern in your content.

  • Mention that you are a "gentle dentist."
  • List the sedation and pain management options you offer. This is especially important for parents looking online for a pediatric dentist.

DENTAL SERVICES

After addressing these five concerns, list some of the common dental services you provide. List each one using a header tag and write a summary of what the service does.

Starting with the terms that get the most search volume:

"Invisalign"

  • “Invisalign” receives, on average, 450,000 Google searches, per month, in the US. This is the most searched dental service online. If you offer Invisalign, mention it.

  • Medstar Media specializes in Invisalign advertising. Learn how to boost your sales with more Invisalign patients by scheduling a free consultation with Medstar Media.

“Root Canal”

  • “Root Canal” receives 246,000 Google searches per month in the US.

"Cavity/fillings/crowns"

  • “Cavity” receives, on average, 165,000 Google searches, per month, in the US.

  • Related search terms include “dental crown,” which receives 60,500, “tooth cavity,” which receives 40,500 searches, and “tooth fillings,” which receives 33,100 searches each month.

"Dental Implants"

  • "Dental Implants" receives 165,000 Google searches per month in the US.

"Dentures"

  • "Dentures" receives, on average, 90,500 Google searches, per month, in the US.

Specialties like "endodontist," "orthodontist," or "periodontist."

If you have a specialty, mention it with your other services in your homepage content.

  • "Orthodontist" receives, on average, 450,000 Google searches, per month, in the US.

  • "Endodontist" receives, on average, 165,000 Google searches, per month, in the US.

  • "Periodontist" receives, on average, 110,000 Google searches, per month, in the US.

"Dental Bridge"

  • "Dental Bridge" receives 49,500 Google searches per month in the US.

OTHER CONTENT TOPICS

Once you have addressed the top concerns and covered your dental services, add biographical information that sets you apart from the competition.

The Office: Talk about how relaxing, comfortable, and family-friendly your office is. Also, mention your address and provide helpful information for finding your office. Your patients will appreciate it, and listing this information in your content will help you rank higher in local SEO.

  • Expertise: Talk about why you are a good dentist and why your patients love you. Better yet, offer your visitors some social proof with patient testimonials.

  • Technology: List any state-of-the-art equipment and techniques you incorporate into your dental practice.

  • The Office: Talk about how relaxing, comfortable, and family-friendly your office is. Also, mention your address and provide helpful information for finding your office. Your patients will appreciate it, and listing this information in your content will help you rank higher in local SEO.

  • Call to Action: Tell your visitors what step to take next and how to do it: They should contact you via online form, email, or phone.

DENTAL SEO SERVICES FROM MEDSTAR MEDIA

Being a dentist is hard. You got enough things on your plate. Outsource your digital marketing to Medstar Media. We are pros at advertising for dentists and writing professional, high-converting content.

Schedule a free consultation to learn how you can attract more patients online. Reach out to us by:

SCHEDULE A MARKETING STRATEGY SESSION

Fill out the form or call (801) 890-3847

*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.

Chris Zelig
Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

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WHY SEO IS SO IMPORTANT TO MARKETING YOUR PRACTICE ONLINE

WHY SEO IS SO IMPORTANT TO MARKETING YOUR PRACTICE ONLINE

SEO or Search Engine Optimization is integral to a robust online marketing campaign. SEO optimizes your website to appear in the “organic results” section of Google’s Search Engine Results Page (SERP). Organic results are different from paid results. Paid results use paid ads to generate traffic to your website.

What is organic traffic?

They call it organic because organic traffic isn’t bought, unlike paid ads. It is earned. Google awards organic rankings to websites that provide the best experience for its users. Google is incredibly particular in its ranking algorithm for websites that offer medical or wellness treatments.

Medical websites must demonstrate expertise, authority, and trustworthiness (EAT). The best way to do this is with great content. Text and media must:

  • Educate the reader

  • Address the user’s search query

  • provide authoritative information about services the business offers

The more quality content a website has, the more Google sees the website as “trustworthy.”

When is SEO critical?

Paid ads are a great way to become visible online immediately. SEO is more of a long-term strategy. However, ranking organically is especially important for certain businesses. If you are marketing a service that cannot be advertised with paid ads (like PRP or Ketamine treatments) or you’re competing in a saturated market (making paid leads very expensive,) SEO will be your best converting, least expensive, and most enduring marketing channel.  

Why a Blog is the best place to start?

One of the best ways to optimize your website for ranking organically with Google is a blog. A blog is where industry leaders publish educational articles on their websites. These articles, commonly called “blogs” or “posts,” typically refer to 500+ word articles that address more nuanced questions your users may have on a certain service or topic. 

Medspa keyword and Key Phrases

While your service page is optimized to rank for the most searched keyword, your blogs are optimized for longer search phrases, also known as long-tail keywords. Long-tail keywords are typically three words or longer.

 While long-tail keywords are searched less often, they also have less competition and address the questions of consumers who are further down the sales funnel. Examples of good blog topics include:

  • "[SERVICE] near me”

  • “[SERVICE] before and after”

  • “How much does [SERVICE] cost?”

KNOW YOUR AUDIENCE: You are a medical professional, and you’ve been trained to write like one. However, to write blog content that converts, you must adapt your writing for your audience.

Your aim is writing at an 8th-grade reading level. Brevity and simplicity can be very challenging and time-consuming. As the famous philosopher Blaise Pascal famously wrote: “I would have written you a shorter letter, but I didn’t have time.

Check the readability of your content here: https://readable.com/

RESEARCH KEYWORDS: Content must be written around keywords. Google’s search engine matches a user’s search query with content that best addresses the question.

While your service page is optimized to rank for the most searched keyword, your blogs are optimized for longer search phrases, also known as long-tail keywords. Long-tail keywords are typically three words or longer. While long-tail keywords are searched less often, they also have less competition. This makes search phrases easier to rank for than search terms consisting of one to two words.

Do not underestimate the benefit of ranking for long-tail keywords.

SEO CASE STUDY #1

For example, in 2021, our client, SKINNEY Medspa, generated nearly 30,000 organic clicks to their website for a single blog I wrote then in 2018 using the key phrase “different laser hair removal systems.”.

For the blog, I wrote them using the key phrase “medspa etiquette on tipping,” SKINNEY Medspa generated 29,000 clicks. I wrote this blog in 2015, and it continues to bring in tens of thousands of website visitors each year.

Read Our Case Study – SKINNEY Medspa

SEO CASE STUDY #2

Another Medstar client, Julia Edelman MD, is a great example of how SEO can work for practices located in smaller markets. In 2021, Dr. Edelman had a fantastic year with unprecedented growth. The biggest source of her leads was organic. Blogs brought in 75% of her traffic. Paid search, in comparison, brought in 16%.

Google analytics sheet demonstrating why SEO is so important for marketing any practice online.

Dr. Edelman’s best ranking blogs:

/Emsculpt-v-CoolSculpting

/Emsculpt-for-diastasis recti

/EmSculpt-neo-cost

SEO CASE STUDY #3

Another client, the MedspaMD, received over 14,000 organic visits from the blog we wrote on “how to lose belly fat,” and 11,500 clicks for an article answering the question “how long does CoolSculpting last?

Blogs generate clicks. A lot of clicks…

Blogs bring in traffic. Some blogs bring in a lot of traffic. And remember, organic traffic is free. Think about how much it would cost SKINNEY Medspa to generate 30,000 clicks using paid ads for laser hair removal. Think how much it would cost the MedspaMD to generate 14,000 clicks using paid ads for CoolSculpting.

SEO, when done right, generates unparalleled ROI.

But that’s not all. In addition to bringing in more website visitors, SEO helps you interact with your consumers and establish yourself among the competition as an authoritative source and industry expert.

But Blogs aren’t everything

While an integral part of SEO, blogs are not the only thing necessary to optimize your website to rank organically. Other crucial components for good SEO include:

  • Inbound Links:

Inbound links come from other websites or online platforms that link to your website. Google sees inbound links as great indicators for authority. If other sites are linking to you, it must mean your website is a trusted authority within the industry.

  • Technical SEO:

Websites require good design and development. Good schema and layout will help Google’s search bots discover your website, which helps your rank in organic search results.

  • User-Friendly:

A user-friendly design ensures your web pages load quickly and visually appealing to users.

  • Local SEO:

Lastly, local SEO for med spas is quickly becoming a prominent way to become visible online. Local intent makes up nearly 50% of all search inquiries.

Showing up in local search results is the best way to find consumers who live in your area and actively search for your services.

Good Local SEO requires:

  • A robust Google Business Profile

  • Location indicators strategically placed within your website’s schema

  • Business listings in local and industry directories

  • Listing on Google maps

  • Google reviews (you need 40+ 5-star reviews)

Medstar Media Knows SEO

Medstar Media offers a comprehensive Medical Spa SEO package that provides your business with the vital components it needs to rank organically, generate free traffic, and convert more leads.

To set your business up with a great SEO strategy, our packages include:

Content Generation: We research industry trends and keyword data to discover the best topics to write about. We then write 2 (500+) word articles and post them to your blog page.

On-Site SEO: Each month, we provide 2 hours of onsite SEO to ensure your website loads quickly and is best optimized to rank in search engines.

Link Building: We help your website generate links by creating press releases and hiring industry influencers to write about your services and link to your website.

Local SEO: We create, optimize, and manage your Google Search Profile. We list you in over 30 directories, claim your listing on Google Maps and optimize your website for local SEO. In addition, we’ll teach you how to generate more positive reviews.

Reporting: We keep a close eye on your SEO campaign using several tools and platforms, including Google Search Console, Google Analytics, Bright Local, SEM Rush, Agency Analytics, and more. Each month, we report on your progress and provide insights into your overall SEO campaign.

SCHEDULE A MARKETING STRATEGY SESSION

Fill out the form or call (801) 890-3847

*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.

Chris Zelig
Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

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COOLSCULPTING MARKETING: COOLSCULPTING FAQ PAGE FOR MORE LEADS

Creating Coolsculpting FAQs For More Leads

A CoolSculpting FAQ page is a great digital marketing strategy. FAQ pages answer frequently asked questions. If you are a CoolSculpting provider and are marketing your med spa practice online, discover why a CoolSculpting FAQ page is a great asset to your website.

HOW FAQ PAGES IMPROVE COOLSCULPTING LEADS

CoolSculpting FAQ pages provide two distinct advantages to your practice. First, your FAQ page provides a great resource for website visitors. Many prospective clients have questions about the CoolSculpting procedure. By providing answers, you inform your readers, distinguish yourself as an authority on the topic, and build consumer confidence.

Secondly, FAQ pages are a wonderful way to improve your online visibility, bulk up your website, and help your med spa’s SEO.

FEATURED SNIPPETS

The format of FAQ pages makes them ideal sources for Google to draw a featured snippet from. Featured snippets display a brief excerpt from a webpage. Featured snippets provide quick and convenient answers to a user’s query. If users wish to learn more, they click on the featured snippet’s link. That link leads to the source of the information (your FAQ page.)

Google places featured snippets in a few places:

  1. at the top of the results page (the most coveted real estate in online marketing)
  2. below the paid ads, above organic results
  3. within the “people also ask” section
  4. within the knowledge panel

These snippets are often placed at the very top of the search engine results page (SERP), above the ads and organic results. Thus, featured snippets are a terrific way to secure free online visibility.

In addition to having an answer displayed as a featured snippet, the FAQ format makes your content ideal for voice searches. According to the latest stats from Google, voice searches account for 27% of all online searches.

Google screen shot of Coolsculpting FAQ snippet.

TIPS FOR MAKING YOUR COOLSCULPTING FAQ PAGE

To create a great CoolSculpting FAQ page or an FAQ page for any of your aesthetic services, follow these tips:

  • Determine which questions to answer

Find out what questions people are asking. Start with your own practice. What questions are you commonly asked when someone calls about CoolSculpting, asks during a consultation, or asks while undergoing the treatment?

Once you have your list, expand it by performing some online research. Look at the “people also ask” section for a list of popular long-tail search queries.

As of 2022, the top search queries for CoolSculpting are:

  • Keep answers short

Most featured snippets range between 40 and 50 words (between 270 and 370 characters.) Keep your answers within this length range.

  • Answer the Question

Make your answers straight to the point. Use the inverted pyramid model employed by a journalist. Start by providing the answer first (what the user wants most) and then add supporting details.

  • Continually build your FAQ page

You don’t need to answer all your questions at once. Continually bulk up your FAQ page by providing a few new answers every month. This will help your SEO and will eventually give your website a robust FAQ page.

  • Write your own answers

It’s easy to copy and paste content from other websites, but Google won’t reward your site for plagiarized content. In fact, your website may be penalized for taking content from other websites. So, make sure you write your own answers.

COOLSCULPTING FAQ PAGE EXAMPLE

Check out this FAQ example to get a feel for writing answers for CoolSculpting’s most frequently asked questions.

CoolSculpting, also known as fat freezing or cryolipolysis,  is a non-invasive fat reduction treatment. It eliminates stubborn fat cells that resist diet and exercise by freezing the fat cells to death. People choose CoolSculpting to reduce fat without surgery or a lengthy downtime.

Cool Sculpting is the world’s most popular non-surgical fat reduction treatment. It reduces stubborn bulges by freezing fat cells to death. Studies show that one Cool Sculpting treatment can reduce fat by 25%.

Fat freezing – also known as Cryolipolysis – refers to the body contouring procedure known as CoolSculpting. CoolSculpting literally freezes fat cells to death using precisely controlled cooling. CoolSculpting is the only FDA-cleared treatment that uses cooling to reduce unwanted fat.

Cryolipolysis is a scientifically proven procedure that uses controlled cooling to freeze unwanted fat cells to death. CoolSculpting is the only FDA-cleared body contouring treatment that uses cryolipolysis to reduce unwanted fat.

CoolSculpting prices depend on the area treated and the number of sessions required. A CoolSculpting session typically starts at $600 to $750. However, most patients require more than one session. Larger treatment areas (the abdomen) cost more than smaller treatment areas (the chin.) On average people spend $1,500 to $4,000 on CoolSculpting treatments.

CoolSculpting cost varies per patient. Sessions typically start at $600. Most people need several CoolSculpting sessions for optimal results. On average, people spend $1,500 altogether on the CoolSculpting procedure.

CoolSculpting is scientifically proven to be very long-lasting. Once fat cells are eliminated, they cannot grow back. This results in long-lasting fat reduction results. Patients should maintain healthy lifestyles to avoid gaining weight in regions surrounding the treatment area, obscuring CoolSculpting results.

Yes, CoolSculpting works. It is FDA cleared and scientifically proven to be safe and effective. One study found that a single CoolSculpting treatment can reduce fat by 25% at the treatment site. However, optimal results depend on appropriate patient selection.

CoolSculpting is considered a relatively tolerable treatment. During the first few minutes of the treatment, patients may experience a tugging sensation and a feeling of intense cold at the treatment site. However, the area quickly becomes numb. After the treatment, the technician massages the treated area for two minutes. Some patients find this uncomfortable.

Most patients find the CoolSculpting treatment tolerable. The treatment is cold, but the only thing that will freeze is your fat cells. Some patients complain about the two-minute message that follows a CoolSculpting treatment. Afterward, the treatment area may be tender for the next several days.

CoolSculpting does not hurt, but it is cold. The cold feeling eases once the treatment area becomes numb, which typically takes 5 minutes. After treatment, the area is massaged, which some patients may find uncomfortable as the feeling comes back to the treatment site.

No, you can not freeze your fat at home. DIY CoolSculpting or CoolSculpting at home is dangerous and ineffective. Ice packs cannot reduce belly fat or other fat bulges. Placing ice packs on your skin will not freeze fat bulges, but it can freeze your skin leading to thermal injury.

No, icepacks do not reduce belly fat or any area of fat. DIY fat freezing or CoolSculpting at home is ineffective and can lead to severe injury. The only way to successfully freeze your fat is with a legitimate CoolSculpting treatment from an authorized provider.

Liposuction removes more fat than CoolSculpting,  but Liposuction is invasive. It requires surgery, general anesthesia, and a lengthy recovery time. CoolSculpting is non-invasive. It is better for spot-reducing isolated bulges of fat. It is ideal for people who want to reduce fat without surgery or lengthy downtime.

CoolSculpting is not a suitable option for everybody. It is intended for healthy men and women who diet and exercise but still struggle with stubborn bulges of isolated fat. CoolSculpting is not a weight loss treatment or a cure for obesity.

Determine if CoolSculpting is right for you by scheduling a consultation with a CoolSculpting provider. The treatment works best on isolated bulges of pinchable fat. It is intended for healthy adults who struggle with stubborn fat deposits that resist diet and exercise.

People typically begin to see their CoolSculpting results within 8 to 12 weeks after their treatment. Some patients see results even earlier. Fat reduction may continue for up to 6 months following treatment.

CoolSculpting results take several weeks to manifest. Most patients see results within 8 to 12 weeks and continue to see a fat reduction for up to six months following the fat freezing procedure.

Yes, CoolSculpting works on arms. The FDA recently cleared a CoolSculpting applicator specifically designed to reduce upper arm fat, also known as bat wings.

CoolSculpting is not a weight loss treatment. It is a fat reduction treatment. Unlike weight loss treatments that shrink fat cells, CoolSculpting eliminates fat cells via a process known as cryolipolysis. This results in visible reductions in fat.

CoolSculpting is FDA cleared and scientifically proven to be a safe and effective method for reducing fat. Adverse side effects are rare. The best way to ensure your safety is to choose a reputable medical spa with a certified and experienced CoolSculpting provider.

The CoolSculpting machine is calibrated for the optimum temperature for freezing fat cells. The CoolSculpting applicator chills a bulge to 4 degrees Celsius (39 to 41 degrees Fahrenheit)  just above freezing.

The CoolSculpting machine exposes bulges to temperatures just above freezing at 4 degrees Celsius (39 to 41 degrees Fahrenheit). This is the optimum temperature for freezing subcutaneous fat cells.

CoolSculpting treatments expose bulges to 39 to 41 degrees Fahrenheit (4 degrees Celsius). This temperature, just above freezing, is the ideal temperature for freezing fat cells. Any colder and the chilling may damage the skin. Any warmer and the temperature will not freeze fat cells.

It depends on your expectations. CoolSculpting is not intended for weight loss or reducing a lot of fat. CoolSculpting is designed to reduce isolated fat bulges, like belly fat or love handles. When patients complete the prescribed treatment plan, satisfaction rates are high.

COOLSCULPTING MARKETING WITH MEDSTAR MEDIA

If you are running a CoolSculpting practice, you may not have time to write your own FAQ page. Fortunately, Medstar Media is a professional SEO company that specializes at writing CoolSculpting marketing content. Reach out to us to learn more. Fill out the contact form below, send us an email, or call us at (801) 890-3847.

SCHEDULE A MARKETING STRATEGY SESSION

Fill out the form or call (801) 890-3847

*By submitting this form, you consent to receive automated marketing calls, texts, and emails from Medstar Media. Consent is not a condition of purchase. Reply ‘STOP’ to opt out.

Chris Zelig
Chris Zelig
Chris Zelig was born at a young age. He is a digital marketing expert who specializes in customer acquisition.

Recommended Posts